1. In what ways does your media product use, develop or challenge form and convention of realmedia products?For the music video: We used the following conventions: narrative scene, band scene, close up on bandmembers and on the instruments, locations which are urban and outdoor, and costumeswhich are simple casual clothes.Through our research we found out that indie band videos frequently have narratives andhaving a band scenes. The narratives are often based on some personal issues between a boyand a girl, therefore in our video is about the relationship of a girl and boy.Use of close up: We used close ups of instruments and of band members as it creates bandidentity and audience can recognise them, they are used to sell the band. Locations: We used an outside location for our narrative part as in most of indie videos the narratives a outside, however the performance was indoor because while looking at different music videos some of them had indoor performance especially on a white background. Therefore we chose to do it indoor.Costume: The costumes the band is wearing aresimple, casual clothes as from our music video analysiswe found out that a lot of indie bands i.e the Kooks,wear urban clothes. This may be for the reason thatthrough our questionnaire we learned that majority ofindie fans wear clothes which are urban and casualclothes nothing high branded, meaning that it is a wayto sell the band.

2. DigipakWe chose a Digipak with eight panels. The conventions we followed are:Colour contrasting, photos of band members and nature, use of font.Colour Contrasting: The colour theme we used is blue, as Indie genreuses colours which connotes nature and goodness.Use of font: Through our Digipak research we found out that theWhile looking at other Digipak images they also have similar colour themes. font is slightly contrasting with the background e.g. by looking at athe kooks Digipak. Since our background is dark our font is aPhotos of band Members and nature:lighter shade. The font style has to go with the style of the Digipak.While looking at different Digipak we noticed that they contain imagesOf Band Members, therefore we decided to include individual photos of As the Digipak is casual and simple the Font style is also light andeach band member, the colour scheme for those images is not blue butcasual, relating the indie style.instead in more brighter colours. This is so it creates a brighter effect andallows recognition of band members which can help sell the band.We also used images of nature, such as the wolf and the sunset, as indiegenre refers to nature and, additionally a special effect we used was thestars dot to dot style for the band photo. The Dot to Dot style has beenapplied for the reason that it displays the band members on the front coverand in addition the stars expressing nature relating iit to indie genre. 3. PosterBy looking at different Posters I found out that about each poster containsthe following conventions: Name of Band, Name of Album (including some songnames it contains), Release Date of the Album, Tour Date, Record Label, Colourtheme, a small image of album front cover.Name of Band: This is a basic convention I used because without a name, the bandwill not have a recognition making it difficult to sell the band. Additionally I noticedby looking at a Bleed From Within poster that the band title is often at the top inlarge prominent writing. Therefore I made the writing on our Poster in a light colourwhich made it stand out from the background, the font size is large so someonelooking at the Poster straight away notices the band name and the font style ischosen to be simple, but not too plain.Name of Album: Apart from the band name, the name of the album is also shownprominently. Similarly as the name of band is meant to give recognition, the name ofalbum is meant to give additional recognition of the band. Also displaying the nameof some songs the album has gives the audience more information about the bandand possible a certain song they look forward to. Which helps to sell the band.Release Date of the Album: This convention is used for the audience to know whenthe album will release and be available for them.Tour Date; Tour Dates are a convention which help to sell the band, as if an audiencemember particular likes the band, he or she will have something to look forward to.Therefore it is displayed clearly in light coloured font striking out from the darkbackground for fan to be read easily. Plus using the light coloured font suits the indiegenre.Record Label: The record label is used to show which record label company is going tosell our album. Which will increase recognition.Colour theme: We used the convention throughout our products. Similarly to theDigipak we used here the blue colour theme for the background, as indie genre oftenmatches with colours and nature. Additionally the songs emotion is not happy butrather dejected, therefore the dark blue colour refers to the mood of the song.Album front cover: During the research I found on the poster of bleed form withinthat posters have a small image of their album front cover. We used this sameconvention on our poster, hence the audience will know what the front cover willlook like.