media information 2017 - lebensmittelzeitung.net · 21 26.05. 15.05. cosmetics and body care i plma...

WE ARE HERE TO CONNECTYOU TO CUSTOMERSPrice list no. 63: valid as of 1 January 2017www.lebensmittelzeitung.net/english

MEDIAINFORMATION 2017

OURMEDIA PORTFOLIO

For all information on LZ Media go to: www.lebensmittelzeitung.net/english

PRINT

ONLINE NEWSLETTER

IPAD

DIGITAL CHANNELS

MOBILE

02.01. 08.12. Frozen Food /Convenience / Vegan and Vegetarian Food

Special: Süßer Stern - The Winners

1 06.01. 20.12.

13.01. 03.01. Report Internationale Grüne Woche CD: 18.11.

3Copytest

20.01. 10.01. Marca / Bologna 18.01.-19.01.Omnisecure / Berlin 16.01.-18.01. Grüne Woche / Berlin 20.01.-29.01.

20.01. 02.12.

4 27.01. 17.01. Confectionery I (pre-run to ISM)

Christmasworld / Frankfurt 27.01.-31.01.Paperworld / Frankfurt 28.01.-31.01.Creativeworld / Frankfurt 28.01.-31.01. ISM / Prosweets / Cologne 29.01.-01.02.

01.02. 13.01. Confectionery (incl. ISM) / Fruit and Vegetables (incl. Fruit Logistica) / Organic / Tobacco Products

„Promotions 2017“ incl. Salescup

5 03.02. 24.01. Feature Fresh Produce Logistics incl. Fruit Logistica Pre-Report CD: 17.01.ISM Trade Show ReportChristmasworld / Paper-world / Creativeworld Trade Show News

Spielwarenmesse / Nuremberg 01.02.-06.02.

LZ PD CD* Assortments Regional ReportsFeatures and Trade Fair Themes

Trade Fair and Exhibition Dates

PD: Publication D

ate, CD

: Closing D

ate, RR = Regional Report

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TOPICSDEADLINES

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6 10.02. 31.01. Organic (pre-run to BioFach)

RR Mecklenburg- Vorpommern CD: 23.12.2016

Spielwarenmesse Trade Show News

Fruit Logistica / Berlin 08.02.-10.02. Ambiente / Frankfurt 10.02.-14.02.

7 17.02. 07.02. Breakfast Fruit Logistica Trade Show-News / Ambiente Trade Show News

Biofach / Nuremberg 15.02.-18.02.

8 24.02. 14.02. BBQ Season Biofach Trade Show NewsFeature Retail Tech-nology & Shopfitting / Euroshop Pre-Report CD: 03.02.

01.03. 10.02. Bread and Baked Goods / Breakfast /Hot Beverages/ Confectionery (ISM Report) / Cleaning Agents and Detergents

ProWein 2017

9 03.03. 21.02. Frozen Food & Ice Cream I

RR Berlin-Brandenburg CD: 20.01.

Detrop / Thessaloniki 03.03.-06.03. Olio Capitale / Triest 04.03.-07.03. Euroshop / Düsseldorf 05.03.-09.03.

10 10.03. 28.02. Wine, Sparkling Wine and Champagne (pre-run to ProWein)

RR Ireland CD: 27.01.

Euroshop Trade Show News incl. „Top Supplier Retail Award“

IAW Internationale Aktionswaren Messe / Cologne 07.03.-09.03.

11 17.03. 07.03. Dairy Products I RR USA CD: 03.02.

Logimat / Stuttgart 14.03.-16.03.Internorga / Hamburg 17.03.-21.03.Prowein / Düsseldorf 19.03.-21.03.

12 24.03. 14.03. Meat & Meat Products I Internorga Trade Show News / Prowein Trade Show News

Cebit / Hannover 20.03.-24.03.

13 31.03. 21.03. Cheese I MDD Expo / Paris 28.03.-29.03.EHI Handelslogistik Kongress / Cologne 28.03.-29.03. Beauty International / Düsseldorf 31.03.-02.04.

03.04. 10.03. BBQ Season / Meat & Meat Products / Deli Products and Dips / Snacks / Nonalcoholic Beverages / Beer and Pre-mixed / Ice Cream

Special: BBQ Season 2017

* Reservations for placement are no longer binding starting at 3 w

eeks prior to advertisement deadline.

TOPICSDEADLINES

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14 07.04. 28.03. Nonalcoholic Beverages and Water

Vinitaly / Verona 09.04.-12.04.

15 13.04. 03.04. RR Nordic Countries CD: 03.03.

Cibus Connect / Parma 12.04.-13.04.

16 21.04. 07.04. Fish & Seafood(pre-run to European Seafood Expo)

RR The NetherlandsCD: 10.03.

Feature Packaging I / Interpack Pre-Report CD: 31.03.

17Copytest RR

28.04. 18.04. Vegan & Vegetarian I RR Nordrhein-Westfalen CD: 17.03.

Feature Private Label / PLMA Pre-Report CD: 03.04.European Seafood Expo Trade Show News

Hannover Messe 24.04.-28.04.European Seafood Exposition / Brussels 25.04.-27.04.EHI Kartenkongress / Bonn 25.04.-26.04.

02.05. 07.04. Cleaning Agents and Detergents / Cosmetics and Body Care /Sanitary Products/Dental Care Products /Dairy/ Pet Food / Vegan and Vegetarian

Special: Drugstore Products I

18Copytest Logistics

Copytest RR

05.05. 24.04. RR Switzerland CD: 24.03.

Special Feature: Independent Retailers CD: 10.04.Feature Logistics I / Transport Logistic Pre-Report CD: 13.04.

Interpack / Düsseldorf 04.05.-10.05.

19 12.05. 02.05. Baby Products I Interpack Trade Show News

Tuttofood / Milan 08.05.-11.05.Transport Logistic / Munich 09.05.-12.05.

20 19.05. 09.05. Transport Logistic Trade Show News

PLMA / Amsterdam 16.05.-17.05.Sial China / Shanghai 18.05 - 20.05



PD: Publication D

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6-7 MEDIA INFORMATION 2017

TOPICSDEADLINES

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21 26.05. 15.05. Cosmetics and Body Care I

PLMA Trade Show NewsPayments CD: 05.05.

01.06. 05.05. Convenience/Meat and Meat Products/ Products from Germany: Baden-Württemberg/Frozen Food

SUPERMARKT STARS - Finalists 2017

22 02.06. 22.05. Sanitary Products and Dental Care

Thaifex / Bangkok 31.05. - 04.06.

23 09.06. 29.05. RR Niedersachsen CD: 28.04.

24 16.06. 02.06. Free from Lactose/Gluten Vinexpo / Bordeaux 18.06.-21.06. 25 23.06. 12.06. Pasta, Rice and Sauces Schleswig-Holstein /

Hamburg CD: 12.05.

Supermarkt Stars 2017 / Frankfurt 20.06.-21.06.Tendence/Frankfurt 24.06.- 27.06.

26 30.06. 20.06. OTC-Products Feature Top-Marke 2017 CD: 29.05. Tendence Trade Show News

06.07. 14.06. Sweet Spreads / Fish and Deli / Free from Lactose and Gluten

Supermarkt Stars - The Winners 2017 Special: Top Marke 2017

27 07.07. 27.06. RR Asia CD: 26.05.

28 14.07. 04.07. Bread and Baked Goods

29 21.07. 11.07. Pet Food

30 28.07. 18.07.

01.08. 07.07. Beer and Pre-Mixed / Bread and Baked Goods / Pet Food / Tobacco Products / Baby Products / Payments / Oktoberfest

31 04.08. 25.07. Cleaning Agents and Detergents

32 11.08. 01.08. Feature Sustainability CD: 14.07.

33 18.08. 08.08. Cheese II RR France CD: 07.07.



TOPICSDEADLINES

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7

6Copytest

18.08. 14.07.

34 25.08. 15.08. Frozen Food II RR Thüringen CD: 14.07.

Gamescom / Cologne 23.08. - 27.08.

01.09. 11.08. Confectionery/Cheese/Wine Sparkling Wine and Champagne/Spirits / Energy Drinks/Press Assortment

Special: Christmas 2017

35 01.09. 22.08. Confectionery II IFA / Berlin 01.09.–06.09Spoga+Gafa/Cologne 03.09.-05.09.

36 08.09. 29.08. Meat and Meat Products ll / Poultry

RR Italy CD: 28.07.

Spoga+Gafa Trade Show News /IFA Trade Show News

37Copytest

15.09. 05.09. Tobacco Products RR Bavaria CD: 04.08.

Drinktec / Munich 11.09.-15.09.IAA Pkw / Frankfurt 14.09.-24.09.Dmexco / Cologne Sept. 2017

38Copytest

Packaging

22.09. 12.09. Dairy Products II RR Baden-Württemberg CD: 11.08.

Feature Packaging IICD: 01.09.

ECR-Tag / Munich 20.09.-21.09.Inter Tabac / Dortmund 2017 22.09 - 24.09

39 29.09. 19.09. RR Saxony CD: 04.08.

Anuga Preview / Innovations CD: 08.09. Feature Retail Real Estate / Expo Real Pre-Report CD: 08.09.

02.10. 08.09. Meat and Meat Products / Poultry / Dairy / Frozen Food / Hot Beverages / Products from Germany: Bavaria

Special: AnugaAssortment Trends 2017



PD: Publication D

ate, CD

: Closing D



TOPICSDEADLINES

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40 06.10. 25.09. RR Belgium CD: 25.08.

Anuga Issue Expo Real/Munich 04.10.-06.10. Anuga / Cologne 07.10.-11.10.Insights-X /Nuremberg, 05.-08.10.

41 13.10. 02.10. Convenience and Chilled Food

RR Austria CD: 01.09.

Anuga Trade Show News Buchmesse / Frankfurt 11.10.-15.10.

42 20.10. 10.10. Spirits Feature Logistics II/ Sup-ply Chain Management CD: 29.09. / Buchmesse Trade Show News

34. German Logistics Congress /Berlin 25.-27.10.

43 27.10. 17.10.

01.11. 10.10. Cosmetics and Body Care / Sanitary Products / Dental Care Products / Cheese (Counters) / Meat and Meat Products (Counters) / Beer / Sparkling Wine and Champagne / Savoury Snacks

Special: Drugstore Products IISpecial: End of Year Rush

44 03.11. 24.10. Goldener Zuckerhut Issue Goldener Zuckerhut / Berlin 02.11.-03.11.

45 10.11. 31.10. Coffee and Tea RR Spain CD: 29.09.

EHI Technologie Tage / Bonn 07.11.-08.11.

46 17.11. 07.11. Vegan and Vegetarian II RR Greece CD: 13.10.

47 24.11. 14.11. RR Sachsen-Anhalt CD: 13.10.

01.12. 10.11. Check-out Zone / Impulse Purchase / Confectionery / Pet Food / Cleaning Agents & Detergents / Bread and Baked Goods / Shopfitting

48 01.12. 21.11. Cosmetics and Body Care II

Feature Digital Business CD: 10.11.

49 08.12. 28.11. Baby Products II Feature Trade Shows 2018 CD: 07.11.

50 15.12. 05.12.

51 22.12. 12.12.

52 29.12. 15.12.



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TOPICSDEADLINES


TITLECONCEPT

ADVERTISEMENTSOnline Advertisement SalesChristina Gudermann+ 49 69 7595 - [email protected] Online Advertisement Service Lydia Bertram+ 49 69 7595 - [email protected]

EDITORIAL DEPARTMENT LZ Digital Department ManagementTanja Fries + 49 69 7595 [email protected]

TITLELebensmittel Zeitung Digital

WEB ADDRESS www.lebensmittelzeitung.net

BRIEF OUTLINE LZ Digital is Lebensmittel Zeitung’s news channel. In the course of more than 15 years, LZ Digital established itself as an infl uential portal of Lebensmittel Zeitung and is a B2B platform with high frequency. Every day, a seperate online editorial department provides high-level current and often exclusive industry news. In addition, it supplies detailed information about all areas of trade and the consumer goods industry.

TARGET GROUP Decision-makers in trade and consumer goods industry as well as industry-related service providers.

USER DATA n 1,808,110 page impressions, 658,564 visits1

n Regularly in Top 10 of IVW online specialist median 130,000 unique users / month2

n Share in decisions: (trade users) 59 % decision makersn 57 % work in mid-level, 13 % in top management3

n 73 % of users use LZ Digital several times per week3

NEWSLETTER sent out to 36,000 users each business day4

PUBLISHER Deutscher Fachverlag GmbHMailing address D-60264 Frankfurt am MainStreet address Mainzer Landstraße 251D-60326 Frankfurt am MainTelephone + 49 69 7595 - 01 Fax + 49 69 7595 - 2999

ACCESS CONTROL

1 Source: IVW, July 2016, www.ivw.de2 Source: AGOF internet facts 2016-04, 3 Source: LZnet user survey, April 20164 Source: Database of recipients, 31.08.2016

FORMS OF ADVERTISINGWEBSITE

WALLPAPERFormat: 980 ×150 px and160×600 pxPrice per week/rotation: 4,990.00 €

FIREPLACE ADFormat: 980 × 150 px and160 x 600 px eachPrice per week/rotation:5,790.00 €

MEDIUM RECTANGLEFormat: 300 × 250 pxPrice per week/rotation: 4,290.00 €

ADVERTORIALText: max. 430 charactersPrice per week on front-page story: 3,800.00 €

CONTENT BANNERFormat: max. 617 × 250 pxPrice per week/rotation:3,990.00 €

SUPERBANNERFormat: 980 x 150 px Price per week/rotation: 4,100.00 €

BILLBOARDFormat: 940 × 250 pxPrice per week/rotation: 5,490.00 €

STICKY SKYSCRAPERpermanent visibility Format: 160 × 600 pxPrice per week/rotation: 4,190.00 €

STICKY SITEBARpermanent visibilityFormat: 300 × 600 pxPrice per week/rotation: 4,490.00 €

PRICING OVERVIEW of all advertisement spots see page 29

Technical details: www.lebensmittelzeitung.net/datenlieferungExclusive service: crossmedia copytest to evaluate advertising effectiveness of your print ad, banner and landing page. Talk to us!

LZ DIGITAL

MAXI-BANNER TOP-NEWSFormat: 520 x 200 pxPrice per week: 3,590.00 €plus LZ Digital breaking news (delivery depending on news)

MEDIUM RECTANGLEFormat: 300 x 250 pxPrice per week News: 3,190.00 €Price per week IT & Logistics: 3,190.00 €

TEXT ADSMax. textvolume: 430 characters2

Price per week: place 1: 2,300.00 €Price per week: place 2: 1,950.00 €

Price per week: place 3: 1,490.00 €

LZ NEWSLETTER www.lebensmittelzeitung.net/news/newsletter

BRIEF OUTLINE Each work day the LZ newsletter provides you with industry news via e-mail. It includes attractive advertisement options for your active push-marketing.

TARGET GROUP More than 36,000 recipients1. Professional decision-makers in the trade and consumer goods industry as well as industry-related service providers.

PUBLICATION FREQUENCY Daily message from Monday through Friday (except holidays).

More information and newsletter specs: www.lebensmittelzeitung.net/newsletter-werbung

1 Source: Recipient database, 31.08.20162 incl. spaces, ca. 90 of which for the headline, only in form of a text or HTML text

advertisement.


FORMS OF ADVERTISINGNEWSLETTER

FORMS OF ADVERTISINGRETAIL UPDATE

MAXI-BANNERFormat: 728 x 180 pxPrice for 4 weeks: 2,990.00 €

TEXT ADMax. textvolume: 430 characters1

Price for 4 weeks: 2,100.00 €

MEDIUM RECTANGLEFormat: 300 x 250 pxPrice for 4 weeks: 2,990.00 €

RETAIL UPDATE www.retailupdate.com

BRIEF OUTLINE The globally researched Retail Update newsletter provides the newest information from retail and fmcg to a fast growing readership from around the world for free.

TARGET GROUP The global B2B community from retail and fmcg-industry. More than 25,000 recipients2.

PUBLICATION Daily message from Monday through Friday. Retail Update is published in English.

More information and newsletter specs: www.lebensmittelzeitung.net/newsletter-werbung

1 incl. spaces, ca. 90 of which for the headline, only in form of a text or HTML text advertisement2 Source: Recipient database, 31.08.2016

TARGET INTERNATIONAL RETAIL AND FMCG PROFESSIONALS

WITH RETAIL UPDATE

LZ DIGITAL


NEW PRODUCTS & PROMOTIONSMOBILE FORMATS

NEW PRODUCTS & PROMOTIONS

PREMIUM LISTING For an eye-catching presence in front of decision-makers in the trade:Your new product is highlighted on the starting page “Neue Produkte” using image and long text. In addition, premium listings are displayed on LZ Digital in rotation as an image.Price: 500.00 €

More detailed information www.lebensmittelzeitung.net/neueprodukte

LZ MOBILE & SMARTPHONE-APP The news update of the consumer goods industry on the go:Make a splash with advertisement opportunities on LZ mobile and smartphone apps.

FORMS OF ADVERTISEMENT ON MOBILE WEBSITE AND IN SMARTPHONE APPS*

SPLASH ADBanner across the entire screen prior to start of mobile website and start of app. It disappears automati-cally once the banner has passed.

3,100.00 € / 4 weeksFormat: 300 x 427 pxanimated or static

The forms of advertisement Medium Rectangle and Billboard can additionaly be shown on mobile website and in smartphone apps.

Please also notice our offers for iPad on page 16.

* for Android and iOS. Technical details: GIF and JPG; max. 20 KB. Forms of advertisement in smartphone apps and on LZ mobile can be clicked and are subject to discounts.

WEBSITE1/PRICE PER WEEK

Superbanner Sticky Sticky Medium Content Advertorial Wallpaper Billboard3 Fireplace Ad Skyscraper Sitebar Rectangle2,3 Banner2 Startseite 980 x 150 a. 980 x 150 a. 980 x 150 px 160 x 600 px 300 x 600 px 300 x 250 px 617 x 250 px max. 430 characters4 160 x 600 px 940 x 250 px 160 x 600 px each

Exklusive 10,460.00 10,460.00 11,450.00 10,940.00 10,180.00 3,800.00 12,730.00 14,250.00 14,770.00Rotation 4,100.00 4,190.00 4,490.00 4,290.00 3,990.00 4,990.00 5,490.00 5,790.00

NEWSLETTER5

> 35,000 RECIPIENTS/PRICE PER WEEK

Maxi-Banner Medium Rectangle Medium Rectangle Text Ad Text Ad Text Ad TOP-Meldung6 News6 IT & Logistik6 1 2 3 520 x 200 px 300 x 250 px 300 x 250 px max. 430 characters

3,590.00 3,190.00 3,190.00 2,300.00 1,950.00 1,490.00

RETAIL UPDATE5

> 25,000 RECIPIENTS/PRICE PER 4 WEEKS

Maxi-Banner6 Medium Rectangle6 Text Ad728 x 180 px 300 x 250 px max. 430 Zeichen

2,990.00 2,990.00 2,100.00

LZ special newsletters 2017 (deadlines and pricing): www.lebensmittelzeitung.net/sondernewsletter

Reservations for placement are no longer binding starting at 4 weeks prior to date of publication.All prices in euro, plus statutory value added tax. File size for banners max. 150 KB.1 Booking on CPM basis possible. Price upon request. 2 Video ad also possible. 3 Are additionaly shown on mobile website and in smartphone apps; 4 picture 120 x 120 px; 5 For 5 days / week (Mon-Fri, except holidays) 6 GIF format

General technical information and data regarding delivery of data can be found at: www.lebensmittelzeitung.net/datenlieferung

PRICINGFORMS OF ADVERTISING

CROSSMEDIA- COMBINATIONS

PAGE 17

LZ Digital dis-counts refer to online advertise-ment within one insertion year.

ONLINE DISCOUNT SCALEfrom 4,700.00 3 %from 10,000.00 5 %from 16,000.00 10 %from 24,000.00 15 %from 32,000.00 20 %

Alternative:LZ DIGITAL COMBI-DISCOUNT In the event of simultaneous insertion in LZ print media within one contract year, the discount level granted there can be applied to bookings in LZ Digital but not the other way around. The discount more favourable to you in each case will serve as the basis of calculation.

LZ DIGITAL

AT OUR OFFICES

Managing Director Peter EsserPhone 069 7595 -1751Fax 069 7595 [email protected]

Publication Manager Sven Lang Phone 069 7595 -1756 Fax 069 7595 -1760 [email protected]

Project Manager LZ direktDenise BergerPhone 069 7595 -2527 Fax 069 7595 -2520 [email protected]

Sales Manager IT/Logistics/Packaging Daniel Ochs Phone 069 7595 -1769 Fax 069 7595 -2520 [email protected]

Sales Manager Online Christina Gudermann Phone 069 7595 -1766 Fax 069 7595 -2520 [email protected]

Advertisement Sales Nonfood Tabea Kihm Phone 069 7595 -1768 Fax 069 7595 -2520 [email protected]

Manager Advertising Service Rainer Tradt Phone 069 7595 -1744 Fax 069 7595 -1740 [email protected]

Distribution Manager Astrid Kühn Phone 069 7595 -2218 Fax 069 7595 -2210 [email protected]

Subscriber Services Heike Deibel Phone 069 7595 -2215 Fax 069 7595 -2210 [email protected]

Marketing Manager Beate Ohlsen Phone 069 7595 -1951 Fax 069 7595 -1950 [email protected]

Manager Market Research Hilke Waas Phone 069 7595 -1957 Fax 069 7595 -1950 [email protected]

Recruitment Ad Sales Daniela Waldmann Phone 069 7595 -3095 Fax 069 7595 -553095 [email protected]

CONTACTSIN GERMANY

IN GERMANY

Head of International Ad SalesBarbara CannawurfPhone + 49 69 7595 - 2534Fax + 49 69 7595 - [email protected]

Lebensmittel ZeitungMainzer Landstraße 25160326 Frankfurt am MainMailadress:60264 Frankfurt am MainFax + 49 69 7595 -1760

Media information 2017 online:www.lebensmittelzeitung.net/english

OUTSIDE GERMANY

ItalyUpper & So.Ge.Co. SrlClaudio Bettinelli Via Leopardi 4 20026 Novate Milanese (Ml)ITALY Phone + 39 348 27227 19 [email protected]

GreeceStavros TsouroukidisBlast Export Marketing ConsultingPostbox 2052055104 Kalamaria / ThessalonikiGREECEPhone + 30 2310 450111Fax + 30 2310 [email protected]

SwitzerlandPatrick Marth (SWITZERLAND)KünzlerBachmann AGZürcherstrasse 601 9015 St. Gallen, SWITZERLANDPhone + 41 71 314 0444Fax + 41 71 314 [email protected]@kueba.ch

CONTACTSINTERNATIONAL

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media information 2017 - lebensmittelzeitung.net · 21 26.05. 15.05. cosmetics and body care i plma...

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