Download - Mechanical Designer2
THE RISE OF THE MECHANICAL DESIGNER
Adobe Design Summit 2010, Bangalore Deepak Pakhare
Principal Interaction Designer, Yahoo!
Twitter: @deepux
WANTED: USER EXPERIENCE DESIGNER
You must worry about meeting deadlines
and adhering to guidelines. You have a
robotic memory and remember everything
on the cheat-sheet without having to glance
at it!
You are a transformer! You transform functional
requirements into designs. You are obsessed with
learning new design tools. As UX designer, you are
focused on making designs LOOK pretty based on
existing templates.
HOT JOB!
...AND INTO THE BOX YOU GO!
NO ROOM FOR ‘BLUESKY’
ISN’T USER-CENTERED GOOD ENOUGH?
WELL YES…USER-CENTERED IS GOOD ENOUGH ONLY FOR INCREMENTAL INNOVATION
Why User-Centered Innovation Is Not Sustainable?
• Designers have learnt that user motivations need to be probed. Most often asking what they want may be misleading because users may not know what they want!
• Design-driven innovations do not come from the market; they create new markets.
• They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers.
MAKING A CASE FOR DESIGN DRIVEN RADICAL INNOVATION
http://www.designdriveninnovation.com/author.html
Market pull (user-centered) Incremental
Change
Radical
Change
Technology
Incremental
Change
Radical
Change Meaning
Technology push
Design-driven
SO WHY DESIGN-DRIVEN RADICAL INNOVATION?
• Management literature points to 2 major findings in
the past decades
1. Radical innovation, albeit risky, is one of the major
sources of long-term competitive advantage.
2. People do not buy products but meanings. People
use things for profound emotional, psychological,
and socio-cultural reasons - not only utilitarian
ones.
TO DRIVE AND LEAD RADICAL INNOVATION THROUGH
DESIGN
CREATIVITY POWER
Government
Business Design education
Technology
Arts
PSSST…HEY, UX
ROCKS!
DEVELOPER-DESIGNER BHAI
BHAI!! (BROTHER’S IN ARMS)LONG LIVE THE USER!
FIND A ‘JAAGA’ TO NURTURE YOUR CREATIVITY
http://jaaga.in/
http://www.designwala.org/
HOW TO BE ALONE
A video by fiilmaker, andrea dorfman, and
poet/singer/songwriter, Tanya Davis.
http://www.tanyadavis.ca/
THE WORLD NEEDS THINKING DESIGNERS AS MUCH AS IT NEEDS DESIGN THINKERS!
THANK YOU!
Presented by: Deepak Pakhare
Twitter: @deepux | blog: http://acrossthinlines.com | [email protected]