MEDIA K IT2018

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2018Our Routes

Over 53 destinations & still growing...Flight frequency 900x weekly *Routes are subject to change

BOEING 737-800(23 aircrafts)

ATR 72-600(16 aircrafts)

BOEING 737-900ER(6 aircrafts)

Our Fleet

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18.93%

Business

29.23%

Family

36%

Leisure

15.82% 60% Male

40% Female

Others*

*Students, Shopping, Adventure

MALINDO AIR PASSENGER PROFILE & AUDIENCE*

Passengers Travel Type Audience Breakdown

2015 4,000,000

2016 6,000,000

2017 7,000,000

Passengers Volume

53+ Destinations

16+ Countries

Market Share*

B737 - 900ER 12 biz class seats 168 eco. class seats

Aircraft Seat Count

B737 - 800 12 biz class seats 150 eco. class seats

*Entire Fleet

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S U M M A R Y O F TO P 1 0 PA X B Y C O U N T R Y O F O R I G I N

PAX Country Of Origin Percentage

Malaysia 87.2%

Singapore 1.79%

India 5.38%

Australia 1.31%

Indonesia 1.79%

Bangladesh 0.89%

Thailand 0.77%

Taiwan 0.21%

Vietnam 0.55%

Hong Kong 0.11%

Total 100%

PA S S E N G E R C O U N T R Y O R I G I N

0%

22.5%

45%

67.5%

90%

Malaysia SingaporeIndia AustraliaIndonesia BangladeshThailand TaiwanVietnam Hong Kong

Malaysia Singapore India Australia Indonesia Bangladesh Thailand TaiwanVietnam Hong Kong

Percentage

SUMMARY OF TOP 10 PASSENGERS BY COUNTRY OF ORIGIN

Malaysia87%

2%

5%

1% 2%1%

1%1%

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W E B A U D I E N C E

0%

20%

40%

60%

80%

Malaysia SingaporeIndia AustraliaIndonesia BangladeshThailand TaiwanVietnam Hong Kong

SUMMARY OF TOP 10 WEB AUDIENCE OVERVIEW

Malaysia Singapore India Australia Indonesia Bangladesh Thailand TaiwanVietnam Hong Kong

1% 1%1%

2%

Malaysia80%

2%

2%2%

2%

1%

S U M M A R Y O F TO P 1 0 W E B A U D I E N C E O V E R V I E W

PAX Country Of Origin Percentage

Malaysia 79.6%

Singapore 6.42%

India 3.97%

Australia 3.15%

Indonesia 2.15%

Bangladesh 1.68%

Thailand 0.85%

Taiwan 0.79%

Vietnam 0.71%

Hong Kong 0.68%

Total 100%

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WHY ADVERTISE WITH US?

Advertising benefitsFacts & figures

7,500,000 passengers a yearAggressive network expansionover 53 destinations, 900x frequencies weeklyIncreased fleet size of 27 to 45 aircrafts & still growing

Delivering your message regionally to a captive audience of 1,000,000 travellers every month.

60% Male & 40% FemaleFamily & leisure are the largest segmenttotalling to 65.23%

Connecting your company to an affluent, well-travelled and high-spending passengers.

2017 Regional Airline PAX Experience Award (APEX)2016 Asia Pacific Regional Airline of the Year (CAPA)2016/17 New Comer of the Year, Australia by Expedia.com2017 TOP Recognition - Malaysia SME® Preferred Airline Partner2015 Top Performing Airline by Travelport2014 Airline of the Year (Passenger), KLIA Awards

Creating powerful brand association with a passenger experience focused airline, with multiple award recognition.

Integrated solutions - multi platform technologies to engage travellers at every stage of their journey

Inspiring consumers in an interactive, award-winning multi-platform environment.

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Delivering your message regionally to a captive audience of up

to1,000,000 travellers every month.

Connecting your company to affluent, well-travelled & high-spending passengers.

Inspiring consumers in an interactive, award-winning multi-platform environment.

Creating brand association with

a passenger experience focused airline, with multiple award recognition.

ADVERTISING BENEFITS FACTS & FIGURES*

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MALINDOMAG is our very own publication, where we promote an air of warmth, a sense of inclusivity and familiarity, with covers on travel, promotions, lifestyle; all this, blended in with the vibrancy and the vivid artistry of its design. Distinct and authentic, MALINDOMAG sets out to assist our passengers, in all aspects of their journey from air travel, to their accommodation and destination hot spots.

This monthly publication, reaches over a million loyal, and affluent readers per month, both international and domestic – evidence of MALINDOMAG’s intrinsic value and popularity, which adds value to potential advertisers, who are seeking a wide coverage and international exposure. MALINDOMAG offers a wide range of advertising options, ranging from run-on-page advertisements, to premium position and cover advertisements.

MALINDOMAG, on request, as added value to its advertisers, has the creative buy advertising option, where advertisers could have a joint cover page advert that is unique to them and consequently optimizes advert views and reactions. The magazine, is open to enquiry and discussion, if the potential advertiser has any special needs or advertising options that are not displayed in our regular MALINDOMAG advertising rates page.

Malindo Air's In-Flight magazine, MALINDOMAG embodies the modern day traveller who seeks life's pleasure and excitement through five key features; • VOYAGE • INDULGE • CELEBRITY INSIGHT• HAPPENINGS• INSIDER

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Location 1 insertion 3 insertions 6 insertions 12 insertions

Run On Page (ROP)

i) Full Page Full Colour 10,000 9,500 8,750 7,500

ii) Double Spread Full Colour 18,750 17,250 16,750 15,750

iii) Page (Horizontal/Vertical) 5,000 4,750 4,500 4,000

iv) 1/3 Page (Horizontal/Vertical) 4,000 3,750 3,500 3,000

Cover

i) Outside Back Cover 15,000 14,500 13,500 12,750

ii) Inside Front Cover 12,000 11,500 10,750 10,000

iii) Inside Back Cover 12,000 11,500 10,750 10,000

iv) Front Cover Gatefold 23,000 22,000 21,000 20,000

Premium Positions

i) Facing Inside Front Cover 13,000 12,500 11,750 11,000

ii) Facing Content Page 12,000 11,500 10,750 8,000

iii) Facing Editor’s Note 12,000 11,500 10,750 8,000

Ad Feature (Advertorial)

i) 1 Page 10,000 9,500 8,750 7,500

ii) Page 5,500 5,000 4,750 4,500

Remarks : Rates quoted above are per insertion, in Malaysian Ringgit (MYR).

2018 MALINDOMAG Rate Card

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2018 MALINDOMAG Rate Card

Full PageBleed 216mm (w) x 281mm (h) Trimmed 210mm (w) x 275mm (h) Text 190mm (w) x 255mm (h)

Half Page (Horizontal)Bleed 216mm (w) x 150mm (h) Trimmed 210mm (w) x 137mm (h) Text 190mm (w) x 117mm (h)

Quarter Page (Vertical)Bleed 111mm (w) x 143mm (h)Trimmed 105mm (w) x 137mm (h)Text 85mm (w) x 117mm (h)

210mm (w) x 275mm (h)

210mm (w) x 137mm (h)

105mm (w) x 137mm (h)

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ADVERTISING GUIDELINES

ad creation guidelinesBelow are some tips on creating your own promo ads. The aim is to produce an advertisement that is eye catchingand easy to understand.

material submission• When supplying advertising material, please ensure the publiction date and magazine name are entered. This will assist in keeping track of your advertisement.• Ensure the order of consecutive advertisements and left/right-hand pages on double page spreads are noted in the Media Booking Form.• Please contact Production prior to sending revised �les and when sending revised �les add an “R” at the end of the �lename. If Production has not been advised, there is no guarantee that revised material will appear.

(Example : GoIndia_July_R.pdf , PenKulR.pdf)

�les and images format• Files are to be created in PDF version 1.3 or 1.4.• Files are to be supplied as single pages.• PDF �les are to be supplied in CMYK format. RGB or spot colour �les will be rejected.• Follow the required ad size and specs• Leave some breathing room• Use high quality jpeg when transmitting to us. If the �le is in PDF or Ai format please make sure all the image are embedded to the ad and the font needs to be create outline to avoid any missing fonts.• Use your creativity in laying out text and graphics. Make sure your main message is clear• Use colors to your advantage. Just be sure to exercise moderation. The same goes to fonts.• Images are to be supplied in CMYK format. RGB or LAB �les will be rejected.

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ADVERTISING GUIDELINES

Malindo Airways reserves the right to ask for advertisements to be altered in line with the guidelines detailed here. Substitution of proposed advertisements

may be required where submissions are contrary to the guidelines.All advertisements and advertorials are in adherence to the Malaysian Code of Advertising Practice.

Purchase via www.malindoair.com, at sales and ticketing offices, or call 03-7841 5388.*Terms and conditions apply. Malindo Airways Sdn. Bhd. (1018546W )

299*Economy

ONE WAYRMAll-In from 699*

Business Class

ONE WAYRMAll-In from

649*Economy

ONE WAYRMAll-In from 999*

Business Class

ONE WAYRMAll-In from

Fly from KLIATrivandrum • Tiruchirapally • Kochi

Come experience mystical, magical India with Malindo Air. Where getting there is as enjoyable as discovering the many flavourful and adventurous cities across the region.

New Delhi • Amritsar • Mumbai

Image

Contact details

Information

Logo

*KKLIU Number (if required)

Example :

BleedTrimmed Text

page layout & speci�cation• All advertising material should include a minimum of 3mm bleed (where required).

• Crop, bleed and registration marks plus page information should appear on all advertising material, o�set by a minimum of 6mm.

• No text or important page content should appear within 10mm either side of the spine on double page spreads (total 20mm) due to this space being optically lost within the spine of the magazine. Using double imaging is at the discretion of the client/agency, as it is not ideal for all pages within the magazine. If speci�cations are required for double imaging, contact Production prior to sending advertising material.

• Ensure all text and logos are supplied to the correct type/design speci�cations (see Colour/Type/Lines/Borders).

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ONLINE BANNER ADVERTISEMENT

Malindoair.com is a leading travel site online, for the potential traveller. This site is source for everything Malindo. Passengers can learn about new destinations, plan their next trip, check-in online prior boarding, and discover numerous other aspects of Malindoair.com that will aid and ease their travel process.

Easily-accessed, Malindoair.com, which gets over 2 million visits per month and exponentially increasing, combines the colourful and exuberant hues of the Malindo Brand, and the dynamic but sleek design, to create a very efficient and reliable site for travellers, internationally. The site offers horizontal, vertical and email banner options, incorporated into the sites energetic and interactive display, so adverts assured to catch the eye of our website viewership.

RUN-OF-SITESVertical BannerMYR2,500 per week (rotates among max 4 advertisers)

Vertical Banner (Run-off-sites) 243 pixel X 766 pixel

EMAIL BANNER Targetted MYR1.50 per email*

Non-Targetted MYR1.00 per email*

* A minimum spend of RM5,000 is required. Availability depending on inventory levels. Reports can be provided for click-through and other statistics. Standard file formats accepted are .jpg and .gif

HOMEPAGEHorizontal Banner MYR7,500 per week (rotates among max 4 advertisers)

Horizontal Banner (Main Page) 900 pixel X 110 pixel

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Malindo Air's In-Flight magazine, MALINDOMAG embodies the modern day traveller who seeks life's pleasure and excitement through five key features; • VOYAGE • INDULGE • CELEBRITY INSIGHT• HAPPENINGS• INSIDER

IN-FLIGHT ENTERTAINMENT ADVERTISEMENT (IFE)

Malindo’s inflight entertainment system, is designed for the everyday traveller, offering a diverse variety of films and television programs. The state-of- the-art entertainment system, with its enhanced touch screen capability, eases passengers into a more comfortable mode of travel, entertaining and instructing, with our safety feature video, all passengers from takeoff till landing. 2/3 of our passenger demography is weighted around family and leisure travellers while business focused and other segments make up the rest of the number in approximate equal proportion.

Our goal, is to reach all passengers, of diverse cultures and backgrounds, with our list of multilingual programs, so it is guaranteed that advertisers who advertise with our IFE, will get their viewership if not more. IFE offers screen and video advertisement on its seat back digital passenger screen or and mobile devices; IFE offers onboard WiFi portal pages that passengers access when connecting to onboard WiFi. IFE is currently offering an exciting incentive for advertisers who sign on with us for advertising space in MalindoMag or when they choose to advertise through online banners – free advertising! This is a value-for-money introductory offer and a roll out feature ad set, on all our B737-900 aircrafts

In-Flight Entertainment Screen for the B737-900 fleet of aircrafts @ NO CHARGE* as an introductory offer and our roll out feature ad set onboard our digital entertainment Passenger screens. As part of the offer we can either provide you with screen or video advertiements for both our In-Flight seat back digital Passenger screen or on our onboard WiFi portal pages displayed on the passenger mobile devices. Our rates  for the In-Flight Entertainment System that will be published in the future will be as follows  : 

*In-Flight Entertainment Screen Display US$ 10.00 US$ 1,000

In-Flight Entertainment Pre-Roll Video US$ 20.00 US$ 2,000

WiFi Portal Display US$ 10.00

Wifi Portal Video US$ 20.00

This is exclusively bundled as a package deal for advertisers who sign up for the MALINDOMAG In-Flight Magazine and/or Online Banner advertisements. 

*

by CPM by month

US$ 2,000

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MALINDO AIRLINE SEATBACK IFE SCREEN

Entertainment | Movies Display Banner: 200W x 132H Pixels

1.Welcome2.Language3.Entertainment4.Movies5.Movies VOD6.Music7.TV Shows8.Sports Games9.Outlook10.Sightseeing

Display Banner locations are on the following pages:

11.Landmark12.About Us13.About Malindo14.Inflight Services15.xConnect16.xPhone17.MyApps18.USB19.Survey20.Kids Zone

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Malindo Seatclasses: Business & Premium Economy Display Banners 1. Display Banners (Static) 2. Display Banner click-through to video 3. Display Banner click-through to Full Page Image

• Banner Dimensions:

W388 x H48 Pixels on Welcome and Movies VOD zones

W200 x H132 Pixels in all other zones • Ads rotate upon a screen refresh

Business & Premium Display Banner: 388W x 48H Pixels

SEATBACK ZONES-DISPLAY BANNER

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Media Kit 2018

SEATBACK ZONES: PRE-ROLL VIDEO

Pre-Roll Videos: video advertisements triggered upon any movie or TV category launch (comedy, documentary, etc.) • Specs: Encoded Mpeg4 file per Panasonic specs • Duration: 15 - 30 seconds

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SEATBACK ZONES: Interstitials

Interstitials triggered upon moving between Entertainment to sub-category page • Specs: JPEG, Non-Animated GIF, PNG

supported advertisement types • Interstitial Dimensions: 1024W x 600H

Language Screen transition to Main Menu Interstitial Example: 388W x 48H

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Unit Supported Format/ Specs

Display Banner

JPEG, non-animated Gif, PNG supported. Display ads can be static, click-through to video or an onboard hosted microsite (new GUI design only, and additional fees may apply). Targeting capabilities: Destination/Origin: (Route Grouping Available); Language (English & Bahasa Melayu); Banner Locations: Welcome, Language, Entertainment, Movies, VOD Movies, Music, TV Shows, Sports Games, Outlook, Sightseeing, Landmark, About Us, About Malindo, xPhone, xConnect, Inflight Services, My Apps, USB, Survey & Kids Zone. Note: Unlimited number of display banner ads can be assigned to rotate in each location. Banner rotation occurs upon page refresh.

Interstitial • Specs: JPEG, Non-Animated GIF, PNG supported advertisement types • Interstitial Dimensions: 1024W x 600H

Video Assets • Specs: Mpeg4, Quicktime movie file, Apple ProRes 422HQ, Encoded Mpeg4 file per Panasonic specs • Duration: 15 - 30 seconds

ADVERTISING SPECS

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