mcdonalds - the flip side
DESCRIPTION
Quick overview of McDonald's scale, growth and response to recent challenges. Made for an Australian audience but relevant elsewhere.TRANSCRIPT
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McDonald’s Inc.The Flip Side
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Fast Facts
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Fast Facts
• 31,000 restaurants worldwide• 62 million customers daily• 1.5 million employees worldwide• Nearly 1 in 8 U.S. workers has been
employed by McDonald’s at some time• Single largest purchaser of beef, pork,
apples and potatoes in the U.S.A.• Buys 3% of Australia’s national beef
production
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Fast Facts
• McDonald’s Inc. does not operate any other brands
• Globally, 85% of restaurants are franchises
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Company History
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1940
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1955
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1971
•McDonald’s arrives in Australia•First store is in Sydney suburb of Yagoona
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Recent FortunesSince ‘Super Size Me’ (2004)
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Charlie Bell
•Global CEO 2004-2005•Started working at McDonald’s Kingsford as a teenager•Pioneered the McCafe here in 1993•Dumped the Super Size option•Introduced fresh choices menu
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Responses to Criticism
• 2007 McDonald’s is first buyer to pay higher price to Florida tomato pickers
• 2007 McDonald’s UK switches to fair trade coffee and organic milk
• 2008 McDonald’s USA/Canada switches to trans fat free cooking oil
• 2009 McDonald’s Australia reduces energy consumption by 8%
• 2010 McDonald’s runs 80% fewer toy advertisements than they did in 2001
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Postscript
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“No two countries that both have a McDonald’s have fought a war against each other since each got its McDonald’s”
- Thomas Friedman