Media Information Kit 2020

ACROPOLIS OF ATHENS, GREECE

VacationsThe official magazine for VacationsToGoinspiring ideas for frequent travelers

SUBSCRIBER STUDY COMPLETED JUNE 2017 BY READEX RESEARCH.

Vacations is the official magazine ofVacations To Go, the world’s largestseller of domestic and internationalcruises and one of the most recog-nized and respected brands in thetravel industry. Vacations magazine ismailed to 300,000 active and affluentVacations To Go customers who usethe magazine as a guide in planningtheir next vacation.

Vacations, published quarterly, provides insightful and dynamic information for real travelers.

ADVERTISE IN VACATIONSThere is simply no better place to inform and inspire the enthusiastic,frequent traveler who is the VacationsTo Go customer.

STONE GATE OF ANGKOR THOM, CAMBODIA

VACATIONS READERS TRAVEL4.4 Number of domestic trips

in past 12 months

7.6 Average number of days on most recent trip

95% Stayed in hotel, resort, lodge or B&B in past 12 months or next 12 months

28% Rented a car in past 12 months

94% Own a passport

VACATIONS READERS ARE ACTIVE

55% Visit historic sites

44% Festivals/events

52% Jogging/walking for exercise

39% Casino gambling

Average Value of Main Residence:

$393,000Average Household

Income:*

$153,000*based on those working full or part time.

Average HouseholdNet Worth:

$967,000

Editorial Focus

Vacations gives its audience of avidtravelers a taste of what to expect on their journeys and whets their appetites for more. And with exten-sive background in the travel industry,Vacations' editors and writers under-stand travelers' information needs.Practical and informative, Vacations

focuses on cruises, tours, resorts anddestinations worldwide. From special

interest travel to single parents traveling with kids, Vacations informs readers of the best that’s available at every price range, what’s new and what’s worth trying. Topics covered in Vacations include adven-ture travel, all-inclusive resorts, smallship expeditions and escorted tourswith emphasis on international traveldestinations.

About the Editor, Elizabeth Armstrong

Elizabeth Armstrong, a gifted writer

and editor, has been on the editorial

staff at Vacation Publications since

1992 and has been the editor of Travel

50 & Beyond and Vacations since

summer 2000. A graduate of Mount

Holyoke College in South Hadley, MA,

Armstrong was raised in New York,

Italy, Liberia and Mississippi and

currently resides in Houston.

Having traveled extensively since

childhood, Armstrong has a true

appreciation for other cultures and

offers her readers insight based on

personal experience.

Armstrong is dedicated to delivering

thoughtful, practical stories geared

toward travelers of all incomes and

interests.

Designed specifically forVacationsToGo’s avid travelers

SLOTH IN PANAMA

WINTER (January)New for 2020. This feature packagehighlights some impressive traveltrends for the coming year, including:

> Ship Debuts> Maiden Port Calls> Recently Added River Routes> The Latest Escorted Tour Itineraries> New and Refurbished Tropical

Resorts> Fresh Approaches to Favorite

Destinations> … and more

Ad close: 10/25/19In homes: 1/3/20

SPRING (March)Cruising the Galapagos. Made famousas a subject of study for Charles Darwin, these Pacific isles continue to lure wildlife watchers 200 yearsafter the launch of the HMS Beagle.

Environmental Innovations. Some ofour favorite resorts and cruise linesare doing their part to reduce, reuseand recycle.

Our National Parks, A to Z. There areat least 26 reasons to love the U.S.park system, from the people whohelped preserve these great escapesto the flora and fauna that inhabitthem.

Unconventional Venues. These funkymuseums preserve more than history.

Ad close: 12/27/19In homes: 3/5/20

SUMMER (May)Focus on Wellness. In honor of Global Wellness Day on June 13,2020, we explore shipboard spas,India’s yoga retreats and other outletsfor relaxation around the world.

Delightful Departure Ports. More than just a launching point for yourcruise, these seaside cities offer entertainment for all ages within easy reach of your ship.

Take a Shot. We research the besttimes to snap sunrise over Hawaii’sHaleakala, the Great Migration’s annual parade of beasts and otherphotogenic sights.

Polar Opposites. Arctic and Antarcticcruises venture to places of rugged,pristine beauty and incredible wildlifewhile providing all the comforts of afloating hotel.

Ad close: 2/21/20In homes: 4/23/20

FALL (September)10 Reasons to Consider a RiverCruise. We whittle down our list of favorite amenities and activities tohighlight the best of the best about this relaxed vacation style.

How to Pack for a CaribbeanCruise. You grabbed your passport, of course, but what about your swimshoes? Will you need formal wear? Is your sunscreen coral-friendly? Answer these pressing questions before zipping up that suitcase.

Escorted Tours Q & A. These guidedgroup vacations explore Europe, Asia and more, and we ask the travelprofessionals at Vacations To Go tooffer some insider’s tips for choosingthe right one.

Gorilla Conservation in East Africa.The work of researcher and preserva-tionist Dian Fossey lives on in theforested habitats of these rare apes.

Ad close: 6/19/20In homes: 8/27/20

2020 Editorial CalendarIn every issue,Vacations presents stories covering greatdestinations, incredible travel values and unfamiliar sojourns, all accompanied by a vivid array of photos.

IN EACH ISSUE:

> Wish You Were Here: A full-page photo feature.

> Upfront: Highlighting great deals and an event calendar.

Reader ProfileVacations gives its audience of avidtravelers a taste of what to expect ontheir journeys and whets their ap-petites for more. From special interest travel to single parents trav-eling with kids, Vacations informsreaders of the best that's available atevery price range. Vacations focuses on cruises, tours, resortsand destinations worldwide, includ-ing adventure travel, all-inclusive resorts, small ship expeditions andescorted tours with emphasis on international travel. Our editorialcontent is written for real travelers,and we can help you reach them.

SEX

MaleFemale No answer

AGE (average: 60)

Under 4040-4950-5960-6970 or overno answer

MARITAL STATUS

MarriedDivorced/separatedWidowedNever marriedNo answer

EMPLOYMENT

Work full timeWork part timeRetiredNever worked outside homeNo answer

Average Value of Main Residence:$393,000Average HouseholdIncome:*$153,000*based on those working full or part time.

Average HouseholdNet Worth:$967,000

ACTIVITIES(more than 100% due to multiple choices)

60% Reading books for pleasure

55% Visit historic sites

52% Jogging/walking for exercise

51% Regular exercise

49% Cinema

49% Theater/concert/opera/ballet

48% Entertaining guests

44% Festivals/events

41% Art shows/museums

39% Casino gambling

34% Gardening

33% Swimming

33% Volunteer work

33% Sporting events

30% Hiking

28% Arts and crafts

27% Boating/sailing

26% Bicycling

25% Fishing

22% Photography

21% Golf

16% Gourmet cooking

CIRCULATION300,000

READERS PER COPY2.3

EDUCATION84% Attended college or better

63% Graduated college or better

29% Postgraduate degree

86%

have traveled domestically in the last year*

*readers spent an average of $1,310 per personon their most recent trip within the U.S.

64%

have taken action such as directlycontacting an advertiser as a resultof reading Vacations

84%

own home

43%53%

4%

12%

SUBSCRIBER STUDY COMPLETED JUNE 2017 BY READEX RESEARCH.

TRAVEL4.4 Number of domestic trips

in past 12 months

7.6 Average number of days on most recent trip

95% Stayed in hotel, resort, lodge or B&B in past 12 months or next 12 months

28% Rented a car in past 12 months

94% Own a passport

82% Foreign travel in past 3 years

80% Plan a foreign trip in next 3 years

90% May cruise in next 3 years

21% Stayed at an all-inclusive resort in the past 12 months

58% May stay at an all-inclusive resortin next 3 years

25% Took an escorted tour in past 12 months

54% May take an escourted tour in the next 3 years

30%27%

77%

50%

8%

5%6%

37%

8%

25%

3%

4%

4%

4%

Geographic Distribution*

*Fall 2019 Issue**Pacific Region includes Alaska & Hawaii

Circulation % of circulation

New England 10,605 3.53

Middle Atlantic 33,581 11.19

East North Central 30,073 10.02

East South Central 12,657 4.22

South Atlantic 90,108 30.04

Circulation % of circulation

West North Central 12,373 4.12

West South Central 39,552 13.18

Mountain 23,141 7.71

Pacific 47,909 15.97

Total mailed 299,226

Canada/Other 774

Total distribution 300,000

Circulation 300,000

Frequency 4 times/year

West NorthCentral4.12%

Pacific**15.97%

Mountain7.71%

West SouthCentral13.18%

East SouthCentral4.22%

South Atlantic30.04%

East NorthCentral10.02%

Mid-Atlantic11.19%

New England3.53%

2020 Magazine Production Schedule

Issue Ad Close Materials Deadline In-Home

Winter 2020 10/25/19 11/13/19 1/3/20

Spring 12/27/19 1/9/20 3/5/20

Summer 2/21/20 3/5/20 4/23/20

Fall 6/19/20 7/2/20 8/27/20

Winter 2021 10/23/20 11/19/20 TBA 2021

2020 Publication Calendar and Advertising Rates

Issue Ad Close In-Home

Winter 2020 10/25/19 1/3/20

Spring 12/27/19 3/5/20

Summer 2/21/20 4/23/20

Fall 6/19/20 8/27/20

Winter 2021 10/23/20 TBA 2021

Average Circulation: 300,000

General Advertising Rates B&W 4/C

2-page spread

Full Page

2/3 Page

1/2 Page

1/3 Page

1/6 Page

Premium Positions Frequency Discount

Inside Front Cover $49,150 4% for 2X

Inside Back Cover $48,170 6% for 3X

Outside Back Cover $50,220 10% for 4X

Other special positions add 10%

BUSINESS REPLY CARD INSERTSAdvertiser must run a minimum 1/2-page display ad with any Business ReplyCard insert. BRC and insert positions are limited. Rates available on request forinserts, gatefold and bind-in cards.

ONLINE ADSAdvertiser must run a minimum 1/2-page display ad. Rates available upon request.

AGENCY COMMISSIONWe offer a standard 15% commission to recognized agencies on ad rates shownabove.

$80,280

$40,140

$31,920

$26,250

$15,950

$8,050

$53,200

$26,630

$21,270

$17,520

$10,690

$5,320

DIGITAL SPECIFICATIONSPress-ready PDF files should be emailedto materials@vacationsmagazine.com.PDF files need to contain 1/8” bleed out-side trim. Files should not contain RGBor spot colors. Microsoft software is notsupported. Images must be at least300dpi and saved as CMYK or grayscale.Do not use spot colors. Publisher doesnot provide proofs of display ads.

ONLINE ADSDimensions: 250 x 250 px. JPEG images should be emailed to materials@vacationsmagazine.com.

VACATION PLANNING GUIDE SPECIFICATIONSThe Vacation Planning Guide ads are formatted in-house and are available inthree sizes: Plan AA, Plan A and Plan B.

Plan AA: Six ads per page. Advertisersends a 4/C image and 75 words of copy.Plan A: 12 ads per page. Advertiser sends a 4/C image and 30 words of copy. Plan B: 24 ads per page. Advertisersends a B&W logo and 30 words of copy.Digital images must be at least 300 dpi.Save images as CMYK or Grayscale. Convert RGB images and spot colors toCMYK. EPS or TIFF files are preferred.

Publisher does not provide proofs ofVacation Planning Guide ads.

TO SUBMIT MATERIALS OR FORMORE DETAILED PRODUCTION SPECIFICATIONS, CONTACT:Dave HartProduction Directormaterials@vacationsmagazine.com713-974-6903

MECHANICAL REQUIREMENTSVacations is produced computer-to-plate, printed web offset, saddle-stitched, and has three columns to a page.

Space Live Area Bleed Trim

Spread* 15 1/2” x 10” 16 1/4” x 10 3/4” 16” x 10 1/2”

Page 7” x 10” 8 1/4” x 10 3/4” 8” x 10 1/2”

2/3 page 4 1/2” x 9 3/8” 5 1/4” x 10 3/4” 5” x 10 1/2”

1/2 page, Horizontal 7” x 4 5/8” 8 1/4” x 5 3/8” 8” x 5 1/8”

1/2 page, Island 4 1/2” x 6 3/4” 5 1/4” x 7 1/2” 5” x 7 1/4”

1/2 page, Vertical 3 1/4” x 9 3/8” – –

1/3 page, Vertical 2 1/8” x 9 3/8” – –

1/3 page, Square 4 1/2” x 4 5/8” – –

1/6 page 2 1/8” x 4 5/8” – –

*Keep live matter and type 1/2” from gutter on both pages.

FULL PAGE

1/6PAGE

1/3PAGE

SQUARE

2/3PAGE

1/3PAGEVERT

1/2PAGEVERT

1/2PAGE

ISLAND

1/2 PAGEHORIZONTAL

Production Specifications

ContactsADVERTISING REPRESENTATIVES

GLM Communications, Inc.Jackie Tobin500 First StreetHoboken, NJ 07030(212) 929-1300 office

MAIN OFFICE

Vacations5851 San Felipe Street, Suite 500 Houston, TX 77057(713) 974-6903 office

Alan Fox PUBLISHER

Lindsay LindquistASSOCIATE PUBLISHER

ADVERTISING/PRODUCTION

Dave HartPRODUCTION DIRECTOR

dhart@vacationsmagazine.com

Carlee MausnerADVERTISING DIRECTOR

cmausner@vacationsmagazine.com

EDITORIAL

Elizabeth ArmstrongEDITOR

Carl GlatzelART DIRECTOR

Anh PhanASSISTANT ART DIRECTOR

Jennifer DavorenMANAGING EDITOR

Rebecca Matheson OrtizASSISTANT EDITOR

Annette FullerCONSULTING EDITOR

Maureen KingCONSULTING EDITOR

Brent StollerSENIOR WRITER

Lucy SpicerSTAFF WRITER

Kathryn E. WorrallSTAFF WRITER

HUNGARIAN PARLIAMENT IN BUDAPEST, HUNGARY