GROUP MEMBERS

Muhammad Abdullah Muhammad

Jhanzaib Muhammad Hamza

Muhammad AsadNoman NisarZarakh IqbalZaryab Khan

MEDIA

CONTENTS

What is MEDIA??Types of MEDIA • Print media • Electronic media• Social media

In which place media works

Impact of mediaRole of mediaImportance of mediaOur responsibility Responsibilities of

media

Tools used to store and deliver information or data

Media

TYPES OF MEDIA:

Print media

Electronic Media

Social media

PRINT MEDIAPrint media is one of the

oldest form of information distribution

newspapers (the most popular form) and

magazines to newsletters, brochures

and posters. Other forms of print media, including

handbills, banners, billboards and press

releases are less popular, but they're still used by industry professionals.

TYPES OF PRINT MEDIA

Newspapers

Magazines

Books

 Electronic Media is information or data that is created, distributed and accessed using a form of electronics, electromechanical energy or any equipment used in electronic communications.

For example:

• Television• Radio • Computer • Cell phones• Other devices transporting information

to and from us by means of digital transmission.

What is Electronic Media?

Primary uses of electronic media:

Journalism Education Entertainment Military Government

USES

• Electronic media has revolutionized the information system. • Real time updates on current information. • TV channels and internet websites justify the importance and

advantages of electronic media. • Everyone has a freedom to exchange his view point freely.• The electronic media has positive and negative effects.

ROLE OF ELECTRONIC MEDIA IN MODERN WORLD

• Huge market for multinationals and local companies to sell their products.

• The advertisement and marketing potential through media in Pakistan is huge.

• The television is watched in every house, office and even on shops.

• There are more than 100 Television channels operating in Pakistan and the only source of their income is the advertisement and marketing.

• It shows the vibrancy of the media in Pakistan.

ROLE OF ELECTRONIC MEDIA IN PAKISTAN

SOCIAL MEDIA“Social media refers to the means of

interactions among people in which they create, share, and/or exchange information

and ideas in virtual communities and

networks” 

Some prominent example of social

mediaFacebook, Twitter,

Linkedin, Pinterest, Myspace, Youtube

etc

Why social media is

important ???

GROWTH AND REACH OF SOCIAL MEDIA

TO REACH 50 MILLION USER

• 4 YEAR• LESS THAN 6 MONTHS

• 13 YEAR• 38 YEARS

RADIO

TV

INTERNETFACEBOOK

SOCIAL MEDIA NOW

Facebook-1 billion user

Twitter-500 million user

Linkedin-175 million user

Youtube-800 million user

Goggle+-100 million user

Pinterest-20 million user

Blog-150 million user

Other-My Space, Flickr etc

GROWTH AND REACH OF SOCIAL MEDIA

POSITIVE IMPACTS

OF SOCIAL MEDIA

POSITIVE IMPACTS OF SOCIAL MEDIA

FRIENDS

SPEEDY COMMUNICATION

IN TOUCH WITH THE WORLD

BENEFITS FOR STUDENT

BENEFITS FOR BUSINESS

NEGATIVE IMPACT OF

SOCIAL MEDIA

A FALSE SENSE OF CONNECTION CYBER-BULLYING PRIVACY ON STUDENT DISTRACTION

TIME WASTAGEHEALTH

NEGATIVE IMPACT OF SOCIAL MEDIA

IN WHICH PLACE MEDIA

WORKS????

Advertising

Entertainment

Education

Information

Health sector

Building the society

IN WHICH PLACE MEDIA WORKS