mechanical designer2
DESCRIPTION
Innovation happens. Whether designers like it or not. But whenever they play a larger part in driving innovation through design, it affects humans in more profound and positive ways as when businesses or technology drives innovation. There are fireworks around, happiness in the air, grace and beauty in our midst, when designers are at the helm! Designers are supposed to be fountainheads of creativity. And innovation IS a function of creativity. However, true design driven innovation today is rare and happens way too infrequently. Apple, Ideo, just a handful of folks. I believe, we the designers are not seeding or influencing innovation enough because we are towing someone else’s line most of the time. In my personal experience I see less rigor in the design process in organizations. We settle for the obvious and mediocre too soon, too often. We are experimenting less, not iterating enough. We are designing by committee. We must look outside our design briefs and requirements docs for inspirations from life around us. Experimental Art, for instance can be an unexpected breeding ground for innovation. We must infuse thought, reflection, soul into our work. The world needs Thinking Designers as much as it needs Design Thinkers.TRANSCRIPT
THE RISE OF THE MECHANICAL DESIGNER
Adobe Design Summit 2010, Bangalore Deepak Pakhare
Principal Interaction Designer, Yahoo!
Twitter: @deepux
WANTED: USER EXPERIENCE DESIGNER
You must worry about meeting deadlines
and adhering to guidelines. You have a
robotic memory and remember everything
on the cheat-sheet without having to glance
at it!
You are a transformer! You transform functional
requirements into designs. You are obsessed with
learning new design tools. As UX designer, you are
focused on making designs LOOK pretty based on
existing templates.
HOT JOB!
...AND INTO THE BOX YOU GO!
NO ROOM FOR ‘BLUESKY’
ISN’T USER-CENTERED GOOD ENOUGH?
WELL YES…USER-CENTERED IS GOOD ENOUGH ONLY FOR INCREMENTAL INNOVATION
Why User-Centered Innovation Is Not Sustainable?
• Designers have learnt that user motivations need to be probed. Most often asking what they want may be misleading because users may not know what they want!
• Design-driven innovations do not come from the market; they create new markets.
• They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers.
MAKING A CASE FOR DESIGN DRIVEN RADICAL INNOVATION
http://www.designdriveninnovation.com/author.html
Market pull (user-centered) Incremental
Change
Radical
Change
Technology
Incremental
Change
Radical
Change Meaning
Technology push
Design-driven
SO WHY DESIGN-DRIVEN RADICAL INNOVATION?
• Management literature points to 2 major findings in
the past decades
1. Radical innovation, albeit risky, is one of the major
sources of long-term competitive advantage.
2. People do not buy products but meanings. People
use things for profound emotional, psychological,
and socio-cultural reasons - not only utilitarian
ones.
TO DRIVE AND LEAD RADICAL INNOVATION THROUGH
DESIGN
CREATIVITY POWER
Government
Business Design education
Technology
Arts
PSSST…HEY, UX
ROCKS!
DEVELOPER-DESIGNER BHAI
BHAI!! (BROTHER’S IN ARMS)LONG LIVE THE USER!
FIND A ‘JAAGA’ TO NURTURE YOUR CREATIVITY
http://jaaga.in/
http://www.designwala.org/
HOW TO BE ALONE
A video by fiilmaker, andrea dorfman, and
poet/singer/songwriter, Tanya Davis.
http://www.tanyadavis.ca/
THE WORLD NEEDS THINKING DESIGNERS AS MUCH AS IT NEEDS DESIGN THINKERS!
THANK YOU!
Presented by: Deepak Pakhare
Twitter: @deepux | blog: http://acrossthinlines.com | [email protected]