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2010Middle East

TRAVEL & TOURISMECONOMIC IMPACT



CHAIRMAN:

Geoffrey J W Kent

Chairman & CEO

Abercrombie & Kent

VICE CHAIRMEN:

Edouard Ettedgui

Group Chief Executive

Mandarin Oriental Hotel Group

Maurice Flanagan CBE

Executive Vice Chairman

Emirates Airline & Group

Michael Frenzel

Chairman of the Executive Board

TUI AG

Mark Harms

Chairman & CEO

Global Leisure Partners LLP

Stephen P Holmes

Chairman, President & CEO

Wyndham Worldwide

Manfredi Lefebvre D’Ovidio

Chairman

Silversea Cruises

Brett Tollman

President

The Travel Corporation

EXECUTIVE COMMITTEE:

Marilyn Carlson Nelson

Chairman

Carlson

Alex Christou

Managing Partner

Accenture

Jeff Clarke

President & CEO

Travelport

Andrew Cosslett

CEO

InterContinental Hotels

Group PLC

Qiang Duan

Chairman

Beijing Tourism Group

Sebastián Escarrer

Vice Chairman & CEO

Sol Meliá

Manuel Fernando Espírito Santo

Chairman

Espírito Santo Tourism

Edward P Gilligan

Vice Chairman

American Express Company

Pansy Ho

Managing Director

Shun Tak Holdings Limited

Hubert JolyPresident & CEO

Carlson

Richard R Kelley

Chairman

Outrigger Enterprises Group

Tom Klein

Group President

Sabre Travel Network &

Sabre Airline

Executive Vice President

Sabre Holdings

Gerald Lawless

Executive Chairman

Jumeirah Group

J W Marriott, Jr

Chairman & CEO

Marriott International, Inc

Alan Parker CBE

Chief Executive

Whitbread plc

Gilles Pélisson

CEO

Accor

Charles Petruccelli

President Global Travel Services


Christopher Rodrigues CBE

Chairman

VisitBritain

Jeffrey C Rutledge

Chairman & CEO

Travel Guard Worldwide, Inc

Jyotsna Suri

Chairperson & Managing Director

Bharat Hotels Ltd

Jonathan M Tisch

Chairman & CEO

Loews Hotels

GLOBAL MEMBERS:

Talal Al Bahar

Chairman & Managing Director

IFA Hotels & Resorts

Mohammed Al Habbai

CEO

Dubailand

Ted J Balestreri

Chairman & CEO

Cannery Row Company

Fabio Barbosa

CEO

Grupo Santander Brazil

Simón P Barceló

Chairman & CEO

Barceló Hotels & Resorts

Raymond Bickson

Managing Director

Taj Hotels, Resorts and Palaces

Giorgio Boscolo

CEO

Boscolo Group

Rattawadee Bualert

President

lebua Hotels & Resorts Co, Ltd

Gabriele Burgio

President & CEONH Hoteles

Chris J Cahill

COO

Fairmont Rafes Hotels

International

Jim Compton

Executive Vice President, Marketing

Continental Airlines

Tony Fernandes

Group Chief Executive Ofcer

AirAsia

Frank Fiskers

President & CEOScandic Hotels

Mark P Frissora

Chairman and CEO

The Hertz Corporation

Naresh Goyal

Chairman

Jet Airways India Ltd

Arthur de Haast

Global Chief Executive Ofcer

Jones Lang LaSalle Hotels

James Hogan

CEO

Etihad Airways

Raimund Hosch

President & CEO

Messe Berlin GmbH

Miltos Kambourides

Managing Partner

Dolphin Capital Partners

Gary L Kessler

President & CEO

Carey International Inc

Dara Khosrowshahi

President & CEO

Expedia Inc

Sir Nigel Knowles

Joint CEODLA Piper

Ali Kolaghassi

Vice Chairman & CEO

Saraya Holdings

RK Krishna Kumar

Vice Chairman

Taj Hotels, Resorts & Palaces

Jabu Mabuza

CEO

Tsogo Sun Group

Luis Maroto

Deputy CEO

Amadeus IT Group SA

Yunxin Mei

President

Beijing Tourism Group

Richard Mortimore

Managing Director

Reed Travel Exhibitions

Geoff Muirhead CBE

Group Chief Executive

The Manchester Airports Group

Hamza Mustafa

CEO

Istithmar Hospitality & Real

Estate Business

Christopher J NassettaPresident & CEO

Hilton Worldwide

Jerry Noonan

Consultant

Spencer Stuart

Deepak Ohri

Chief Executive Ofcer

lebua Hotels & Resorts Co, Ltd

Frits D van Paasschen

President & CEO

Starwood Hotels & Resorts

Worldwide Inc

Andy PayneManaging Director

Wilderness Safaris

Jean Gabriel Pérès

President & CEO

Mövenpick Hotels & Resorts

Dionísio Pestana

Chairman

Group Pestana

Fernando Pinto

CEO

TAP Portugal

Bob Puccini

CEO

The Puccini Group

David Radcliffe

Chief Executive

Hogg Robinson Group

Jay Rasulo

Chairman

Walt Disney Parks and Resorts

Marty Salfen

General Manager

Global Travel &

Transportation Industry

IBM

Per Setterberg

CEO

Global Refund Group

Jasminder Singh

Chairman & CEO

Radisson Edwardian Hotels

Jeff Smisek

Chairman, President & CEO

Continental Airlines

Khalid A bin Sulayem

Director General

Dubai Department of Tourism and

Commerce Marketing

Hiromi Tagawa

President & CEO

JTB Corp

Yassin K Talhouni

CEO

Zara Investment Holding Co Ltd

Jaume Tàpies

President

Relais & Châteaux

Robin Tauck

President

R Tauck & Partners LLC

Matthew D Upchurch

CEO

Virtuoso

Michel Vauclair

Senior Vice President

Global Asset Management

Oxford Properties Group

Philip Wolf

President & CEO

PhoCusWright, Inc

Valdimir Yakushev

Managing Partner

S-Group Capital Management

Tim Zagat

Co-Founder, Co-Chair & CEO

Zagat Survey LLC

HONORARY MEMBERS:

André Jordan

Chairman

André Jordan Group

Jonathan S Linen

Adviser to the Chairman


Lord Marshall of Knightsbridge

Chairman

Pirelli UK plc

Sir Frank Moore, AO

Chairman

FT Moore P/L

Frank Olson

Retired Chairman of the Board

The Hertz Corporation

Gérard Pélisson

Co-Chairman, Supervisory Board

Accor

Carl Ruderman

Chairman

Universal Media

Tommaso Zanzotto

President

TZ Associates Ltd

CHAIRMAN EMERITUS:

James D Robinson III

General Partner

RRE Ventures

WTTC Chairman (1990-1994)

IMMEDIATE PAST CHAIRMAN:

Vincent A Wolngton

Chairman

Global Alliance Advisors LLC


FORMER CHAIRMEN:

Sir Ian Prosser

Retired Chairman

InterContinental Hotels

Group PLC


Harvey Golub

Non-Executive Chairman

AIG Inc


Robert H Burns

Chairman

Robert H Burns Holdings Limited


PRESIDENT & CEO:

Jean-Claude Baumgarten

9 February 2010



THE WORLD TRAVEL & TOURISM COUNCIL (WTTC), WHICHIS THE BUSINESS LEADERS’ FORUM FOR TRAVEL & TOURISM,

HAS SPENT 20 YEARS DEVELOPING ITS ECONOMIC IMPACT

RESEARCH FOR THE BENEFIT OF TRAVEL & TOURISM DECISION-

MAKERS – WHETHER IN THE PRIVATE OR PUBLIC SECTOR.

THIS COMPREHENSIVE RESEARCH USES THE FRAMEWORK OF

TOURISM SATELLITE ACCOUNTS.

Since ull Tourism Satellite Accounts (TSAs) take considerable time and resources to develop,WTTC produces simulated TSAs on an annual basis, covering 181 countries, in order to provide

reliable and comparable inormation to assess Travel & Tourism’s current and likely uture

contribution to economic activity and employment. Timeliness is one o the main strengths o

our research. In the critical post-crisis recovery phase currently underway, it can inorm and help

drive urgent policy-making and investment decisions.

Our 2010 research, again produced in co-operation with Oxord Economics, assesses the economic impact o

Travel & Tourism or the 181 countr ies, as well as or the world overall. It measures spending on Travel & Tourism

by households, businesses, governments, overnight and same-day visitors, in order to capture ully the economic

contribution o both domestic and international tourism, thereby quantiying Travel & Tourism’s contribution to

gross domestic product (GDP) and employment.

In line with the trend in other sectors in 2009, Travel & Tourism activity was hit hard by the credit and housing

market collapses experienced in many countries, with households cutting back on leisure travel and corporations

reducing business travel budgets. The impact on Travel & Tourism investment was also signifcant. Yet even though

Travel & Tourism activity was so depressed, it still employed over 235 million people across the world last year,

generating 9.4% o global GDP.

Although there are signs that the global economy has moved into a recovery phase, we are expecting the pick-up

in developed economies – a key source o Travel & Tourism Demand in the short term – to be gradual, with both

corporations and households continuing to reconsider travel plans and to limit expenditure.

Nevertheless, despite the current blip in growth trends, our research confrms that prospects or the longer term

remain positive. Over the next ten years, Travel & Tourism will continue to grow in importance as one o the

world’s highest-priority sectors and employers.

Emerging economies will o course be the main engines o our orecast growth, both in terms o domestic and

international Travel & Tourism. But an increasing ocus on leisure in developed economies should stimulate

travel demand, even in mature markets, boosted by industry innovation in creating new sustainable products and

services.

In anticipation o these better times ahead, we are delighted to present you with the 2010 Executive Summary

o WTTC’s Travel & Tourism: Economic Impact .


President & CEO

World Travel & Tourism Council

Geoffrey J W Kent

Chairman, World Travel & Tourism Council and

Chairman & CEO, Abercrombie & Kent

1



CONTENTS

Key Facts at a Glance 3

Summary Economic Impact and Real Growth 4

Summary Tables 6

Concepts & Structure 7

Travel & Tourism Satellite Account

Gross Domestic Product 8

Employment 9

Satellite Account Tables 10

Ranking and Range 12

General Macroeconomic Indicators 12

THE ECONOMIC IMPACT OF TRAVEL & TOURISM

USE OF MATERIAL IS AUTHORISED, PROVIDED SOURCE IS ACKNOWLEDGED

1-2 Queen Victoria terrace, SoVereign court, London e1W 3Ha, uK

TeL: +44 (0) 20 7481 8007. Fax: +44 (0) 20 7488 1008. EmaiL: [email protected]. www.wttc.org2



2010 10-year

trendGross Domestic Product (GDP)

10.1%

Growth

-0.1%

Employment

9.6%

Visitor Exports

6.8%

Investment

9.8%

World ranking (out of 13 regions)

7 6

ABSOLUTE GROWTHsize forecast

Direct Industry T&T Economy as a whole Direct Industry T&T Economy as a whole

MIDDLE EAST

KEY FACTS AT A GLANCE

2010 TRAVEL & TOURISM ECONOMIC RESEARCH

The contribution of Travel & Tourism to Gross Domestic Product (GDP) is

expected to rise from 10.1% (US$173.9bn) in 2010 to 11.2% (US$429.9bn) by

2020.

Real GDP growth for the Travel & Tourism Economy is expected to be -0.1% in

2010 and to average 5.2% per annum over the coming 10 years.

Travel & Tourism Gross Domestic Product

5

Travel & Tourism investment is estimated at US$41.7bn or 9.8% of total

investment in 2010. By 2020, this should reach US$112.5bn or 12.1% of total

investment.

(2000 constant US$bn) ('000 jobs)

1-2 QUEEN VICTORIA TERRACE, SOVEREIGN COURT, LONDON E1W 3HA, UK

The contribution of the Travel & Tourism Economy to employment is expected

to rise from 9.6% of total employment, 5,269,000 jobs or 1 in every 10.4 jobs in

2010, to 9.9% of total employment, 6,933,000 jobs, or 1 in every 10.1 jobs by

2020.

TEL: +44 (0) 20 7481 8007 . FAX: +44 (0) 20 7488 1008 . [email protected] . www.wttc.org

MIDDLE EAST

Travel & Tourism Employment

MIDDLE EAST

RELATIVEcontribution to national economy

Export earnings from international visitors are expected to generate 6.8% of total

exports (US$62.1bn) in 2010, growing (nominal terms) to US$126.7bn (5.0% of

total) in 2020.

© 2010 World Travel & Tourism Council

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

2005 2006 2007 2008 2009 2010 2015 2020

0

50

100

150

200

250

2005 2006 2007 2008 2009 2010 2015 2020

3



US$ 50 bn 1,884,000jobs, representing 3.4%

equivalent to 2.9% of total GDP of total employment

US$ 174 bn 5,269,000 jobs, representing 9.6%

equivalent to 10.1% of total GDP of total employment

US$ 121 bn US$ 42 bn

equivalent to 13.3% of total exports equivalent to 9.8% of total investment

US$ 8 bn

equivalent to a 2.4% share

ECONOMIC IMPACT

Direct Industry Employment

Economy GDP Economy Employment

IN 2010 MIDDLE EAST'S TRAVEL & TOURISM IS EXPECTED TO GENERATE

US$174BN OF ECONOMIC ACTIVITY (GDP). THE INDUSTRY'S DIRECT

IMPACT INCLUDES:

HOWEVER, SINCE TRAVEL & TOURISM TOUCHES ALL SECTORS OF THE

ECONOMY, ITS REAL IMPACT IS EVEN GREATER. MIDDLE EAST'S TRAVEL

& TOURISM ECONOMY DIRECTLY AND INDIRECTLY ACCOUNTS FOR:

Direct Industry GDP

Exports, Services & Merchandise Capital Investment

Government Expenditure

4



REAL GROWTH

-2.0 % 1.3 %

-0.1 % 1.9 %

4.7 % 2.6 %

5.2 % 2.8 %

4.8 % 4.3 %

6.1 % 4.2 %

Visitor Exports - Travel & Tourism

Government Expenditure - Travel & Tourism

to US$50bn to 1,884,000 jobs

to US$174bn to 5,269,000 jobs

IN 2010, TRAVEL & TOURISM IN MIDDLE EAST IS FORECAST TO SEE REAL

DECLINE/GROWTH OF:

Capital Investment - Travel & Tourism


Direct Industry GDP Direct Industry Employment


Direct Industry GDP Direct Industry Employment

to US$112bn in 2020 to US$16bn in 2020

OVER THE NEXT TEN YEARS, MIDDLE EAST'S TRAVEL & TOURISM IS

EXPECTED TO ACHIEVE ANNUALISED REAL GROWTH OF:

to US$430bn in 2020 to 6,933,000 jobs in 2020

to US$612bn in 2020 to US$127bn in 2020

to US$112bn in 2020 to 2,438,619 jobs in 2020

Demand - Travel & Tourism

5



SUMMARY TABLES

ESTIMATES AND FORECASTS

2010

US$bn US$bn

Personal Travel & Tourism 75.9 9.8 0.6 167.2 10.2 4.2

Business Travel 16.3 0.9 -1.7 33.6 0.9 4.3

Government Expenditures 7.7 2.4 0.7 16.4 2.5 4.2

Capital Investment 41.7 9.8 -12.4 112.5 12.1 6.1

Visitor Exports 62.1 6.8 -4.0 126.7 5.0 4.3

Other Exports 59.0 6.5 12.8 156.0 6.2 5.6

T&T Demand 262.5 10.9 -0.3 612.4 10.8 4.8

Direct Industry GDP 49.5 2.9 -2.0 112.0 2.9 4.7

T&T Economy GDP 173.9 10.1 -0.1 429.9 11.2 5.2

Direct Industry Employment3

1,884.1 3.4 1.3 2,438.6 3.5 2.6T&T Economy Employment3

5,269.2 9.6 1.9 6,933.2 9.9 2.8

12010 real growth adjusted for inflation (%); 22011-2020 annualised real growth adjusted for inflation (%);3'000 jobs

US$bn US$bn

Personal Travel & Tourism 3,110.9 8.4 1.6 5,792.5 8.8 4.1

Business Travel 819.1 1.3 -1.8 1,588.8 1.4 4.3

Government Expenditures 436.4 3.8 2.6 743.8 4.0 3.1

Capital Investment 1,240.5 9.2 -1.7 2,756.7 9.4 5.3

Visitor Exports 1,085.8 6.1 0.9 2,160.3 5.2 5.2

Other Exports 850.3 4.8 5.9 1,907.9 4.5 6.5

T&T Demand 7,542.9 9.4 1.1 14,950.0 9.5 4.7

Direct Industry GDP 1,985.5 3.2 0.7 3,650.1 3.2 4.0

T&T Economy GDP 5,750.9 9.2 0.5 11,151.2 9.6 4.4

Direct Industry Employment3 81,913.1 2.8 -0.1 104,740.0 3.2 2.5

T&T Economy Employment3 235,758.0 8.1 -0.3 303,019.0 9.2 2.5

12010 real growth adjusted for inflation (%); 22011-2020 annualised real growth adjusted for inflation (%);3'000 jobs

Growth1

2020

MIDDLE EAST Growth2

% of total Growth2

2020

% of totalGrowth1

% of total

WORLD

2010

% of total

6



CONCEPTS & STRUCTURE

Middle East's

Travel & Tourism Demand of

US$262.5bn in 2010…

… less imported goods and services(including Travel & Tourism

spending abroad) of US$88.6bn...

...equals Travel & Tourism Economy

GDP of US$173.9bn...

Direct industry GDP T&T Economy GDP

...and supports 5,269,000 jobs

across Middle East

Direct industry Employment T&T Economy Employment

MIDDLE EAST

Travel & Tourism Economy GDP in 2010

MIDDLE EAST

Travel & Tourism Employment in 2010

In order to quantify the economic impact of Travel & Tourism, we use the framework of a Tourism Satellite Account

(TSA). Our estimates are based on ‘demand-side’ analysis of Travel & Tourism's impact on economic activity, since

the sector does not produce or supply a homogeneous product or service like traditional industries (agriculture, electronics,

steel, etc).

Travel & Tourism Demand in 2010

MIDDLE EAST

P erson al T& T - 2 8.8 9% Bu sin ess T& T - 6 .2 0%

Gov't Expenditures - 2.94% Capital Investment - 15.87%

Vis itor Exports - 23.64% Other Exports - 22.47%

7



GROSS DOMESTIC PRODUCT

MIDDLE EAST MIDDLE EAST

Travel & Tourism Gross Domestic Product Travel & Tourism Economy GDP

(2000 constant US$bn) (real growth, %)

WORLDWIDE MIDDLE EAST v WORLDWIDETravel & Tourism Gross Domestic Product Travel & Tourism Economy GDP

(2000 constant US$bn) (real growth variance, %)

WTTC League Table Extract 2010 WTTC League Table Extract 10-Yr Real Growth

Travel & Tourism Economy GDP % of total GDP Travel & Tourism Economy GDP Annualised, %

0 0 0 World 9.2 0 World 4.4

1 1 3 North Africa 11.0 1 South Asia 8.1

2 2 5 Middle East 10.1 2 South East Asia 6.3

3 3 6 South East Asia 9.7 3 North Africa 5.7

4 4 7 European Union 9.5 4 Central & Eastern Europe 5.7

5 5 8 North America 9.4 5 North East Asia 5.4

6 6 9 North East Asia 9.1 6 Middle East 5.2

7 7 10 South Asia 8.0 8 Sub Saharan Africa 4.7

8 8 11 Central & Eastern Europe 7.4 11 North America 3.9

9 9 12 Sub Saharan Africa 6.9 12 European Union 2.9

W O R L D

T R A

V E L & T O U R

I S M S A T E L L I T

E A C C O U N T

Middle East's T&T Direct Industry is expected to contribute 2.9% to Gross Domestic Product (GDP) in 2010 (US$49.5bn),

rising in nominal terms to US$112.0bn (2.9% of total) by 2020. The T&T Economy contribution (% of total) should rise

from 10.1% (US$173.9bn) to 11.2% (US$429.9bn) in this same period.

R E G I O N

W I D E R R E G I O N

Direct Industry GDP T&T Economy GDP

Direct Industry GDP T&T Economy GDP

0

20

40

60

80

100

120

140

160

2005 2006 2007 2008 2009 2010

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

2005 2006 2007 2008 2009 2010

-10

-5

0

5

10

15

20

1990 1995 2000 2005 2010 2015

-15

-10

-5

0

5

10

15

20

1990 1995 2000 2005 2010 2015

8



EMPLOYMENT


Travel & Tourism Employment Travel & Tourism Economy Employment

('000 Jobs) (real growth, %)

WORLDWIDE MIDDLE EAST v WORLDWIDETravel & Tourism Employment Travel & Tourism Economy Employment

('000 Jobs) (real growth variance, %)

WTTC League Table Extract 2010 WTTC League Table Extract 10-Yr Real Growth

Travel & Tourism Economy Employment % of total emp Travel & Tourism Economy Employment Annualised, %

0 World 8.0 0 World 2.5

3 North America 10.8 1 North East Asia 3.7

4 North Africa 10.3 3 North Africa 3.0

5 European Union 10.3 4 Middle East 2.8

6 Middle East 9.6 6 South East Asia 2.7

8 South Asia 8.6 8 North America 2.1

9 South East Asia 8.1 9 South Asia 1.8

10 North East Asia 7.8 11 Sub Saharan Africa 1.6

11 Central & Eastern Europe 6.2 12 European Union 1.2

13 Sub Saharan Africa 5.0 13 Central & Eastern Europe 0.4

Direct Industry jobs T&T Economy jobs

Middle East's 1,884,000 T&T Direct Industry jobs account for 3.4% of total employment in 2010 and are forecast to total

2,439,000 jobs or 3.5% of the total by 2020.The contribution of the Travel & Tourism Economy to employment is

expected to rise from 9.6% of total employment, 5,269,000 jobs or 1 in every 10.4 jobs in 2010, to 9.9% of total

employment, 6,933,000 jobs, or 1 in every 10.1 jobs by 2020.

Direct Industry jobs T&T Economy jobs

T R A

V E L & T O U R


E A C C O U N T

R E G I O N

W I D E R R E G I O N

W O R L D

0

1,000

2,000

3,000

4,000

5,000

6,000

2005 2006 2007 2008 2009 2010

-10

-5

0

5

10

15

20

1990 1995 2000 2005 2010 2015

0

50,000

100,000

150,000

200,000

250,000

300,000

2005 2006 2007 2008 2009 2010-10

-5

0

5

10

15

20

1990 1995 2000 2005 2010 2015

9



SATELLITE ACCOUNT TABLESMIDDLE EAST

Travel & Tourism - US$bn 2005 2006 2007 2008 2009E 2010F 2020F

Personal Travel & Tourism 40.6 50.1 60.8 72.5 70.8 75.9 167.2

Business Travel & Tourism 12.0 12.8 15.0 18.3 15.7 16.3 33.6

Corporate 10.4 11.2 13.1 16.2 13.6 14.2 29.0

Government 1.5 1.6 1.8 2.1 2.1 2.1 4.6

Government Expenditures - Individual 1.2 1.5 1.7 2.0 2.2 2.3 5.0

Visitor Exports 37.2 40.3 47.2 62.1 60.2 62.1 126.7

Travel & Tourism Consumption 91.0 104.6 124.6 154.9 148.8 156.5 332.5

Government Expenditures - Collective 2.8 3.4 3.9 4.7 5.0 5.4 11.4

Capital Investment 22.5 27.9 48.1 58.9 42.9 41.7 112.5

Other Exports 39.7 46.8 55.5 71.3 47.7 59.0 156.0

Travel & Tourism Demand 156.0 182.7 232.0 289.9 244.4 262.5 612.4

Travel & Tourism Direct Industry

Employment ('000) 1,589.8 1,584.6 1,693.1 1,771.6 1,859.2 1,884.1 2,438.6

Gross Domestic Product 29.9 33.1 39.9 51.7 47.8 49.5 112.0

Travel & Tourism Economy

Employment ('000) 4,733.4 4,722.3 5,103.5 5,270.8 5,172.3 5,269.2 6,933.2


Travel & Tourism Accounts

as % of National Accounts 2005 2006 2007 2008 2009E 2010F 2020F


Government Expenditures 2.2 2.3 2.4 2.5 2.4 2.4 2.5


Visitor & Other Exports 12.8 12.2 12.4 12.6 14.4 13.3 11.3

Travel &Tourism Imports 12.8 12.8 12.7 12.1 13.3 12.9 10.0


Employment 3.3 3.2 3.3 3.4 3.5 3.4 3.5



Employment 9.9 9.5 10.0 10.1 9.7 9.6 9.9

Gross Domestic Product 10 10.1 11.2 11.5 10.6 10.1 11.2

Travel & Tourism Real Growth

(per annum except 2020 =

10-year annualised) 2005 2006 2007 2008 2009E 2010F 2020F

Personal Travel & Tourism 2.3 10.3 6.6 -1.4 8.6 0.6 4.2

Business Travel & Tourism 4.2 -4.4 4.8 2.8 -1.4 -1.7 4.3

Government Expenditures 8.2 9.7 -0.1 2.5 15.8 0.7 4.2

Capital Investment 1.4 9.2 49.9 4.8 -14.8 -12.4 6.1

Visitor Exports 4.7 0.4 6.4 14.6 9.8 -4.0 4.3

Other Exports 20.9 7.1 9.0 2.8 -19.6 12.8 5.6

Travel & Tourism Consumption 3.4 5.1 6.2 4.3 8.1 -1.3 4.3

Travel & Tourism Demand 7.0 6.2 12.7 4.0 -2.4 -0.3 4.8


Employment 2.1 -0.3 6.8 4.6 4.9 1.3 2.6

Gross Domestic Product 7.4 1.7 7.2 7.9 5.2 -2.0 4.7


Employment 5.8 -0.2 8.1 3.3 -1.9 1.9 2.8Gross Domestic Product 11.5 4.4 14.3 6.1 -5.4 -0.1 5.2

E - Estimate; F - Forecast

10



SATELLITE ACCOUNT TABLESMIDDLE EAST

Travel & Tourism - US$ bn 2005 2006 2007 2008 2009E 2010F 2020F



Corporate 10.4 11.2 13.1 16.2 13.6 14.2 29.0

Government 1.5 1.6 1.8 2.1 2.1 2.1 4.6


Visitor Exports 37.2 40.3 47.2 62.1 60.2 62.1 126.7




Other Exports 39.7 46.8 55.5 71.3 47.7 59.0 156.0



Employment ('000) 1,589.8 1,584.6 1,693.1 1,771.6 1,859.2 1,884.1 2,438.6



Employment ('000) 4,733.4 4,722.3 5,103.5 5,270.8 5,172.3 5,269.2 6,933.2


Travel & Tourism

2000 Constant US$ bn 2005 2006 2007 2008 2009E 2010F 2020F




Visitor Exports 33.1 33.3 35.4 40.6 44.5 42.7 65.2




Other Exports 39.0 41.7 45.5 46.8 37.6 42.4 73.4


Gross Domestic Product

Travel & Tourism Industry 33.2 33.8 36.2 39.1 41.1 40.3 63.8

Travel & Tourism Economy 111 115.8 132.3 140.3 132.7 132.6 221.0E - Estimate; F - Forecast

Methodological Note

The RMF’s Tourism Direct Gross Domestic Product (TDGDP) measure is broadly equivalent to the Travel & Tourism Direct Industry measures

Executive Summary and in the accompanying 181 individual country reports, is based on simulated Tourism Satellite Accounting (TSA)

plus investment and collective government and non-visitor export spending, one arrives at the broadest measure of the economic impact of

Travel & Tourism – Travel & Tourism Economy GDP.

given by WTTC/Oxford Economics. Adding to this direct industry measure the value-added created indirectly in the industry's supply chain,

This comprehensive and comparative measure of the economic impact of Travel & Tourism developed by WTTC, which is highlighted in the

methodology. The methodology is analogous to that used for the production of national income accounts, following the key concepts of

Tourism Satellite Accounting contained in the latest (2008) United Nations' Recommended Methodological Framework (RMF).

Recent years have provided a clear demonstration of the complex environment in which Travel & Tourism operates, confirming the critical

explains why the economic impact research developed by WTTC and its partner Oxford Economics, which was designed to adapt to the changing

needs of the Travel & Tourism industry and government leaders in the light of the fast-changing operating environment, is therefore an

essential tool – whether for private- or public-sector decision-makers.

importance of timely information for policy- and decision-makers. And future developments will no doubt serve to reinforce this argument. This

11



RANKING AND RANGE

Year 2010 country rankings for Middle East within world countries' list

2010 2020

Middle East Absolute Size Relative Size Growth1

Absolute Size Relative Size Growth2

Personal Travel & Tourism 9 3 10 8 3 8

Business Travel 8 --- 7 10 --- 9

Government Expenditures 9 11 11 7 11 6

Capital Investment 8 7 13 7 3 6

Visitor Exports 6 6 12 6 11 10

Other Exports 4 2 1 4 2 8

Travel & Tourism Demand 5 --- 8 6 --- 7

Direct Industry GDP 9 9 11 8 8 7

T&T Economy GDP 7 5 8 6 4 6

Direct Industry Employment 10 6 2 10 6 5

T&T Economy Employment 9 6 1 9 7 4

12010 real growth adjusted for inflation (%); 22011-2020 annualised real growth adjusted for inflation (%)

Total 181 countries or 13 regions (largest/highest/best is number 1; smallest/lowest/worst is number 181 or 13; 0 is aggregate region no ranking

GENERAL MACROECONOMIC INDICATORSThe following charts illustrate how Travel & Tourism growth follows or varies from general macroeconomic growthfor various indicators. The bottom three charts illustrate information related to international visitor arrivals.

T&T Eco no my GDP Total GDP T&T Emp lo yment Total Emp lo ymen t T&T Exp or ts Total Expo rts

T&T Personal Total Personal T&T Government Total Government

Consumption Consumption T&T Capital Investment Total Capital Investment Expenditure Expenditure

International Visitor Average Spend (US$)Visitor Markets Index (1988=100) International Visitor Arrivals ('000)


MIDDLE EAST MIDDLE EAST MIDDLE EAST

Government Expenditure (US$bn)

MIDDLE EAST

Gross Domestic Product (US$bn)

MIDDLE EAST

Employment ('000 of jobs)

T R

A V E L & T O U R


E A C C O U N T

MIDDLE EAST

Exports (US$bn)

MIDDLE EAST

Personal Consumption (US$bn) Capital Investment (US$bn)

0

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1 988 19 92 1 996 20 00 2 004 20 08 2 012 20 16

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1 98 8 1 992 19 96 2 000 20 04 2 008 20 12 2 016

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1988 1992 1996 2000 2004 2008 2012 2016

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1 98 8 19 92 1 996 2 00 0 2 00 4 2 008 20 12 2 01 6

12



2010

WTTC CONTACTS


President & CEO

[email protected]

Uf Ibrahim

Chie Operations Ofcer

[email protected]

Eva Aimable

Policy Analyst

[email protected]

Sarieu Caramba-CokerOfce Manager

[email protected]

Nancy Cockerell

Adviser, Policy and Research

[email protected]

Anja Eckervogt

Communications Co-ordinator

[email protected]

Susann Kruegel

Manager, e-Strategy and

Tourism or Tomorrow Awards

[email protected]

Jason Norman

Director, Finance & Company Secretary

[email protected]

Alison Osborne

Manager, Council Membership

[email protected]

Pamela PriestExecutive Assistant

[email protected]

Paulina Tomczyk

Membership Assistant

[email protected]

Zheng Yan

China Marketing Representative

[email protected]

WTTC India Initiative

[email protected]

© 2010 World Travel & Tourism Council

The World Travel & Tourism Council is the forum for

business leaders in the Travel & Tourism industry.

With the Chairs and Chief Executives of the 100 foremost Travel &

Tourism companies as its Members, WTTC has a unique mandate and

overview on all matters related to Travel & Tourism.

WTTC works to raise awareness of Travel & Tourism as one of the world’s

largest industries, employing over 235 million people and generating

9.4% of global GDP in 2009.

Together with its research partner, Oxford Economics, WTTC produces

comprehensive reports on an annual basis – with updates whenever

required – to quantify, compare and forecast the economic impact of

Travel & Tourism on 181 economies around the world. It also publishes

an Executive Summary highlighting global trends. To download one-page

summaries, the full reports or spreadsheets, visit www.wttc.org

Assisting WTTC to provide tools for analysis, benchmarking,

forecasting and planning

Over the last 25 years Oxford Economics has built a diverse and loyal

client base of over 300 organisations worldwide, including internationalorganisations, governments, central banks, and both large and small

businesses. Headquartered in Oxford, England, with ofces in London,

Belfast, Paris, the UAE, Singapore, Philadelphia and New York, Oxford

Economics employs over 70 full-time, highly qualied economists and

data specialists, while maintaining links with a network of economists in

universities worldwide.

For more information please take advantage of a free tr ial on our website,

www.oxfordeconomics.com, or contact John Gaster, Oxford Economics,

Abbey House, 121 St Aldates, Oxford, OX1 1HB, UK.

Tel: +44 (0) 1865 268900; email: [email protected]



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