M E D I A K I T 2 0 0 8

Welcome to the world of D CEO, where it’s our goal to increase your company’s bottom line. Here’s why your company should advertise in D CEO:

D E A r A D v E r T I s E r

The best reason to advertise in D CEO? It works. We get your marketing message into the hands of 20,000 of Dallas’ most prominent decision makers and leaders of Fortune 500 companies each and every month. There has never been a medium to invest your dollars in that enables you to reach such a targeted group of business executives. D CEO delivers.

We are passionate about celebrating the entrepreneurial tradition of Dallas, as well as the men and women who take risks, create jobs, and better the city. We are also passionate about helping our advertisers better their business. Invest your advertising dollars in D CEO, and prepare for an impressive return on your investment.

Chris Kent PhelpsAssoCIATe PublIsHer

1 sMu Cox Ceo sentiment survey 2007

sincerely,

In its short history, D CEO has become required reading for top executives who use it as a powerful networking tool for meeting their peers—both in the pages of our magazine and at our now-famous networking events.

Among locally-based C-level executives, D CEO outranks the Dallas Business Journal, Business Week, Fortune, and other national publications as the publication most often referenced for local business news and information.1 D CEO gives the back story—who, how, and why business happens. We tell our readers who the power players are, how the biggest deals got made, and what deals are on the horizon. every month, our readers get insights, trends, and perspectives that help them and their businesses succeed.

• Directly mailed to more than 15,000 C-level executives of Greater Dallas-Fort Worth companies reporting annual sales volumes of more than $2 million.

• Directly mailed to Ceos, presidents, and chairmen of all Fortune 500 companies.

• sold monthly in fine bookstores and on newsstands in love Field Airport and Dallas-Fort Worth International Airport.

• Distributed at targeted networking events through strategic alliances with companies and organizations such as ernst & Young, the entrepreneurs Foundation of North Texas, sMu Cox school of business, and The real estate Council.

36.7 %

36.7 %

3.3 %7.5 %

n u M b E r o f E M p l o y E E s :

1-50

50-500

500-1000

1000+

67 %1 1 %

1 1 %

3 %

8 %

T I T l E :

President, CEO, Chairman, Owner

CFO

COO

Other

Undisclosed

A v E r A g E A n n u A l s A l E s v o l u M E : $181,889,367 Source: Dunn and Bradstreet 2008

l o C A l D I s T r I b u T I o n : (excludes Fortune 500 companies)

Addison

Allen

Arlington

Austin

Bedford

Benbrook

Carrollton

Colleyville

Coppell

Dallas

Denton

Euless

Everman

Farmers Branch

Flower Mound

Forest Hills

Fort Worth

Frisco

Garland

Grand Prairie

Grapevine

Haltom City

Houston

Hurst

Irving

Keller

Lewisville

McKinney

Mesquite

North Richland Hills

Plano

Richardson

Roanoke

Southlake

b A n K I n g & f I n A n C E From insurance companies and accounting firms to banks and credit unions, Dallas is at the very heart of the southwestern financial scene.

E n E r g y The Dallas area is home to one of the world’s biggest corporations, exxonMobil, and for a number of other important energy firms as well.

H E A lT H C A r E one of the most vibrant industries in North Texas, health care here includes some 10,000 enterprises with a quarter-million employees and an annual payroll of more than $6.5 billion.

l A W Dallas has long been a center of the southwest’s legal industry. More than a dozen firms here boast at least 100 attorneys, and many of the country’s most prominent firms have local offices.

M E D I A A n D A D v E r T I s I n g Dallas is home to The richards Group, the biggest independently owned advertising agency in the country, as well as a number of thriving public relations and marketing firms. North Texas also ranks as the nation’s fifth-largest media market.

r E A l E s T A T E No industry plays a greater role in the Dallas economy than real estate. The area is home to some of the nation’s biggest commercial-development and brokerage companies.

r E T A I l A n D r E s T A u r A n T s The Dallas area plays host to the headquarters of major national retailers like Neiman Marcus, blockbuster, and 7-eleven; trendsetting national restaurant groups such as brinker International; and cutting-edge celebrity chefs like Dean Fearing and stephan Pyles.

T E C H n o l o g y Anchored by giant companies like Texas Instruments, the Dallas area’s technology industry has a worldwide reach. North Texas also is home to major regional offices for the likes of AT&T, Nokia, and Verizon. In addition, local firms such as eDs, Perot systems, and many others have pioneered the “outsourcing” of information technology for a variety of national and international clients.

T r A D E A n D T r A n s p o r T A T I o n North Texas is a magnet for major distribution warehouses, trucking companies, railroads, and major air carriers like southwest Airlines and American Airlines.

E D I T o r I A l o v E r v I E W

T E s T I M o n I A l s

“As a premiere private-investment bank selling companies for their owners, it is critical that business owners in the Dallas-Fort Worth area are aware of Allegiance Capital’s services. D CEO does a great job of reaching our target audience and communicating our message. I highly recommend this publication to anyone needing to connect with business owners.”

— D A v I D l o n s D A l E

President and Managing DirectorAllegiance Capital Corporation

“D CEO has been a tremendous partner for Audio Visual Innovations in generating not only awareness, but hard revenue. As a national leader in audio-visual technology, we wished to increase our presence at the local level in the Dallas-Fort Worth market. We turned to D CEO for solutions, and they delivered. I can say without hesitation that D CEO has been instrumental in helping AVI grow its Dallas operations and look forward to a continued partnership in 2008 and beyond.”

— J E f f A b E E

General ManagerAudio Visual Innovations

“As we moved towards introducing our brand to the Dallas market for the first time, we had to look at keynote publications that would not only maximize our marketing spend but put our message in front of a targeted demographic in a selective manner. The compelling recognition of the big red “D” brand was an obvious choice, and their entire staff has ‘wowed’ us at every opportunity. D CEO was a key part of our 2007 ad strategy. We received many comments from the public about our ads seen there and even benefited from D CEO-sponsored events. We are looking forward to continuing our relationship into 2008 and beyond.”

— r o b E r T r o T H r o C K

Vice President NexBank, SSB

“D CEO has been a big contributor to the success Truluck’s has had in the business community. They have given us a consistent way to reach our guests that is both sophisticated and well-respected. D CEO continues to be a great marketing tool for us.”

— b o D o r T o n

Managing PartnerTruluck’s

“D CEO is a great and timely read for the executives who want to be in the know about other leading executives in their market. It’s not just about business as much as it is about getting to know your local executive and why Dallas is their home for business and life. After all, there is more to life than just business. D CEO has been an excellent advertising forum for us. Along with great creative work from our ad agency, our presence in D CEO has helped us raise our profile and reach some of the most important and influential decision makers in Dallas-Fort Worth.”

— f E l I x J . l o z A n o , I I I , C p A , C f E

PartnerWhitley Penn LLP

s p o n s o r s H I p o p T I o n s

A D v E r T I s I n g D I s p l A y r A T E s ( g r o s s ) : *

SIZE 1X 3X 6X 9X 12X

Spread $11,640 $11,385 $11,100 $10,960 $10,400

Full $6,400 $6,120 $5,820 $5,550 $5,275

Half $4,380 $3,680 $3,500 $3,315 $3,150

Quarter $3,130 $2,970 $2,600 $2,420 $2,220

COVER 1X 3X 6X 9X 12X

IFC $7,700 $7,315 $6,950 $6,600 $6,275

IBC $6,485 $6,215 $5,900 $5,600 $5,375

Back $9,275 $8,815 $8,380 $7,960 $7,615

• Full page: $350

• Half page: $250

• Quarter page: $100

• Any type changes, adding logos, etc: $50

• change to ad after two revisions: $50

• change to ad after approval: $100

• Ad materials after deadline: $100

A D C r E A T I o n :

A D v E r T I s I n g o p T I o n s

MONTH

January

February

March

April

May

June

SPACE

11/12/07

12/10/07

1/14/08

2/11/08

3/17/08

4/14/08

MATERIALS

11/14/07

12/12/07

1/16/08

2/13/08

3/19/08

4/16/08

2 0 0 8 D E A D l I n E s :

MONTH

July

August

September

October

November

December

SPACE

5/12/08

6/09/08

7/14/08

8/11/08

9/15/08

10/13/08

MATERIALS

5/14/08

6/11/08

7/16/08

8/13/08

9/17/08

10/15/08

D CEO has the unique ability to generate C-level attendance at events due to its brand penetration among local Ceos, presidents, chairmen, CFos, and Coos. While most events boast high attendance in the mid-management and sales executive categories, D CEO events deliver actual decision makers who show up to do business. Capitalize on this opportunity to get face to face with D CEO’s readership of business decision makers by being an event sponsor.

T H E f o l l o W I n g E v E n T s p o n s o r s H I p o p p o r T u n I T I E s A r E A v A I l A b l E I n 2 0 0 8 :

• Four Quarterly Happy Hours: D CEO has created four now-famous quarterly networking happy hours for executives who have been editorially covered in the magazine and 6-12 time contract advertisers.

One Title Sponsorship and Three Platinum Category Exclusive sponsorships available

• spirit oF entrepreneursHip event in partnership with the entrepreneur Foundation of North Texas: In late May 2008, eFNT and D CEO will host the 7th annual spirit of entrepreneurship event, a networking event which celebrates the good works of eFNT member companies and raises additional funds for eFNT. In its June issue, D CEO will bring the event to life by creating a promotional feature on eFNT, its member companies, and the 2008 ring of entrepreneur inductee.

One Title Sponsorship, Three Platinum Category Exclusive, and Three Gold Category Exclusive sponsorships available

• Ceo oF tHe year: For the second year, sMu and D CEO will partner in surveying Dallas-area business leaders to uncover the business patterns of successful C-level executives in our city. survey results will include a list of the top Ceos in the city, who will be profiled in the December issue and honored at a mid-November event at sMu’s Collins Center.

One Title Sponsorship and Three Platinum Category Exclusive sponsorships available

*Pricing available upon request.

*

• Full page: $350

• Half page: $250

• Quarter page: $100

• Any type changes, adding logos, etc: $50

• change to ad after two revisions: $50

• change to ad after approval: $100

• Ad materials after deadline: $100

DIGITALFILESONLY:

• InDesign or QuarkXpress (with all supporting images and fonts),

Illustrator ePS, TIF, or PDF files are accepted.

• All images should be 350 dpi and color as cMYK.

• Please supply a composite proof for color. Without a proof,

D CEO is not responsible for the content of your ad.

• Ads created in Microsoft Word, Microsoft Publisher, Power Point,

or any Pc-based word processing program cannot be accepted.

• We will be glad to recreate the ad at our normal ad-production rate.

M E C H A n I C A l r E Q u I r E M E n T s :

TrIM SIZe

8.75” x 10.75”

Full PAge

(W/BleeD)

9” X 11”

Full PAge

(lIVe AreA)

7.75” X 9.75”

HAlF PAge

HorIZonTAl

7.75” X 4.75”

QuArTer PAge

3.75” X 4.75”

A D v E r T I s I n g s p E C s :

MAGAZINETRIMSIZE:

• 8 3/4” x 10 3/4”. For bleed allow 1/8” beyond all trim.

Keep live matter 1/4” from all trim.

• Magazine format is three-column and is saddle-stitched.

• Art will be held at D CEO for one year from date of use.

4311 oak lawn Avenue, suite 100 • Dallas, Texas 75219Phone 214.939.3636 • Fax 214.748.4579

www.dmagazine.com/dceo