measuring the value of social tech
TRANSCRIPT
![Page 1: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/1.jpg)
@euan
Measuring the value of social tech
Euan Semple
![Page 2: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/2.jpg)
@euan
Numbers
![Page 3: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/3.jpg)
@euan
![Page 4: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/4.jpg)
@euan
Measuring
![Page 5: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/5.jpg)
@euan
Monitoring
![Page 6: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/6.jpg)
@euan
What to report?
![Page 7: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/7.jpg)
@euan
Big data
![Page 8: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/8.jpg)
@euan
“What you can’t measure you can’t manage”
![Page 9: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/9.jpg)
@euan
“If you can measure it it is probably not worth managing”
![Page 10: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/10.jpg)
@euan
Page hits the wrong measure
![Page 11: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/11.jpg)
@euan
"Everyone from BuzzFeed to the Washington Post seems to be chasing after viral content because of the traffic it brings — but
all this does is reinforce how doomed the pageview-based model really is"
Matthew Ingram
![Page 12: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/12.jpg)
@euan
Who?
What?
Where from?
How often?
Reactions
![Page 13: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/13.jpg)
@euan
"Thanks"
![Page 14: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/14.jpg)
@euan
Stories
![Page 15: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/15.jpg)
@euan
How to report
![Page 16: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/16.jpg)
@euan
Carefully...
![Page 17: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/17.jpg)
@euan
Reporting "upwards"
![Page 18: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/18.jpg)
@euan
Managing expectations
![Page 19: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/19.jpg)
@euan
Senior sponsorship?
![Page 20: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/20.jpg)
@euan
Giving managers what they want
![Page 21: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/21.jpg)
@euan
See it from their angle
![Page 22: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/22.jpg)
@euan
Reverse ROI
![Page 23: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/23.jpg)
@euan
Managing a boss (or a boss's boss) who doesn't get it.
![Page 24: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/24.jpg)
@euan
They might be nervous
![Page 25: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/25.jpg)
@euan
Fix problems
![Page 26: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/26.jpg)
@euan
Reporting "horizontally"
![Page 27: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/27.jpg)
@euan
Build advocacy
![Page 28: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/28.jpg)
@euan
It's "political"
![Page 29: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/29.jpg)
@euan
Use the tools to manage and report on the tools
![Page 30: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/30.jpg)
@euan
Use plain language and show the way. Avoid management speak if
at all possible!
![Page 31: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/31.jpg)
@euan
Last thoughts
![Page 32: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/32.jpg)
@euan
Ask for forgiveness rather than permission
![Page 33: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/33.jpg)
@euan
Get used to being misunderstood and under-appreciated.
![Page 34: Measuring the value of social tech](https://reader031.vdocument.in/reader031/viewer/2022030317/5870a2af1a28abcb078b4fd3/html5/thumbnails/34.jpg)
@euan
Thanks
euansemple.com