measuring*twi-er** - pr news€¦ · 102.800 102 too 102.400 102.200 day crowdboos... og104 google...
TRANSCRIPT
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There are Tons of Ways to Measure Twi>er Specific Metrics
• Crowdbooster – men.ons, replies & followers • Hootsuite – men.ons, replies & followers
• Twi>er Counter -‐ # of followers • Rowfeeder -‐ men.ons
• Topsy and Topsy Analy.cs
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But How Do You Tackle What Makes The Most Sense?
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In Our Quarterly Report We Look At…
• Website traffic referred by Twi>er to the number of retweets the ar.cles/tweets received.
• Noteworthy follows or lessons learned from Twi>er
• Combining qualita.ve and quan.ta.ve informa.on in a meaningful way
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Compare Retweets to Web Traffic
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Picking the Right Management Tool
• Sprout Social • Crowdbooster • Tweetdeck • Hootsuite • Thrive
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We Experiment!
Though it can be uncomfortable…
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Promoted Trends
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Promoted Tweets
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Understand the Influence of Your Followers
Klout Chrome Extension
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Get to Know Loyal Twi>er Followers
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Find New Ways to Make Your Conversa.ons Meaningful
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Remember! Twi>er is About Rela.onships
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Tips for Twi>er Measurement
• Monitor relevant keywords • Track specifics and trends • Report back • Integrate Twi>er when possible • Constantly experiment
• Focus on what ma>ers!