#mblt14 presentation at internet
DESCRIPTION
#MBLT14: Inspired by innovations (http://mblt.ru) — international mobile conference Organizers: e-Legion (http://e-legion.com), RAEC (http://raec.ru/en/)TRANSCRIPT
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
The power of mobile
analytics In a multi-device environment
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
THE COMPANYAPPLIED TECHNOLOGIES INTERNET
years experience in the web
customers from all sectors
sites measured
employees all over the world
17
3,500+
350,000+
200+
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THE COMPANYINTERNATIONAL PRESENCE
AT Internet offices
France - Bordeaux France – ParisUnited Kingdom – LondonCanada – MontrealGermany – MunichGermany - HamburgSpain – Madrid
Partners
Data Centers
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INTERNATIONAL LEADER FORRESTER WAVE 2014
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Traffic evolution
websites & apps
Period: January 2012 to December 2013 . Perimeter : 2 933 French web sites and 263 apps tagged by AT Internet.
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mail : [email protected]
MULTI-SCREEN WORLDCROSS PLATFORM CONSUMER BEHAVIOR
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60% of online adults use at least two devices every day and nearly
25% use three devices.
40% of all online adults start an activity on one device
and finish it on another.
Source : Econsultancy – March 2014
MULTI-SCREEN WORLDCROSS PLATFORM CONSUMER BEHAVIOR
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© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
MULTI-DEVICE
o Adapt the offer and content to a mobile context
o Compare the use cases and keys to success for each device
o Optimise the user experience across devices
MULTI-DEVICE SEGMENTATION
Laptop | Tablet | Smartphone | Console | Smart TV
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MULTI-DEVICEMULTI-DEVICE SEGMENTATION
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MULTI-DEVICE VISIONDATA QUERY
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VISITOR JOURNEYVISTOR SEGMENTATION
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Real-time access to all analytics & metrics
Analyse across sites and across devices
Responsive (iPad, iPhone, etc.)
‘THE RIGHT INFORMATION TO THE RIGHT PERSON, AT THE RIGHT TIME’
DATA MINING & DISTRIBUTION
16
DASHBOARD APPLICATION
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10% SALES
#1 USE CASEPRODUCT MERCHANDISING ADAPTATION
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#2 USE CASEMULTI SCREEN CONTENT CONSUMPTION
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# USE CASE 3INCREASING LOYALTY
OBJECTIVES
o Data driven content customization
o Increasing algorithm performance
RESULTS
o Click through rate increased by 32% on
customized content
Full case study on Atinternet.com
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© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
100%
PERSONAS & CLUSTERS
?
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57%31%
3%
1%
2%
3%1%
1%3%
PERSONAS & CLUSTERS
© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS
PERSONAS & CLUSTERSINCREASING LOYALTY