machiningaustralia

kit

marketing

& media

2012

machiningaustralia

MARKETING & MEDIA kit 2012

contentWe know your customers.

The largest challenge facing manufacturing companies is producing the kind of content that engages prospects and customers.

And that’s where we come in…. As content experts we can help you establish authority with credible content that provides valuable guidance for business leaders.

Our writers and editors come from an en-gineering background and are dedicated to provide quality content relevant for Aus-tralia’s metalworking industry: case studies, how-to’s, product reviews, market changing developments and best practices.

Leverage our content experts to produce new and authoritative content that gener-ates leads and brings recognition to your brand and products.

advertisingmachining australia knows business, and knows how to create and disseminate the vital content that helps businesses suc-ceed. Our media products are produced by industry experts dedicated to providing the critical insight, analysis, and relevant connections needed by Australian business professionals who are leading change in their fields.

Our editors truly live your industry.

We provide relevant information and con-nections to our readers and to the busi-nesses that want to reach them. Our ad-vertising solutions are tailored to the needs of our audience, which is why they take so many forms – digital or print.

Our publication covers Australia’s metal-working industry, with a magazine, website and newsletter.

Manufacturing managers and engineers increasingly use the many forms of new media to find information on processes, products and suppliers. But traditional

print media is still the most widely embraced medium overall, together with other online forms of content delivery*.

90% use trade magazines, search engines, supplier websites and industry websites.

But how to create and deliver the content to the right audience?

THE machining australia DIFFERENCE:We don’t only provide all the print and online platforms you need to get your mes-sage across to a qualified audience, we also produce engaging, quality content that generates leads and brings recognition to your brand and products.

MARKETING & MEDIA kit 2012

Gardner Research Releases Results of"Media Usage in Manufacturing Facilities" Study*

*Comprehensive survey profiles today's manufacturing professional; reveals the types of information they use and examines the media channels they are using to find that information.Based on a survey sample of nearly 2,000 executives and production managers in the U.S. mainly serving durable goods industries, Gardner Research's Media Usage Survey profiles today's manufac-turing professionals and delivers compelling insights into how those professionals are using multiple media channels to gather information.PUSH MEDIA: A medium that introduces prospects to information and products they do not know they need.PULL MEDIA: Media that provides prospects with information they know they need, but are not sure where to find it.

THE machining australia DIFFERENCE:

we help you suc-

ceed

Customised content (e.g. Case Study)•Content placed online and in magazine•Content distribution via machining e-•newsletter or custom-newsletterCustom print and digital materials•Content, submitted editorial, new prod-•ucts, technical articles published on machiningaustralia.com.au and our magazineAdvertising opportunities: online banner, •

featured new products on homepage, featured video, links, content banner, print advertisingCompany showcase on machiningaus-•tralia.com.auVideos•Blogs•Websites•eMedia Centres•

marketing solutionsprint & online tailored to your needs

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MARKETING & MEDIA kit 2012

www.machiningaustralia.com.au

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MARKETING & MEDIA kit 2012

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MARKETING & MEDIA kit 2012

machiningaustralia

IN THE NEWS

The Federal Cham-ber of Automotive Industries esti-mates the impact of the carbon tax on the local auto-motive industry as a whole will be at least $30 million a year.The new carbon plan is set to start on July 1, 2012, with the Emissions Trading Scheme to start on July 1, 2015, at which time the price of carbon will rise to $29 per tonne.Holden has an-nounced that it does not fit into the Government’s

TAXCARBON

8 machining September 2011 September 2011 machining 9

criteria as an ‘emissions-intensive, trade-exposed industry’ (EITE), despite designing, engineering and manufacturing vehicles for domes-tic and overseas markets.As a consequence, it and many oth-er major manufacturers will only be potentially eligible to apply for com-pensation to partly offset the impact of manufacturing under the $1.2 bil-lion Clean Technology Program.Holden says the compensation measures are a “step in the right direction”, but says the government needs to understand how much competition there will be for funding from other manufacturing sectors.

BAE Systems takes next step on strike fighter manufacturing journey

ADELAIDE - BAE Systems has completed a successful Production Readiness Review (PRR) for manu-facturing critical airframe compo-nents for the F-35 Joint Strike Fighter (JSF) Program.The PRR was an important step for South Australia becoming a key supplier in the JSF Program’s global supply chain, according to Land & Integrated Systems Director Kim Scott.The review was held at BAE Sys-tems Edinburgh Parks site. Attend-ees from the global JSF Program included representatives from Lock-

heed Martin, BAE Systems UK and Marand.Mr Scott said the company had so far delivered more than 370 Verti-cal Tail parts, comprising 13 aircraft ship sets, from its Edinburgh Parks manufacturing facility in northern Adelaide.“Achieving this key milestone of PRR means we are a step closer towards Full Rate Production, which would involve further production readiness assessments. At full rate produc-tion we will be delivering 70 aircraft sets per annum, with over 30 parts in each set.Manufacturing times can range from one hour to 50 hours per compo-nent. These parts consist of highly complex shapes and fine tolerance features requiring the latest five Axis

Machining technology available to-day.“BAE Systems Australia has a prov-en track record in successfully deliv-ering parts direct to the JSF Vertical Tail production line in time for pro-duction. To date, all ship sets deliv-ered have met the stringent quality standards and customer schedule expectations.“Continuing to deliver to our current performance level should lead to more JSF manufacturing opportuni-ties in avionics and airframe parts, which will also have flow on benefits to Australia’s SME community,” Mr

Scott said.The outcomes of the PRR will be reported back to the United States Department of Defense 2012 De-fense Acquisition Board Review of the F-35 Joint Strike Fighter (JSF) Program.

India: Australia seeks to build ties with auto industryAustralia is exploring possibilities to improve ties between its automotive companies and the Indian automo-tive industry. This move is aimed at capitalising on the rapid growth wit-nessed by the industry, and to cre-ate new export opportunities.In this regard, Australian minister for Innovation, Industry, Science and Research, Kim Carr, is on a three-day visit to India. He said Australia is well placed to provide products in the areas of vehicle design, manu-facturing processes and low-emis-sion technologies, Press Trust of India said.“With the help of the Australian gov-ernment’s ‘A New car plan for a Greener Future,’ our auto industry has not only survived the global eco-nomic downturn but is transforming and becoming a world leader in new technology. This expertise makes our companies attractive partners for international companies includ-ing India,” the newswire quotes Carr as saying.Among the companies the minister met, were Mahindra & Mahindra and Tata Motors. Carr added that the In-dian automotive companies using technology innovations from Aus-tralia for scaling up and manufac-turing parts could make use of the country’s newly introduced R&D Tax Credit Legislation, PTI said.In April this year, the Australian Fed-eration of Automotive Products Man-ufacturers signed a memorandum of understanding with the Automo-tive Component Manufacturers As-sociation of India (ACMA). This MoU

PHOTO: SCHULZ

22 machining September 2011

“We must be a country that continues to make things.” This and similar statements are widespread in our daily papers; and rightly so. Because there are many mind-blowing examples of innovative Australian manufacturers who plan their operations with an eye toward maintaining a competitive po-sition relative to foreign manufacturers. One such company is JDN Monocrane in Dandenong, VIC.

The crane and hoist company prides itself on be-ing a 100% Australian-owned and operated com-pany, sourcing all raw material and components from Australia while working closely together with its select suppliers.

“As a company we try to support other Australian companies across the board,” says General Man-ager Paul Kelly. “We also have apprentices in all departments and try to develop Australian skill sets in-house. If you don’t do it you’re shooting yourself in the foot down the track.”

Working with suppliersTo compete with imported products, JDN doesn’t purely buy from its suppliers, but works with them to come up with an even better product. “All these aspects allow us to compete and improve our pro-cesses by e.g. modifying designs to save money

and at the same time improve product quality,” Mr Kelly says. “Without this supplier relationship we certainly couldn’t compete.”

This approach has led to consistent, long-term success for JDN Monocrane.

In-house manufacturing“We are very unique in the Australian market in that we are the only crane manufacturer who de-signs and manufacturers all of our own equipment in-house. As a result, companies looking for spe-cial custom cranes and automation come to JDN Monocrane by default,” Mr Kelly explains. “This gives us a substantial advantage in the market. Moreover, we pride ourselves in putting out top-quality products, and to get the top-quality prod-ucts we need to start with top-quality tools and machinery.”

Hence it comes at no surprise that Mr Kelly and Brown Manufacturing Machine Shop Manager Ja-mie Bunt decided to partner with Iscar, one of Aus-tralia’s premier cutting tool suppliers.

When Brown Manufacturing became a 100% sub-sidiary of JDN Monocrane seven years ago, the adjacent workshop was already running 40% of its machines with Iscar tooling. With the decision to

Australian crane manufacturer JDN Monocrane insulates itself from global competitors by focusing on high-quality products across a range of industries. Among other strategies, a commitment to Australian manufacturing and to building and maintaining strong relation-ships with local suppliers such as Iscar for the production of high-quality parts has helped JDN become a model of how an Australian manufacturer can succeed in the global market.

BY BARBARA SCHULZIMAGES BY BARBARA SCHULZ

PARTNERING FOR

SUCCESSCASE STUDY I CUTTING TOOLS

September 2011 machining 23

JDN Monocrane in Dandenong, VIC, prides itself on being a 100% Australian-owned and operated ,

sourcing all raw material and compo-nents from Australia.

The mission of machiningaustralia.com.au is to promote new tech-nology in Australia. The website and our print publication (published 6 times/year) are designed to give Australian metalworking companies, machine tool, cutting tool and other metalworking equipment providers a unique platform to not only offer their products and enhance their online presence, but also offer solutions, white papers and useful tips and information for all shops.

We aim to tell our readers about new tools, machines, technology and methods and show how manufacturers are turning these inno-vations into a decisive competitive advantage.

Companies also have the choice of featuring their company, capabilities or products in a company show-case.

machining australia is primarily de-voted to metalworking manufacturing in Australia. We concentrate on news and information about metalcut-ting machine tools, cutting tools, machine tool accessories, CAD/CAM, metrology and sheetmetal and fabrication machinery.

machining australia is always in-terested in receiving information about new and useful products from suppliers in the metalworking and manufacturing field to be included in our website and print publication. We accept new products, customer case studies, technical articles, news stories, and bylined feature articles.

Our advertisers and sponsors are guaranteed to have qualified content produced, included and featured, depending on the advertising pack-age.

Leverage our content experts and community base to produce new and authoritative content that generates leads and brings recognition to your brand and products. Improve your google ranking and

create credibility in the market place.

MARKETING & MEDIA kit 2012

Branding

Advertising

Lead Generation

Information Content

Our media products are produced by in-dustry experts dedicated to providing the critical insight, analysis, and relevant con-nections needed by Australia’s business professionals who are leading change in their fields.

Our writers and editors come from an engineering back-ground and are dedicated to provide quality content relevant for Australia’s metalworking industry: case stud-ies, how-to’s, product reviews, market changing devel-opments and best practices.

We interview your customer on-site, take photos and write your customer case study or success story; and deliver it to a targeted and qualified audience in the Aus-tralian metalworking industry.

Know your market - We conduct local capital spend-ing surveys

eMedia Centres: Aggregate all your rich media - Webcasts, podcasts, video, research, forums, case studies, white papers and more - to create a compre-hensive landing page that search engines and your prospects will love. Our eMedia Centers are custom designed to reflect your branding. They provide educational and valuable content that delivers higher engagement than tradi-tional advertising while also increasing brand awareness.

eNewsletters: By taking an educational approach, our eNewslet-ters provide your customers and prospects with valuable industry and product information that establishes authority and increases open and click-through rates.

Videos: Deliver a richer, more compelling story about your company or products. Incor-porating video on your website helps generate traffic by improv-ing your search engine ranking, extends the time visitors spend on your site and facilitates viral marketing.

Custom Print and Digital Materials: From sales support and user education to product release materials, we can deliver clearly and concisely communicated product value.

MARKETING & MEDIA kit 2012

Content

Contact us to discuss your individual marketing and advertising packages:

machining australia - Barbara Schulz (MEng, MA) - 10/50 Market St - Melbourne - VIC - 3000 - +61 488 77 14 77

Local customer case study including customer visit interview photosTechnical article - position yourself as a solution provider and technology leaderCompany Profile including interview photosProduct ReleaseOne-on-one, Management interview on current topicsIndustry Trend article Trade show coverage

Pick services from our menu, place them in your shopping cart and contact us to dis-cuss the best option for your individual marketing needs. You will achieve a tailor-made campaign that meets all aspects of your communication targets.

Marketing Menumachiningaustralia

Leverage our content experts to produce

new and authoritative content that generates leads and brings rec-ognition to your brand

and products. Improve your google ranking

and create credibility in the market place.

Content coverage is guaranteed ONLINE & PRINT

Advertising Online banners on machining australia homepage and e-newsletterFeatures videos on homepageFeatured new products on homepageLinks on homepagePhoto gallery on homepagePrint advertising in machining australia magazineYou supply all material or we offer: Customised videos Banner design Ad design... and more..... contact us to discuss your requirements

Advertise your prod-ucts, services and capabilities online

and in our magazine. We provide design

and other advertising services and tailor your

campaign according to your goals.

Lead Generation

& Custom Print / Digital

Materials

Whitepapers: position yourself as a solution provider and technology leader Custom PublicationsReprintsmachining australia e-newsletters Customised e-mail campaignsCustomer Showcase on machiningaustralia.com.auSEOCustomised BlogsWebsite designeMedia Centres

Combine your print ads with efficient and mea-surable online advertis-ing formats and address your target persons di-rectly.

Aggregate all your rich media - Webcasts, podcasts, video, research, forums, case studies, white papers and more - to create a compre-hensive landing page that search engines and your prospects will love.