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What Mc Cann MIA is not

• An a dvertising agenc y tha t is trying to b reak reg iona l org loba l a lignments

• A c onsulting firm

• A US Hispanic agenc y

• Another pass-through agenc y based in Miami

• A new log o on our door

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What McCann MIA is• A think tank

• A knowled ge c enter

• A business hub

• An entity op en to any company with a reg iona l business (orreg iona l asp ira tions)

• A partner tha t puts skin in the game, c ra fting the stra tegya lso performing the exec ution if needed

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A multi

‐disciplinary

 center

 of 

 excellence

 for

 the

 

development of  marketing communication 

solutions that create demand for international 

companies with

 operations

 across

 Latin

 America.

Our value proposition

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We create Consumer‐centric, platform‐neutral, brand‐driven 

communications solutions, tailor made for Latin America

Consumer Engagement

McCann MIA: Truly platform and geography neutral

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With a senior team based in MiamiMartin OrtellsIntegrator by

excellence has leadproject on every fieldknown to man

Rafael CamachoAlmost 30 years ofexperience wrestlingwith the mostcomplicated marketing

challenges throughoutthe region

Rodrigo PerriBrazilian by birth,citizen of the world bychoice. Marketing gutswith strong technologyflavor

Carlos GutierrezGlobetrotter channelspecialist, mediaexpert and digitalentrepreneur

Daniel MonrroyGlobal ideas fromMexico to theworld

Chavo D’EmilioOne of the mostrenowned content

creators of LatinAmerica

Josafat Solis

Creativemetamorphedinto planner withthe most accuteeye to unearthactionableinsights

Giacomo BertainaImpassioned multiculturaldigital mind with 15+ years ofexperience and a pioneer in

digital marketing strategy

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    •     D    o    m     i    n     i    c    a    n     R    e    p    u     b     l     i    c    •

     P    u    e    r    t    o     R     i    c    o    •     V    e    n    e    z    u    e     l    a    •     M    e    x     i    c    o    •     T    r     i    n     i     d    a     d     &

     T    o     b    a    g    o    •

     B    r    a    z     i     l    •     U    r    u    g    u    a    y    •     A    r    g    e    n

    t     i    n    a    •     C     h     i     l    e    •     P    a    r    a    g    u    a    y    •     B    o     l     i    v     i    a    •     P    e    r    u    •     E    c    u    a     d    o    r    •

      C    o      l    o    m      b      i    a

    •

     J    a    m    a     i    c    a

    •

     H    o    n     d    u    r    a    s

    •

     N     i    c    a    r    a    g    u    a

    •

     C    o    s    t    a     R     i    c    a

    •

     H    o    n     d    u    r    a    s    •

     G    u    a    t    e    m

    a     l    a

    •

     E     l

     S    a     l    v    a     d    o    r . and our clients…

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We have the knowledge

• 600 hour of qua lita tive investiga tion

• 3000+ quantita tive interviews

• Over 3 million dolla rs in synd ic a ted researc h

Every Year

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10

Curiosity

Panel

Wave

PlannersCommunity

• Specialized unit, focused on the emerging consumer.

• Qualitative tool to track the constantly evolving consumers in the region.

• A permanent panel of consumers in Argentina, Brazil, Chile & Mexico on mediaand product consumption habits.

• An online research software that gathers and sorts information in real time.

• Yearly global research on Social Media activity

• Community of interconnected strategic planners throughout Latin America.

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11

UMCA

Matrix

BPT

• Optimal touch points mix including media, POS, mobile and more.

• Determines budget allocation across all contact points.

• Multimedia budget optimizer

• Identifies business potential across different target groups

• buzz in the digital space.

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Our business foc us

• Our robust knowledge c enter a llows us

not only to have a unique interp reta tiveperspec tive of the La tin Americ a rea lity

but a lso to transla te it into rea l business

opportunities

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• 4-group segmentation: multitaskingmoms, Up-to-date traditionalists, neo-feminists and transgressor liberals

• Redefine patterns of consumption andspending

Central AmericaWal-Mart

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Limited brand appeal

Evolving concerns

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Re-excite Chevrolet brandperception to increase (future)

consumers’ consideration.

Create a dialogue with Gen Yaudience.

Learn

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A collaborative road trip guideto Latin America, Africa and

Middle East

An open interface (API) thatintegrates popular social sites

8/14/2019 McCann MIA Credentials

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Platform is

 running

 with

 hundreds

 

of  published trips.

The project  – and Chevrolet  – were 

mentioned in blogs and social networks over 

1000 times.

 50%

 of 

 the

 site’s

 traffic

 comes

 

from referring sites.

500K watched in a month.

More than

 1 million

 people

 interacted

 with

 campaign messages in 2008, generating 

more than 2 million interactions (video, 

visits, blog comments, blogs).

Over 

7% 

of  

the 

people 

who 

visited 

the 

site 

continued surfing the Web and visited the 

Chevrolet brand site, a high figure for such 

activity.

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• We a re flexib le a nd integra ted

• We opera te on a n open a rc hitec ture a pproa c h

• We have unpara llel talent

• We ha ve ric h know led ge a nd resourc es

• We eng age c onsumers in every touc h point

• We reac h every corner of La tin Americ a

• We g enera te rea l results for our c lients