Media Kit 2018

International Floral Distributors • 150 Industrial Parkway • Richmond, IN 47374 • 765.973.9600

NATIONAL COVERAGE Top 100 Metropolitan

Statistical Areas Covered

CaterersEvent Companies

FloristsGarden CentersGrocery Stores

HotelsInterior Decorators

Non-ProfitsRestaurantsUniversities

Wedding Planners

AUDIENCEThe International Floral Distributors, Inc (IFD)Member Distributors provide products to keyflower retailers and floral design segments acrossthe United States. Distribution of the IFD Catalogand Flower Trends Forecast is supported withdistributor services and delivery from over 58IFD distributor locations. International FloralDistributors hosts an eBusiness platform andmaintains a data base of over 70,000 floral itemsto support IFD member commerce.

IFD MEMBER REACH & DISTRIBUTION

# of Customer Annual Web Online OnlineIFD Distributor Locations Mailing List Page Views Catalog Ecommerce

Amato Wholesale Florist 1 750 n/a � �

Baisch and Skinner, Inc. 7 5000 68,000 � �

Bay State Farm Direct Flowers 4 800 103,000 � �

Berkeley Florist Supply Co., Inc. 1 450 270,600 � �

BW Wholesale Florist 2 400 n/a � �

Cut Flower Wholesale, Inc. 1 500 n/a � �

Dreisbach Wholesale Florist 6 1,800 112,000 � �

Ensign Wholesale Florist 1 2,800 270,700 � �

Frank Adams Wholesale Florist, Inc. 1 2,000 96,000 � �

Gassafy Wholesale Florist, Inc. 1 400 71,800 �

Hardin’s Wholesale Florist 1 750 91,800 � �

Hillcrest Gardens, Inc. 1 750 43,100 � �

Kennicott Brothers Company/Vans 11 6,000 236,000 � �

Keystone Ribbon & Floral Supply 1 400 n/a � �

Mears Floral Products 1 600 39,600 � �

Nordlie, Inc. 5 7,800 289,800 � �

Roses & More, Inc. 2 750 122,100 � �

San Diego Florist Supplies, Inc. 6 3,000 186,000 � �

Seagroatt Riccardi, Ltd. 1 700 560,850 � �

Southern Floral Company 3 1,800 214,000 �

Washington Floral Service, Inc. 1 700 75,000 � �

IFD FlowerTrendsForecast.com n/a 2,700 156,600

IFD/Flower Gallery/Plant Gallery n/a n/a 563,000

Total 58 40,450 3,569,950

Based on 2017 web analytics. Tracking not available for some sites.

IFD PLANT GALLERYThe IFD Plant Gallery provides an easy to search online gallery of plants.The gallery can be found at: http://www.ifd-inc.org/plantsPlants can be searched by name, light requirements, ease of care or plant type.

IFD FLOWER GALLERYThe IFD Flower Gallery search tool enables floral specialists to find just the rightcolor and variety of cut flowers to match their clients’ needs.The gallery can be found at: http://www.ifd-inc.org/flower-searchand contains over 5,000 flower Images and receives over 500,000 page views annually.

Page Width Height Rate

Full 7.75” 9.25” $3,000 w/bleed 8.625” 10.125”

Half 7.75” 4.625” $1,750 w/bleed 8.625” 4.75”

Back Cover — $2,000 premiumInside Cover — $1,000 premium

IFD CATALOG, FLORAL PRODUCT GUIDEThe IFD Annual Floral Product Guide is published by International Floral Distributors, Inc. on behalf of theIFD member distributors. Multiple IFD member editions of the catalog are published matching the productlines distributed by individual IFD floral distributors.

Over 20,000 IFD Catalogs are printed annually for distribution by IFD members. Online versions of the catalogsreceive thousands of page hits throughout the year serving as a comprehensive online collection of floral supplyitems available through IFD distributors.

VENDOR PRODUCTPAGE RATEFloral supply items available in the catalog areapproved by the IFD Hardgood Committee.Submission of recommended items must bemade by February 1, 2018 for the 2019 IFD Catalog.

IFD FLOWER TRENDS FORECASTFlower Trends Forecast is published by International Floral Distributors, Inc. (IFD) to keep the flower industryup to date with changing consumer preferences. The annual report has been published annually since 2009.The annual Forecast is distributed by IFD member distributors and at industry events. Over 17,000 copies of theforecast are printed annually and www.FlowerTrendsForecast.com receives over 150,000 page views annually.