media industry: magazines
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BauerMedia Group
Bauer Media started in 1875 and is a European-based
media company, headquartered in Hamburg,
Germany
The Company• Heinrich Bauer Verlag KG
owns the company
• The first magazine was published in 1953 with the launch of ‘Angling Times’ and the acquisition in 1956 of ‘Motor Cycle’
• NewsBauer Media UK is an entertainment network of iconic, multi-platform brands.
Their Success• In the UK they reach 25 million
consumers
• They operate in 19 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide.
• ‘Take A Break’, which has been the UK’s best-selling women’s weekly title for the longest, and ‘TV Choice’, the UK’s biggest selling magazine.
• Today they are Britain’s biggest magazine publisher.
“Well-produced magazines are the bedrock of our company’s philosophy. Our teams are staffed with highly skilled and dedicated
journalists. Thanks to regular surveys and analysis of our markets and target groups, we understand our readers extremely well and know exactly what they expect from us. This
enables us to constantly enhance our magazines and create new brands for new
markets.” - Bauer Media Group
About Them• The Bauer Media Group
is a family owned business with Publisher
Yvonne Bauer as the fifth generation of her
family to lead the company
• They are an independent and flexible company
• This makes them a successful company
which is ready for the future
Statistics
• In New Zealand 2.8 million inhabitants – equal to about three out of four New Zealanders – read a Bauer Media magazine
• They have successfully introduced the premium magazines COSMOPOLITAN, Harper’s BAZAAR and Esquire to the Czech Republic.
• Bauer Media is also making a name for itself in Slovakia as the owner of the leading radio network and as the market leader for TV listing magazines