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Page 1: Portfolio - John Anthony Hartman

8/8/2019 Portfolio - John Anthony Hartman

http://slidepdf.com/reader/full/portfolio-john-anthony-hartman 1/23

http://www.johnanthonyhartman.com

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Work Example

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Toyota Scio

For Toyota I worked with a teamreality branding experience. It

the first major auto dealership

did product giveaways as well

for multiple touch points for T

HP

For HP I worked to build out aan in-world product branding e

sales. Creating interact

demonstrations as well media

line of HP products an

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Subway needed a rebranding of its rewards cards. I worked with the team performing those efforts sh

the footage as well as creating the motion graphics to present to the franchisees at the Subways yearly

internal marketing material was an effort to show the affinity the customer has with the rewards

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Cricket Wireless

Who is green santa was aplayful brand exercise withCricket wireless where wewent “viral.” A mix of event

experiences with green santaas well a blog, facebook group

and youtube v ideo’s. Wecreated the mystery of who is

green santa to drive localportland consumers to the liveevents during the 12 days of 

cricket in 2007.

IOVATION

Brought all the brands of the iovatio

to life through multiple video’s and

Word-smithed messaging and app

animation techniques to give voiceUsing style guides and vision stat

the client I produced the entire ca

on location to post produ

Topia Technologies

 Topia Technologies askedfor a refresh on a

campaign reutilizingelements from a previously

shot video for “troopskoot” as well as graphical

elements from it’s website. I crated screen-casts

for marketing materialsthat showed how to

engage with the brand.

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 Alpha Geek TV 

I am the Co-Creator and Produc

 Transmedia experiment we call Alpha

built this brand from scratch with my

and our aim is to build this show ou

 This project seeks to tell its story

nonlinear, multi-platform viewing and

brand across all Transmedia touc

Experimenting early on with wire

streaming and using social media as

platform has given me a deeper insigmedia strategies. From Obama at Wa

to Inverge: the interactive conve

conference our camera’s have roll

historic Alpha Geek momen

 Alpha Geek TV is news, technology and culture

for people who lead the pack, bringing you the

biggest and brightest brains from art, science

and technology.

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 At Neutral Space I was brought in to be the catalyst for not only de

technology platform but the direction of the product and services o

the major efforts I was involved with was selling the brand to found

investors. With preliminary branding of the alpha release prototype

walked investors through the product experience resulting in invest

closed the founders round financing.

Working with Sandstrom Partners, developing the comps and moc

cleaned up and redeveloped our identity and brand for the compan

responsible for defining product and technology roadmaps as well

market research. Writing up case studies and points of consumer b

interaction I lead all the marketing efforts for this extremely ambitio

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 TI have been developing and designin

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Web DevelopmentHollywood Video - Did the very first web site they ever had and built out Intranet.

Washing State Convention Center

Washing State Farm Bureau

OTSUSA 

Digital Home Solutions Network

The Sage Group

Openmake Software

Gnomedex

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For the digital universe I help build out a massive internet portal that sought to become “the definitive repository of human knoworked with major scientific organizations like NASA, The Environment Literacy Council, Earth 911 as well as universities and create next generation vetted internet content. We focused on technologies like RSS and other new media tools and platformsinto the public psyche. The main ethos of the brand was tied to our mission to provide accurate, unbiased information coverinhuman knowledge, and to inspire humans to learn, make use of, and expand this knowledge through creation of a network of the world around us" and are stewarded by experts.

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Recent Sites

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http://w

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htt

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http://www.everg

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http://socia

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http:/

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Public S

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Northern Voice - 2006 - Personal Media Outlet

Oregon Film and Video Conference - 2006 - Producing in a New Media

World

PLATFORM festival - 2007 - Second Life and Machinima

Podcast Hotel - Seattle - 2007 - Podcasting 101

SearchFest - 2007 - Web 2.0/RSS

Portland Business Alliance - 2007 - Understanding Social Media

Podcast Hotel - San Francisco - 2007 - Live Streaming: Always on Media

Portland Ad Federation - 2007 - Second Life and Advertising

Cre8Camp 1 - 2008 - MC

Inotech 2008 - Podcast on the Floor - New Media Tools and Tactics

Cre8Camp 2 - 2008 - MC

Oregon Wine Symposium - 2009 - Using Social Media to Create Stronger

Relationships with your Customers

Cre8Camp 3 - 2009 - MC

HIMSS Oregon Chapter Annual Conference - 2009 - Th

Opportunities of Next Generation Healthcare - Moderator

WTF is SOCIAL MEDIA - 2009 - Moderator

Portland State University - Digital Marketing Conferen

Media in a Convergence Culture

Digital Marketing Breakfast - 2010 - Tools, Tactics and S

Engage your Customers

Social Media Club - 2010 - Is There any Online Privacy? -

Cre8Camp 4 - 2010 - MC

Communications Conference - 2010 - Telling your Story

Media

Oregon Connections Telecommunications Conference

and Cultural Effects of Broadband and Social Networking

International Association of Business Communication

- Annual Awards Ceremony - 2010 - Understanding Transm

Worlds are Changing the Art of  Communication - Keynote -

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Testimonials

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John is a social media

guru...simply the best.

Source: Kent Lewis,

President, Anvil Media, Inc.

  I said, well, I'd like to learn to podcast,

and no sooner had I, than John Anthony 

Hartman tossed me his card. I can't even

remember all the things he mentioned he's

been part of in the evolution that is New

Media, but suffice to say, this is like havingDr. J teach me how to play b-ball. Source:

Nancy Rommelmann, Author

John Hartman has the knowledge and backgroun

most savvy person I know working on the promot

the new media landscape. Source: Rod Pi

“John is a brilliant and inspirational internet strategis

networking guru. In addition to a strong background in

multimedia skills, John truly "gets" social networking and

the tremendous amount of noise in this space to find th

relevant to a company looking to join into the social netw

On top of being one of the most knowledgeable people in

worked with, John is also an extremely nice man and roc

technical knowledge is both deep and wide - an unusual c

able to articulate complex concepts in a way that ordinar

actually digest. I wholeheartedly recommend him to any o

establish a concrete strategy for tapping into the rapidly ev

internet.” Source Chip Lewis, VP Operations, n

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