mcmaster university advancement may '09

8/14/2019 McMaster University Advancement May '09

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Monday, May 11, 2009


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What is social media? Online Participatory

Text, images, videos, audio, links, etc. Content consumers content providers One-to-many many-to-many ...above all, its SOCIAL!

Social Media in Plain English

http://www.youtube.com/watch?v=MpIOClX1jPE&feature=channel_pagehttp://www.youtube.com/watch?v=MpIOClX1jPE&feature=channel_page


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Twitter use has gone up

+700% over the pastyear.

10,000,000 unique visitorsin March.



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A single YouTube video

might be watched 40Million times.



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So, how can you usesocial tools

to engage your audience?



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Me My Followers



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Me My Followers



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the lingo:

tweet : a message

@colgoni : a reply tweet

d colgoni : a direct (private)tweet

RT : re-tweet

#topic : a hashtagMonday, May 11, 2009


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Search. What are people talking about? Find and Follow signicant or important people.



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www.exectweets.com

http://www.exectweets.com/http://www.exectweets.com/


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Monitor News and Important Groups orOrganizations.

Create a News feed. Create multiple feeds.



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Ask questions of your community. Solicitfeedback.



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Share knowledge within your organization.



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Add commentary to conferences or othergatherings.



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Only follow individualsthat add value

Beware high

signal:noise ratio

Dont be afraid tounfollow

Discover what worksfor you



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Be Authentic Be more than news Follow your followers Reply and Retweet Diversify Dont over-tweet (5-6)

Diosa Communications, 10 Twitter Tips for Higher Education



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"I use my persona lpro les for profession alnetwo rking and we don'thave forma l policy. Mypolicy is not sa y anythingon Twitter that wo uldembarr ass my mother."



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Linked inthe professional

facebookBut what is it really good for?



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1. Networking.



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1. Networking.



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1. Networking.



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1. Networking.



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1I. Creating a professionalonline presence.

instant resume



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1I. Creating a professionalonline presence.

instant resume



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III. Research:- reference checks

- prospects



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IV. Job HuntingWhat are others with my skill

set doing?



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IV. Job HuntingWhat are others with my skill

set doing?



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V. Ask Questions, get Answers.



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V. Ask Questions, get Answers.



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Some Etiquette:

Only connect with people youknow.

Ok to ignore requests frompeople.Monday, May 11, 2009
http://www.facebook.com/pages/Santa-Barbara-CA/UC-Santa-Barbara/54707575539


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http://www.facebook.com/pages/Santa-Barbara-CA/UC-Santa-Barbara/54707575539http://www.facebook.com/pages/Santa-Barbara-CA/UC-Santa-Barbara/54707575539http://www.facebook.com/pages/Santa-Barbara-CA/UC-Santa-Barbara/54707575539http://www.facebook.com/pages/Santa-Barbara-CA/UC-Santa-Barbara/54707575539


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You made it,now share it!

Connect yoursocial media!Monday, May 11, 2009


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U t t d d t


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Use targeted ads toreach specic usergroups

Advertise topromote yourMcMaster event (already on Facebook!)

Promote yourfacebook presence

ofineMonday, May 11, 2009


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Is FaceBook personal orprofessional?

Will you need to self-censor? or be yourself..

Be aware of policy - does itexist? Should it?

Personal Use

http://localhost/Users/andrewcolgoni/Downloads/video.flvhttp://localhost/Users/andrewcolgoni/Downloads/video.flvhttp://localhost/Users/andrewcolgoni/Downloads/video.flvhttp://localhost/Users/andrewcolgoni/Downloads/video.flvhttp://localhost/Users/andrewcolgoni/Downloads/video.flvhttp://localhost/Users/andrewcolgoni/Downloads/video.flvhttp://localhost/Users/andrewcolgoni/Downloads/video.flvhttp://localhost/Users/andrewcolgoni/Downloads/video.flv


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Connect with Alumni

Video tours of new additions tocampus

Presentations by prominent Macscholars

Inventions and discoveries by Faculty Proles of high-achieving alumni



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Connect with Students

Welcome to Hamilton! What canyou do here?

What can you expect from alecture

Fun things that happen oncampusMonday, May 11, 2009


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Mix it up

Use video with long termappeal, and include current / hottopics

See what other universities aredoing

Opportunity to collaborate withother groups on campusMonday, May 11, 2009


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Thanks!



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Image Credits

Web 2.0 City: http://www.ickr.com/photos/gualtierocatrame/463128886/ social software logos: http://www.ickr.com/photos/stabilo-boss/101793493/ yellow chairs: http:/ /www.ickr.com/photos/josa/33806215/ Dunder M ifin: http://www.macbezz.com/2007/11 /dumbing-down-of-love.html Mao the pug (& his Mac): http://www.ickr.com/photos/aaronschmidt/

273359885/in/set-721576 02424025650

cufinks: http://ickr.com /photos/oberazzi/318947873/


Websites and Ideas
http://flickr.com/photos/oberazzi/318947873/http://www.flickr.com/photos/aaronschmidt/273359885/in/set-72157602424025650http://www.macbezz.com/2007/11/dumbing-down-of-love.htmlhttp://www.macbezz.com/2007/11/dumbing-down-of-love.htmlhttp://www.flickr.com/photos/josa/33806215/http://flickr.com/photos/oberazzi/318947873/http://flickr.com/photos/oberazzi/318947873/http://www.flickr.com/photos/aaronschmidt/273359885/in/set-72157602424025650http://www.flickr.com/photos/aaronschmidt/273359885/in/set-72157602424025650http://www.flickr.com/photos/aaronschmidt/273359885/in/set-72157602424025650http://www.flickr.com/photos/aaronschmidt/273359885/in/set-72157602424025650http://www.macbezz.com/2007/11/dumbing-down-of-love.htmlhttp://www.macbezz.com/2007/11/dumbing-down-of-love.htmlhttp://www.flickr.com/photos/josa/33806215/http://www.flickr.com/photos/josa/33806215/http://www.flickr.com/photos/stabilo-boss/101793493/http://www.flickr.com/photos/stabilo-boss/101793493/http://www.flickr.com/photos/gualtierocatrame/463128886/http://www.flickr.com/photos/gualtierocatrame/463128886/


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Websites and Ideas

Credits

Slide 23: Diosa Communications, 10 Twitter Tips for Higher Education, http://www.diosacommunications.com/10twittertipsforhighereducation.htm
http://www.diosacommunications.com/10twittertipsforhighereducation.htmhttp://www.diosacommunications.com/10twittertipsforhighereducation.htmhttp://www.diosacommunications.com/10twittertipsforhighereducation.htmhttp://www.diosacommunications.com/10twittertipsforhighereducation.htm

mcmaster university advancement may '09

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