media kit 2013 - amazon s3 media kit 2013 · water quality products impacting the industry...

Scranton Gillette Communications

media kit 2013Scranton Gillette Communications | www.wqpmag.com

· · PRACTICAL SOLUTIONS FOR PROFITABLE BUSINESS · ·

15,807/2,239

Print Matters WQP’s audience totals in excess of 18,000 recipients.More than 80%1

request and receive the print edition only. There is no stronger argument that B2B print remains your industry’s favored delivery method of product and market news.

exPerience counts For news with integrity, readers want editorial teams who know the water treatment industry’s history, current status and projected future. Advertisers trust an integrated sales team that not only knows the industry, but also knows the ins and outs of publishing and all of its offerings. The WQP editorial/sales team has 86 combined years of experience in the water treatment industry and 116 combined years of experience in publishing. We are your industry’s number one resource for solutions.

Total Qualified Circulation

WQP mails the print version to more qualified subscribers every month — a larger, more consistent message for your audience.1

1 June 2012 BPA Statements2 June 2012 Mid-Year State of the Industry Report3 American Business Press

DynaMic ForMatWQP’s format gets your brand noticed:

• Next to color, size affects readership more significantly than any other variable.3

• Tabloid size makes a stronger impact and allows for greater creative flexibility for ads.

• Dynamic layout allows ads to be surrounded by editorial/product information, creating superior visibility.

Write in 751Write in 751

Standard vS. tabloid PaGe

2 Media Kit 2013 · Water Quality Products

IMPACTING THEindustry

coMPrehensive Market coverageWater Quality Products (WQP) reaches targeted professionals in each major market segment in the water treatment industry.

inForMation resourceResearch reveals that WQP’s audience is using industry sources for their information needs.2

Distributor

CoMMErCiAL

POU/POE Distributor, Plumbing Wholesaler

iNDustriAL

Dealer, Contractor, Specifying Engineer,

Manufacturer, Manufacturer/Supplier, Distributor

WQP AUDIENCE

Industry Magazines

WQP

Water Technology

(WT)

Print / Digital

88%Internet

78%Tradeshows

53%Webinars

35%Newsletters

31%

10,934/7,666

Dealer, Retailer, Contractor, Distributor

rEsiDENtiAL

Dealer, Contractor, Specifying Engineer,

Manufacturer, Manufacturer/Supplier, Distributor

ProDuct research sourceWhat action(s) have you taken during the past year as a result of advertisements and/or articles in WQP?3

Visited an advertiser’s website ........................................... 56%

Discussed an ad/article with someoneelse in the company ........................................................... 46%

Bought products or services advertised ............................. 38%

Referred an ad/article to someone else in the company .................................................................. 38%

Recommended/specified products or services advertised ............................................................ 37%

Requested additional information from acompany, sales representative or distributor ...................... 36%

LeaD-generating ForMats In each print and electronic medium, WQP has proven its value as an information resource to these decision-makers and its ability to drive purchase decisions.

With reader service data, click-through reports and other metrics, WQP can document lead generation and ROI for your brand.

Proven Purchasing PowerWQP readers are the ideal target for your message.

More than one-third — — plan to expand their operations within the next 24 months.4

The readers’ average yearly budget for water quality products and services is

Respondents with authority to buy, specify or approve the items2 Total

% of Total Subscribers

Total Qualified 18,046 100

Filters, Filtration Equip., Systems, Housings & Components

13,304 73.7

RO Systems, Components & Supplies 11,449 63.4

Water Conditioning/Softening Equip., Components & Supplies

11,689 64.8

Ozone, UV, Chlorination, Disinfection Equip., Components & Supplies

10,902 60.4

Testing Laboratories, Analysis Equip., Services & Supplies

10,225 56.7

Bottled Water, Bottling Equip., Vending Machines, Coolers & Dispensers

7,122 39.5

Faucets, Fittings, Tubings & Accessories 10,411 57.7

Commercial & Industrial Water Treatment Chemicals, Equipment & Supplies

9,896 54.8

Instruments, Controls, Monitors & Sensors

10,877 60.3

Fleet Trucks, Equip., & Supplies 7,885 43.7

Because any one respondent may have checked more than one response, the total may exceed the total circulation. These data are presented for statistical and marketingpurposes only.

MeasurabLe vaLueWQP is the only industry publication that independently audits purchasing authority for 14 product groups. You can be confident in the number of qualified decision-makers your brand reaches.1

1 Publisher's own data, June 20122 June 2012 BPA Statements3 Signet AdStudy, April 2012, Based on 329 Respondents4 2011 State of the Industry Survey, Based on 160 Respondents

www.wqpmag.com 3

DRIVING PURCHASINGdecis ions

3.1 Million.

37%

Nearly 90% of surveyed subscribers have decision-making authority for your products and services.3

4

90%90%

other oPPortunities:Combined frequency discount available with other products:

• E-newsletters• Web• Custom Media• Marketing Partners Program

16 WATER QUALITY PRODUCTS

Over the past several years, the Water Quality Assn. (WQA) and the Water Quality

Research Foundation (WQRF) have completed three research studies that provide the industry with insights into their core customers and the quantifiable benefits of using softened water. While this research is valu-able in and of itself, when put in the hands of a trained salesperson, it can be the difference between making a sale and going home without that much-sought-after order.

The recently completed Longitudinal Consumer Attitude Study was the third in a series conducted by WQA to track consumer attitudes toward water treatment options and motivations.

In 2010, WQRF completed the Energy Savings Study, which demon-strated the energy a typical homeowner could save by using softened water in a water heater. The data showed that a traditional water heater costs up to 30% less to operate if it uses softened water instead of hard water. Furthermore, the study captured the impact of using softened water versus hard water on plumbing fixtures.

In 2011, WQRF completed the Detergent Savings Study, which demonstrated that a typical home-owner could cut detergent use by up to 50% by using softened water instead of hard water.

While these studies have been presented at the annual WQA Aquatech USA tradeshow for the past several years and promoted on the WQA website, many, if not most, compa-nies in the industry still are not using the research when discussing the bene-fits of softened water with customers. Everyone in the industry is aware of the lifestyle benefits of using softened water, but having access to scientific research that proves its financial benefits is invaluable and should be included in any discussion with consumers.

“We have read the study, we all ‘wowed’ about it and then it just died,” said Kevin Kaserman, president of Mr. H2O/Dunbar Water Pumps & Filters in Wells, Maine. “All the water publi-cations print information about it. We read it, but we don’t express it to the end user.”

Three reasons for this have become apparent. First, many in the industry still are not aware of the research,

and more importantly, while WQA members might be aware of the studies, their employees are not. Second, many industry professionals who are aware of the research do not know how to integrate it into their consumer presentations. Third, many water treatment professionals do not want to change the presentation and consumer dialogue that they feel have been successful for many years.

Reaching Modern ConsumersToday’s consumer is smarter, more

Internet savvy and in search of hard data rather than personal opinions. While repeating the same presenta-tion you have always done may get you the same results you have always gotten, changing the way you talk to today’s consumer could mean even better results.

“I decided to make a banner imme-diately utilizing the Water Quality Assn. information and … pictures and descriptions of the study. I started utilizing [it] for home shows,” said Dan Cote, owner of Aqua-Max of Maine, located in Lewiston. “We have actually seen an increase in our busi-ness because of it.”

Research RevampIntegrating softened water research into sales presentations

By Eric Rosenthal

special section dealer insightDealer insighteditorial Focus: Sales and marketing techniques, finance solutions and business tipsdistribution: February and June 2013Four-color rates: Half Page — $1,370 | Standard Page — $2,300


Because this project was the first of its kind in Canada, the project team faced some challenges in designing the system. Unable to glean information from similar projects, the team needed to do its homework when sourcing the right products for the system. Tony Cupido, P.E., former assistant vice president of facility services and current Ph.D. student, stressed the importance of designing a proper system from the start with the right products to meet the desired outcomes.

The top two priorities for the university were economic sustainability and the creation of valuable learning opportunities for engineering students. Maintenance costs had to be kept to a minimum and the installation had to use leading-edge technology that would prepare students for today’s ever-evolving world of water treatment.

Another challenge was the lack of a consistent building and plumbing

code for greywater in Canada. Ensuring system compliance can be challenging and often depends on the specifying engineer’s recommendations. In Ontario, there has been some relaxation in building and plumbing codes recently to allow for rainwater harvesting.

System Design Rainwater is collected on two

of the building’s roofs with white reflective membranes and directed to two 25-cu-meter (11,000-gal) cisterns. After the rainwater is passed through sand, carbon and micro filters, some of this non-potable water, or greywater, is used to flush toilets and urinals. Some of the water is treated further to become potable water by passing through a UV Pure Technologies Hallett UV disinfection system. The potable water is then directed through the building for use in drinking fountains and the

onsite coffee shop. The systems can accommodate up to 50 gal per minute.

Innovative FeaturesThe capacity to treat rainwater to

potable standards is a first for any Canadian institution. The system was designed with multiple built-in redun-dancies, including two of everything and parallel back ups. As a research facility, continuous Web-enabled remote and onsite monitoring tracks performance and finds trends for anal-ysis and optimization. If one element needs to be isolated for a student demonstration, the whole system does not need to shut down.

Moving ForwardThe site has performed excellently.

According to the site operator and water treatment specialist, the system has not produced a bad sample since it was turned on more than two years ago. One element the site operator particularly appreciates is the lack of required main-tenance, resulting in cost benefits. The UV Pure units have met the tough water quality standards and delivered excellent performance, the site operator said.

To maintain a successful rainwater harvesting system, Cupido stresses the importance of continuous monitoring, maintenance and servicing. It is a message that he hopes will be included in the fall semester curriculum. wqp

Rick VanSant is president and CEO of UV Pure Technologies. VanSant can be reached at [email protected] or 416.208.9884.

For more information on this subject write in 1104 on the reader service card or visit www.wqpmag.com/lm.cfm/wq091104.

A Learning Experience

First-of-its-kind

system treats

rainwater for

potable reuse

By Rick VanSant

special section rainwater harvesting

W hen McMaster University in Hamilton, Ontario, Canada,

set about constructing its new Engineering Technology

Building, it used the latest state-of-the-art technology not only to achieve

U.S. Green Building Council Leadership in Energy and Environmental

Design (LEED) Gold certification, but also to create a living laboratory

to train students on the building systems of the future. One of the

components is a rainwater harvesting system that collects, filters and

disinfects rainwater for non-potable and potable use in the building.

Top left: Plants hide the system’s cisterns for added aesthetic appeal.

Top center: Rainwater is collected from two building roofs.

Top right: Collected rainwater is treated for both potable and non-potable reuse.

Bottom: The systems have multiple built-in redundancies. This increases security and provides educational opportunities without having to shut down the entire system.

rainwater harvestingeditorial Focus: Rainwater harvesting and reuse technologies and applicationsdistribution: October 2013Four-color rates: Half Page — $1,370 | Standard Page — $2,300


What has greatly expanded the profitability and commercializa-tion of natural gas drilling is the use of hydrofracturing in combination with horizontal drilling. This has made shale gas more accessible and drilling for deeper shale deposits more economically feasible. In 2009, for example, Pennsylvania accounted for only 1% of the total dry gas produc-tion in the U.S., but today it is one of the most active areas of new develop-ment. Currently, natural gas provides approximately 30% of total energy in the U.S., compared to less than 2% in 2001. According to the U.S. Energy Information Administration, current production rates of shale gas drilling are expected to increase rapidly.

Recently, the Secretary of Energy Advisory Board formed a Shale Gas Subcommittee to identify ways to reduce environmental impacts and improve safety in shale gas production operations. On Aug. 11, the subcom-mittee released its 90-day report for public comment. The committee focused its findings and recommenda-tions on four major areas: public infor-mation; reduction of environmental impact and increased safety; creation of a national organization to drive contin-uous improvement of best operation practices; and research and development.

Public perception of the shale gas drilling industry is divided. Advocates

point to the creation of new jobs, economic stimulation and the excel-lent safety record associated with hydrofracturing. Opponents have been critical about violations, failures and accidents, as well as long-term environmental impacts.

The difference between these views can be attributed to a lack of commu-nication and information. The subcom-mittee is recommending the creation of a national database that links all of the information available on shale gas development, including state and federal data. This would come with a hefty price tag of $20 million to create and $5 million annually to maintain.

Air Emissions IssuesIn addition to widely covered

concerns about drinking water contamination, there are many other environmental impacts under consideration. These environmental concerns include air quality, noise pollution, visual pollution, commu-nity disruption and other adverse impacts on ecosystems.

As shale gas drilling expands across the country, air emissions have become a greater concern. There are documented air quality problems in Wyoming, Colorado, Utah and Texas, and air quality is an increasing concern in the Marcellus Shale region in the eastern part of the U.S.

Air quality emissions are not just a result of drilling, but can occur as a result of exploration, venting or flaring, equipment operation and increased vehicle traffic. Typical air emission contaminants are volatile organic compounds, particulates from diesel exhaust and greenhouse gases such as methane.

In July 2011, the U.S. Environ-mental Protection Agency (EPA) proposed amendments to air emis-sion regulations to include oil and gas operations, and is under a court order to take final action in 2012. Another initiative to reduce air emis-sions involves reducing the use of diesel in shale development. The subcommittee recommends that diesel equipment be replaced with natural gas or electric equipment if available. This alone could signifi-cantly reduce air emissions.

Water Quality ConcernsThe most publicized concern over

hydrofracturing is water quality, and in some cases, quantity. Hydrofracturing a single well will use anywhere from 1 million to 5 million gal of water. This amount of water usage in areas like Texas is causing excessive strains on an already limited resource.

One of the concerns about water quality is that fracturing fluid could migrate into the groundwater aquifer.

Hydrofracturing& the Environment

Evaluating gas drilling’s

effects on groundwater

and air quality

By Marianne Metzger

special section groundwater

H ydrofracturing is not a new concept—in fact, it has been

utilized by the gas and oil industries in the U.S. since the

1940s. Thanks to increased media attention, however, many are led

to believe that this is a new technology developed specifically for the

extraction of natural gas.

groundwater treatment & testingeditorial Focus: Includes editorial content focused on contaminants and well/groundwaterdistribution: November 2013Four-color rates:Half Page — $1,370 | Standard Page — $2,300

custoM MeDia caPabiLitiesWQP offers completely integrated, turnkey solutions that leverage the most effective media mix for your objectives. Whether it’s a custom-branded publication, educational video or in-depth focus group, we can craft, execute and promote a customized solution that stands above the rest.

our capabilities include:Print — Catalogs, newsletters, magazines, inserts, event collateral, brochures and advertisementsdigital — Digital publications and ads, websites and microsites, videos and electronic newslettersevents — Webinars and other online events, corporate meetings, live educational events and exposresearch — Surveys, focus groups, awareness studies and competitive research

the above is just a sampling of unique project opportunities; the possibilities are limitless.

www.wqpmag.com 1

WQA AQUATECH USA 2012

SHOWCOMPANIONMarch 6 - 9, 2012

wQa aquatech usa show companioneditorial Focus: This show companion e-mails to qualified dealers in the WQA show state and surrounding states.distribution: March 2013Four-color rates: $660

2014 events calendardistribution: December 2013Four-Color Rate: $1,530/month(5% discount on additional months)

Product & Service2011

Digital Guide

Scranton Gillette communicationS Practical SolutionS For ProFitable buSineSS w w w.wqPmaG.com

Product & service guideeditorial Focus: Comprehensive water treatment products and services guidedistribution: August 2013Four-color rates: Catalog Listing — $275 Half-Page — $790 | Full-Page — $1,600

suPPLeMents

Buyer's Guide Digital Package:

The Water Quality Assn.’s Guidelines for Disinfection and Sanitization of Water Treatment Equipment recommend that equipment be disinfected every

six months, when it is serviced, after installation and when there is a contamination issue with the source water. If water treatment equipment is not properly sanitized, bacteria can grow and multiply on the inside surfaces of tanks and hoses.

A reverse osmosis (RO) unit will capture the microor-ganisms in the filters. As the unit sits idle, those organisms spread to the hard surfaces in the unit, causing foul odor and taste, color issues and even the spread of disease.

Water softeners are also susceptible to microorganisms. They can be introduced through improper service tech-niques or contamination from mainline boil water advisories or water wells. When contaminated water is brought into the system, it runs through the resin. As the system sits idle, the microorganisms spread, causing odor, taste and clarity issues.

According to the U.S. Environmental Protection Agency (EPA), in 2010 there were more than 700 boil water advisories per day and more than 1,000 contami-nation reports. That means there were more than 1,000 opportunities for contaminated water to introduce micro-organisms to equipment, affecting areas as large as 500 customers at a time.

EPA defines the process of disinfection as killing 99.99% of the microbial population, and sanitization as killing 99.9%. There are several products available to disinfect water treatment equipment.

ChlorineChlorine (calcium hypochlorite) is effective against

a variety of microorganisms. The typical strength is 5.25% and it is readily available for purchase. Chlorine is also a strong oxidizer, which is why it stains, reacts

with iron and can be harmful to resin and membranes. Liquid chlorine gases off over time. This process is accel-erated by high temperatures, resulting in problems when calculating proper dosage. Its recommended strength is 50 ppm with a contact time of two minutes.

Hydrogen PeroxideHydrogen peroxide can typically be found in 3%, 7%

and 35% strengths. With its double oxygen atoms, it is a powerful oxidant that will react with organic substances. It also will oxidize trace amounts of minerals in the equipment during the sanitization process. Iron in particular can cause problems when it is oxidized. The recommended strength is 30,000 ppm with a contact time of three hours.

IodineIodine is a fairly inexpensive sanitizer, but it stains surfaces

over time. The recommended strength is 12.5 ppm with a contact time of 15 minutes.

Chlorine TabletsSodium chlorite tablets also can be used to sanitize. The

directions state that it takes 10 minutes for the final solution to become active, and that the solution will remain active for seven days. The recommended strength is 200 ppm with a contact time of 10 minutes.

Liquid SanitizersSani-System is the only sanitizer on the market that is

both EPA- and NSF-approved for use in water treatment equipment. It comes in exact doses for water softeners and RO units. These are poured directly into the unit and take 60 seconds to disinfect it. One drawback of this product is that overdoses cause bubbles and a soapy aftertaste. Sani-System’s recommended strength is 200 ppm with a contact time of 60 seconds. wqp

Justin Ramsey is marketing manager for Pro Products LLC. Ramsey can be reached at [email protected] or 800.285.9176.

For more information on this subject write in 1005 on the reader service form on page 33.

Sanitization for Safe Water

Options for

sanitizing RO and

softener equipment

By Justin Ramsey

special section disinfection

Table 1. Sanitization Methods

Sanitization Method Recommended Strength (ppm)

Contact Time (minutes)

Liquid Chlorine 50 2

Hydrogen Peroxide 30,000 180

Iodine 12.5 15

Chlorine Tablets 200 10

Liquid Sanitizers 200 1


sPeciaL sections water Disinfectioneditorial Focus: Current disinfection technologies and applicationsdistribution: April 2013Four-color rates: Half Page — $1,370 | Standard Page — $2,300

Advertise NowContact don Heidkamp at [email protected] or 847.391.1047.

Quick Links

contact us

2700 Garden Road • Suite A • Monterey, CA • 93940 • USA • www.epiflow.com

NewS fRoM ePI

Request a quote

e-mail us:

Katie GarwoodBusiness Development [email protected] Craig SchiedingDir. Sales & [email protected] Barbara Reagan,Business Development [email protected]

Mailing address:2700 Garden RoadSuite AMonterey, CA 93940usa

Ph. 1-800-321-fLow (3569)fax. 831-648-7780

• Official Website• ValuMass Website

Our new product representative from Pennsylvania is Technical Devices, Inc., an innovative organization with a combined sales and service experience in our industry of over 125 years. Learn how TDI can help you choose the best Eldridge product for your application.

Click here for more information

EPI has a new, colorful, exciting blog with company and product updates, industry news, Sudoku puzzles, and more! Please visit BlogSpot to add EPI's blog to follow on your Google account, or post to your Facebook, Twitter, MySpace, and more! Comments and suggestions are always welcomed and appreciated.

Click here to visit our BlogSpot

weLCoMe To TeCHNICAL DeVICeS, INC.!

foLLow ePI oN BLoGSPoT

EPI can help your company go green today! Our state-of-the-art thermal mass flow sensors can detect mass flow rates, from very low to very high mass flow velocities, with an unparalleled level of accuracy. Our experienced staff and engineers are helping many organizations use this thermal mass flowmeter technology to go "Green," by successfully tracking and managing

their gas usage, in order to reduce their energy costs. EPI's distinctive

blue meters are popping up in facilities everywhere,

helping organizations reduce their carbon footprint. All over the world, more and more companies

are getting BLUE to go GREEN!


GEt BLuE to Go GREEn

INTRoDUCING VALUMASS!

• EPI Official Site

• Industry News

• About Us

• Download a Brochure

Dear Customer,

Welcome to our monthly newsletter! Eldridge Products, Inc. (EPI) is the premier thermal mass flowmeter manufacturer in the world. The company was founded in 1988 by the president and CEO, Mark Eldridge, who now has over 31 years in the Thermal Mass Flowmeter industry.

EPI has been an industry leader for over 20 years, specializing in manufacturing thermal mass flowmeters and other flowmeter related technology. We produce a wide offering of thermal mass flowmeters for gas flow meter measurement and gas flow control.

To inquire about how our unique products can help your company meet structural and environmental requirements, click here for more information.

IN THIS ISSUe

GReeN TIP of THe MoNTH...

• A Visit from oy Saato

• Introducing ValuMass

• Ready to go GReeN?

• welcome to TDI

Control direct sun through windows depending on the season and local climate. During cooling season, block direct heat gain from the sun shining through glass on the east and especially west sides of the facility. Depending on your facility, options such as "solar screens," "solar films," awnings, and vegetation can help. During heating season, with the sun low in the South, unobstructed southern windows can contribute solar heat gain during the day.


A VISIT fRoM oY SAAToEPI was recently visited by our sales

representative in Finland, Oy Saato. Celebrating 40 years in the industry, Oy

Saato is a valued International Distributor for EPI. Saato's representation and implementation of industrial equipment can be found in almost every Finnish industrial facility.

While Saato has traditionally been geared toward the import and marketing aspect of the industry, the range of products and services has expanded to include the total supply, valve assembly and maintenance with technical expertise and assistance in addition to the installation.

Click here for more information about Oy Saato.

NewS fRoM ePI SePTeMBeR 2009

Pre-pay for your Eldridge Products order and get an instant 5% off in savings! Contact Barbara Reagan in the finance office for details, or mention this coupon when you place your order.

Offer Expires: December 31, 2009

Save 5% INSTANTLY!Eldridge Products, Inc.'s new ValuMass division

produces the ValuMass™ Model 500 & 540 flowmeters. These instruments offer a low cost option for Air, Nitrogen and other inert gas flow applications with the high value associated with all of EPI's instrumentation.

ValuMass™ Model 500 inline and Model 540 insertion flowmeters accommodate virtually all installation requirements. The insertion style flowmeters are available with 1⁄2" OD probes in 6", 12" or 18" lengths. A compression fitting for convenient mounting is included with all insertion style flowmeters. The inline style flowmeters are available for line sizes from 1⁄4" to 2". The 31⁄2" long flow sections have MNPT ends as standard for easy mounting in the process line.


TECHNOLOGY for_engineering_design_construction_prefabrication©

spec book 2

more parts in more places

clic side-kicks design tools technical data

how clic works.Insert pipe, tube, conduit or cable into the open Clic, apply slight pressure to the tubular member and the jaws close and lock. A sharp “clic” indicates the pipe/tube/conduit/cable is securely fastened.

It’s that simple.

a b cMount to surface. Insert cable, tube or conduit.

Apply pressure and the jaws close and lock.

Technology for engineering · design · construction · prefabrication©

product benefits.Clic has helped design engineers like you offer clients the best product with the superior set of specifications. Clic has been used nationwide and worldwide.

The product offers several benefits that add to the laboratory-quality construction.

Clic Benefits Package. • Non-magnetic and non-conductive - Allows expansion and contraction of pipe and conduit systems - Facilitates redundant piping/ conduit in confined spaces - Cost effective

• No longer is construction hardware an afterthought in large scale construction

• Better materials, better products, client satisfaction

• Applications: clean rooms, commercial plumbing systems, water treatment, industrial and commercial conduit systems, life support systems, laboratory construction, telecom

• A product with unparalleled track records

• Certifications unmatched by most

• UL 2043 (for plenum installations)

• M+W Zander off-gassing for clean room application

• ROHS · ISO

• Compliant with NEC Section 352.44 for expansion fittings

the bottom line.Clic has raised the bar on construction hardware.

Why? It saves designers and contractors time and construction hard costs.

support.Clic is easy to specify, recommend and use. The company offers most product drawings and specifications without registration and logins.

We make it easy.

www.litchfieldinternational.com

CLIC drawings and selection charts at www.litchfieldinternational.com/technicalinfo

all about clic

first clic drawing was done in the usa, year 1984.

Quick Links

contact us


NewS fRoM ePI

Request a quote

e-mail us:

Katie GarwoodBusiness Development [email protected] Craig SchiedingDir. Sales & [email protected] Barbara Reagan,Business Development [email protected]

Mailing address:2700 Garden RoadSuite AMonterey, CA 93940usa

Ph. 1-800-321-fLow (3569)fax. 831-648-7780

• Official Website• ValuMass Website

Our new product representative from Pennsylvania is Technical Devices, Inc., an innovative organization with a combined sales and service experience in our industry of over 125 years. Learn how TDI can help you choose the best Eldridge product for your application.


EPI has a new, colorful, exciting blog with company and product updates, industry news, Sudoku puzzles, and more! Please visit BlogSpot to add EPI's blog to follow on your Google account, or post to your Facebook, Twitter, MySpace, and more! Comments and suggestions are always welcomed and appreciated.

Click here to visit our BlogSpot

weLCoMe To TeCHNICAL DeVICeS, INC.!

foLLow ePI oN BLoGSPoT

EPI can help your company go green today! Our state-of-the-art thermal mass flow sensors can detect mass flow rates, from very low to very high mass flow velocities, with an unparalleled level of accuracy. Our experienced staff and engineers are helping many organizations use this thermal mass flowmeter technology to go "Green," by successfully tracking and managing

their gas usage, in order to reduce their energy costs. EPI's distinctive

blue meters are popping up in facilities everywhere,

helping organizations reduce their carbon footprint. All over the world, more and more companies

are getting BLUE to go GREEN!


GEt BLuE to Go GREEn

INTRoDUCING VALUMASS!

• EPI Official Site

• Industry News

• About Us

• Download a Brochure

Dear Customer,

Welcome to our monthly newsletter! Eldridge Products, Inc. (EPI) is the premier thermal mass flowmeter manufacturer in the world. The company was founded in 1988 by the president and CEO, Mark Eldridge, who now has over 31 years in the Thermal Mass Flowmeter industry.

EPI has been an industry leader for over 20 years, specializing in manufacturing thermal mass flowmeters and other flowmeter related technology. We produce a wide offering of thermal mass flowmeters for gas flow meter measurement and gas flow control.

To inquire about how our unique products can help your company meet structural and environmental requirements, click here for more information.

IN THIS ISSUe

GReeN TIP of THe MoNTH...

• A Visit from oy Saato

• Introducing ValuMass

• Ready to go GReeN?

• welcome to TDI

Control direct sun through windows depending on the season and local climate. During cooling season, block direct heat gain from the sun shining through glass on the east and especially west sides of the facility. Depending on your facility, options such as "solar screens," "solar films," awnings, and vegetation can help. During heating season, with the sun low in the South, unobstructed southern windows can contribute solar heat gain during the day.


A VISIT fRoM oY SAAToEPI was recently visited by our sales

representative in Finland, Oy Saato. Celebrating 40 years in the industry, Oy

Saato is a valued International Distributor for EPI. Saato's representation and implementation of industrial equipment can be found in almost every Finnish industrial facility.

While Saato has traditionally been geared toward the import and marketing aspect of the industry, the range of products and services has expanded to include the total supply, valve assembly and maintenance with technical expertise and assistance in addition to the installation.

Click here for more information about Oy Saato.

NewS fRoM ePI SePTeMBeR 2009

Pre-pay for your Eldridge Products order and get an instant 5% off in savings! Contact Barbara Reagan in the finance office for details, or mention this coupon when you place your order.

Offer Expires: December 31, 2009

Save 5% INSTANTLY!Eldridge Products, Inc.'s new ValuMass division

produces the ValuMass™ Model 500 & 540 flowmeters. These instruments offer a low cost option for Air, Nitrogen and other inert gas flow applications with the high value associated with all of EPI's instrumentation.

ValuMass™ Model 500 inline and Model 540 insertion flowmeters accommodate virtually all installation requirements. The insertion style flowmeters are available with 1⁄2" OD probes in 6", 12" or 18" lengths. A compression fitting for convenient mounting is included with all insertion style flowmeters. The inline style flowmeters are available for line sizes from 1⁄4" to 2". The 31⁄2" long flow sections have MNPT ends as standard for easy mounting in the process line.



INTEGRATED MARKETINGopportunit ies

banner unitsRotate your ad throughout the website to reach top buyers and specifiers during their next technology solutions search.

ZonesZone sponsors receive prominent advertising position. All content related to a particular market segment, such as Disinfection or Groundwater Testing + Treatment, is featured within a zone. Lock in an exclusive sponsorship.

Products + servicesLaunch a new product or service or showcase company information through online Product Spotlights. A product photo and description are included in a bi-monthly e-mail to 17,000 industry professionals.

top ProjectsEach year, WQP recognizes the owners, contractors and designers associated with the industry’s most innovative water quality projects. Talk to your

sales representative about sponsorship opportunities that increase your print and online exposure.

videosPost your product demonstrations, case studies or other corporate videos on www.wqpmag.com to maintain strong positioning and create lasting impressions.

Detailed reader service, video playback and click-through reports produce real ROI and lead generation to strengthen your brand.

And, because your video will post on WQP’s website for an entire year, your visibility to qualified decision makers will extend even further.

other opportunities• Webinars ($6,000 pre-payment for all contracted webinars)• White Papers• Marketing Partners Programs

e-newsLetters1

NEW! WQP onLine storeFrontEnhance brand impact year-round with the unique online environment of a Storefront. WQP’s Storefront displays your company logo, bio, contact information, product categories, case studies, white papers, videos, news, articles and other valuable downloadable collateral — all on one exclusive online platform.

Water Quality Products enewsCirculation: 17,000 recipients2

Focus on: Provides a twice-monthly recap of relevant news, projects and industry events. Sponsors receive mini-boom box ad.rate: $425

tech reviewCirculation: 17,000 recipients2

Focus on: This twice-monthly e-newsletter highlights one technology product and its application per edition.rates: $750 (WQP advertisers)$950 (WQP non-advertisers)

Product spotlightCirculation: 17,000 recipients2

Focus on: New product or service launches and information on the latest advancements are featured in this monthly e-newsletter.rate: $275 per item

1Client will be billed for any contracted e-newsletter not cancelled 30 days prior to scheduled transmission2Publisher's own data, July 2012

www.wqpmag.com 5

web

WQP2013

EDITORIAL CALENDAR2013

January February March April May June July August September October November December

Advertising Closes

Nov. 30, 2012 January 3, 2013 January 21 February 18 March 18 April 22 May 20 June 24 July 22 August 19 September 20 October 21

Editor’s Emphasis

2013 Industry Forecast

WQA Show Issues

Well/GroundwaterWQA Aquatech

USA 2013 Wrap Up

Dealer of the Year Commercial Systems

Buyer’s Guide

Standard Size Issue Trim Size: 8"x10¾"

Product Guide

Website Directory

2013 Product & Service Digital

Guide

E-reader Service

Extend Your Reach Package

Distributed at all Shows

DisinfectionRegulations & Legislation

Water Efficiency

2013/2014 Reference Guide


WQP Top Projects

State of the Industry Report

Application Stories

2014 Events Calendar

2014 Product Preview

Distributed at all 2014 Shows

WQA Aquatech USA 2013 Preview

Rainwater Harvesting

Residential Water

Treatment

Focus OnEditorial Coverage of Specific Product Categories

TestingContaminant

RemovalFinancing Training/Staff Softening Water Conditioning

Connectors & Accessories

Product Liability & Certification

Small SystemsResidential Water

Treatment

Tech UpdateEditorial Coverage of New Technologies

POU MembranesFiltration

Media Pumps Membranes Disinfection Testing Water Conditioning Testing Pumps

Applications Commercial Systems

DisinfectionBacteria Removal

POE Arsenic Removal Contaminants Industrial Systems Contaminant RemovalRecreational Water

TreatmentWater Reuse

Special Sections

Dealer Insight

WQA Aquatech USA 2013

Show Companion

Water Disinfection Dealer InsightAquatech Amsterdam

2013 Show Companion

Rainwater HarvestingGroundwater Treatment

& Testing

Value Added

Profiles

E-product Spotlight (Complimentary

spotlight with single spotlight purchase)

WQA Aquatech USA 2013 Show Package

(Pre-show Spotlight, Show Companion, eShow Daily, Video)

Profiles

Signet AdStudy (½-Page or Larger

Advertisers)

Highlights

E-Product SpotlightHighlights

Profiles

E-product Spotlight (Complimentary spotlight

with single spotlight purchase)

Highlights

Highlights

Signet AdStudy(½-Page or Larger

Advertisers)

Profiles



Bonus Distribution

WQA Aquatech USA 2013April 2-5

Indianapolis, IN

AWWA ACE13June 9-13

Denver, CO

FWQA* TWQA*

PWQA*

Aquatech Amsterdam 2013

Nov. 1-4Amsterdam,

The Netherlands

EWQA*

GreenbuildNov. 20-22

Philadelphia, PA

NGWADec. 3-6

Nashville, TN

Editorial Mission StatementWQP is the preeminent source of information for water treatment professionals. Our purpose is to provide editorial content and information to help these professionals do their jobs more effectively while educating them on the latest technology. WQP provides editorial content in a variety of informative ways, both in print and electronic formats.

Scranton Gillette Communications Mission StatementOur mission is to provide effective communication channels for clients and audiences in business-to-business markets through superior integrated media solutions.

We strive to be recognized as an innovative, well-managed and profitable company that serves its markets, employees and communities with integrity, honesty and professionalism.

all editorial material due 45 days prior to ad close date.

The WQP 2013 Editorial Calendar is carefully formatted to encompass all aspects of the water industry. WQP’s editorial content ensures its position at the forefront of the water treatment market by meeting subscribers’ requests for the latest industry news, innovative products and technologies, as well as helpful business, marketing and sales information each month.

—Kate ClineManaging Editor

[email protected]


Dealer of the Year ProgramWQP’s annual Dealer of the Year Award honors a water dealer recognized by industry peers as going above and beyond in his or her line of work. The Dealer of the Year video features the award presentation and an interview with the winning dealer. Video sponsorship opportunities are available.

WQP2013

January February March April May June July August September October November December

Advertising Closes

Nov. 30, 2012 January 3, 2013 January 21 February 18 March 18 April 22 May 20 June 24 July 22 August 19 September 20 October 21

Editor’s Emphasis

2013 Industry Forecast

WQA Show Issues

Well/GroundwaterWQA Aquatech

USA 2013 Wrap Up

Dealer of the Year Commercial Systems

Buyer’s Guide


Product Guide

Website Directory

2013 Product & Service Digital

Guide

E-reader Service

Extend Your Reach Package

Distributed at all Shows

DisinfectionRegulations & Legislation

Water Efficiency

2013/2014 Reference Guide


WQP Top Projects

State of the Industry Report

Application Stories

2014 Events Calendar

2014 Product Preview

Distributed at all 2014 Shows

WQA Aquatech USA 2013 Preview

Rainwater Harvesting

Residential Water

Treatment

Focus OnEditorial Coverage of Specific Product Categories

TestingContaminant

RemovalFinancing Training/Staff Softening Water Conditioning

Connectors & Accessories

Product Liability & Certification

Small SystemsResidential Water

Treatment

Tech UpdateEditorial Coverage of New Technologies

POU MembranesFiltration

Media Pumps Membranes Disinfection Testing Water Conditioning Testing Pumps

Applications Commercial Systems

DisinfectionBacteria Removal

POE Arsenic Removal Contaminants Industrial Systems Contaminant RemovalRecreational Water

TreatmentWater Reuse

Special Sections

Dealer Insight

WQA Aquatech USA 2013

Show Companion

Water Disinfection Dealer InsightAquatech Amsterdam

2013 Show Companion

Rainwater HarvestingGroundwater Treatment

& Testing

Value Added

Profiles

E-product Spotlight (Complimentary

spotlight with single spotlight purchase)

WQA Aquatech USA 2013 Show Package

(Pre-show Spotlight, Show Companion, eShow Daily, Video)

Profiles

Signet AdStudy (½-Page or Larger

Advertisers)

Highlights

E-Product SpotlightHighlights

Profiles



Highlights

Highlights

Signet AdStudy(½-Page or Larger

Advertisers)

Profiles



Bonus Distribution

WQA Aquatech USA 2013April 2-5

Indianapolis, IN

AWWA ACE13June 9-13

Denver, CO

FWQA* TWQA*

PWQA*

Aquatech Amsterdam 2013

Nov. 1-4Amsterdam,

The Netherlands

EWQA*

GreenbuildNov. 20-22

Philadelphia, PA

NGWADec. 3-6

Nashville, TN

Monthly Columns and Departmentsbusiness solutionsMonthly columns written by industry experts.

industry insightA monthly Q&A session with an industry expert on a current industry issue.

wQa ForumA monthly column contributed by the Water Quality Association focusing on product certification.

new Product showcaseA monthly department featuring the latest technologies and products available.

www.wqpmag.com 7

*Dates not available at time of printing.

rates effective november 1, 2012 ∙ Published 12 times per yearWQP RATES2013

generaL aDvertising ratesColor Rates: Based on frequency,* rate earned is determined by the number of insertions or different advertisements (regardless of size) placed in one or more issues within the 12-month contract period from date of first insertion. Each unit used in an ad composed of multiple units counts as an insertion toward earning a frequency rate. Advertising schedules composed of mixed space units (¼-page or larger) are entitled to frequency rate for each unit with one exception. The exception is a mixed schedule in which the use of either the smaller units or smallest unit lowers the total cost of the campaign below the amount which the larger units taken alone would cost. Rate holders not acceptable.*Frequency Determination: To select the proper frequency for calculating your basic advertising rate for WQP, please add together the total number of insertions of ¼ page or more in size that you plan to schedule in WQP within the same 12-month period.

*Combined Frequency Rate: The total number of insertions of ¼ page or more size that you plan to schedule for WWD and WQP within the same 12-month period will determine the frequency rate you will earn in each.

*Prepay Program: Anyone who prepays their entire contract by Jan. 16, 2013 will receive an additional 8% discount on the cost of their program.

Four-Color Rates

Color:2-color space cost minus $500Black and White space cost minus $1,000

BleedRates for Bleed $230 per page

CoversRates for Covers: Cover positions are all tabloid pages and cannot be canceled. Covers are printed offset. For mechanical requirements, see AAAA-MPA. Total insertions of full and tabloid pages and covers determines rate earned.Second Cover, earned B&W rate plus 15%Third Cover, earned B&W rate plus 10%Fourth Cover, earned B&W rate plus 20%

Special PositionsRates for Preferred Positions (other than Covers) B&W rate plus 5%

generaL reguLationsTerms: Agency commission of 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. Agency commission will not be paid if the submitted ad material requires additional work by the publisher. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-in and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

Short-Rates and Rebates: Advertisers will be short-rated if, within the 12-month period from date of first insertion, they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if, within the 12-month period, they have used sufficient additional insertions to earn a lower rate than that at which they had been billed.

Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short-rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

Publishers’ Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser

and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.*Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10 pt. type at top or bottom.

Regulations Not Stated Elsewhere in Rate Card: See specific and detailed references in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

cLassiFieD aDsWQP Marketplace $63 per inchColumn width 21⁄8”. No agency commission. Display sizes are regular rates.$63 Minimum Order.

Frequency Discounts6x/year: 5% 12x/year: 10%

Marketplace $2,970 per year (net)4-color $4501⁄6-page black and white ad — 21⁄8”x 47⁄8”. Twelve month minimum contract. Two changes per contract. Non-commissionable.

MaiLing instructionsSpace contracts, insertion orders, correspondence, advertising material, proofs and copy should be addressed to Traffic Department, Water Quality Products, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Contact the Creative Services Department for insert instructions.

aD art uPLoaD instructionsTo download instructions and additional ad information, visit www.scrantongillette.com/adart

accePteD DigitaL ForMatsPress-optimized PDF using Acrobat Distiller’s PDF/x-1a job option (300 dpi, CMYK color) is the required format. PDFs prepared for use on the Web are unacceptable. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

MechanicaL DataPublication Trim Size: 10¾” x 13½” (except August and December — 8” x 10¾”) by trimming 1⁄8” from all sides. Live matter should be kept at least 3⁄8” from the trimmed sides.

Printing: Web offset

Binding: Saddlestitch

Standard Unit Size in Inches: Spaces to be charged at standard unit rates can be used only in the forms and dimensions shown below. Unit exceeding size in any dimension is considered bleed or oversize, except for gutter bleed on two-page spread.

Mechanical Requirements: SWOP specifications apply.

aD siZesSpace Unit Non-bleed Bleed

Junior Page* 7 x 10 73⁄4 x 11

2/3-Page Vertical* 45⁄8 x 10 —

½-Page Island* 45⁄8 x 73⁄8 —

½-Page Vertical* 33⁄8 x 10 —

½-Page Horizontal* 7 x 47⁄8 —

1/3-Page Vertical* 21⁄8 x 10 —

1/3-Page Square* 45⁄8 x 47⁄8 —

1/4-Page* 33⁄8 x 47⁄8 —

1⁄6-Page Vertical* 21⁄8 x 47⁄8 —

1⁄6-Page Horizontal* 47⁄8 x 21⁄8 —

Tabloid Page 9¾ x 13 11 x 133⁄4

Tabloid Spread 20 x 13 213⁄4 x 133⁄4

½-Page Vertical Tabloid 45⁄8 x 13 53⁄8 x 133⁄4

½-Page Horizontal Tabloid 93⁄4 x 63⁄8 11 x 63⁄4

1/3-Page Vertical Tabloid 33⁄8 x 13 4½ x 133⁄4

Standard (Inches)

*These sizes also reflect the August and December standard size issues of WQP.

Space Unit 1x 3x 6x 9x 12x

Junior Page $4,385 $4,260 $4,120 $3,990 $3,710

2/3 Page 3,700 3,590 3,480 3,350 3,145

½ Page 3,120 3,025 2,930 2,840 2,650

1/3 Page 2,500 2,425 2,350 2,275 2,125

1/4 Page 2,210 2,145 2,080 2,010 1,880

1⁄6 Page 1,930 1,870 1,815 1,760 1,640

Tabloid Page 4,910 4,760 4,615 4,470 4,175

½ Tabloid Page 3,760 3,650 3,535 3,385 3,190

media kit 2013 - amazon s3 media kit 2013 · water quality products impacting the industry...

Documents