McDonald’sBy Shuhui Guan

Background

» World’s largest chain of hamburger fast food

restaurants

» Company began in 1940 in the United States

» Be invented by brothers Richard and Maurice McDonald

» First store: 1398 North E Street at West 14th Street in

San Bernardino, California

» 68 million customers daily in 119 countries

McDonalds World Locations

Distribution Map in the U.S.

Target Market

» Children

» Workers

» College students

Strengths» Powerful brand which has the long history» Large target group» Fast & convenience» Cheap, great value

weakness» Have a lot of competitors ( Burger King;

Wendy’s; KFC; Taco Bell…)» Junk food, not healthy» The environment in the restaurant is noisy and

not comfortable

Products» Burger: beef, chicken, fish, pork» Salad: fruit, vegetable» Desserts: ice cream, yogurt, pies, chicken

nuggets» Drink: soda, milk, coffee, tea, smoothie

Store Location

» In the airport» Shopping mall» Center of the city» Near the school» Most of the famous

commercial area

The Social Media» Facebook, Twitter, other websites…» O-O-H: Billboards, printers, direct mails…» TV» Radio

Budget in the Lansing Area

$350,000.00 for 12 months in Total

» O-O-H: $227,500.00 » TV: $43,750.00» Radio: $78,750.00

References: » Wikipedia» McDonald’s Official

Website» Facebook