Media Institutions

Media InstitutionsDistributionMy Media Products

Front CoverContents PageDouble Page SpreadSpinMediaSpinMedia is a digital publisher and owns a large number of pop culture websites such as Spin, Buzznet, Idolator and Stereogum.However, they also are the publishers for hip-hop magazine Vibe (released quarterly) which is why I have researched them as an institution.Vibes current audience consists of both male (51%) and female (49%), primarily above the ages of 18. As of June 30th 2012,Vibehas a circulation of 300,943 which has significantly increased since then.SpinMedia would be an incredibly suitable publisher for my media product, mainly because they focus on the hip-hop genre for Vibe magazine which is also the genre for my magazine, Fitty.The house style and layouts are similar

Townsquare MediaDespite this company mainly focusing on radio, they are also the publishers for the popular hip-hop magazine XXL (released quarterly).This is another institution which would be very adept in being able to publish my media product, because its very similar to XXL other than my target audience is relatively younger.If they were looking to expand their audience by releasing a similar magazine but aimed at a younger folk, Fitty would be perfect for this.The house style and layout of each media product are similar.

Prometheus Global MediaPrometheus Global Media is a subsidiary of Nielsen Company. The company owns and operates a number of entertainment publications such as Adweek, Back, Stage and Billboard.The popular music magazine Billboard doesnt specialize in a specific genre, which creates a large variety of content for its customers.From a business perspective, I believe that Prometheus may want to publish a magazine which is tailored to a specific genre (hip-hop) as they currently dont have that.OpportunitiesSpin Media are a large digital distributor and already own various successful website. If Spin media were to publish my media product, web integration for the magazine would be significantly improved. They can also advertise Fitty on Vibe which would attract a lot of attention to the product.Townsquare Media can advertise on both previously owned magazines and via radio as that is the companys main focus.Mobile applications seems to be a growing trend in recent years. Developing an app specifically for my media product gives the audience another way to access the magazine. This also appeals to the younger audience which my target audience happens to be.