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Page 1: M.B.A. I.T. & TELECOMMUNICATIONS 2016-18uiams.puchd.ac.in/brochure/StudentProfileMBATelecomit... · Market Research & Consumer Behaviour for IT & Telecommunication Products and

w w w . u i a m s . p u c h d . a c . i n

M.B.A.I.T. &TELECOMMUNICATIONS2016-18

Page 2: M.B.A. I.T. & TELECOMMUNICATIONS 2016-18uiams.puchd.ac.in/brochure/StudentProfileMBATelecomit... · Market Research & Consumer Behaviour for IT & Telecommunication Products and

India is the world's largest sourcing destination for the

Information Technology (IT) industry, accounting for

approximately 67 per cent of the market. According to

NASSCOM, IT BPM industry revenues (excluding hardware)

is estimated at around US$ 130 billion in FY 2015-16 and is

estimated to be at US$ 154 billion in FY 2016-17. The

contribution of the IT sector to India's GDP stood at 7.7 per

cent in 2016. Recently Prime Minister Narendra Modi

started 'Digital India' campaign to help secure IT a position

nationwide and across the world.

The MBA program in IT and Telecommunications at the

UIAMS helps the students to gain a competitive edge in

rapidly changing world of technology. This program is

designed to provide a cross functional prospective of

management by specialization in major streams including

Human Resource management, Operations, Finance and

Marketing as an extensive base of knowledge of managerial

responsibilities. The course provides strong base in

business management coupled with expertise in domain of

IT and Telecom, a high value combination in technically

driven business world. Candidates are equipped with

designing, development and operational knowledge to

transform Information technology into business application

to ensure sustainable organizational growth.

For Indian industry to gain global competitiveness, effective

management of technology is crucial. MBA in IT and

Telecommunication Management is aimed at fulfilling all

the requirements so as to enable the students and future

managers to effectively contribute in evolving core

competencies in Indian as well as global industry. The

compound of 70% managerial subjects and 30% specialized

sectoral subjects along with exposure to industry through

case studies and projects polishes the diamonds in rough.

Eligibility Criterion for admission

l�Bachelor's degree in Engineering /

Technology, i.e. B.E./B. Tech. (in any

Branch) with minimum 50% marks in

the aggregate.

l Bachelor's degree in any Science

s u b j e c t w i t h P h y s i c s a n d / o r

Mathematics with minimum 50%

marks in the aggregate.

l�Master's Degree in any Science Subject

with 50% marks having passed B.Sc

with Physics and/or Mathematics.

Work Experience

1-2 years

2 years & above

Freshers

No. of Students

19

1

2

2

0-1 years

Educational background

No. of Students

B. Tech / B.E. 22

B.Sc. 1

B.C.A. 1

MBA - IT & TELECOMMUNICATIONS

Page 3: M.B.A. I.T. & TELECOMMUNICATIONS 2016-18uiams.puchd.ac.in/brochure/StudentProfileMBATelecomit... · Market Research & Consumer Behaviour for IT & Telecommunication Products and

SEMESTER 1Ÿ Principles and Practices of Management

Ÿ Managerial Economics

Ÿ Accounting for Management

Ÿ Business Statistics

Ÿ Organizational Behaviour

Ÿ Legal and Ethical Aspects of Business

Ÿ Workshop on Information Technology and

Systems

Ÿ Workshop on Soft Skills

SEMESTER 4Ÿ Strategic Management

Ÿ Seminar on Corporate Governance

Ÿ Workshop on Developing

Entrepreneurial Skills

Ÿ Operations Research & Total Quality

Management

Ÿ Research Project

Ÿ Comprehensive Viva-Voce

Ÿ Sectoral 6 - Wireless Technologies &

Convergence

Ÿ Sectoral 7 - Project Management &

Change Management

Ÿ Sectoral 8 - Mobile Communications

Ÿ Specialization subject – I

Ÿ Specialization subject – II

SEMESTER 2Ÿ Business Environment

Ÿ Financial Management

Ÿ Principles of Marketing

Ÿ Human Resource Management

Ÿ Workshop on Management Information

Systems

Ÿ Seminar on Research Methodology

Ÿ Sectoral 1 - Introduction to Information

Technology & Telecommunication

Management

Ÿ Sectoral 2 - Data Communication &

Computer Networks

Ÿ Summer Training & Viva-Voce

Ÿ Comprehensive Viva-Voce

SEMESTER 3Ÿ Project Planning and Analysis

Ÿ Sectoral 3 - Information Technology

Policies & E-Governance

Ÿ Sectoral 4 - VB.Net with UML

Ÿ Sectoral 5 - Oracle E-Business

Ÿ Specialization subject – I

Ÿ Specialization subject – II

Ÿ Specialization subject – III

Ÿ Specialization subject – IV

COURSESTRUCTURE

Page 4: M.B.A. I.T. & TELECOMMUNICATIONS 2016-18uiams.puchd.ac.in/brochure/StudentProfileMBATelecomit... · Market Research & Consumer Behaviour for IT & Telecommunication Products and

MARKETING

OPERATIONS MANAGEMENT

SEMESTER 3

SEMESTER 31. Market Research & Consumer Behaviour for

IT & Telecommunication Products and

Services

2. Advertising & Sales Management of IT &

Telecommunication Products and Services

3. International Marketing of IT &

Telecommunication Products and Services

4. Internet Marketing of IT &

Telecommunication Products and Services

1. Supply Chain Management of IT &

Telecommunication Products and Services

2. Business Process Re-engineering & its

Applications in IT & Telecommunication

Industry

3. Advanced Production Management of IT &

Telecommunication Products and Services

4. Management of Technology & Innovation in

IT & Telecommunication Industry

FUNCTIONALSPECIALIZATION GROUPS

SEMESTER 4

SEMESTER 41. Industrial & Rural Marketing of IT &

Telecommunication Products and Services

2. Integrated Marketing Communications of IT

& Telecommunication Products and Services

1. Enterprise Resource Planning in IT &

Telecommunication Industry

2. Productivity Management in IT &

Telecommunication Industry

HUMAN RESOURCE MANAGEMENT

SEMESTER 31. International Human Resource Management

2. Organizational Development & its

Applicability in IT & Telecommunication

Sector

3. Labour Laws with Special Reference to IT &

Telecommunication Sector

4. Performance Management

SEMESTER 41. Industrial Relations & Labour Welfare in IT &

Telecommunication Industry

2. Training & Development with Special

Reference to IT & Telecommunication

Industry

FINANCE

SEMESTER 31. Investment Analysis of IT &

Telecommunication Industry

2. Strategic Cost Management

3. Financial Engineering & its Applications in IT

and Telecommunication Industry

4. Mergers, Acquisitions & Corporate

Restructuring in IT & Telecommunication

Sector

SEMESTER 41. International Financial Management

2. Management of Financial Services

Page 5: M.B.A. I.T. & TELECOMMUNICATIONS 2016-18uiams.puchd.ac.in/brochure/StudentProfileMBATelecomit... · Market Research & Consumer Behaviour for IT & Telecommunication Products and

AMISHADegree: B.TECH (IT)

MARKETINGSpecialization :

EVENT Summer Internship Project:

MANAGEMENT AND CLIENT RESPONSE OF

EVENTS AND BEYOND

EVENTS & BEYONDCompany Name :

1.Gladwev Software Private Limited Work Exp:

as SEM/ SMO Executive/ Content Specialist

(9 months). 2.YNG Media Pvt. Ltd.

as SEM Executive (3 months)

AMRINDER SINGHDegree: B.TECH (ECSE)

MARKETINGSpecialization :

PRODUCT Summer Internship Project:

PENETRATION AND DIGITALIZATION

HDFC BANK LTD.Company Name:

ARSHIA CHOPRADegree: B.E. (CSE)

HRSpecialization :

TRAINING Summer Internship Project:

AND DEVELOPMENT OF EMPLOYEES

AT INTEX TECHNOLOGIES

INTEX TECHNOLOGIESCompany Name :

ANJUDegree: B.TECH (CSE)

MARKETINGSpecialization :

MARKETING Summer Internship Project:

SURVEY OF HINDUSTAN TIMES

Company Name : HINDUSTAN TIMES

MEDIA LTD.

DILPREET SINGH MAHALDegree: B.E. (ECE)

OPERATIONSpecialization :

BUSINESS Summer Internship Project:

MODEL OF JUGNOO

SOCOMO Company Name :

TECHNOLOGIES LTD.(JUGNOO)

EENA ANANDDegree: B.C.A.

MARKETINGSpecialization :

CUSTOMER Summer Internship Project:

AND EMPLOYEE PERCEPTION AND

SATISFACTION ON ELECTRONIC BANKING

AXIS BANKCompany Name :

DIVYA YADAVDegree: B.E. (ECE)

MARKETINGSpecialization :

RECRUITMENT Summer Internship Project:

AND SELECTION ALONG WITH

BACKGROUND VERIFICATION

MAHINDRA FINANCECompany Name :

CHARNPREET SINGH BAIDWANDegree: B.TECH (CSE)

MARKETINGSpecialization :

IMPROVING Summer Internship Project:

SALES FORCE EFFECTIVENESS OF

MICROMAX MOBILES

MICROMAX INFORMATICSCompany Name :

Brick Road Café - Startup VentureWork Exp:

(Managing Director) 36 months

STUDENTPROFILE

Page 6: M.B.A. I.T. & TELECOMMUNICATIONS 2016-18uiams.puchd.ac.in/brochure/StudentProfileMBATelecomit... · Market Research & Consumer Behaviour for IT & Telecommunication Products and

GUNJANDegree: B.SC. (NON-MEDICAL)

MARKETINGSpecialization :

MARKETING Summer Internship Project:

IN INSURANCE

NESTKEYS PVT. LTD.Company Name:

GURVINDER SINGHDegree: B.TECH (ECE)

MARKETINGSpecialization :

MARKET Summer Internship Project:

PENETRATION AND MISSION 4G

RELIANCE Company Name:

COMMUNICATION LTD.

JASPREET KAURDegree: B.TECH (CSE)

MARKETINGSpecialization :

MARKET Summer Internship Project:

PENETRATION AND MISSION 4G

RELIANCE Company Name:

COMMUNICATION LTD.

JASLEEN KAURDegree: B.TECH (ECSE)

MARKETINGSpecialization :

RADIO FREQUENCY Summer Internship Project:

PLANNING AND OPTIMIZATION

TATA DOCOMOCompany Name :

PALLAVI ARORADegree: B.TECH ( IT )

HRSpecialization :

Summer Internship Project:

EFFECTIVENESS OF E-LEARNING

PORTALS IN SBI

SBI LIFECompany Name :

RAHUL SHARMADegree: B.TECH (ECE)

MARKETINGSpecialization :

TECHNOLOGYSummer Internship Project:

RESEARCH AND DEVELOPMENT OF MOBILE

APPLICATION “UMANG”.

SPICE DIGITAL LTDCompany Name :

India News Channel, Work Exp. :

Executive-Admin, 8 months

RAHUL RAJDegree: B.TECH (EE)

OPERATIONSpecialization :

BALANCING Summer Internship Project:

PRODUCT MIX

SBI LIFECompany Name :

UTL inverter company, Work Exp:

operator,6 months

NAVROZ JOSANDegree: B.TECH ( IT )

MARKETINGSpecialization :

OPERATIONAL Summer Internship Project:

EXCELLENCE

INDUS TOWERS, MOHALICompany Name :

MBA - IT & TELECOMMUNICATIONS

Page 7: M.B.A. I.T. & TELECOMMUNICATIONS 2016-18uiams.puchd.ac.in/brochure/StudentProfileMBATelecomit... · Market Research & Consumer Behaviour for IT & Telecommunication Products and

SHUBHANGI GUPTADegree: B.TECH (CSE)

MARKETINGSpecialization :

4G Summer Internship Project:

NETWORK AND DEPLOYED TECHNOLOGY

AIRTELCompany Name :

SHRUTI MALIKDegree: B.TECH (ECE)

MARKETINGSpecialization :

MARKETING Summer Internship Project:

RESEARCH OF AN APPLICATION TO BE

LAUNCHED I.E. TRACKON

MULTIPLE ZONES SERVICES LLPCompany Name :

SUMANSHU SHARMADegree: B.TECH ( IT )

MARKETINGSpecialization :

TO STUDY Summer Internship Project:

EVENT MANAGEMENT AND EFFICACY

OF PROMOTIONAL STRATEGY AT

EVENTS & BEYOND

EVENTS & BEYONDCompany Name :

RAJ KANWAL DEEP KAURDegree: B.TECH (CSE)

HRSpecialization :

RECRUITMENT Summer Internship Project:

AND SELECTION PROCESS OF VERKA

MILK PLANT ,CHD

VERKA MILK PLANT, Company Name :

CHANDIGARH

RAMANPREET KAURDegree: B.TECH (ECE)

HRSpecialization :

RECRUITMENT Summer Internship Project:

AND SELECTION PROCESS

IFCNCompany Name :

SOUPARNA ROYDegree: B.E. (ECE)

HRSpecialization :

STUDY ON Summer Internship Project:

EMPLOYEE ENGAGEMENT

AIRTELCompany Name :

Aon Hewitt, Data Analyst , 2 yearsWork Exp:

VINEET SHARMADegree: B.TECH (ME)

MARKETINGSpecialization :

A Summer Internship Project:

COMPARATIVE ANALYSIS CUSTOMER

REQUIREMENTS OF UPREPORTS

UPREPORTSCompany Name :

VEDANT KOULDegree: B.TECH (CSE)

HRSpecialization :

MARKETING SURVEY Summer Internship Project:

ON PRINT MEDIA

HINDUSTAN TIMESCompany Name :

STUDENTPROFILE

Page 8: M.B.A. I.T. & TELECOMMUNICATIONS 2016-18uiams.puchd.ac.in/brochure/StudentProfileMBATelecomit... · Market Research & Consumer Behaviour for IT & Telecommunication Products and

University Institute of Applied Management SciencesSector 25, South Campus,Panjab University,Chandigarh 160014 - Indiawww.uiams.puchd.ac.in

Contact:Dr. Amandeep Singh MarwahaTraining-cum-Placement OfficerMobile: +91 921.641.1414E-mail: [email protected]

MBA - IT & TELECOMMUNICATIONS