meaningful ux at any scale
Post on 23-Sep-2014
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DESCRIPTION
Great design of the user's experience has effects far beyond what we traditionally attribute to the discipline of UX. When we're willing to accept that putting people over pixels achieves business goals *and* makes the world better in its own way, we can choose to empower people to do what they want to do. In this presentation given at Digital Summit 2014 in Atlanta, I make the case for how this can be true and how it allows UX to scale.TRANSCRIPT
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MEANINGFUL UX at any scale
@cliffseal
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UX REDUCES HUMAN
SUFFERING phrase from Whitney Hess
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& NEEDS TO MEET BUSINESS GOALS
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PEOPLE OVER
PIXELS
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SUSTAINING CUSTOMER
LOYALTY
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FOCUS ON EMPOWERING
PEOPLE not their tools
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RELENTLESSLY HUNT SNAGS get yourself out of the way
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TALK TO PEOPLE LIKE PEOPLE
learn to listen
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MEASURE POST-UX UX what happens next ?