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TRANSCRIPT
FAMILY REUNION
2016
• Technology Training Team Update
• kwVideo Update
• Product Team Updates
• Q & A
Today’s Agenda
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LEADERSHIP VIDEOS-33 Touch Recruiting Videos-Event Invites-New Agent Welcome
CONSUMER VIDEOS-Listing Videos & Open House Invites-Marketing and Branding Videos-Custom Videos Using Your Own Content
TRAINING-Weekly Webinars-Special Online Training Events
What do you get with kwVideo?
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2016
• FREE until June 1, 2016.
• Get 5 people to subscribe and you get it FREE for the rest of the year!
• Any associates who subscribe and name you as a referral, get $100 (during FR)
off.
• BONUS: Receive 10% of any additional sales.
kwVideo Special Offer for Tech Community
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• Access to kwVideo Academy.
• Live and ondemand Train-the-Trainer sessions.
• Materials to teach real estate video in the Market
Center.
• Tools to assist your agents/leadership with video.
• Consulting on Market Center video
rooms/equipment, video hosting, etc.
• Contact [email protected] for more info.
Special Training and Resources
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Your Product Development Team
Jason RomigDirector of Product Development
Mike SilkettProduct Portfolio ManagerCommunication, Collaborationand Communities
Adam SteeleProduct ManagereEdge - KWW
Bruce VirgilProduct ManagermyTransactions, Financials
Adrian FreebergProduct ManagerWebsites, Leads, Listings
Nick TomaszewskiProduct Strategist
Walter HarristProduct ManagereEdge – North America
Tom DoughtyProduct ManagerCommunication, Collaboration and Communities
Devon RyanProduct ManagerMobile Apps
Wendy HaleBusiness IntelligenceTeam Lead
Ravel ThaiProduct Portfolio ManagereEdge/Mobile
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Product Advisory Groups
• Good product development requires end-user
participation
• Benefits for associates
• Allows more people to participate in product
development
• Provides a connection to KW Technology
• Benefits for KW Technology
• Fuels innovation
• Improves the products and services we offer
associates
User
Experience Technology
Business
You are here
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Join us February 15 from 1:30 – 4:30 (room 270) or go to
www.kw.com/pag to participate!
Product Advisory Groups
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NEW WinMORE Listing Process
DA Entered
in WinMORE
Transactions
Listings (KWLS)
Transactions (WinMORE)
Associates (WinMORE)
Transitioning to a single listing source:
KWLS
Franchise
Management
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Reduce complexity• Centralization
• Efficiency
• Transparency
Why? Franchise
Management
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User Experience Improvements
Old Daily Alert Email New Daily Alert Summary
eEdge
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Personally Branded
Mobile App
Marketing Campaigns
Automated Birthday
and Anniversary
Campaigns
myMarketing
HTML Optimized
Email Designs
eEdge
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KWLSMega Camp -> Family
ReunionDecreased processing time by 78%
Doubled syndication frequency
New Zillow Listing Agreement
Q2 2016RETS Standard Feed
KWLS 2.0 Planning and
Scope
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What Early Adopters Have Said
So Far!
“I really enjoy the simple yet powerful design of this
website. It's the perfect balance of beauty and brains.”
“Amazing SEO! I had 5 calls regarding listings
from my new site in the first week of indexing
my sitemap. I've never had that kind of organic
SEO before.“.
“The websites look very professional and are easy to
customize to exactly what you want”
“Clean, simple, professional, and modern. A welcomed
upgrade from the current eEdge site.”
“New website is a giant leap forward.”
KW Websites
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Easy to Manage
Integrated with:
• KWLS
• eEdge CRM
• White Pages
• myKW
• KW.com
KW Websites
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Timeline
Q1 2016Rollout begins to all
associates and market
centers
Q3 2015Early Adopter Group 1
Q3 2016Availability in Quebec
Q4 2015Early Adopter Group 2
Details of rollout schedule –
mykw.kw.com/website
mykw.kw.com/website to learn more
KW Websites
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Increase
• Options for our agents. One size does not fit all!
• Partnerships and service providers
• Speed of integration
• Security
• Scalability
Decrease
• Risk
• Support and administration costs
Single Sign-on
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All accounts point to you!
We need
…that you can remember such that by remembering it, it makes it easier to access your stuff.
Identity Management
com
Single Sign-on
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But Wait!True False
I won’t be able to use my AOL
email for my website
I’ll have to check another email
account every day
I’ll have to remember my
password
Single Sign-on
Oh No!
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What If I Don’t Have a @KW.com Email?
Don’t worry, we’ll remind you.
Single Sign-on
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• KW.com email account
• Forward all your inboxes into KW.com
• Use one inbox to reply
The Power to Control Your Emails
• Google’s security
• Reduce spam and phishing
• Google’s search engine
• Mobile access
• Search all emails at once
3Cs
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In December:
• 44M+ emails
• 7M+ docs shared
• 5,000+ video hangouts/month
• 10,000+ calendar appointments/week
KW Google Apps Is a Hit!3Cs
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• Phishing is a social attack, not a technical hack
• Phishing attacks are up 51%
Security
#1 target is YOU!
3Cs
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Homekeepr - Home Management• New Feature in KW Mobile App
• Top of Mind AFTER the sale
• Share Your Preferred Vendors
19K Agents
63K Consumers
83K Vendors
KW Mobile App
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Takeaways• KW Websites powered by Placester
• Activate your early adopter accounts and get your agents to the breakout - 2/15 at 11:30 (room 271)
• Product Advisory Group (not in the book)• Breakout 2/15 from 1:30 – 3:30 (room 270)
• Mobile• Encourage agents to share their mobile apps and setup Homekeepr
• KWLS:• My Listings, My Leads breakout – 2/15 from 1:30 – 2:45 (room 271)• Support Upstream• Agents need to claim free Zillow profiles
• Encourage agents to setup their @kw.com emails
• Participate in the MyKW survey (IT Tech Booth)