Anthony Medeiros

Solutions Portfolio

Digital MarketingMobile

FinancialEducational

RewardsDesktopExtranetIntranet

Photography

BestBuy, CoorsBestBuy, AT&TSafeco, INVESToolsAT&T, CapellaOCTannerMicrosoft, NetUpdate, Betty Crocker Captaris, NikeHSBC, WamuGetty

Digital Marketing – BestBuy DreamSpaces

DreamSpaces

Social Shopping

Platform

Advertising

Publishing

Community

Vetted

Social

Content

Friends,

Celebrity,

Expert, World

Trusted Network Model

Amazon

Yelp

Yahoo

Google

Rich Interactive Media

Value Added Content

Specs and Reference

Mobile Retail

Partner

Sites

Desk-

top

Social /

Portal

Sites

Multi-Channel Widgets – “Shop Anywhere”

Face-

book

View, Share, Suggest, Recommend, Rate,

Build - Compelling Lifestyle Spaces /

Solutions – “What to Buy!”

TV

Concepted and directed the creation of the

dreamSpaces user experience to realized the

trusted network social space for BestBuy – a

BestBuy facilitated ecosystem for consumers and

manufacturers where customers can assemble a

dream kitchen or other room and purchase the

items at BestBuy.

Digital Marketing – Coors Interactive Can

Modeling the user experience

for the Coors cold activated

can to ensure user engagement

and delight in the interactive

can concept supporting Coors

social & UGC video campaign.

Mobile – BestBuy Cloud Storage

The mobile app was one of three cross-

channel experiences I designed to support

BestBuy’s cloud storage product. Users

could access their cloud preinstalled from

their mobile device, PC, or web browser.

The app included automatic backup of your

data and system settings.

Mobile – AT&T eRepair Mobile App

Established the use of the 3 tier

wireframe approach to ensure

consistency of experience across

many mobile device types.

Financial – Safeco Quoting

This small business

quoting experience was

the results of extensive

interaction modeling

with stakeholders and

end users, conducting

several rounds of focus

groups and usability

testing, to produce an

efficient quoting tool

with good conversion

Exit Points

0

5

10

15

20

25

30

35

40

Land

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Industr

y

Locations

Co

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any

Pro

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Buildin

g 1

Buildin

g 2

Au

tos

Assu

m 1

Assu

m 2

BO

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Auto

Cov

Sa

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Quote

Buy

Auth

Prin

t

Screen

To

tal

Exit

s Complete with an agent

Consult with an agent

Leave

Other

Financial – Safeco My Account

Designed a contextual

experience to connect

Safeco my account

features and activities to a

one step dashboard

where consumers and

agents collaborate in

managing insurance and

claim needs

Financial – INVESTools

General Investor: Hardcore

Interaction Scenario

Analyze

Your

Stocks

Live

ROI

Examples

Toolbox /

Course

Preview

Register

for Live

Seminar

ASPIRATIONS:

� Bank a million dollars before he is 55

� Drive a Mercedes AMG

� Retire early – in style

PERSONALITY:

� Confident, impatient, action-oriented,

proud, loyal, unsentimental

DEMOGRAPHICS:

� Civil Engineer

� Makes 125k per year

� Married, empty-nester

� Wife is homemaker

MEDIA CONSUMPTION:

� Reads magazine & newspapers, and books

(Fortune, WSJ, USA Today)

� Reads Yahoo Finance Message boards

regarding his own company & those he

invests in

� Researches individual company sites

ATTITUDE / BEHAVIOR:

� Comfortable trading online but only in small batches

� Constantly seeking new sources of information, stock tips,

inside information

� Doesn’t feel that his broker always acts in his best interests

KEY FEATURES:

� Acquisition

� Wants to see affirmation by recognized

experts that the course works

� Wants to get hands-on and feel what it is

like to use the tool

� Wants something “on his level”

� Wants to compare stocks his broker has

picked in the past with those he might

have picked using INVESTools

� Retention

� Show me the money!

� Save me time

� Extension

� Daniel aims high – once he’s on the track

to a PhD, he won’t stop

The creation of this

experience involved in-

depth education in

investment trading

including active

participation and user

research into the

classes and trading

platform. The resulting

interaction and

informational model

resulted in 33% greater

registration conversion

Educational – AT&T Support

In order to improve the user’s

ability to find instructional

support for their issue at hand, I

shifted the experience modal

from an information browsing

one to a task based approach.

The top 3 tasks covered the

most frequent support needs

Educational - Capella

In order to increase

interest and requests

for admission to

Capella University, this

site was moved from

an informational

interaction model to a

career solutions

model based on

workshops and focus

groups around learner

lifestyles. The

resulting experience

increased conversion

by 22%.

Rewards - OCTannerThrough extensive workflow and scenario modeling,

OCTanner’s nomination and rewards management

system was optimized across a set of end to end

experiences - Admin to eCommerce

Desktop - Microsoft

Created the original approach for the MSIM

feature enhancements to the conversation

window, expanding social activities between

chat participants

Desktop - Microsoft

Developed the interaction metaphor and

experience to this Microsoft VOIP desktop client,

positioned as an early Skype competitor.

Desktop - NetUpdate

Based on industry

processes and

relationships research

surrounding loan

approval and

underwriting, this

desktop networking

app optimized

collaboration around

trusted relationships to

reduce loan processing

time by half over

traditional data

processing methods.

Desktop – Betty Crocker

Created the original interaction model to this

Win 7 rich media desktop cooking and recipe

manager application

Extranet - Captaris

Who are your Partners

Persona 3 – Sales

Tom Aikina

“the new sales guy” Needs:

• A quick way to get ramped up and certified on Products

• Great sales material because I can’t produce this myself

• Access to solutions that other have created

Profile:

• 26 years old

• Male

• Sales Rep for

6 months

• Medium to

Large

business

office

automation

solution

provider

• High touch

customer

service

oriented

approach

• Looks for the

right match

between

needs and

solution

Scenarios

What can I do with this

product? How do I

create a custom

proposal?

Find Training

around solutions

How can I sell this

product to different

companies and

situations? How can I

generate leads?

Get certification on selling

solutions, Build my own

proposals

Search Sales Materials

and Collateral, review

customer leads and

support plans

Provide Case Studies and

messaging what I need

How are others selling

and using this

product?

Talk with other

solution providers

Build my own sales

solutions

Built an iterative experience design process in the

creation of this partner portal and dashboard,

connecting / creating / extending relationships around

marketing and sales practices for Captaris products

Extranet - Nike

Nike maintains diverse partner and vendor

relationships across a number products and

initiatives at the company. This portal was

design to unify / streamline program

management across these activities and

provide better visibility into the overall

project landscape

Intranet - HSBC

Concepted and modeled a customer

experience intranet and social ecosystem to

unify customer service across the company.

The corner stone of this interaction model

was to leverage idea generation and foster

peer connections to solve customer service

problems.

Intranet -WamuBuilt extensive workflow scenarios and template structure for

this content management system implementation, upgrading

the corporate intranet to connect various and disparate

business units in content creation and distribution across the

company - post the companies rapid growth phase.

Photography - Getty

Designed a streamlined portfolio experience

to show case high-end photographers and

their work at Getty who can be contracted for

photographic assignments. With an

innovative interaction model, users could

browse for a photographer by location or

subject matter that will meet their project

needs.