mc gill leveraging social media for your job search
TRANSCRIPT
Facilitated by Samantha Bateman
LEVERAGING SOCIAL MEDIA FOR YOUR JOB SEARCH
What are you hoping to get out of this workshop?
Workshop Objectives
Building Strong Relationships
Why is relationship-building important?
How effective are you at building relationships?
Creating Effective Networks
What does networking mean to you?
What does your network look like?
Online connections
Professional Networks
Community
Colleagues
Family & friends
Creating Effective
Networks
Social On-line Networks…
Reliance on Social Networks
LinkedIn Tutorial
• Create a comprehensive profile• Ensure your email is visible for greater reach• Join relevant groups: CPG Forum, HRPA
Members, Toy Industry Global, Canadian Executive Recruiters
• Post on discussion boards• Assist on discussion boards
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LinkedIn Tips
www.linkedin.com(Boolean Search)
• Keywords - HR AND (Labour or labor)• Title (current or past) – (HR Director)• Company (current or past) – (Coca-Cola)
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LinkedIn Tips
• Narrow Results
• Location – located in or near (Canada)• Zip Code – (H3Z 1T3) – 50 mile radius• Industry – Pick through submenu (Consumer
Goods)
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LinkedIn Tips
• “Viewers of this profile also viewed…”• “Samantha recommends…”• Groups & Associations• 6,491 results for “media relations” save this
search
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Script – Via LinkedIn
I was doing some research when I came across your profile on LinkedIn. I noticed you worked at ABC Company a while back and was hoping you might be able to assist me.
Would you be able to recommend someone I could speak to about engineering positions that we have open? I am hoping we might connect over the coming days.
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High tech – high touch
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• Use technology but build relationships!
• Leverage email but follow up in person!
What About Facebook?
Networking or Broadcasting?When to use it…
Social M
edia Prism
from http://thesam
erowdycrow
d.wordpress.com
Learning Reflection
Further/Suggested Reading
Six Pixels of Separation, Mitch Joel