media and promotional planning of a life style
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NAME: SUDESHNA PALIT.
ROLL NO:45
SUBJECT: MEDIA MANAGEMENT.
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NAME OF THE BRAND:INFOBUZZ
PRODUCT CATEGORY:
SMART MOBILE PHONE
NAME OF THE PRODUCT CATAGORY:
INFO B- BUZZ MOBILE
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INFO B-BUZZ is a smart mobile phone under the
brand name of INFOBUZZ which is going to be
launched. It is a smart business mobile phone
and specially targeting the business class and
proffessional people. But its price is very low as
compared to other other brands of smart phone.
So that any people engage in business and
proffessional world and specially students who
are doing proffessional course like MBA,C.A can
easily see the dream to by a smart phone.
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FEATURES:
Large screen
CAMERA- 5Megapixel(flash)
Slider Wi-Fi
INTERNET APPLICATION:Facebook,Youtube,Orkut,yahoo,gmail,Skype,Rediffmail,Google,Twitter,Hotmail,Myspace,linkedin,yahoo messenger.
Internet browser: Google crome,mojila,Internet explorar.
OTHER FACILITIES: Stock market alarts,Businessnews,sms and mms,video calling and video chatting
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There are no of brands producing smart phone.It
became necessary to carry a smart phone for the
business people for various purposes. It is very
tuff to carry laptops always thats why smart
phone became very essential now a days and
competition also increasing at a faster rate
among the competitors. So product
differentiation in different aspect needed.
Major competitors:
Nokia asha,samsung galaxi,htc,micromax.
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Major competitors:
Nokia asha,samsung galaxi,htc,micromax.
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OBJECTIVES:
We want the data and information about our potential market, overallmarket situation from our research team and want to contact with
maximum number of dealers and distributors and try to communicateabout our product and try to collect the data of prospective buyers and
detail information about the potential market.
Try to create the brand awareness among the target group and
try to penetrate in the particular market and ultimate objective is
to increase the market share and off take within 6 month afterlaunch.
TAG LINE:
your world is now in your grab.
Just one touch and make smart business.
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PRIMARY MESSAGE:
Make available you and keep updating yourself.
SECONDARY MESSAGE:
Wifi,video calling and video chatting
Business news and stock market alart
Ms office, power point and word for making
presentation.
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PRIMARY AUDIENCE: Business man,Pepole engage in corporate world,
Students doing professional course likeMBA,C.A
SECONDARY AUDIENCE: Heterogeneous(mass audience)
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OUTDOOR MEDIA ADVERTISING: Bill boards, mobile bill boards,(name of the
brand,product,one picture and highlighting themain features and price,
Sky blimbs: Brand and product name and catch
line only.
TIME: One month before of the launching thebrand.
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LOCATION OF THE BILL BOARDS INKOLKATA:
Harish mukherjee road near of jagubazar
crossing,Elgin road,exide more,Taligange(near metro station),Park circusscrossing(side of bijan setu),Chandni(near ofchadni metro),Dalhousi,Camac street(near of
santini ketan building,Salt lake(area-mainlysector 5)
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PRINT MEDIA ADVERTISING: NEWS PAPER: ECONOMIC TIMES, BUSINESS
LINE, HINDUSTHAN TIMES,TELEGRAPH(bottomof the front page)
Additional(only for Kolkata):
T.O.I,Anandabazar.(bottom of the front page)
Magazines: Businessmagazines(ECONOMIST,ENTREPRENURE,CSR)
TIME: 1Month before of launching the brand
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INTERACTIVE MEDIA ADVERTISING: Create a website:
Name of the website -www.infobuzz.com
The website contains brand and product nameand all the brief features of the products.
Create a page in face book and a community inorkut.
Post mail and sms to the target audience aboutthe brand and product name that is going to belaunch.
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Contact with some reputed B-schools and give there a briefpresentation about the brand and particular product. Arrange a competition of innovative promotional planningideas of the particular mobile phone. From each college oneparticipant will be selected and after that all ideas will be
evaluated by the company the finally 5 best ideas will beselected their ideas will be taken as a brand promotionalstrategy and they will get one product in the day of productlaunch and others 100 candidates will be get an opportunityto come in the product launch ceremony with their parentsand they will be briefly introduced with our product on thatvery day. Contact with dealer and distributors and make them awareabout the brand and product and also describing theproducts features price. Arrange a competition for dealers and distributors.
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Arrange a competition for dealers anddistributors: Prospective buyers suggesting contest: They have to submit the list and detail of theprospective buyers and according to theirinformation the company will directly contactingthem and they will be requested to come in theday of product launch and they will be brieflyintroduced with the product. The dealer or distributors who can give themaximum reference of prospective buyers whowill be present in that very day of product launchand buy a ticket for the entering,that distributor ordealer will get some cash prizes and other gifts.
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Try to create the brand
awareness among the
target group and try to
penetrate in the
particular market and
ultimate objective is to
increase the marketshare and off take within
6 month after launch.
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To create a brand image among the target audience.The brand name should always in the top of mind so
whenever target customer thinks to buy mobile once
they have to think about our brand.
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OUTDOOR MEDIA ADVERTISING: Bill boards, mobile bill boards,posters,glow sign
board, digital billboards(name of the
brand,product,one picture and highlighting the
main features and price.
Sky blimps: Brand and product name and catch
line only. In store video in retail outlet of mobile and
electronic shop.
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Launching the brandthrough Arindamchaudhury,themanagement guru.
Other audience calledin that very day:
C.E.O of differentreputed mncs.
Prospective buyerssuggested by thedealers
Winner of the prelaunch event.
Media
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ELECTRONIC MEDIA ADVERTISING: TELEVISION:
CHANNELS- Sony, Times now,Zbusiness,Star news, ABP ananda,AJtak,NDTV
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PRINT MEDIA ADVERTISING: NEWS PAPER: ECONOMIC TIMES, BUSINESS
LINE, HINDUSTHAN TIMES,TELEGRAPH(bottom
of the front page)
Additional(only for Kolkata):
T.O.I,Anandabazar.(bottom of the front page)
Magazines: Businessmagazines(ECONOMIST,ENTREPRENURE,CSR)
flip op ads in magazines
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Click here and learn how you utilize our smart phone for your smart
business.
Write within 75 words about your business and how can you make it
more smart and get flat 10% discount offer for our product.
Advertising in some online portals: Naukhri.com,monstar.com,entreprenure.com
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Innovative business idea competition for students under the age group of
18-26
SPONSORED BY :
Marketing strategy competition only for corporate professionals,
entreprenures,employees of MNCS who have at least 10 years
experience in their respective fields.SPONSORED BY :
BMW CARS
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SPONSORSHIP: Co-sponsor in KBC.
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PRESS CONFERENCE: In the day of product launch.
PRESS RELEASE: News about the product detail,and business idea
competition for the students and marketing
strategy competition for the professionals and
about CSR activities.
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Press conference in the day of product launch
will be telecast in aj tak,Times now and ABP
ananda.
:
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:
SCHEDULING STRATEGY:CONTINIOUS(whole year)
TV SCHEDULING: Morning-7.30 am to 8.30amEvening- 7.30pm to 9.00pm
Night-11pm to 12 am.
PRINT MEDIA SCHEDULING: FRONT PAGE AD-Till 3 months after
launch(3days in a week) after that back page(at
the bottom)
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ALL OVER INDIA
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