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If they are not connected entirely, they are potential detractors. Through media materials must be important to show to our network what we can develop and change with the application of our organization values. We are the image of what we sell, the tangible product of AIESEC are its own members. If we show with images, videos and real results what a member of this organization is capable of We´ll see that things can change beginning with us. The GCP’s are not well structured in media; we must take into account this as a way to show NOT as a way to give some individual superficial recognition. We need to spread the message, good practices and the example in a clear professional way.

IDENTITY: HOW ARE OUR MEMBERS CONNECTED TO OUR

HOW?...MEDIA-Videos about existing projects and new ones, ideas that can makes our network grow even more and shows also to the new members our efforts to generate change. -Digital campaigns showing the strength of our values in daily actions, these campaigns must be also addressed to destroy the “tribes” that are created among the different cities and sometimes these people never get to communicate and that means no cooperation in certain moments. This also can help to new entities explore a new mindset encour-aging them to follow a good example.- Media to boost new project ideas: All the news and the messages spread among the members are important when we talk about reaching good results, but it would be good to know about what we are doing and what is really happening in the outside. This is a way to see how we are really being relevant across the country, increasing our impact, helping in different aspects, changing entire communities. This can help us to motivate us more and increase the empowerment of more members and potential AIESECers.-Share to possibly adapt: What happens is we take GCP´s from other countries? We are not the only ones that can create new things and actively change behaviors, we can share and trade media with other countries to meet new ways to connect everyone with our organization.

This store that has been used on events must be placed online and structured to share products for AIESEC members and allies, this store must be managed by the MC (NOT OC’s) for the entire year not only during events.

Integrate our actions even more: We need to create a newsletter more interactive between the MC and and more visually attractive to make them find updates easily about AIESEC in Colombia’s reality and what’s coming up next.

Online Media Standardization: All the relevant information, AIESEC data, platform management, opportunities must be manage in an integrated channels, if we don´t have a core channel information will eventually lose and it won’t reach everyone involve in certain processes.

Align Internal Communications with PR to be sure all mes-saging (internal and external) is consistent: All AIESEC data must be clear, updated weekly, and share with everyone. To be shared in a better way it is necessary to advertise this content, it must be clear and understandable even for someone who is not part of the organiza-tion showing progress to members and externals.

ADITIONAL: AIESEC STRORE

VALUES http://ricardonoguera.wix.com/news

“NEWSFEED”

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http://ricardonoguera.wix.com/news

“WHAT’S NEW”

“NEWSFEED”

“AIESEC INTERNATIONAL”

Latest and most relevant news for the week

External News and articles about corporate, social and environmental issuesUpcoming events for the national network with instant application Link.

News from the national officce.

“Share”, News from the LC´s abour projects, GCP´s, Events.

External News (Economics, Social, Trends that are important for organisational processes.

Upcoming International Events. Trending topics around the international network. Opportunities, what’s happening in the world that we as AIESECers must know.

Learn the basics for digital tools such as Illustrator, Photoshop.

Learn about processes, facts, outputs that let the network grow day by day.

Learn about organisational changes and organisational theories.

The idea was to have a more atractive visualy newsletter, feed with relevant issues, news, facts, opportunities and external news relevant for a our network. It also generates the instant interaction with socal media, gener-ates an easy way for the LC’s to show their news and share them with the national and international network.

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PLANNING BEHAVIOR CYCLE

BEHAVIORS GROW BELONG SHARE DELIVER

Purpose DrivenConscious of the up-coming results in the near future

Constant work no matter how good restults are

Study the surround-ings to keep improv-ing

Show the real things we can offer as organisation

Be specific on our functions and responsabilities

Good relations become and work become good status

Relations Manage-ment constantly to improve each day

Share your Knowl-edge everyday to the new ones

Value the new members, don´t understimate

Make trainings, help others, coach avoid punishments

Make your knowl-edge rule not your ego

Be open minded to recieve and give positive feedback

Spread constructive messages, erradi-cate destructive ones

Adapt and teach to the focus market day by day

Team empowerment with recognitions and hard work

Ethic values taken into account on our daily routine

The task acom-plished must be done in the best way

Believe in the impact that is made throughour identity

Show and spead good actions and a honest example

Each task made with effort and motivation all the time

High Performer

Opportunity Hunter

CustomerOriented

Talent Developer

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The Best Way to spread an unified message that can reach all AIESEC Colombia is a visual set of images using advertising strategies.

Depending on the media the links or tools would be supplied to address members to the right place to get more information.

http://youtu.be/NaNhhfxthV8