media history 7
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Impress Template: Xuhai 2
Media History
7th session: Global Media
Steen [email protected]
The pool was nice
Also at night
Graffiti hunting in Pittsburgh (home city of zombies)
Exam workshop tomorrow
This room 12.30
London-goers
Please email me responses and reactions and descriptions of your experience of the trip.
Will you recommend such a trip to new students?
Global media
Globalization: Premises
Cheaper transport and communication
Internet as tool
English as main language
Free trade as ideal
Information as main commodity
Globalization: Results
World as single placeThe global village of McLuhan
World society has a culture
Local and national economies, societies and cultures will become integrated under a more unified political, economic and cultural order
New Global Order
The significant question is how will this order look?Free and openly democratic?
Dominated by the largest economies?US vs. China
Anti-globalization
Realistic?
What does it mean?Resistance/skepticism to the order of things
WTO protests
Suspicion towards media conglomerates
Globalization as Hegemony
Cultural or media imperialismGlobalization is Americanization
This may well change
Globalization as Hegemony
Core-peripheryNo longer spatial
Globalization as Hegemony
GatekeepersWhat enters our community
Censorship
Globalization as Hegemony
Imagined communitiesNations weakening in terms of identity formation
Explains the rise of nationalism
The Internet allows imagined communities to arise across national bordersUnified in consumption
Imagined Communities
Imagined Communities
War and media
US and the Vietnam War
The first media war
Media lost the war
Media reflected popular opinion
9/11 and the war against terror
Watchdog effect?
Self-censorshipOsama bin Laden speeches
Collateral Damage
al-Jazeera
Western reactions mixedUsed some facts and reportages
US representatives asked the Emir of Qatar to curtail al-Jazeera
There is now an al-Jezeera channel in English
Media convergence
Content convergence
Distribution convergence
Platform convergence
Industrial convergence
Social convergence
Aesthetic convergence
Cultural convergence
Content, Distribution and Platform Convergence: The Computer
The home computer, connected to the Internet, is dominant
Cloud Computing
Most devices can be connected to the computer
Industrial Convergence: Giant media corporations
Dominates world publishing
Scale and integrationReminiscent of the old Hollywood vertical integration
Effects social and cultural convergence
Industrial Convergence: Disney
Theaters, but also TV
Soundtrack
Spin-off TV series
Amusement park rides
Books and comicbooks
Merchandise sold at Disney stores
Pirates of the Caribbean
Winnie the Pooh
Social Convergence: Global village
The promise of a break down of national and ethnic differences
Hardly the actual case
Lifestyles as niche marketsLifestyle: A focus of group or individual identity (Cultural Theory: The Key Concepts 216)
Incorporation of or resistance to dominant social order
Broadcasting vs narrowcasting
Aesthetic Convergence: Global Hollywood
The elimination of institutional and legal barriers
Aesthetic dominance
Remakes and Hollywood adaptations
Narrative codes are unified and homogenized
Diversity needs to find other channels of distribution
BoingBoing
Distributor of videos
Distributor of videos
Nerd and fan site, especially for computers
Intellectual copyright activists
They resist DRM and provide information about how to circumvent it
Illegal but done in the name of free speech
Still, they are part of Creative Commons and do not condone filesharing sites etc.
To some extent a hacker site, in terms of free speech
Censorware circumvention
Many hackers frequent the site
AdBusters
Global resistance
Uses the Internet to communicate
AdBusters
Resistance to branding
AdBusters
AdBusters
AdBusters
Uses branding in the same way
AdBusters
AdBusters
Your NameYour Title1st Line of Your Organization2nd Line of Your Organization