m.b.a. pharmaceutical management...
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M.B.A.PHARMACEUTICALMANAGEMENT2016-18
15
Work Experience
2 years & above
Freshers
No. of Students
14
1
India accounts for 20 percent of global exports in generics
and will be among the top three pharmaceutical hubs as
exports are expected to cross the $40 billion mark by 2020.
This will make our country the sixth largest pharmaceutical
market globally by absolute size. Pharmaceutical industry is
witnessing an unprecedented growth and will continue to
expatiate at 15.9 percent compounded annual growth rate.
MBA Pharmaceutical Management Programme a two-year
full time course at UIAMS, Panjab University is an industry
specific programme that prepares the students with apt
knowledge and skills required to lead the industry in coming
times. The course is so designed as to broaden the horizons
of the students in terms of latest techniques used in
management, innovative marketing strategies and effective
methods for corporate growth.
Students at UIAMS are well prepared to accomplish any task
and establish themselves in every functional area owing to
their dynamic combination of pharmaceutical background
and a unique MBA programme. This programme is
excellently designed and evolved yearly as to give the
economy eminent managers in accordance with the
industry needs and standards.
MBA - PHARMACEUTICALMANAGEMENT
Eligibility Criterion for admission
l�Bachelor's or Master's degree in Pharmacy with
minimum 50% marks in the aggregate.
l� M.B.B.S.
l�Bachelor's Degree in any Science Subject with 50%
marks in the aggregate and Diploma in Pharmacy with
minimum 50% marks.
COURSESTRUCTURE
SEMESTER 1 SEMESTER 3
SEMESTER 2 SEMESTER 4
Ÿ Principles and Practices of Management
Ÿ Managerial Economics
Ÿ Accounting for Management
Ÿ Business Statistics
Ÿ Organizational Behaviour
Ÿ Legal and Ethical Aspects of Business
Ÿ Workshop on Information Technology and
Systems
Ÿ Workshop on Soft Skills
Ÿ Business Environment
Ÿ Financial Management
Ÿ Principles of Marketing
Ÿ Human Resource Management
Ÿ Workshop on Management Information
Systems
Ÿ Seminar on Research Management
Ÿ Sectoral 1 - Industrial Pharmacy and
Pharmaceutical Technology
Ÿ Sectoral 2 - Quality Assurance and Inventory
Management
Ÿ Summer Training & Viva-Voce
Ÿ Comprehensive Viva-Voce
Ÿ Project Planning and Analysis
Ÿ Sectoral 3 - Medical Pharmacology
Ÿ Sectoral 4 - Pharmaceutical Marketing
Ÿ Sectoral 5 - Brand Management
Ÿ Specialization subject – I
Ÿ Specialization subject – II
Ÿ Specialization subject – III
Ÿ Specialization subject – IV
Ÿ Strategic Management
Ÿ Seminar on Corporate Governance
Ÿ Workshop on Developing Entrepreneurial
Skills
Ÿ Operations Research & Total Quality
Management
Ÿ Research Project
Ÿ Comprehensive Viva-Voce
Ÿ Sectoral 6 - Contemporary Issues In
Pharmaceutical Management
Ÿ Sectoral 7 - Advanced Supply Chain
Management
Ÿ Sectoral 8 - Patents and DRA
Ÿ Specialization subject – I
Ÿ Specialization subject – II
FUNCTIONALSPECIALIZATION GROUPS
MARKETING
OPERATIONS MANAGEMENT
SEMESTER 3
SEMESTER 3
HUMAN RESOURCE MANAGEMENT
SEMESTER 3
FINANCE
SEMESTER 3
1. Market Research & Consumer Behaviour for
Pharmaceutical Industry
2. Advertising & Sales Management in
Pharmaceutical Industry
3. International Marketing for Pharmaceutical
Industry
4. Internet Marketing for Pharmaceutical
Industry
1. Supply Chain Management Pharmaceutical
Industry
2. Business Process Re-engineering & its
Applications Pharmaceutical Industry
3. Advanced Production Management in
Pharmaceutical Industry
4. Management of Technology & Innovation in
Pharmaceutical Industry
1. Investment Analysis of Pharmaceutical
Industry
2. Strategic Cost Management of
Pharmaceutical Industry
3. Financial Engineering & its Applications in
Pharmaceutical Industry
4. Mergers, Acquisitions & Corporate
Restructuring in Pharmaceutical Industry
1. International Human Resource Management
2. Organizational Development with Special
Reference to Pharmaceutical Industry
3. Labour Laws with Special Reference to
Pharmaceutical Industry
4. Performance Management
1. Industrial & Rural Marketing of
Pharmaceutical Products
2. Integrated Marketing Communications of
Pharmaceutical Products
SEMESTER 4
SEMESTER 41. International Financial Management
2. Management of Financial Services
SEMESTER 4
SEMESTER 4
1. Enterprise Resource Planning in
Pharmaceutical Industry
2. Productivity Management in Pharmaceutical
Industry
1. Industrial Relations & Labour Welfare in
Pharmaceutical Industry
2. Training & Development with Special
Reference to Pharmaceutical Industry
AMANDEEP KAURDegree: B. PHARMACY
MARKETINGSpecialization :
OPERATION Summer Internship Project:
EXCELLENCE
Company Name : ALKEM LABORATORIES LTD
ANUBHA MEHTADegree: B. PHARMACY
MARKETINGSpecialization :
ACCURATE Summer Internship Project:
DECISION MAKING: A PREREQUISITE
FOR THE SUSTAINED GROWTH OF FIRMS
ZS ASSOCIATESCompany Name :
DEEPAKDegree: B. PHARMACY
MARKETINGSpecialization :
MARKET Summer Internship Project:
RESEARCH FOR EFFECTIVE SALES
STRATEGY: CAFOUNT
FOUNTIL LIFE Company Name:
SCIENCES PVT. LTD.
ANUPAMA NAINAWATDegree: B. PHARMACY
MARKETINGSpecialization :
TO EXPLORE THE Summer Internship Project:
MARKET POTENTIAL OF CEPHALOSPORIN IN
WESTERN EUROPE
NECTAR LIFESCIENCESCompany Name:
DIKSHA JAINDegree: B. PHARMACY
MARKETINGSpecialization :
OPERATION Summer Internship Project:
EXCELLENCE
ALKEM LABORATORIES LTDCompany Name :
LADY COMMUNICATOR AT Work Exp.:
WALTER BUSHNELL (10 MONTHS) &
FIELD SALES OFFICER AT
GLENMARK (15 MONTHS)
ISHADegree: B. PHARMACY
MARKETINGSpecialization :
NEW Summer Internship Project:
PRODUCT LAUNCH AND ITS PROMOTION
THROUGH DIGITAL MARKETING
MEDIVISUAL Company Name :
HEALTHWORLD
HIMANI GULERIADegree: B. PHARMACY
MARKETINGSpecialization :
VARIOUS WAYS AND Summer Internship Project:
TOOLS TO PROMOTE PHARMA PRODUCTS IN
AN ADVERTISING AGENCY
MEDIVISUAL HEALTHWORLDCompany Name :
DHARMENDERDegree: B. PHARMACY
MARKETINGSpecialization :
TO EXPLORE THE Summer Internship Project:
BUSINESS OPPORTUNITIES OF
CEPHALOSPORINS IN CENTRAL EASTERN
EUROPE
NECTAR LIFESCIENCESCompany Name :
STUDENT PROFILE
MOKHSHAK KOTRUDegree: B. PHARMACY
OPERATIONSSpecialization :
OPERATIONAL Summer Internship Project:
EXCELLENCE IN GENERIC PRODUCT
MANUFACTURING
MEDLEY PHARMACEUTICALSCompany Name :
MONICA NEGIDegree: B. PHARMACY
MARKETINGSpecialization :
TO IDENTIFY Summer Internship Project:
AND RECOMMEND POTENTIAL DRUG
LAUNCH IN THE INTERNATIONAL MARKET
FOR THE DERMATOLOGICAL SEGMENT.
PARABOLIC DRUGSCompany Name :
NITISH KUMARDegree: B. PHARMACY
MARKETINGSpecialization :
OPERATION Summer Internship Project:
EXCELLENCE
ALKEM LABORATORIES LTD.Company Name:
NIKHIL AGGARWALDegree: B. PHARMACY
MARKETINGSpecialization :
UNDERSTANDING Summer Internship Project:
SOCIAL MEDIA MARKETING AND ITS VARIOUS
TOOLS IN NEW PRODUCT LAUNCH
MEDIVISUAL HEALTHWORLDCompany Name :
RAJAT SHARNADegree: B. PHARMACY
MARKETINGSpecialization :
Summer Internship Project:
PERFORMANCE APPRAISAL OF THE
EMPLOYEES WORKING IN
ZYDUS CADILA
ZYDUS CADILACompany Name:
TUSHAR LUTHRADegree: B. PHARMACY
MARKETINGSpecialization :
MARKET RESEARCH Summer Internship Project:
FOR EFFECTIVE SALES STATEGY OF LIVGENE 9
FOUNTIL LIFESCIENCES PVT. LTD.Company Name:
PRAHLEEN KAURDegree: B. PHARMACY
MARKETINGSpecialization :
TO EXPLORE Summer Internship Project:
MARKET POTENTIAL OF CEPHALOSPORINS
IN CIS COUNTRIES.
NECTAR LIFESCIENCESCompany Name:
MBA - PHARMACEUTICALMANAGEMENT
University Institute of Applied Management SciencesSector 25, South Campus,Panjab University,Chandigarh 160014 - Indiawww.uiams.puchd.ac.in
Contact:Dr. Amandeep Singh MarwahaTraining-cum-Placement OfficerMobile: +91 921.641.1414E-mail: [email protected]
MBA - PHARMACEUTICALMANAGEMENT