media-info 2009 Świat szkła
DESCRIPTION
pricelist of ads and announcementsTRANSCRIPT
Media–Info 2009pricelist of ads and announcements
www.swiat-szkla.pl
=The monthly=Catalogue of companies=Special editions=Newsletter
www.swiat-szkla.pl
ProfileThe Świat Szkła provides practical know-how in the scope of glass structures, window production, glass facade construction and uses of glass in interiors. It provides its Readers with indispensable information, starting with selection of materials and technologies, through construction and design works, to ready-to-use products and objects. The magazine is one of several specialist publications of EURO-MEDIA Sp. z o.o. The magazine has been present on the publishing market since 1996.
Thematic Sections= Current events= Glass in architecture= Facades= Windows and doors= Skylights, roofs and winter gardens= Glass in interiors= Partition walls, glass
and automatic windows= Glass staircases and floors= Glass furniture= Stained-glass= Materials and technologies= Standards and regulations
DistributionThe monthly is available through subscription and at selected wholesalers. It is also distributed during numerous trade shows events and conferences or sent in free mailing shots to a selected group of recipients, thematically related to the current issues.
PromotionThe monthly Świat Szkła is promoted through:= professional branch conferences
and training sessions= meetings of designers and architects,
organised by Virtus, Proximus and Meeting Factory
= specialist trade show events in Poland and abroad (GLASSTEC - Dusseldorf, VITRUM – Milan, Fensterbau/ Frontale – Nuremburg,)
= via periodically mailing shots of the monthly to strictly determined groups of recipients according to their specialization, location, etc.
= in catalogues, books and magazines= on its own Internet website www.swiat-szkla.
pl and cooperating portals: www.oknonet.pl, www.superokna.pl
The materials published in our magazine have a wide audience of loyal Readers:= Departments: trade, technical and marketing
in companies dealing with manufacturing, processing and selling of glass and compo-nents for its production and processing
= Companies manufacturing, selling and installing windows and their fittings, facades, doors, furniture, and also distributing components for their production
= Companies manufacturing and selling machines and tools used in glass- and- window- making companies
= Architects, artists and interior designers= Building designers and contractors as well as
supplies department personnel of construction companies
= Institutional and individual investors – sece-ding on selection of projects and contractors
= Members of professional associations and technical corporations
= Lecturers and students of technical universities and academies
What distinguishes the mon-thly „Świat Szkła” from other professional magazines:= ŚWIAT SZKŁA organizes technical seminars
and periodical meetings for representatives of this sector – including producers, contractors, designers connected with the industry, and lecturers include the staff of research institu-tes, technical universities and academies as well as state-owned institutions;
= Content quality as well as quantity of the information provided allows us to ensure high effectiveness of promotion to companies advertising in our magazine
= The Catalogue of Glass – and Window- Making Companies published every year, presents the current offer and contacts to the enterprises is also available on-line at www.katalog.swiat-szkla.pl
= Internet website www.swiat-szkla.pl – provides an information platform for the companies operating in this market sector. The website of the monthly magazine include practical information based on life activities of the sector, such as: dates of trading sessions, conferences and trade show events.
M e d i a – I n f o 2 0 0 9
www.swiat-szkla.pl
D i s t r i b u t i o n a n d r e a d e r s h i p a n a l y s i s
• Total number of issues monthly up to 4000• Average monthly distribution 3104
– regular and qualified subscription 2386
– other forms of distribution 718
• Editorial, archive copies and returns 168
Average monthly distribution*
The analysis covers the period between1 June 2007 and 31 May 2008
Geographical distribution*
Readers per length of employment** %less than 5 years 20%5 - 10 years 44%more than 10 years 33%lack of data 3%total 100%
Readers per no. of employees** %1 to 5 29%6 to 20 30%21 to 50 27%> 50 6%lack of data 8%total 100%
Readers per profile** %contractors/ maintenance 37%glass producers and processors 32%architectural studios/ designers 18%trade/ distribution 8%industry associations/ universities 3%other 2%lack of data 1%total 100%
ZKDP
Readers of ŚWIAT SZKŁA
* based on Association for Control of Press Distribution’ s declaration
**based on Publisher’s own data from 2007/2008
Voivodships %dolnośląskie 5,2%kujawsko-pomorskie 4,9%lubelskie 1,8%lubuskie 1,1%łódzkie 3,1%małopolskie 5,1%mazowieckie 21,9%opolskie 0,9%podkarpackie 1,8%podlaskie 1,3%pomorskie 5,6%śląskie 7,8%świętokrzyskie 1,7%warmińsko-mazurskie 1,4%wielkopolskie 15,1%zachodniopomorskie 3,9%export 0,5%undetermined 17,1%total 100%
www.swiat-szkla.pleffective as of 1 January 2009
Basic ad sizes and prices
2nd cover205 x 285 + 5 mm for bleedsEUR 1500
3rd cover205 x 285 + 5 mm for bleedsEUR 1500
1/1 of a page – „for clipping” 205 x 285 + 5 mm for bleeds– print area 176 x 218 EUR 1300
1/4 of a pagewidth 176 x 52height 86 x 107EUR 500
1/3 of a pagewidth 176 x 70height 56 x 218EUR 650
1/2 of a page width - „for clipping” - 205 x 142„for the text” - 176 x 107height - „for clipping” - 102 x 285„for the text” - 86 x 218EUR 870
Pleas
e, ad
d a 22
% VA
T.
4th cover205 x 285 + 5 mm for bleedsEUR 1600
1/6 of a pagewidth 176 x 35height 56 x 109EUR 340
Pricel is t of ads and announcements
1st cover205 x 200 + 5 mm for bleedsEUR 1700
www.swiat-szkla.pl
Pleas
e, ad
d a 22
% VA
T.
Special ad sizes
1st opening page205 x 285 + 5 mm for bleedsEUR 1400
Label band420 x 100 + 5 mm for bleedsEUR 780
B A N D E R O L A
Centrefold410/ 285 mm + 5 mm for bleedsEUR 2150
effective as of 1 January 2009
2nd cover + 3rd page410 x 285 + 5 mm for bleedsEUR 2200
Pricel is t of ads and announcements
Sponsored articlearticle 1/1 pageEUR 1000
Special module black and white86 x 52 EUR 50
www.swiat-szkla.pl
Discountsfor repetitions for advertising space used
2 repetitions 5% 1 page 5%
4 repetitions 7% 3 pages 10%
6 repetitions 10% 6 pages 15%
10 repetitions 15% 9 pages 20%
12 repetitions 20% 12 pages 25%
Please, add a 22% VAT.
Loose inserts, CDs, adhesives, sewn-in insertsInserts (leaflets, folders)for the entire circulation EUR 940size 190/290 mm, up to 20 g of weight per unit
Advertisers willing to insert their CDs or other non-standard ads are asked to contact the Advertising Office.
Adhesives/sewn-in inserts provided by the advertiser(for the entire circulation only) 1 card/2 pages (up to 20 g of weight per unit) EUR 1600
Max. format A4 extra chargesinserts where weight exceeds 20g per unit 15%inserts with the weight of 30-50g per unit 20%
Extra chargesExtra charges are applied for positioning an ad on the right-hand 10%side of the magazine (without page number indication)
effective as of 1 January 2009Pricel is t of ads and announcements
www.swiat-szkla.pl
Please, add a 22% VAT.
All banners are linked to a website chosen by the customer or PDF material.* Other non-standard dimensions of banners can be displayed when agreed in advance with the publisher.
Banners and links are emitted for 30 days.
Type Dimensions* (pixels)
Size (kB)
File Format
Price (EUR)
Banners in the middle column
animated550 x 80 80 gif, swf 155
550 x 120 120 gif, swf 180
static550 x 80 30 gif, swf, jpg 120
550 x 120 40 gif, swf, jpg 155
Banners on the right hand side
animated230 x 55 25 gif, swf 60
230 x 110 25 gif, swf 80
static230 x 55 15 gif, swf, jpg 40
230 x 110 15 gif, swf, jpg 50
pop-up banner 160
effective as of 1 January 2009I n t e r n e t A d v e r t i s i n g
www.swiat-szkla.pl
Issue no. 2009 fairs, technical seminars, other events*Issue date Issues for 2009
• Window and door profiles• Plastic boards• Designs featuring tempered glass• Anti-burglary glass partitions• Fused glass products• Bent glass – its applications• Rod and bar constructions supporting glass elements• Materials for insulated glass manufacturing• Glass as noise protection• Spot fastened glass constructions• Automatic doors – requirements, testing, technical solutions• Films for glass lamination• Fireproof and fire protection glass partitions• Glass office furniture• Glass heat treatment (tempering, bending)• Glass domes• Acoustic properties of compound glass• Glass stairs and floors• Blinds, canopies, roller blinds• Mirrors• Skylights and translucent panels• Structural façades• Directory of Glass tempering – application• Glazing pools, hothouses, winter gardens• Glass as sun protection• Glass partition walls• Irregular windows• Laminated glass• Glass decoration (serigraphy, sandblasting, etc.)• Decorative window films• Thermal insulation of compound glass• Fittings and hardware in glass designs• Hollow glass blocks designs* The Publisher shall not be liable for postponing or canceling any of the fairs.
Deadline for booking & material
delivery
1/2009 16.01.2009 24.12.2008 BUDMA 20-23 January, Poznań BAU 12-17 January, Munich
2/2009 12.02.2009 19.01.2009 INTERBUD 19-22.02 Łódź, R + T 10-14 February, Stuttgart 3/2009 12.03.2009 16.02.2009 TARBUD 20-22 March, Wrocław, DREMA 31 March-03 April, Poznań, WINDOWS AND DOORS K?ev,Technical Seminar 27.03.2009 19.03.2009
4/2009 16.04.2009 23.03.2009 GLASS-TECH 01-03 April, Kielce, DOM 17-19 April, Kielce, TARGBUD 17-19 April, Katowice, BUD-GRYF 13-15 April, Szczecin
5/2009 12.05.2009 17.04.2009 FURNITURE 03 - 06 May, Poznań,MURATOR-EXPO Warsaw
Special Edition 27.05.2009 14.05.2009
6/2009 11.06.2009 18.05.2009 GPD 12-15 June, Tampere, MIR STIEKLA Moscow7-8/2009 17.07.2009 25.06.20099/2009 10.09.2009 17.08.2009
10/2009 08.10.2009 18.09.2009 VITRUM 28-31 October, MilanCompanies 29.10.2009 15.10.200911/2009 10.11.2009 15.10.2009 BATIMAT 02-07 November, Paris, GLASSTONE 14-17 November, Poznań
Special Edition 13.11.2009 08.10.2009SeminariumTechniczne 04.12.2009 23.11.2009
12/2009 10.12.2009 16.11.2009
2009 Publication Plan
www.swiat-szkla.pl
Publication cycle: 11 issues per year (joint 7-8 issue)
Range area: nation – wide
Printing technology: colour offset, CTP, photographic resolution 2540 dpi / 180 lpi
Format:magazine format – 176 mm width x 218 mm height after clipping – 205 mm width x 285 mm height (please add 5mm from each side for clipping in the advertisement)
Graphics and typesetting: Sadyba, [email protected]
Printing: ABC Zakład Poligraficzny, ul. Wielkiego Dębu 27, 03-262 Warszawa
Materials:the monthly is printed out according to CTP technology- we do not accept diapositives. Digital materials must be submitted on CD-ROMs or DVDs (formatted on PC) as TIF or EPS files convertible to curves. We do not place register crosses for printing. Photographic resolution is 300 dpi. Please provide digital cromalin.
Materials „for typesetting”:should be submitted on one of the following carriers: a CD- ROM or a DVD in JPG, TIF or CDR ver. 9-11, EPS formats.
Photographs, drawings and texts:should be saved in separate files in RTF format.
If the order included developing the entire ad, the base materials should include logo, photos (slides) or catalogue illustrations and the text for the ad. Colours significant for a company should be indicated as CMYK or Pantone no. A draft outline of the ad is required.
Te c h n i c a l I n f o r m a t i o n
www.swiat-szkla.pl
Euro-Media Sp. z o.o.Al. Komisji Edukacji Narodowej 9502-777 Warszawatel. no.: +48 22 678 84 94fax. no.: +48 22 678 54 21
editorial board:tel. no.: +48 22 678 84 [email protected]
advertising: tel. no.: +48 22 678 35 60fax. no.: +48 22 678 54 [email protected]
Katarzyna PolesińskaChief Executive [email protected]
Helena WalasFinancial [email protected]
Krzysztof ZielińskiEditor-in-Chief k.zielinski@ swiat-szkla.pl
Wojciech KołodziejskiEditorial [email protected]
Sławomir ZalewskiMarketing & Advertising [email protected]
Robert MadejakAdvertising Department [email protected]
SubscriptionCommercial Departmenttel./fax no. +48 22 678 38 [email protected]
C o n t a c t :
www.swiat-szkla.pl
Attachment to „Contract-Order”I. Terms of advertising space sales1. The „contract – order” form, signed by an authorised representative of
the payer, shall be the basis for publishing all advertisements and an-nouncements in magazines issued by publishing house Euro-Media Sp. z.o.o. The „contract – orders” form defines the type of advertisement, its space, publishing dates, and terms of payment.
2. Prices listed in the pricelist shall be net prices, i.e. VAT should be added on top of them.
3. Deadlines for reservation of space, submission of orders, and delivery of materials shall be specified in the publishing schedule.
4. Customer shall deliver, at its own expense, a ready-made advertise-ment in an electronic form - according to technical requirements for advertising materials.
5. The Publisher shall bear no responsibility for colour saturation of the advertisement should the Customer fail to deliver cromalin or match print.
6. If the Customer wishes to use in other publications the elaborated and prepared advertisement or announcement, which are not a property of the Publisher, and the advertisement has been elaborated by Euro-Me-dia Sp. z o.o., the Customer should obtain the Publisher’s permission for the use of advertisement design.
7. The prices listed in the pricelist do not include the cost of design of advertisement (announcement) and graphical works. For graphical se-rvices - design and composition, e.g.: insertion of photos, processing of delivered materials - the Publisher shall charge the Customer according to current price rates binding at the Publishing House.
8. Any amendments in the contents or form of an announcement prepared and accepted by the Advertising Office should be reported in writing not later than 21 days prior to publishing the announcement. After this period, the Customer cannot make any corrections therein.
9. The Customer may cancel print of the announcement 6 weeks prior to
the date of the monthly magazine publication. If the announcement has already been submitted by the Publisher, the Customer shall be charged with operating costs based on the present price rates binding at the Publishing House.
10. Discounts are applicable in case when actually sold advertising space has been used. A change in terms of the order effects in a change of the discount. In such situation, the Euro-Media Sp. z o.o. shall imme-diately issue credit notes to the already issued invoices.
11. The Publisher shall not guarantee to the Customer that the adverti-sement will be published on a specific page or that ads of the Cu-stomer’s competitors shall not be published next to the Customer’s advertisements, unless the Parties hereto agree otherwise in a separate agreement.
12. The Publisher, Euro-Media Sp. z.o.o, shall make all the necessary ef-forts to make their publications the highest quality products both as to their contents and graphics.
13. Should the Publisher fail to execute or improperly execute the Contract for reasons on the Publisher’s part, the Publisher shall again publish the advertisement or the announcement at the time agreed upon with the Customer. If the advertisement or the announcement cannot be published again, the Publisher shall reimburse the remuneration alre-ady paid by the Customer.
14. If the Customer has reserved a space for an announcement, which the Customer was to deliver in a ready-to-use form, and has not delivered it by a deadline specified under the publishing plan or has resigned from publishing it, the Customer shall be charged with a contractual penalty amounting to 100% of the service ordered.
15. Text of the advertisement-announcement, a sponsored press article, has to be clearly labelled pursuant to the provisions of the press law.
16. The Publisher shall bear no responsibility for the contents of published announcements and advertisements, and it may refuse to publish an announcement, advertisement, or an insert if their contents or forms violate the law, the magazine’s program policy and its profile.
17. If the materials, delivered by the Customer, must be returned once
they have been used by the Publisher, the Customer should reserve this right in the „contract – order”.
18. Any complaints should be reported in writing within 14 days after the announcement has been issued, along with a detailed description of what is being questioned. Complaints filed after that deadline shall not be considered. Advertisements whose designs have been delivered with no cromalin or match print are not subjects to complaints.
II Terms of Payment1. Actual publication of the announcement in line with the order is the
basis for issuing an invoice.2. Based on the invoice, the Customer shall make a payment within 14
days onto the Publisher’s account:
PEKAO S.A. III O/Warszawa SWIFT PKOPPLPW 48 1240 1040 1978 0000 0136 3656
3. Should any delays in payment to the Publisher for rendered services occur, the Publisher shall accrue statutory interest, starting on the day on which the delay has commenced. The Editorial Office also reserves the right to withhold the printing of ordered announcements and adver-tisements if the previous ones have not been paid for.
III. THE FACT OF ORDERING AN ANNOUNCEMENT OR AN ADVERTISEMENT MEANS ACCEPTANCE OF THE ABOVE SALES TERMS.
IV. Any disputes not addressed by the above terms and conditions shall be subject to the provisions of the Press Act and the Civil Code.
Katarzyna PolesińskaChief Executive Officer
Publishing House Euro-Media Sp. z o.o.
Terms and Conditions for Publishing Announcements and Advertisements
With our magazines you will reach:• Sales and technical departments, compa-
nies manufacturing or processing glass and components for glass production.
• Companies producing, selling and instal-ling windows and glass components.
• Architects and designers.
Euro Media Sp. z o.o.Advertisement Office
Al. Komisji Edukacji Narodowej 9502-777 Warszawa
Specific industry press publishersShortcut to specialists in glass and window-making industry.
Sp. z o.o.FACHOWE CZASOPISMA DLA PRAKTYKÓW
www.swiat-szkla.pl www.glaswelt.de