media kit 2016 - women on the road · 2016-02-08 · what is women on the road?...
TRANSCRIPT
www.women-‐on-‐the-‐road.com
media kit 2016
Women on the Road: the numbers
What is Women on the Road?Women on the Road is a website and blog combo for women who travel independently or live abroad –women who are intelligent, educated, mature and financially self-‐sufficient.
ü Readership is of all age groups, with the majority over 45.
ü48% have an undergraduate education and an additional 19% attended graduate school.
üMost don't have children.
üTheir trips last 2-‐4 weeks on average.
USA & Canada: 43%
Asia& MiddleEast: 29%
Europe: 21%
RoW: 7%
Why partner with WOTR?Readers of Women on the Road are loyal and return often to get recommendations and ask for advice, knowing they can trust what they read.
They have a strong trust relationship with the brand and interact extensively via Facebook, Twitter, Pinterest, email and directly on the website and blog.
Each week, between 40-‐50 new subscribers sign up for our unique content-‐rich e-‐zine – a magazine in itself.
Women on the Road will tailor a campaign to your needs.
Your campaign will be promoted through social media, the blog and the newsletter before, during and after the campaign.
The trust of readers is maintained by working only with those brands supportive of women and who conduct business ethically.
Benefits of working with WOTRüYou will work with a brand women trust.
üYou will deal with an experienced site which has been popular since its launch in 2007.
üYou will reach a highly targeted audience through multiple channels with an average overseas travel schedule of 2-‐4 weeks per trip.
üYour interface will be a seasoned journalist who has been traveling and living abroad for decades, and who speaks from experience.
üYou will be partnering with an ethical, engaged business that puts the welfare and interests of women first.
Email me [email protected]
Behind the blog…Women on the Road is managed by Leyla Giray Alyanak, a former journalist and foreign correspondent.
She has traveled to or reported from 80 countries and works with a full-‐time photographer, Anne Sterck.
She has been an expat on 4 continents and speaks fluent English, French, Spanish, Italian and Portuguese.
As a journalist she has covered war, international development and social issues in Africa , Asia and Latin America.
As a travel blogger she brings destinations and issues to life for her readers.
Invited into the cockpit!
Leyla Giray Alyanak is the author of Women on the Road: the essential guide to baby boomer travel
Credible and professionalReaders of Women on the Road are engaged and have income and time. Each page is produced with close attention to keywords that ensure they will place well.
Women on the Road is a well-‐respected brand with a significant history in the women’s online travel market.
Women on the Road has been seen in these media and many more.
What visitors say“I am considering leaving my high-‐paying job for a year on the road -‐ solo. I thought maybe I'm crazy for even considering it -‐ especially alone as a woman. Reading this makes me feel like it's not only possible but normal!” – TC, Scottsdale AZ, USA
“I eat, sleep and breathe your website. I’m becoming a world traveler myself and love reading your itineraries, advice and personal experiences. There is no other website out there like this one. Thank you!” –Nancy Charlton, IL, USA
“I have followed your site for at least three years. You gave me courage and now I have been to amazing places around the world (I am known as the globetrotter to my circle). So thank you. For being here, and giving education, and helping women realize their true potential.” – Agnes Wisden, Vancouver Island, BC, Canada
Listed as a top Baby Boomer Travel Blog in 2015 – Listed in the Top 100 Travel Blogs 2015