Capture the Audience. Distinguish a Brand.

2015

MED

IA K

IT

OUR MISSION

At FINE magazine we focus luxury into a pure state of enjoyment—where indulgence and entertainment intersect thoughtful prose and evocative content. FINE magazine refines luxury throughout San Diego, Orange County, Palm Springs and Los Angles by supporting an audience that strives for excellence in their professional and personal lives. Through innovation, creativity and an eye for style, we believe anyone can enjoy luxurious products and services with the right attitude.

Our mission is to redefine the expectations of a print publication by focusing to serve our clients with exceptional service and a quality product. We believe our advertisers deserve more from their advertising campaign—where print media is only the beginning. FINE magazine presents readers with quality content, stimulating articles, luxurious brands and distinctive style that compliments the ambitions shared by our professional, creative and affluent readers. Capture the audience and distinguish a brand with an audience that enjoys luxury as much as we do.

Introducing

FINE magazineREFINING LUXURY IN SAN DIEGO

CALENDARJANUARY: HEALTH & RECREATIONFeature: Swing into the New Year with an Improved Golf Game Luxury: New Beauty 2015 Advertorial: The Doctor’s GuidePRINT DEADLINEl: 12-10-2014

FEBRUARY: ROMANCEFeature: Valentine’s Day EVENT: Hearts, Hats, and HeelsAdvertorial: San Diego Wineries & BreweriesPRINT DEADLINEl: 1-10-2015

MARCH: THE MENS ISSUEFeature: Men & Philanthropy EVENT: 4th Annual Spring Xposure 2015 Advertorial: High Profile Attorneys PRINT DEADLINEl: 2-10-2015

APRIL: HOME & DESIGNFeature: Artful Living & Functional DesignsEVENT: San Diego’s Most Stylish ManAdvertorial: San Diego RealtorsPRINT DEADLINEl: 3-10-2015

MAY: THE WHITE ISSUEFeature: Wedding VenuesEVENT: Day of Indulgence Advertorial: San Diego Wedding Planners PRINT DEADLINEl: 4-10-2015

JUNE: DESTINATIONSFeature: Equestrian Lifestyle UnbridledLuxury: Hotel & Spa GuideAdvertorial: San Diego Top Contractors PRINT DEADLINEl: 5-10-2015

JULY: OUTDOORS Feature: Dining Out—or at Home—Alfresco StyleEVENT: HAUTE 2 TROTAdvertorial: San Diego’s Mortgage Brokers PRINT DEADLINEl: 6-10-2015

AUGUST: SAN DIEGO Feature: Reader’s Choice San Diego’s FINESTEVENT: RSF Estate EventAdvertorial: San Diego’s FINEST PRINT DEADLINEl: 7-9-2015

SEPTEMBER: THE AUTUMN ISSUE Feature: Old School & New Fall FashionEVENT: 3rd Annual Amazing LaceAdvertorial: San Diego’s Private Schools PRINT DEADLINEl: 8-8-2015

OCTOBER: ARTFeature: Architectural Expressions & Artful InteriorsEVENT: Fall Fashion and Art Show Advertorial: San Diego Artists PRINT DEADLINEl: 9-7-2015

NOVEMBER: ENTERTAINMENT Feature: Celebrating in StyleEvent: San Diego’s 10 Best DressedAdvertorial: San Diego Dentists PRINT DEADLINEl: 10-5-2015

DECEMBER: THE HOLIDAY ISSUEFeature: Philanthropy Spotlight & Holiday Spirit Luxury: Holiday Gift Guide Advertorial: Wealth Managers PRINT DEADLINEl: 11-5-2015

DEMOGRAPHICSTHE NUMBERS

MALE 37.7%

FEMALE 62.3%

GENDER

• 98% HIGH SCHOOL GRADUATE• 73% BACHELOR’S DEGREE• 34.3% GRADUATE DEGREE

MARRIED

70.1%AVERAGE ANNUAL INCOME

$203,682/YRAVERAGE NET WORTH

$1,090,830AVERAGE NUMBER OF AUTOS

3 PER HOUSEHOLDREAL ESTATE VALUE

$1,151,182AVERAGE RESIDENCES OWNED

2 PER FAMILY

25-34

35-44

45-54

54-64

AGE OF READERS

EDUCATION

PRINT & DISTRIBUTION

MONTHLY CIRULATION

25,000

PRINT

BUSINESS DELIVERY938DIRECT MAIL SUBSCRIBERS16,000+NEWSSTANDS215TOTAL READERSHIP

62,500

RETAIL & NEWSSTANDSFINE newsstand distribution is geographically concen-trated in affluent communities and cities, particularly industies that fit FINE’s market

DIRECT MAIL CIRULATION 12,000

NEWSSTAND CIRULATION 5,000

CEO OF FORTUNE 500 COMPANIES1,000

RETAIL STORE CIRULATION 3,000

PRIVATE CLUBS AND RESORTS4,000

TWITTER FOLLOWERS9,585FACEBOOK FANS8,549 ACTIVE EMAIL SUBSCRIBERS34,000+ MONTHLY UNIQUE VISITORS280,000 +MONTHLY PAGE VIEWS520,000+

18,000+SOCIAL MEDIA FOLLOWERS

ONLINE & SOCIAL MEDIA

DID YOU KNOW?71.2 % of all USA internetusers are on Facebook.

FINE recognizes that social media is an important part of reaching our audience on a daily and instantaneous basis. We are proud to have competitive statistics that reflect our effort to build and maintain a healthy and active community within these various media outlets.

FINE magazine CAN UTILIZESALL OF ITS SOCIAL MEDIA AVENUESTO PROMOTE YOUR BUSINESSES.

EVENTSThere isn’t anything we like more than a good party and FINE magazine recognizes the importance of creating a three dimensional experience for our advertisers to get up close and personally with our readers in an entertaining way. Whatever the occasion, make it a FINE event.

Get Close, Stay Closer• PRODUCTIVE NETWORKING EVENTS

• EXCITING GRAND OPENINGS

• LUXURIOUS FASHION SHOWS

• FOOD TASTING

• WINE SHOWCASES

• DEBUTS AND MUCH MORE

90% OF FINE EVENTSARE FILLED TO CAPACITY

FINE events are designed not only to entertain guests and

benefit our advertisers.

CONTESTSWho doesn’t enjoy a little friendly competition? We like to think competition keeps things exciting and San Diego’s FINEST is a unique marketing opportunity to get your audience more engaged with your business. Readers have the opportunity to vote in categories specially designed for our advertisers. Capture the audience and distinguishing your brand.

Brag About It• ELEVATE YOURSELF ABOVE THE COMPETITION

• DRIVE TRAFFIC TO YOUR WEBSITE

• DISTINGUISH YOUR BRAND

• ENGAGE READERS

• BUILD VALUE

DESIGN SERVICES They say pictures speak louder than words—we don’t argue.

AD DESIGN SERVICES $275Market ResearchCopywritingImage sourcingMock-up designRevisions

AD MODIFICATION $100Modify a pre-designed adPhoto swappingText revisionsSizing adjustment 1241 Prospect Street • La Jolla, CA 92037-3615

858-454-8001 • 858-454-8003 • Fax: 858-454-6826danieljewelry.net

DID YOU KNOW?We offer co-op

ad design services.

CALENDAR DEADLINE

LIFESTYLE | LUXURY | L IV ING

www.FINEsd.com

LUXEGLOBAL’S CEO

ROBERTL. MANI

ON LOCAL ANd wORLdwIdEpRESENCE (pAGE 36)

THAILANd the burgeoning world powerhouse. (page 44)

2011 WORKOUTSshed unwanted weight in the

upcoming new year. (page 28)

north parkfall in love with this district filled culture and design. (page 70)

the futureof fashion

is heretechnology opens the way

to expand the fashionindustry. (page 18)

January 2015The Health & Recreation IssueEditorial Close .......11/10/2014AD Material Close.12/15/2014Newsstand..............1/1/2015

February 2015The Romance IssueEditorial Close .......12/10/2014AD Material Close...1/15/2015Newsstand..................2/1/2015

March 2015The Mens IssueEditorial Close .........1/10/2015AD Material Close...2/13/2015Newsstand................2/27/2015

April 2015The Home & Design IssueEditorial Close .........2/10/2015AD Material Close...3/13/2015Newsstand..................4/1/2015

May 2015The White IssueEditorial Close .........3/10/2015AD Material Close...4/10/2015Newsstand..................5/1/2015

June 2015The Destination IssueEditorial Close .........4/10/2015AD Material Close.....5/8/2015Newsstand..................6/1/2015

July 2015The Outdoor IssueEditorial Close .........5/10/2015AD Material Close.....6/5/2015Newsstand................6/26/2015

August 2015The City IssueEditorial Close .........6/10/2015AD Material Close...7/10/2015Newsstand................7/31/2015

September 2015The Fall Fashion IssueEditorial Close .........7/10/2015AD Material Close.....8/7/2015Newsstand..................9/1/2015

October 2015The Art IssueEditorial Close .........8/10/2015AD Material Close....9/11/2015Newsstand................10/1/2015

November 2015The Entertainment IssueEditorial Close .........9/10/2015AD Material Close...10/9/2015Newsstand..............10/30/2015

December 2015The Holiday IssueEditorial Close .......10/10/2015AD Material Close..11/10/2015Newsstand................12/1/2015

SPEC SHEET

INCLUDING BLEED 17.25 X 11.375FINAL TRIM 16.75 X 10.875LIVE AREA 16.25 X 10.375*

SPREADINCLUDING BLEED 8.875 X 11.375FINAL TRIM 8.375 X 10.875LIVE AREA 7.875 X 10.375

FULL PAGE

1/2 PAGEHORIZONTAL

7.875 X 5.0625 1/2 PAGEVERTICAL

3.8125 X 10.375

1/4 PAGE3.8125 X 5.0625

1/3 PAGE2.75 X

10.375

2/3 PAGE4.875 X 10.375

Web BannersBANNER SIZINGLEADER BOARD: 728 X 90SQUARE: 300 X 300POP-UNDER: 720 X 300XLARGE: 300 X 900

BANNER INFOAccepted banner extensions include Photoshop, InDesign, Illustrator, PDF, EPS or TIFF, JPG, GIF or PNG

QUESTIONS?Call or email us now

858-759-7900graphics@FINEsd.com

Setup files available atfinehomesandliving.com/Media

SUBMISSIONSOnly electronic camera-ready artwork is accepted for print. Please do not send in any artwork that has been scanned. All necessary photos, logos and fonts need to be packaged together if you’re sending in a Photoshop ,InDesign or Quark file format.

EXTENSIONSAccepted extensions include the following: Photoshop, InDesign, Illustrator, PDF, EPS or TIFF. Please avoid sending in .JPG formats. Files should be in CMYK format with a minimum resolutionof 300 dpi.

SOLID BLACKC-60% M-40% Y-40% K-100%

*EACH SIDE

1/3 PAGEHORIZONTAL

7.875 X 3.3

1/3 PAGESQUARE

4.875 X 5.0625

1/6 PAGE2.50 X

5.0625

FOR ADDITIONAL INFORMATION CONTACT US AT

858-759-7900 M-F 9:00 a.m. - 5:00 p.m.FINEsd.com

2015

MED

IA K

IT