mdh supply chain
TRANSCRIPT
Presented By:Deepak Kumar Omkar Dutta Shashi Kr. Yadav
Inspiring personalities
Parents: Philanthropic, religious minded and follower of Arya
Samaj
After the partition, he came to Delhi having only Rs.1500/- with
him.
follows a traditionally established principle of honouring the
commitments
and serving his customers the pure and quality product.
DEGGI MIRCH WALE
"Give to the world the best you can, and the best will come back to you automatically"
Operation
Procure directly from centre of productionPrimary consideration of uniform tasteRemove intermediariesUses public cold storagesEliminates intermediaries and reducing costs.
Traditional supply chain
Farmer
Village Dealer
Broker
Agent
Shipper
Agent/Broker
Food Processor
Consumer
Retailer
Wholesaler
Distributor
Sole stockist
Regional distribution centers
MDH supply chain
Production
State of art plant @ Delhi, Gurgaon (3), Nagaur (2) and Sojat , SharjahTotal production capacity 30 tonnes. in packets sizes of (10g to 500g).52 different spices available in 140 different packages
Quality control
Raw material is first cleaned, dried and tested with the help of special machinesCarefully grounded into the finished product passing through various stagesAutomatic machines have been installed for this process
Awards for quality
Naoroji Award
'Arch of Europe‘ Award in Excellence in Paris
ITID Excellence Award
Production planning
Aggregate production planning as per availability of raw material and plant capacityEfficient capacity utilization (regulating batch size)Demand driven model (limited shelf life)Committed distribution Network
Inventory control
Seasonal nature of product Average inventory carried by MDH is around six months
Marketing
Standards maintained as food products50% product is exportedUniform standard for National and International marketDeveloping network of dealers around the world
Distribution
50 super stockist 1000 Stockists and over 4 Lacs retail dealersSuper stockist carry 21 days stockNot a single stockist left in last 20 yearsReturn of shelf life expired stock is 0.5%
Brand imageDegi mirchMahashay Dharampal jiRajasthan Red Turban
Sales
INR 1.6 billion turn over.Largest taxpayer in Delhi region.
Conclusion
A true indigenous supply chain role model
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