MEDIA GUIDE

OUR MISSION

Founded on our expertise in sporting pursuits—specifically fly fishing, sportfishing and wingshooting—and a long tradition of environmental awareness and activism, Integrated Digital Publishing combines our passion for both into “green” digital publications. We have designed our publications for people who love the outdoors and have established a broad and continually growing audience.

Our quarterly content is crafted by a team of the sports’ top writers and photographers, as well as talented designers. These experts and enthusiasts bring authentic, unique and inspiring experiences to life for our readers. They also share practical instruction and lifestyle musings on topics ranging from food and wine to cigars and more.

We are proud of the superb digital experience we consistently deliver. Our content and award-winning photography rival the best-of-the-best travel and sporting publications available today. We continue to build our publication’s reputation as a valued leaders in delivering feature stories and news to readers in the easily accessible format they want it.

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A COMMITMENT TO GIVING BACKIt has always been our goal to give back to the environment as much as possible. We are a proud member of 1% For The Planet—a global movement helping to tilt the scales of giving toward the thousands of under-funded nonprofits dedicated to the pursuit of sustainability and to preserving and restoring our natural environment. Through this commitment, we give back 1% of our annual sales to become part of the solution and drive positive environmental change.

Equally important are our relationships with such well-established environmental not-for-profits as Ducks Unlimited, Trout Unlimited, The Ruffed Grouse Society and Pheasants Forever. Working with these organizations, we continually learn more, engage in dialogue and contribute to critical advancements in conservation and sustainability.

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PUBLICATION PROFILE:

THE CONTEMPORARY SPORTSMANThe Contemporary Sportsman is not just another fly fishing and wingshooting magazine. It’s an engaging and colorful window into the exciting and complex world of fly fishing and wingshooting experiences that focuses on topics ranging from fly fishing and wingshooting around the world to travel, lodging, culture, history, art, food and beverage articles. Each issue is written, photographed and illustrated with a broad, literate brush by seasoned professional writers, photographers, artists and avid sportsman.

The Contemporary Sportsman is designed for people whose interests draw them to the lifestyle of fly fishing and wingshooting and who seek a fresh and unique online publication with unparalleled emphasis on quality and scope of content.

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OUR AUDIENCEThe outdoor sporting industry—fly fishing, sportfishing and wingshooting—is one of the most dominant and consistent markets in the United States. And despite the struggling economy, the sporting sector remains robust and the outlook for the industry is bright. New companies and markets demonstrate the growth of the sporting world.

The amount of money spent each year by sport fishermen, fly fishermen and upland game hunting is, quite frankly, staggering.

According the Federal government and the American Sport Fishing Association, anglers annually spend more than $16.2 billion—yes, billion with a “b”—on fishing and all of its related accouterments. And that’s not all. Add in the following yearly spends:

Fly fishermen $2.4 billion Hunters $2.5 billion + a healthy $605 million just on hunting dogs

These numbers suggest a vitality and marketplace that is just waiting to be targeted and serviced. The potential to generate income from the sporting industry is, in a word, tremendous.

AUDIENCE PROFILEThe Contemporary Sportsman targets readers who are affluent, confident, well-traveled, well-educated and demonstrate their seriousness about their sporting passions by voting with their wallets.

34,716 readers | 90%+ men

Highly engaged readership — Average time spent reading each issue: 18.7 minutes

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Chris Dombrowski, WriterAs both a river guide and a poet, Dombrowski has made his life’s work in pointing out nature’s beauty using both prose and presentation. He has published several compilations.

Dale Spartas, Photographer and WriterSpartas’ work has graced the cover of the most prominent outdoor sporting publications in America more than 250 times. He has dedicated more than 35 years to the world of outdoor sports.

Russel Schnitzer, Photographer As an award-winning freelance commercial and fine art photographer, Schnitzer specializes in fly fishing and outdoor adventure travel. His work has been featured in National Geographic and ESPNOutdoors.com among manyother noteworthy publications.

A.D. Maddox, ArtistAs one the world’s most well-known and respected Fly Fishing Artists, Maddox’s artwork can be found in several galleries across the U.S. She has been commissioned to paint for many private residences, as well.

Anna Stubna, EditorAs the winner of several individual writing and editing awards, Stubna prides herself on being a part of a publication team that took home the prestigious APEX honor.

Bob White, ArtistWhite was inducted into the Freshwater Fishing Hall of Fame as a Legendary Artist in 2009 after spending more than two decades in destinations like Patagonia, Alaska and Kamchatka.

MEET OUR EXPERTSIn every issue, readers enjoy the features, images and expert insights they glean from our industry-leading writers and photographers.

Christopher Pipes, Director of Sales and MarketingOver the past two and a half decades, some of the most well-respected resort companies in America have put their trust in Chris Pipes when it comes to marketing and sales. Pipes serves as the National Account Manager for The High Lonesome Ranch and Deep Water Cay.

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Tim Borski, Artist and WriterThree decades ago Borski moved to Florida from the Midwest to purse his passion. A constant observer of nature’s beauty, he documents his findings on canvas and paper - traveling around the world to find adventures for you to enjoy.

Isaias Miciu Nicolaevici, PhotographerA resident of Northern Patagonia, Miciu Nicolaevici’s passion for fly-fishing has led him to photograph outdoor sport adventures for some of the biggest publications in the world, including National Geographic. He captures the beauty of many of the world’s most exclusive resorts, lodges and fishing destinations for commercial use as well.

Rick Bass, WriterBass is the author of 25 books of fiction and nonfiction, including The Wild Marsh (New York: Houghton Mifflin, 2009). Beyond illustrating the beauty of wildlife through his words, Bass has been working for more than two decades to get an official designated wilderness in the Yaak Valley.

Terry Wieland, Writer and EditorOver the past 40 years, journalist Terry Wieland has covered some of the most tumultuous events in recent African history including civil war in the Sudan, the bush war in Rhodesia and riots in South Africa. He is also an award-winning author who has penned six books and is working on his seventh.

Tim Guilfoile, Conservation Editor and ColumnistUpon his retirement from Senior Vice President of a major children’s hospital, Guilfoile turned his lifelong hobby of outdoor sports into a second career. Beyond his work for Integrated Digital Publishing, Guilfoile is the National Deputy Director of Sierra Club Water Sentinels.

Robert Demott, WriterA lifelong fly fisher and ruffed grouse hunter, Demott is considered to be one of the top authorities on the life and career of Nobel Prize winning novelist John Steinbeck. He is the Edwin and Ruth Kennedy Distinguished Professor Emeritus at Ohio University in Athens.

Georg Miciu, ArtistMiciu’s paintings have been featured in more than two dozen galleries around the world from Paris to San Francisco. In 2011, the doors of the “Coleccion Georg”, a museum of his works, opened to the public in Patagonia, Argentina.

Hal Lauritzen, Writer and PhotographerLauritzen has always had a passion for hunting but it wasn’t until he retired from his position as Vice President of a large menswear clothing company, that he truly unleashed his gifts for writing and photography.

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Henry Gilbey, Photographer and WriterAn obsession with fishing has turned Gilbey into an international television personality and expert. Although he is featured in several Discovery Channel programs, photography and writing are his true passions.

Jeff Bright, Photographer and WriterBright’s photography has appeared in more than a half-dozen magazine’s around the world. His passion for Steelhead fly fishing is what inspires him on a daily basis.

Lindsay Mott, WriterMott is a marketing and public relations expert who contributes to the life and culture section of The Contemporary Sportsman.

Mark Lance, Photographer and WriterLance has been carrying a fly fishing rod as long as he has been snapping photographs. So, it may come as no surprise that he has managed to merge his two favorite tools into a 40-year career.

Rebecca Gray, WriterAfter selling Gray’s Sporting Journal in 1975, Gray began writing for several popular American publications. She is also the author of 11 cookbooks, predominantly on fish and game.

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YOUR ADVERTISING OPPORTUNITIESAdvertising of the products and services our readers care about is seamlessly integrated into the digital environment, from traditional ads to special ad segments to multimedia offerings that include video and links through to your website or landing page.

If you have a product or service that will benefit from building awareness, interest and action from our readers, contact:

Prototype Advertising TCS@prototypeadvertising.com Call 571-291-5060 or 434-546-0313 Ask for a member of IDP Sales Team

ENHANCED MARKETING OPPORTUNITIES: IDP IN THE FIELDLet our publication be your platform for building even deeper awareness and interaction with your product or service. We want to build a trusted and valued partnership that can help extend your message through Search Engine Optimization, website enhancements, video development, custom publishing and more.

To learn more about these opportunities, contact:

Jim Stenson, Integrated Digital Publishing jim@integrateddigitalpublishing.com

251-633-6330 Office

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As avid environmentalists, we had to ask ourselves: why squander all that petroleum used in the production of ink and pulp from our valuable oxygen-yielding forests; why participate in the destruction of the very natural habitats of the creatures we seek to protect—our forests, fields and streams; and why continue to contribute to the terrible pollution that is the end result of all the senseless waste generated by the print industry?

Aside from the obvious environmentalreasons, here’s a quick fact: Today, for every 100 hard copies that Amazon sells, the company is racking up 180 e-books—a nearly two to one ratio! Online digital publishing is not the future, it’s now.

The outdoor sporting industry is already turning to a publishing leader—Integrated Digital Publishing—dedicated to bridging the old with new marketing and advertising technologies that are available to its marketing clients—both small and large.

Online publishing brings readers expanded written and visual content, allows the ability to hire the best writers and photography, and offers links to videos, blogs, websites, social media and more.

We’re “publishing green” which means more green in our fragile environment and more “green” on the bottom lines of our advertisers’ spread sheets.

WHY DIGITAL PUBLISHING?

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ISSUE DATES & CLOSING DATESEDITORIAL CALENDAR

ISSUE PUBLICATION DATE CLOSE DATE *

SPRING MARCH 1 FEBRUARY 22

SUMMER JUNE 3 MAY 24

WINTER SEPTEMBER 2 AUGUST 26

FALL DECEMBER 2 NOVEMBER 25

FREQUENCY 1/4 PAGE 1/2 PAGE FULL PAGE SPREAD (2 PGs)

1 ISSUE $475 $725 $1250 $2000

2 ISSUES $451 $688 $1187 $1900

3 ISSUES $428 $654 $1127 $1805

4 ISSUES $407 $621 $1071 $1714

PRICING

2013

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CLOSE DATE The advantage of a digital publication is that there is no hard “close” date as with print. If you are interested in placing advertising with us, that placement can be made at any time in the current publication. We are flexible and want to offer you maximum exposure whenever you are ready to advertise.

SUPPORT FILESInclude all images and art created on computer

CANCELLATIONSCancellations must be in writing and received by publisher prior to the ad closing date.

FREQUENCY DISCOUNTSFrequency discounts are based on the number of ads run in a contract year. A contract year may start at any time. Advertisers who increase their frequency during the contract year will be rebated. Advertisers who cancel or do not fulfill their contract will be billed the difference between the rate earned and the contract rate.

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IN THIS DIGITAL AGE

It’s essential to establish an online presence that directly ties to your company’s growth strategy – and then to ensure you keep it fresh, relevant and targeted to your desired audience. Most importantly, you need to be confident that you are getting a profitable return on your online investment. We can help you take your website to the next level of customer engagement and profitable growth. We’ll use a proven approach to help you engage with your target audience, generate leads, enhance your company’s brand and reputation, and drive customer action.

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SEARCH ENGINE OPTIMIZATION (SEO)

Quite simply, SEO is the practice of giving your website the best chance of being found by a potential customer using a search engine to find a service or a product. SEO is performed by researching how people search for your business or product on the internet using keywords. What words or phrases do most people use to find something specific? Are those keywords not only listed on your site, but does the content of your website use those terms in a relevant manner.

There are other factors that are considered also, such as do other websites link to your site, how often is your website updated, what are your competitors doing with their websites and is your website built properly. These are the pieces that we use to “optimize” a website. It is all about keeping relevant information with the appropriate keywords on your site, updating it regularly and getting links from other sites to your site. All of these factors will help drive visitors to your site.

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BLOGGINGWhether we create a blog that lives on your current website or forge relationships with existing bloggers or article marketing sites, we will work with you to increase your online presence through fresh, creative blogging content. We’ll work with you to implement your blog within your existing website and even provide training and pointers for creating consistent, informative and engaging content targeted directly to your audience.

SOCIAL MEDIAFacebook, Twitter, FourSquare, and more. All of these social mediums are proven to increase your online presence and help you engage your target audience in a direct conversation. We’ll work with you to evaluate which social media platform(s) work best for you and then develop a plan centered on growing your fan base and creating a conversation. Let’s face it—you’re busy. If you don’t have the time to dedicate to routinely updating your social media pages, we’ll take care of it for you!

LANDING PAGELanding pages are a great way to promote a specific product, service or event. We’ll work with you to develop a landing page that lives within its own, unique URL, which you can promote through your social media, print materials and more. By hosting a promotion on a specific landing page, you’re able to track your campaign’s results on a more targeted level.

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EMAIL MARKETINGIf you’ve been gathering an extensive email list from existing or potential customers, but you’re not sure what to do next, email marketing is a great next step. We’ll work with you to develop an email marketing campaign, which will be targeted directly to your email list. These email blasts can inform your customers on latest company news, new products, promotions, incentives and more.

EMAIL AUTO-RESPONDER When a new lead comes in through your contact form on your website, what happens next? Studies show that a potential customer needs to be contacted at least seven times before they’re ready to make a sale. We’ll develop a contact system that engages your potential customer as soon as they hit “Submit” on your contact form.

REPORTINGBased upon the Google Analytics from your landing page, click-through rates on your email marketing campaigns, insights from your social media and more, we will compile a monthly report to give you an exact overview of your brand’s online performance. We’ll compare this data with your overall goals for your marketing campaign and make adjustments as needed to ensure success.

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