M E D I A K I T 2018

M E D I A K I T 2018

POSIT IVE CHANGE . ONE S IMPLE STEP AT A T IME .

M E D I A K I T 2018

●Nature & Health

Established in 1979, Nature & Health is Australia’s original natural health magazine, and has defined the segment ever since.

We’re the authoritative voice on living a natural, sustainable and soulful life, priding ourselves on our ability to deliver inspiring, quality and trustworthy expert information that empowers readers to be the best version of themselves, covering natural health, wellbeing, wellness, diet and nutrition, mind-body-spirit wellness, fitness, advances in complementary medicine, alternative therapies, sexual health, herbs, supplements, natural beauty, and topical green living issues.

M E D I A K I T 2018

Our audience are among the most proactive, discerning, informed, responsive, and conscientious in the market.

They are ‘conscious consumers’ – astute, active, and aware people who are prepared to invest in living a healthy lifestyle, and who are frequent purchasers of health-related good and services.

They make their purchasing decisions based on their commitment to achieving a naturally healthy and environmentally sustainable lifestyle.

●Our audience, your customer

60% have purchased

a product based on

editorial content

70% use body

products daily

94% of readers are female

68% read the mag primarily for

nutritional info and recipes

83% use facial

products daily

63% of readers are

aged 40+

69% use nutritional supplements

daily for health

71% shop online

regularly

exclusive readership 82% don’t read Australian Natural Health, 81% don’t read Prevention,

68% don’t read Good Health, 61% don’t read WellbeingSOURCE: PRIMARY READER RESEARCH MARCH 2015

M E D I A K I T 2018

●Nature & Health platforms

●1 M AG A Z I N EPublished bi-monthly, Nature & Health provides authoritative and inspiring news, information, and advice on natural health, wellbeing, diet and nutrition, natural beauty, mind-body-spirit wellness, complementary medicine and alternative therapies.

D i s t r i b u t i o n :24,000 (PUBLISHER’S STATEMENT JUL 2017)

Re a d e r s h i p : 91,000 (PUBLISHER’S STATEMENT JUL 2017)

●2 W E B S I T Enatureandhealth.com.au is targeted at natural health and lifestyle enthusiasts who want the latest news and information on natural health and wellbeing treatment options, research, products, and therapies.

M o n t h l y U n i q u e U s e r s : 10,689 (GOOGLE ANALYTICS OCT 2017)

●3 E N E W SSent out weekly to natural health enthusiasts, health education schools, and suppliers.

S u b s c r i b e r s : 5,499 (GOOGLE ANALYTICS OCT 2017)

●4 S O C I A LA highly engaged and interactive community.

Fa c e b o o k : 11,315 I n s t a g ra m : 2,525Tw i t t e r : 579 (AS AT OCT 2017)

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M E D I A K I T 2018

●Events and programs

Celebrating brands that are natural, eco-friendly and effective. Deserving brands are judged by a panel of experts. Now in its 11th year!

NATURAL babyAWARDS2018AWARDS 2018

The best natural baby products available to the Australian market. Winners selected by a panel of experts, and published in Nature & Health magazine and online. Now in its inaugural year!

Rewarding and recognising Practitioners, Clinics and Students who have made a significant contribution to the Australian wellness community, natural medicine profession, and healthcare industry. Now in its 4th year!

M E D I A K I T 2018

In conjunction with the Yaffa Custom Content department, Nature & Health can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including:

• Advertising (off- and online)

• Event partnership

• Direct marketing

• Native advertising

• Social

• Inserts and covers

• Video

• Custom events

• White papers and educational tools

• Profiles (organisations and people)

• Reviews

• Opinion pieces

C O N TAC T YO U R S A L E S M A N AG E R FO R C U S TO M I S E D PAC K AG E S

●Marketing solutions

BILLBOARD

MREC

SREC

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MEDIUM BANNER

MREC

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Rate card and material specifications

Content MarketingCustom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaff a creates the content.

2018

UPDATED: 7 FEB 18

Website RatesSection Size Monthly

Exclusive positioning

Rails (x2)* $1500

Billboard* $1350

Extended Leaderboard $1100

Leaderboard $948

MREC $756

SREC $315

Run of site

Background Skin* $1800

Pop-up POA

Video POA

Leaderboard $790

MREC $550

SREC $260

* DOES NOT DISPLAY ON MOBILE SITERATES EXCLUDE 10% GST – PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS

Material SpecificationsSize Width Height

Background Skin 1920 1200

Rails (x2) 160 750

Pop-up (desktop) 590 490

Pop-up (mobile) 300 250

Billboard 960 250

Extended Leaderboard 960 90

Leaderboard 728 90

MREC 300 250

SREC 300 100

Video 16:9 aspect ratio

ALL SPECS ARE IN PIXELS

Magazine RatesSize Casual 3× 6× 12x

DPS $8300 $7470 $6200 $5350

Full page $4620 $4160 $3490 $2980

²⁄³ page $3490 $3300 $2600 $2210

½ page $2790 $2500 $2070 $1780

¹⁄³ page $2070 $1890 $1570 $1340

¼ page $1660 $1500 $1260 $1060

RATES EXCLUDE 10% GSTPREFERRED POSITION LOADING: OBC +30%, IFC +20%

Material SpecificationsSize Width Height

DPS (trimmed) 420 275

FP (trimmed) 210 275

½ page vertical 90 245

½ page horizontal 180 120

¹⁄³ page vertical 56 252

¹⁄³ page horizontal 180 80

¼ page horizontal 180 60

¼ page square 90 120

ALL SPECS ARE IN MMPLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS

DeadlinesIssue Booking Material Publication

Feb/Mar 7 Dec 14 Dec 29 Jan

Apr/May 14 Feb 21 Feb 26 Mar

Jun/Jul 12 Apr 19 Apr 21 May

Aug/Sep 14 Jun 21 Jun 23 Jul

Oct/Nov 13 Aug 20 Aug 21 Sep

Dec/Jan 15 Oct 22 Oct 23 Nov

eNewsletter RatesSize Monthly

eDM $2200 (per broadcast)

Banner $700

Medium Banner $600

MREC $552

RATES EXCLUDE 10% GST – PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS

Material SpecificationsSize Width Height

eDM 600 900

Banner 600 90

Medium Banner 468 60

MREC 300 250

ALL SPECS ARE IN PIXELS

DeadlinesWebsite and eNewsletter online material deadline is five days prior to publishing. eDM broadcast material deadline is 10 days prior to publishing.

Lynda PrinceNational Sales ManagerP: 02 9213 8244E: lyndaprince@yaff a.com.au

Published by Yaffa Media Pty Ltd

17-21 Bellevue Street, Surry Hills NSW 2010

P: 02 9281 2333 F: 02 9281 2750

w w w.ya f fa . c o m . a u

M E D I A K I T 2018

ContactLynda Prince

National Advertising Manager

T: 02 9213 8244

E: lyndaprince@yaffa.com.au

Pamela Allardice

Editor

T: 02 9967 2059

E: pamelaallardice@yaffa.com.au

Helen Davies

Publisher

T: 02 9213 8295

E: helendavies@yaffa.com.au