portfolio - john anthony hartman
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8/8/2019 Portfolio - John Anthony Hartman
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Work Example
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Toyota Scio
For Toyota I worked with a teamreality branding experience. It
the first major auto dealership
did product giveaways as well
for multiple touch points for T
HP
For HP I worked to build out aan in-world product branding e
sales. Creating interact
demonstrations as well media
line of HP products an
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Subway needed a rebranding of its rewards cards. I worked with the team performing those efforts sh
the footage as well as creating the motion graphics to present to the franchisees at the Subways yearly
internal marketing material was an effort to show the affinity the customer has with the rewards
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Cricket Wireless
Who is green santa was aplayful brand exercise withCricket wireless where wewent “viral.” A mix of event
experiences with green santaas well a blog, facebook group
and youtube v ideo’s. Wecreated the mystery of who is
green santa to drive localportland consumers to the liveevents during the 12 days of
cricket in 2007.
IOVATION
Brought all the brands of the iovatio
to life through multiple video’s and
Word-smithed messaging and app
animation techniques to give voiceUsing style guides and vision stat
the client I produced the entire ca
on location to post produ
Topia Technologies
Topia Technologies askedfor a refresh on a
campaign reutilizingelements from a previously
shot video for “troopskoot” as well as graphical
elements from it’s website. I crated screen-casts
for marketing materialsthat showed how to
engage with the brand.
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Alpha Geek TV
I am the Co-Creator and Produc
Transmedia experiment we call Alpha
built this brand from scratch with my
and our aim is to build this show ou
This project seeks to tell its story
nonlinear, multi-platform viewing and
brand across all Transmedia touc
Experimenting early on with wire
streaming and using social media as
platform has given me a deeper insigmedia strategies. From Obama at Wa
to Inverge: the interactive conve
conference our camera’s have roll
historic Alpha Geek momen
Alpha Geek TV is news, technology and culture
for people who lead the pack, bringing you the
biggest and brightest brains from art, science
and technology.
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At Neutral Space I was brought in to be the catalyst for not only de
technology platform but the direction of the product and services o
the major efforts I was involved with was selling the brand to found
investors. With preliminary branding of the alpha release prototype
walked investors through the product experience resulting in invest
closed the founders round financing.
Working with Sandstrom Partners, developing the comps and moc
cleaned up and redeveloped our identity and brand for the compan
responsible for defining product and technology roadmaps as well
market research. Writing up case studies and points of consumer b
interaction I lead all the marketing efforts for this extremely ambitio
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TI have been developing and designin
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Web DevelopmentHollywood Video - Did the very first web site they ever had and built out Intranet.
Washing State Convention Center
Washing State Farm Bureau
OTSUSA
Digital Home Solutions Network
The Sage Group
Openmake Software
Gnomedex
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For the digital universe I help build out a massive internet portal that sought to become “the definitive repository of human knoworked with major scientific organizations like NASA, The Environment Literacy Council, Earth 911 as well as universities and create next generation vetted internet content. We focused on technologies like RSS and other new media tools and platformsinto the public psyche. The main ethos of the brand was tied to our mission to provide accurate, unbiased information coverinhuman knowledge, and to inspire humans to learn, make use of, and expand this knowledge through creation of a network of the world around us" and are stewarded by experts.
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Recent Sites
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http://w
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htt
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http://www.everg
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http://socia
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http:/
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Public S
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Northern Voice - 2006 - Personal Media Outlet
Oregon Film and Video Conference - 2006 - Producing in a New Media
World
PLATFORM festival - 2007 - Second Life and Machinima
Podcast Hotel - Seattle - 2007 - Podcasting 101
SearchFest - 2007 - Web 2.0/RSS
Portland Business Alliance - 2007 - Understanding Social Media
Podcast Hotel - San Francisco - 2007 - Live Streaming: Always on Media
Portland Ad Federation - 2007 - Second Life and Advertising
Cre8Camp 1 - 2008 - MC
Inotech 2008 - Podcast on the Floor - New Media Tools and Tactics
Cre8Camp 2 - 2008 - MC
Oregon Wine Symposium - 2009 - Using Social Media to Create Stronger
Relationships with your Customers
Cre8Camp 3 - 2009 - MC
HIMSS Oregon Chapter Annual Conference - 2009 - Th
Opportunities of Next Generation Healthcare - Moderator
WTF is SOCIAL MEDIA - 2009 - Moderator
Portland State University - Digital Marketing Conferen
Media in a Convergence Culture
Digital Marketing Breakfast - 2010 - Tools, Tactics and S
Engage your Customers
Social Media Club - 2010 - Is There any Online Privacy? -
Cre8Camp 4 - 2010 - MC
Communications Conference - 2010 - Telling your Story
Media
Oregon Connections Telecommunications Conference
and Cultural Effects of Broadband and Social Networking
International Association of Business Communication
- Annual Awards Ceremony - 2010 - Understanding Transm
Worlds are Changing the Art of Communication - Keynote -
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Testimonials
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John is a social media
guru...simply the best.
Source: Kent Lewis,
President, Anvil Media, Inc.
I said, well, I'd like to learn to podcast,
and no sooner had I, than John Anthony
Hartman tossed me his card. I can't even
remember all the things he mentioned he's
been part of in the evolution that is New
Media, but suffice to say, this is like havingDr. J teach me how to play b-ball. Source:
Nancy Rommelmann, Author
John Hartman has the knowledge and backgroun
most savvy person I know working on the promot
the new media landscape. Source: Rod Pi
“John is a brilliant and inspirational internet strategis
networking guru. In addition to a strong background in
multimedia skills, John truly "gets" social networking and
the tremendous amount of noise in this space to find th
relevant to a company looking to join into the social netw
On top of being one of the most knowledgeable people in
worked with, John is also an extremely nice man and roc
technical knowledge is both deep and wide - an unusual c
able to articulate complex concepts in a way that ordinar
actually digest. I wholeheartedly recommend him to any o
establish a concrete strategy for tapping into the rapidly ev
internet.” Source Chip Lewis, VP Operations, n
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