Media Kit 2016

Surface

Surface is the American design magazine for the creative professional who is educated, affluent, and influential.

Surface informs, inspires, and entertains its readers.

Surface tells its multidisciplinary community what’s new and what’s next in design, and encourages interaction among its members.

Surface believes that products are nothing without stories, and it tells those stories.

Surface includes print, experiential, web, and other media extensions:

— 10 Issues/Year— surfacemag.com— Digital iPad Edition— Custom/Native Units— Design Dialogues Talk Series— Signature Events— VIP Dinners

Brand DNA

ArchitectsArtistsBuyersCollectorsConnectorsCreative DirectorsCuratorsDecision MakersDesignersEducatorsEntrepreneursExecutivesGalleristsGame ChangersHoteliersInfluencersInnovatorsLeadersLuxury ExpertsManagersReal Estate DevelopersTastemakersWorld Travelers

CONNECTIONS Top talents in art, architecture, design, and fashion

ENVIRONMENT Accessible and authoritative editorial

IMPACT High-income, global-minded audience

Magazine

Luxury Product

Surface offers clean writing and a sophisticated aesthetic. Like the high-quality projects it covers, the magazine focuses on details and craftsmanship. Contributors and photographers are dispatched all over the globe to bring the stories behind today’s most game-changing designs to life.

Designed and printed in the United States, Surface is created using premium inks, paper, and cover treatments. Each issue delivers an enriching and engaging experience.

We Cover:

ArchitectureArt AuctionsAutomotiveFashion & JewelryFurnitureHospitality & TravelIndustrial DesignInterior DesignPhotography Real EstateRetailTechnologyWatches

David Basulto, founder and editor-in-chief of the website ArchDailyMarina Cashdan, editorial director of the website ArtsyTomas Delos Reyes, mixologist and partner of the gastropub Jeepney in New YorkBettina Korek, founder of For Your Art in Los AngelesSeamus Mullen, chef and owner of the restaurant Tertulia in New YorkEvan Orensten, founder of the website Cool Hunting

Ben Pundole, founder of the website A Hotel LifeDavid Rockwell, architect and designersJosh Rubin, founder of the website Cool HuntingJonathan Schultz, BBC Autos editorValerie Steele, director of the Museum at the Fashion Institute of TechnologyTed Gushue, executive editor of the website Supercompressor

Contributing editors include:

Editorial SectionsFRONT OF THE BOOK

Essentials An edited selection of things the staff of Surface are loving right now and think our readers will, too.Social Instagram posts from creatives that have caught our editors’ eyes and we feel deserve to be printed.

IDEAS IN DESIGN A brief look into leading creatives, products, and projects capturing the moment—Architecture—Exhibit—Up and Coming—Book—Tech—Retail—Limited Edition—Critic —Studio Visit

FASHIONSelect A fashion accessory or design item that stands out above the restDetail A close-up image of a visually impactful piece of fashion or textileOn Time A closeup of a single standout design-driven watchProduct A rotating selection of leading fashion and design pieces, including shoes, handbags, jewelry, fragrances, watches, beauty products, and personal technology

TRAVELDestination A roundup of the top design-driven locations in a major city, including hotels, bars, restaurants, and shops, as well as advice from local tastemakers.Insider A profile of a major figure in the Surface universe, focused on a city they live in or travel to frequently, plus their four favorite locations in that cityBar A new cutting edge barBar RecipeHotel A new hotel that offers the best of hospitality design todayRestaurant A new cutting edge restaurantRestaurant RecipeStore A new cutting edge shopTransport The best-designed new planes, trains, automobiles, and more

ORBITKnow Now Something in art or culture, often happening in Los Angeles or on the West Coast, that our special projects editor, Bettina Korek, believes Surface readers should know about.Taste A prominent figure on a personal obsession Art A profile of an artist, curator, or other major figure in the visual artsBooks Four new books on subjects including art, architecture, design, and fashionMaterial An innovation that’s set to influence what designers will be using tomorrow

Survey A roundup of the year’s best products in a range of categories, including seating, lighting, kitchens, and bathrooms Endorsement A profile of an emerging or unsung figure in the Surface world that we put our stamp of approval onExecutive A Q&A with a top manager on how they conduct business, what their workplace mantras are, and where creativity fits into their work plan Dialogue Designer, creative directors, architects, and other creatives in conversation with one another Commission A three-page foldout of an artwork made exclusively for Surface

BACK OF BOOKHow It’s Made A photo essay with accompanying text showcasing how an intricately designed product gets madeFeature SectionGallery A section in which the magazine’s pages become a “gallery,” literally or figurativelyCulture Club Larger-than-life images and coverage of top events in the Surface universeObject A design piece, whether a fashion accessory, a chair, or a rug, explored in a by-the-numbers format.

DistributionConnecting with the Design Community

Controlled Distribution

Hotels The Dean Hotel, The Broome, Epiphany Hotel, Graham & Co., Gramercy Park Hotel, Hôtel Americano, Hotel Habita, Hotel Max Seattle, The Betsy, The Line Hotel, The London Edition, The Miami Beach Edition, The New York Edition, The NoMad hotel, Soho Beach House, Soho House New York, Soho House Chicago, Soho House West Hollywood, Soho Grand Hotel, W South Beach, Virgin Hotels Chicago, 1 Hotel Central Park, 1 Hotel South Beach, The Setai Miami Beach, Baccarat Hotel

Private Members ClubThe Core Club, NeuehouseSurface is the exclusive design publication at Soho Houses nationwide

Gyms and Spas Equinox (43 locations)

Private Jet Terminals 180 locations in the U.S.

Design Art FairsDesign Miami, Frieze New York, London Design Festival, Design Junction, NYC x Design (Collective, ICFF, and WantedDesign), Salone Del Mobile (Milan), The Armory Show, Pulse New York, Pulse Miami Beach

The magazine focuses its distribution in the world’s leading creative capitals.

Distribution breakdown:91% North America 9% International

Top markets:New York CityLos AngelesMiamiChicagoSan FranciscoSeattlePortlandBostonDallasTorontoLondonMilanParis

Power CoversSurface features close-up portraits of the biggest names in art, architecture, design, and fashion on its covers. Recent issues have featured:

Zaha Hadid, architect

Tomas Maier, creative director of Bottega Veneta

Ian Schrager, hotelier

Francisco Costa and Italo Zucchelli, creative directors of Calvin Klein Collection

Julian Schnabel, artist

Hans Ulrich Obrist, curator and co-director of Serpentine Galleries

Peter Marino, architect and designer

Peter Dundas, creative director of Emilio Pucci

Renzo Rosso, CEO of OTB (holding company of Diesel, Viktor & Rolf, and Maison Martin Margiela)

Paola Navone, architect and designer

Aby Rosen, real estate developer and Art Collector

Kris Van Assche, creative director of Dior Homme

Frida Giannini, creative director of Gucci

Mario Testino, photographer

Elizabeth Diller, architect

Michael Chow, artist, restauranteur, and Art Collector

Tadao Ando, architect

Rosita Missoni, founder or Missoni and Missoni Home

Michele De Lucchi, architect and designer

John Pawson, architect and designer

André Balazs, hotelier and real estate developer

David Adjaye, architect and designer

Delphine Arnault, director and executive vice president of Louis Vuitton

Alex Prager, photographer

Jorge M. Pérez, developer

Frank Gehry, architect

Vitals 2016 Rate Base

100,000Readership

450,000 Paid Subscribers

62% Controlled Circulation

25% Events/Public Placement

3% Newsstand

6%VIPs

4%

Frequency: 10 times per yearNewsstand price: $15Subscription price: $60Total readership: 441,250

Demographics Male/Female

55/45Average HHI

$303,000Average Age

37College Graduates

91%Employed in Design Fields

65%Travel internationally 2 × + per year

75%Top Management

40%Surface influences buying decisions

82.4%Source: Verified Audit Circulation Survey, July 2013

August 130 Power 100 Our annual survey of the top 100 power players in architecture, art, design, hospitality, fashion, real estate, and transport.

Product Pre-Fall Fashion Space June 23 Materials June 30 On Sale August 9 September 131 Fall Fashion

In-depth coverage of the season’s top designs, trends, and industry power players.

Product Handbags, Jewelry, and Shoes Survey Seating Space July 28 Materials August 4 On Sale September 13 October 132 Travel

A celebration of revolutions in the travel industry, from hotels and destinations to the ways in which we get to them.

Product Travel Accessories Survey Tabletop, Utensils, and Accessories Space August 25 Materials September 1 On Sale October 11

November 133 American InfluenceProfiles of influential figures shaping the culture of the U.S.A, from architects and designers, to CEOs, to curators and writers.

Product American-Made Fashion Survey Lighting Featuring Special Drink/Liquor Package Space September 29 Materials October 6 On Sale November 8

Dec./Jan. 134 The Art Issue

Our special issue devoted to happenings in the art world, timed for Design Miami and Art Basel Miami Beach.

Product Fine Jewelry and Watches Survey Storage and Tables Space October 25 Materials November 1 On Sale December 13

February 125 The Builders Issue The world’s top residential and commercial buildings and their developers and architects, with a focus on the U.S., as well as infrastructure projects reshaping cities.

Product Men’s Fashion and Accessories Survey Kitchen and Appliances Space December 10 Materials December 17 On Sale February 9

March 126 Spring FashionIn-depth coverage of the season’s top designs, trends, and industry power players.

Product Handbags, Jewelry, and Shoes Survey Rugs and Textiles Space January 21 Materials January 28 On Sale March 8 April 127 The Business Issue A look at today’s leading executives, creatives, and brands reshaping the way design impacts business and vice versa.

Product Personal Tech and CamerasSurvey Bath and TileSpace February 25Materials March 3On Sale April 12

May 128 The Design Issue

A broad selection of game-changing projects, bold ideas, and leading figures, timed for New York Design Week.

Product Objets d’Art and Accessories Survey Outdoor Furniture Special Insert Watch Guide Space April 7 Materials April 14 On Sale May 10 June/July 129 The Technology Issue

A selection of innovators in the tech sphere rethinking how we live through game-changing design.

Product Swimwear, Sunglasses and Summer Accessories Survey Workspace Featuring Special Automotive Package Space May 5 Materials May 12 On Sale June 14

2016 Editorial Calendar & DeadlinesCovering the design universe 10 times per year.

NOTE: COVERS TO BE BOOKED TWO MONTHS PRIOR TO ISSUE SPACE CLOSE WITH NON-CANCELLABLE ORDER.

2016 Advertising Rates

Covers/4 Color Cover 2, Page 1 $41,055

Cover 3 w$18,000

Cover 4 $30,000

Run of Book/4 Color 1x $16,350

5x $13,625

10x $10,900

Limited Special Unit — 2x per Year:

Cover 2, Page 1 Outside Gate-fold $70,380 advertising terms and conditions - -This rate card is subject to the current Surface magazine-- All rates are gross

Ad SpecsGeneral

Paper 60lb uncoated stockCover 12 ptTrim 8’’ 10.875’’ (Please note new trim size) Binding Perfect-boundDelivery Surface accepts digital files only

Materials Build InDesign/Quark file to trim

bleed

0.125’’

indesign/quark offset 12pts (to give centred postscript)

linework

2400

ct res 304.8'' (12mm)

proofs

SWOP standard contract proof with color bars are not required.

printing method

CTP, web offset, SWOP standards

binding method

Perfect bound, jogs to the head

line screen

175 dpi

maximum ink density 280 dpi

image resolution 300 dpi

colors

4/C Process; CMYK; 5th color availability (call your Surface rep for details)

size requirements

Decimals and/or metrics are available upon request.

two-page spread materials

Must be supplied as single pages, as per the full-page size requirements above.

acceptable file formats All ad materials, both digital files and proofs, must conform to SWOP standards. (Information on SWOP standards can be found at www.swop.org.) PDF/X1a is the only acceptable file formal for all ROB ad units, both full-page and fractional units.

file preparation Keep all art elements and type NOT INTENDED TO BLEED 1/4'' in from trim on all four sides. For bleed ads, 1/8'' excess image must be provided on all four sides. (See ad unit size requirements.) All files must include crop marks to Surface’s trim and bleed dimensions, as well as centre marks. These crop marks must be placed 1/4'' (12 pt offset) outside trim, i.e. outside the bleed area

contact and shipping instructions

Please send digital artwork files and any related questions or concerns to artwork@surfacemag.com

Surface magazine601 West 26th Street, Suite #1507New York, NY 10001

@surfacemagwww.surfacemag.com twitter.com/surfacemagfacebook.com/surfacemagInstagram.com/surfacemag pinterest.com/surfacemag

Online

Digital Community

Surface has an active online audience of more than 440,000 followers, with growth focused on the Surface 7 e-newsletter, Facebook, Twitter, Instagram, and Pinterest.

220,000+Opt-in subscribers to the Surface 7 bi-weekly e-newsletter

130,000+Facebook followers

38,000+Twitter followers

55,000+Instagram followers

*as of 1/1/16

Left Banner 300x3320px

Right Banner 300x3320px

Sponsored 300x300px and 50 word count copy

Signature Events

Surface events attract the design industry’s most powerful and influential executives, tastemakers, and creatives.

Surface hosts a variety of design, fashion, photography, and art events throughout the year, including:

— Exclusive Private Dinner Parties — Design Events during NYC x

Design (May)— Power 100 List Celebration

(August)— Art Events During Art Basel

Miami Beach (Dec.)

Design Dialogues Surface presents our signature Design Dialogues series featuring a roster of international designers and brands. Each talk is moderated by Surface executive editor-in-chief Spencer Bailey and includes an intimate cocktail reception event for 100+ guests.

Past speakers include: John Baldessari, Daniel Boulud, Daniel Buren, Giulio Cappellini, Michael Chow, Jeffery Deitch, Jacques Herzog, Bjarke Ingels, Alex Israel, Michael Kimmelman, Paola Navone, Hans Ulrich Obrist, Stefan Sagmeister, Julian Schnabel, Ian Schrager, Annabelle Selldorf, Adam D. Tihany, FKA Twigs, Kanye West, Hanks Willis Thomas, Marcel Wanders, David Rockwell, Bret Easton Ellis, Amar’e Stoudemire, Simon de Pury, Jean Pigozzi

Bespoke AdvertisingSurface offers tailored solutions, special formats, custom inserts, and exclusive sponsorships for sections.

Opportunities

— Custom Units— Booklets— Fold Outs — Gate-folds

— Special Formats— Inserts— Exclusive Sponsorships & Franchises— Franchise Section Ownership— Native Ad Units

PartnersSurface resounds with the greatest brands in the world.

Testimonials

“Surface is at the forefront of covering who and what matters in contemporary art and design. The magazine distills what’s important and essential in today’s culture trends—a great resource.”— Aby Rosen, real estate developer

“There are so many things I enjoy about Surface: the wonderful collection of not-quite-expected subjects, the superb writers, the absolutely fantastic photography. I find it a completely fulfilling magazine to read and often bring it on my travel to savor and share.”— Deborah Burke, architect

“Working with Surface and being part of the Design Dialogues series was a delightful experience. The warm and hospitable team was so inviting, going out of their way to make me feel like part of the family. It is refreshing to see their approach in communicating the crossover between design, strategy, and business.”

— Paola Navone, architect and designer

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