mclean communications media overview presented to: october 3, 2014
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McLean Communications Media Overview Presented to: October 3, 2014. Joshua Auger, Business Marketing Consultant [email protected] | 603-413-5144. Introducing. McLEAN COMMUNICATIONS. Custom Publishing & Events. Yankee Publishing, Inc. Who is. - PowerPoint PPT PresentationTRANSCRIPT
McLean Communications Media OverviewPresented to:
October 3, 2014
Joshua Auger, Business Marketing [email protected] | 603-413-5144
Custom Publishing & Events
Yankee Publishing, Inc.
Introducing
For more than 15 years, McLean Communications has produced publications, events and websites that embrace the best of what the state of New Hampshire has to offer.
Our mission is to help readers understand what is unique about the NH experience, and to help enhance their identities as residents, homeowners, parents and business owners in this unique and remarkable state.
In 2013, McLean Communications became a wholly owned subsidiary of Yankee Publishing Inc.
Custom Publishing & Events
Who is
Yankee Publishing, Inc.
New Hampshire Magazine
NH’s state-wide lifestyle magazine,
embracing the best NH activities and
experiences from the Mountains to the Lakes
to the Seacoast
Products of
New Hampshire HOME
Exquisite architectural, interior and landscape design inspiration and
ideas—from the historic to the contemporary—
for NH homeowners
New Hampshire Business Review
Authoritative and in-depth news analysisof the sectors that
comprise New Hampshire’s vibrant business community Parenting New
HampshireSource of information
and resources for families in the Granite
State.
Yankee Publishing, Inc.
Embracing the NH lifestyle, from the Mountains to the Lakes to the Seacoast, including what makes NH unique, eating out, shopping, day tripping, outdoor adventures, health and legal matters, home improvement and topics for Seniors.
Products: New Hampshire Magazine (monthly): 110,000 readers (20,000 paid
subscribers, 6,000 newsstand, 3,000 complimentary plus audited pass-along)New Hampshire Magazine—Bride (2x): 12,000 readers (newsstand, complimentary
by mail to registered brides plus bridal events and salons)Annual Guides: Destination NH, Healthcare Guide, Holiday Gift Guide, Independent
School GuideAwards Events: Best of NH, Top Doctors, Top Dentists, Top Lawyers NHmagazine.com: 200,000 page views/montheNewsletters: Cuisine eBuzz (monthly to 11,000 subscribers) and NH Magazine
eNewsletter (monthly to 18,000 subscribers)
Subscriber demographics:• Average net worth: $950,000• 69% are women, 79% are married—most share their issue with a spouse• Two out of three work in professional or managerial positions• 84% take action by responding to ads, listings, and travel suggestions
What is
Yankee Publishing, Inc.
Who reads
69% are femaleReaders spend an average of
$220 each month dining out
Readers have a net worth of
$1 Million
1 hourAverage time spent reading each issue
4.1people readeach issue
3 out of 4Readers stayed overnight in a New Hampshire hotel, motel or inn
63%use New Hampshire
Magazine for travel and entertainment planning
91%reference “Things to Do”
on nhmagazine.com to find New Hampshire events
70%visit a website after reading an issue
Halfof the working
households contain top or
mid-level managers
Source: 2014 CVC Audit & 2014 Accelera Readership Study
Yankee Publishing, Inc.
Exquisite architectural, interior and landscape design inspiration and ideas—from the historic to the contemporary—for enhancing the New Hampshire homeowner’s experience of living in the Granite State. Topics include local renovation, design and architecture projects and local products for the home, gardening and cooking.
Products: New Hampshire Home Magazine (bi-monthly): 80,000 readers
(6,000 paid subscribers, 10,000 qualified subscribers (including members of the American Institute of Architects, American Society of Interior Designers, and Home Builders & Remodelers Assn. of NH), 4,000 newsstand (450 locations), audited pass-along, and bonus distribution at home shows, kitchen tours, and home and garden events)
Awards Event: New Hampshire Home Design AwardseNewsletter: NH Home (bi-monthly to 22,000 readers)
Subscriber demographics:• Average net worth: $750,000• More than 50% have a construction project planned in the next 12 months• Readers spend one hour-plus reading an issue and reference it more than 3 times• 81% are interested in the ads and 71% take an action in response to ads
Yankee Publishing, Inc.
What is
Who reads
73% are female
1.25 hoursAverage time spent reading each issue
4 People
read each issue
2/3have taken a follow-up action on product or service after reading an issue
$500,000Average home value
Source: 2014 CVC Audit & 2014 Accelera Readership Study
Yankee Publishing, Inc.
$44,000Average remodeling
budget
43% own homes larger than 2,500 sq. ft.
31% own vacation
homes
56%have owned their home for 10 years or less
60% have a Bachelors’ degree or higher
Business decision makers turn to NHBR for authoritative and in-depth news analysis of the sectors that comprise New Hampshire’s vibrant business community, ranging from real estate and construction to technology, financial services and hospitality.
Products: New Hampshire Business Review (bi-weekly): 50,000 readers (12,500 paid and
requested subscribers)Annual Guides: Meeting and Convention Planner, Business Services Guide, Book of ListsAward Events: Outstanding Women in Business, Best of Business, Financial Executive of
the Year and Business Excellence AwardsOther Events: Health Care Forum, Making Diversity WorkNHBR.com: 50,000+ page views/montheNewsletters: Daily News Browser (7,200 subscribers), Real Estate and Construction
News Roundup (weekly to 6,600 subscribers)
Subscriber Demographics:• Average net worth: $1,000,000• Average household income: $155,000+• Average age: 55 • 59% are male and 41% are female
Yankee Publishing, Inc.
What is
Who reads
59% are male and 41% are female
25 minutesAverage time spent reading each issue
1/2Visit NHBR.com and
3 out of 4Subscribe to the
Daily News Browser
41% Found new client
or customer leads
78%are mid-level
executives or higher
Readers dine out more than
5 times each month
Source: 2014 CVC Audit & 2014 Accelera Readership Study
Yankee Publishing, Inc.
$1 millionAverage household net worth
$155,000Average income
75%Have the purchase
authority for their business
or employer
The premier source of information and resources for families about families in the Granite State. Features editorial content from the state’s respected experts on a variety of topics for NH parents, from education to healthcare, activities, technology and more.
Products: Parenting NH (monthly): 55,000 readers (22,500 distribution plus pass-along)Annual Guides: Family Resource Book, Stepping Stones and NEXTEvents: Summer Camps & Programs Expo, Healthy Family Fun Fair, Perspectives
on Autism, Perspectives on Bullying Parentingnh.com: 20,000+ page views/montheNewsletters: Parenting NH e-newsletter (weekly to 4,200 subscribers)
Demographics:• Average household income: $70,000+• Average age: 34• 88% are female• 74% are the primary shopper for their household
What is
Yankee Publishing, Inc.
Who reads
Source: 2009 CVC Auditt, 2009 Accelera Readership Study, and independent survey
Yankee Publishing, Inc.
88%of readers are women
2.25People read each issue
on average
On average, readers spend
30 minutes with each issue of Parenting NH
73%Frequently purchase
products or services seen
from ads in PNH
$50-$85KAverage household income
40% of families dine out once a week
33%have teens
55%have a bachelors degree or higher
77%of children participate in sports/recreational
activities
42%of children Participate in enrichment programs
is coming…What is The Square? A new magazine from McLean Communications celebrating the uniqueness, creativity and beauty that are integral to what makes Portsmouth and the Seacoast region a special place to live and visit.
Who is The Square?The Square is created by and about the people behind the arts, culture and lifestyle of this unique Seacoast community, including writers, photographers, artists, community leaders, entertainers and philanthropists.
Where is The Square?Seacoast residents and visitors will find The Square this October in their favorite hangouts, hotels and hot spots—from Market Square to Dover, Exeter to North Hampton, Kittery and beyond. New Hampshire Magazine and New Hampshire Home Magazine subscribers in the Seacoast region will also receive The Square as a bonus with their paid subscription.
Yankee Publishing, Inc.
• Chamber of Commerce Publications: Lakes Region, Manchester, Nashua, Merrimack
• Controlled State Liquor Price Book Publications for the states of New Hampshire, Vermont and Maine
• Myopia Polo Club Publication• NH Golf Association Publication: New Hampshire
Golf• NH Home Builders & Remodelers Association
Publication: Granite State Builder• NH Business and Industry Association’s Handbook
of Elected Officials
Yankee Publishing, Inc.
Custom @
New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication
THANK YOU!Joshua Auger
Business Marketing [email protected]
603-413-5144