MEDIA INFLUENCES

WEBSITE RELIABILITY

• No one should assume that information on the Internet is accurate, timely, clear, and important.

• Many of us have the perception that if something appears in print, then it must be true.

• Any person with minimum computer skills can set up a Website.

• There are no restrictions on what a person can place

on a site, and there are no requirements that the material be edited or reviewed.

DETERMINING WEBSITE RELIABILITY

Reliability of Internet information can be determined by:

Authority: who is responsible for content

Coverage: how the content is covered

Objectivity: if the content is biased

Accuracy: if the content is factual

Currency: how up-to-date the content is

SOCIAL MEDIA

Any website that allows social interaction; a portal

for entertainment and communication

Examples: FACEBOOK, TWITTER, VINE, BLOGSTER, INSTAGRAM, TUMBLR, SNAP CHAT, REDDIT, YOUTUBE

BENEFITS OF SOCIAL MEDIA?

• Staying connected

• Making new friends

• Sharing pictures, videos, music

• Enhanced creativity

• Growth of ideas

• Expanded networks

• Fostering self-identity

• Collaboration on homework or group projects

• Exchanging ideas

RISKS OF SOCIAL MEDIA?

• Limited capacity to self-regulate

• Susceptibility to peer pressure

• Cyberbullying• Privacy issues• Internet

addiction

• Sleep deprivation• College acceptance• Sexting• “Facebook

depression”• Employment

opportunities

THINK ABOUT THIS TERM:

Collective, ongoing record of one’s web activity.

What goes online, stays online!

Most advertisers take advantage of social media users by putting ads everywhere!There are many forms of advertising techniques used to get your attention!

They find YOU based on YOUR searches.Ads are targeted based on web-browsing

behavior.

ADVERTISING TECHNIQUES

Ads that make you want to buy or do something because others have it or are doing it.

Ads that use sounds or pictures to appeal to your senses.

Ads that use famous people to sell a product.

Ads that make you laugh so you will remember the product.