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Meaningful Interaction with Products Author Wellington Gomes de Medeiros Teacher Soe-Tsyr Daphne Yuan Presenter Liao, Ting-Yi

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Page 1: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

Meaningful Interaction with Products

Author:Wellington Gomes de MedeirosTeacher: Soe-Tsyr Daphne Yuan

Presenter: Liao, Ting-Yi

Page 2: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

Outline

• Introduction• Definition of MI• MI as a dialogical process• MI as a combination of actions.• MI as accessing the indistinct.• MI as providing access to the symbolic.• MI’s two dimensions for interactions• MI’s four semantic values for interactions• MI as a framework• Conclusion

Page 3: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

Introduction

• Three current key ideas in design: semantic, emotion, and interaction

• What is Meaningful Interaction ?

Page 4: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

Rationale for the Study

• Designers should approach functionality, usability, semantics, and emotion as equally important for design processes.

• “Product semantics”• Representational and non-representational• Semantics <-> Emotion <-> Interaction

Page 5: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

Rationale for the Study(cont.)

• MI explores the possibility of characterizing meanings within------

pragmatic & emotional practical & critical & ideological & ludic

Page 6: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

Relevance of this study

• Pragmatic needs (O) Emotional experiences (X)

• Provoke emotional satisfaction

• Emotional experience & Satisfaction > Usability

Page 7: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

Definition of MI

products

contexts

People

Page 8: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

Definition of MI(cont.)

• MI has two complementary aspects: 1. A theoretical foundation that acknowledges the issues in the process of interaction at the semantic level. 2. A practical solution in the form of a frame-work to help in the exploration of MI in design studies and design processes.

Page 9: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

Definition of MI(cont.)

• MI statement encompasses 7 discrete topics: 1. MI as a dialogical process. 2. MI as a combination of actions. 3. MI as accessing the indistinct. 4. MI as providing access to the symbolic. 5. MI’s two dimensions for interactions 6. MI’s four semantic values for interactions 7. MI as a framework

Page 10: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI as a Dialogical Process

• “Dialogical process”

• Products are mediators of messages at two levels:

1. messages embodied by designers 2. messages embodied by people themselves

Page 11: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI as a Dialogical Process(cont.)

• In MI, people have the primary role.• But, the role of products and context to afford

user’s reactions cannot be dismissed.• In MI, connections can occur at two levels: user <-> product user <-> designer / stakeholders

Page 12: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI as a Dialogical Process(cont.)

• In the process of communication between products and people, MI takes two as having equally important roles in the means of communication.

• This sharing process is regarded as cyclical.

Page 13: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI as a Combination

• Static --- products & contexts• “Action” in MI.• Product and context, despite being physically

static, express their dynamics through their semantic qualities.

• Natural quality & Symbolic quality

Page 14: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI as Providing Access to the Indistinct

• “Indistinct” in MI.

• Quality of Interaction

• Representation & Presentation

Page 15: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI as Providing Access to the Indistinct(cont.)

• Identifying and exploring metaphorical expressions in MI requires considering how people express their view and how their behavior and background inform metaphorical meanings.

• MI offers a systematic framework to identify the indistinct meaning.

Page 16: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI as Providing Access to the Symbolic

• The symbolic qualities of the three elements have important roles in the cyclical establishment of values.

• Symbolic signs are therefore signs created as a means to transport people to symbolic realities that are constructed “outside” the artifact and incorporated as value by individuals and their peers.

Page 17: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI’s 2 Dimensions:Pragmatic

• Interaction where the users’ understanding of the product qualities is firmly rooted in product-base values.

• Users’ associations and their understanding of products are tied to their view of the product qualities themselves.

Page 18: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI’s 2 Dimensions:Pragmatic(cont.)

• Pragmatic dimension of MI refers primarily to the product’s physical attributes and the appraisal processes directly or indirectly related to its use.

• User’s responses to the product materiality and attributes &

User’s experience of using the product.

Page 19: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI’s 2 Dimensions:Pragmatic(cont.)

• Two types of semantic values: practical & critical

• “intentionality” is a key factor in the pragmatic dimension.

• The semantic values in the pragmatic dimension are not restricted to meanings that designers assign to products.

Page 20: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI’s 2 Dimensions:Emotional

• People-based value

• Emotional, Affective, and symbolic aspects

• Ideological & ludic

Page 21: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI’s Four Semantic Values : Practical

• Connected to the physical attributes

• User’s understanding of products.

Page 22: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI’s Four Semantic Values : Critical

• User’s associations and meanings disclose the user’s judgment and reveal feel about the use of a product.

• How a user feels in a specific context.

Page 23: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI’s Four Semantic Values : Ideological

• Imply semantic associations that are underpinned by symbolic paradigms assigned to the products.

• Use of a product does not necessarily refer to its actual manipulation.

Page 24: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI’s Four Semantic Values : Ludic

• Ludic semantic values disclose meanings in the users’ responses related to playfulness.

• User’s feeling

Page 25: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

MI as a Framework

Page 26: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

Conclusion• Cover the possibilities of the semantic

qualities of products and interactions that bring meaning and values to people’s lives.

• More “research-like” attitude

• Help to explore meanings in products for designers.

Page 27: Meaningful Interaction with Products Author : Wellington Gomes de Medeiros Teacher : Soe-Tsyr Daphne Yuan Presenter : Liao, Ting-Yi

THE END