media kit 2018-2019 - obvious magazineobviousmag.com/wp-content/uploads/2018/01/obvious-mag... ·...

media kit 2018-2019

obvious magazine media kit 2018-2019 | 2

mission statement

OBVIOUS MAGAZINE represents empowerment, diversity, and change. Our growing audience is our biggest asset. They inspire us to create thought-provoking uplifting content, which in return presents the opportunity for inspiration, imagination, and evolution.

We are the voice for those that do not yet realize they have a voice. We are a team of visionaries dedicated to empowering our readers and making a difference in culture, fashion, and lifestyle.

“We treat each issue as if it's our first. We love our readers” — Jerris Madison, Publisher | Editor-in-Chief

KeithPHOTOGRAPHED BY JERRis madison

V O L U M E 7 | I S S U E 3 0

AmiPHOTOGRAPHED BY JERRis madison

V O L U M E 7 | I S S U E 3 0


covers / 2018-2019


editorials + features / 2018-2019


editorial calendar / 2018-2019

MAR/APR

MAY/JUNE

NOV/DEC

JAN/FEB

JUL/AUG

SEP/OCT

// THE AMPUTEE ISSUE*

CLOSE DATE 02.06.18ON SALE 03.06.18

// THE SUMMER ISSUE


// THE ALBINO ISSUE


// THE BLACK ISSUE* | 10 YEAR ANNIVERSARY


// THE VITILIGO ISSUE


// THE BEAUTY & BODY ISSUE


OBVIOUS Editorial Calendar 2018 will

feature exclusive content around the varying standards

of beauty.

Our aim for this year’s publication is to raise societal awareness around

the beauty of being different. Our theme,

#OBVIOUSBeauty.

*The Amputee Issue/The Black Issue (double issues)

Editorial subject

to change.

AmiPHOTOGRAPHED BY JERRis madison

V O L U M E 7 | I S S U E 3 0


ad specifications / 2018-2019

BLEED STANDARD UNITSBLEEDNo charge.

POSITIONSNo positions guaranteed for the exception of Inside Front Cover, Inside Back Cover and Back Cover.

RATES AVAILABLE ON REQUEST FOR• Advertorials• Product Reviews and Giveaways

SPECIAL ADVERTISING SUPPLEMENTSNo positions guaranteed.

FILE TRANSMISSIONPlease send all PDF/X-1A ads to OBVIOUS Magazine by uploadingyour files to our Dropbox:[email protected]

NOTE: Once fully uploaded,send a confirmation e-mail [email protected], [email protected].

TO E-MAIL FILESE-mail downloadable link to e-mail addresses listed above.

PRODUCTION CONTACTShaun BaronArt Director / Ad [email protected]

CONTRACTS,ORDERS TO:Jerris MadisonPublisher OBVIOUS MAGAZINE8549 Wilshire Blvd. Suite 354Beverly Hills, CA [email protected]

MATERIAL REQUIREMENTS

Magazine Trim Size:8.375" x 10.875"

Printed in the U.S.A.

Columns:Twelve to a page

Printing Process:Heat-seat Web,AAAA/MPA Standards,We use a FSC-certified and environmentally-consciousprinting company.

Binding Method:Perfect Bound

Preferred Materials:PDX-X1A (4-color composite)digital files with total dotdensity/resolution of 300.

Quark files will not be accepted.

Safety:All live matter must bea minimum of 3/8 fromtrim on all four sides.

inches

Spread 16.75 x 10.875 Full Page 8.375 x 10.875Inside Front Cover 8.375 x 10.875Inside Back Cover 8.375 x 10.875Back Cover 8.375 x 10.875

NON-BLEED STANDARD UNITS

inches

Spread 15.50 x 9.650Full .355 x 9.650Inside Front Cover 7.355 x 9.650Inside Back Cover 7.355 x 9.650Back Cover 7.355 x 9.650

TYPESETTINGAll type and elements must be at least 0.25” from trim.

PDF FILESPrint-ready PDF files ONLY. Ad materials can be supplied as spreads or can be broken down into single pages. All files must include issue # and brand name. Spreads supplied as a single page must have corresponding sides labeled RHP or LHP. Please include all fonts,hi-res CMYK images, logos, and graphics, and pro-vide a color-accurate proof at 100%.

Advertisers assume responsibility for quality of ad reproduction if a professional match-print is not supplied by published material close date.

IMAGESMinimum 350 dpi CMYK format.


print rates / 2018-2019

BLEED STANDARD UNITSSingle Page $2,000Double Page Spread $4,000Inside Front Cover $5,500Outside Back Cover $5,000Inside Back Cover (Single) $3,000Opposite TOC $2,500Opposite Foreword $2,500Opposite Masthead $2,500Classified Ads $250

Open rates are negotiable based on committed paging levels.

These page rates are NET and do not include agency commission. It is the responsibility of the agency to add on their commission.

DEMOGRAPHICSFemale: 60%Male: 39% Other: 1%Age: 25-34Secondary Age: 18-24Median Age: 29Median HHI: $88, 189

INTERESTS• Dining Out• Online Dating• Movies• Lounges over Clubs• Entertaining at Home• Volunteering• Books• Travel• Investing• Foodie• Online Shopping• Mobile Shopping• Music• Art• Entertainment

Source: OBVIOUS Magazine Online Poll via newsletter, social media, and obviousmag.com. Responses: 5,874 Date: July 2017.

DIRECTOR OF BRAND PARTNERSHIPSNaomi V.Email: [email protected]

PRINT ADVERTISINGEmail: [email protected]

PAYMENTS/CONTRACTSAcceptance of contract advertis-ing rates by customer constitutes contract agreement. In the case of unfilled yearly contracts, charges will be adjusted in accordance with the rate applicable to the number of insertions actually placed.

PAYMENT TERMSFull payment must be received within 30 days of closing date. Any additional fees or charges inclu-sive of but not limited to foreign currency exchange, clearance, and wire transfer will be added on to the customer’s account. There will be an interest charge of 1.5% per month on all overdue bal-ances.

CANCELLATION FEE$5,000 for any ad canceled after published space close date. No cancellations will be accepted af-ter published material close date.

GENERALOBVIOUS Magazine reserves the right to decline any advertise-ment. In the event of an error, OBVIOUS Magazine’s liability shall not exceed the cost of the space booked. The publisher is not li-able for delays in delivery or non-delivery of advertising material affecting production.

inches

Spread 16.75 x 10.875Full .375 x 10.875Inside Front Cover 8.375 x 10.875Inside Back Cover 8.375 x 10.875Back Cover 8.375 x 10.875

NON-BLEED STANDARD UNITS

inches

Spread 15.50 x 9.650Full Page 7.355 x 9.650Inside Front Cover 7.355 x 9.650Inside Back Cover 7.355 x 9.650Back Cover 7.355 x 9.650

TYPESETTINGAll type and elements must be at least 0.25” from trim.

PDF FILESPrint-ready PDF files ONLY. Ad materials can be supplied as spreads or can be broken down into single pages. All files must include issue # and brand name. Spreads supplied as a single page must have corresponding sides labeled RHP or LHP. Please include all fonts,hi-res CMYK images, logos, and graphics, and pro-vide a color-accurate proof at 100%.

Advertisers assume responsibility for quality of ad reproduction if a professional match-print is not supplied by published material close date.

IMAGESMinimum 350 dpi CMYK format.

DISTRIBUTIONLimited retail to start at 25,000 magazines to start Q1 2018 at select retail and airport locations. Comp list copies provided to top industry Movers & Shakers and U.S. hotels.

TARGET LOCATIONSNew YorkLos AngelesSan FranciscoChicago MiamiAtlanta PhiladelphiaDallas Washington DCDetroitHoustonNew Orleans


digital advertising / 2018-2019

OBVIOUS OFFERSSEVERAL INNOVATIVE WAYSTO INTERACT WITH THISPOWERFUL AUDIENCE:Sponsored PostsCustom HashtagsFacebook LiveFacebook/Instagram EventsCustom Pinterest BoardInstagram TakeoversBrand PartnershipsFacebook/Instagram Targeted CampaignsBrand Collaborations

WEBSITE AUDIENCEFemale/Male: 55%/45% Median HHI: $77, 274 Median Age: 28 Average Minutes Spent: 2.5

WEBSITE STATISTICSMonthly Page Views: 134,050Monthly Unique Visitors: 53,620

IPAD/MOBILE APPSubscribers: 5,103Powered by Magzter

INTERESTS• Dining Out• Online Dating• Movies• Lounges over Clubs• Entertaining at Home• Volunteering• Books• Travel• Investing• Foodie• Online Shopping• Mobile Shopping• Music• Art• Entertainment

media targetingRUN OF SITETarget brand-campaignsand promotions acrosshighly engaged content.

TARGETED MEDIALeverage strategic targetingsolutions to reach the rightaudience at the right moment.

Geographic TargetingDMA, City, State, Zip Code,Country, etc.

Content TargetingDestination, Theme,or Keyword.

Sequential TargetingTakes users through aseries of brand messages.

Behavioral TargetingTargeting based onaudience behaviors onobviousmag.com andthe web universe, e.g. searched for lifestylein a search engine.

SOCIAL MEDIAReach more than 1.75 Million engaged users through OBVIOUS social media channels.

Facebook: 1.52MTwitter: 3.2KInstagram: 20.7KNewsletter: 3KTOTAL: 1.78M

NEW SOCIAL PLATFORMSElloPinterestSnapchatYouTube VimeoTumblr


DIGITAL ADVERTISINGEmail: [email protected]

Rove Hotel Downtown Dubai

Sonesta Fort Lauderdale Beach SUR Restaurant & Lounge, West Hollywood


travel + leisure / 2018-2019

OBVIOUS OFFERSSEVERAL INNOVATIVE WAYSTO INTERACT WITH THISPOWERFUL AUDIENCE:Sponsored PostsCustom HashtagsFacebook LiveFacebook/Instagram EventsCustom Pinterest BoardInstagram TakeoversBrand PartnershipsFacebook/Instagram Targeted CampaignsBrand Sponsored Travel and RetreatsFeature and Ad Placement Combo Incentive

media targetingRUN OF SITETarget brand-campaigns and promotions across highly engaged content.

TARGETED MEDIALeverage strategic targeting solutions to reach the right audience at the right moment.

Geographic TargetingDMA, City, State, Zip Code, Country, etc.

Content TargetingDestination, Theme, or Keyword.

Sequential TargetingTakes users through a series of brand messages.

Behavioral TargetingTargeting based on audience behaviors onobviousmag.com and the web universe, e.g. searched for Maldives in a search engine.

TRAVEL/FEATURES EDITORBrian StewartEmail: [email protected]


Our new Travel + Leisure section offers insights on all things travel including restaurant reviews, travel accommodations, excursions, lifestyle/profile fea-tures and more. ROI and engagement is key. Our full reviews are double page spreads to help promote travel and brand awareness to our core demographic.

Kandolhu Island Maldives

media kit 2018-2019 - obvious magazineobviousmag.com/wp-content/uploads/2018/01/obvious-mag... ·...

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