Media Kit 2018 P H O E N I X M A G A Z I N E & P H O E N I X D I G I TA L

Distribution, Demographics, Advertising, Creative Agency, Schedule

Established in 2010, PHOENIX is a lifestyle brand for free-thinking modern women. Our

biannual print magazine is independently published and printed in the UK, and sold in Austria,

Australia, Belgium, France, Germany, Greece, Hong Kong, Italy, Japan, Portugal, Spain,

Singapore, Taiwan, United States, and of course the United Kingdom. 

The print magazine is a literary and visual feast featuring 300 pages of exclusive interviews,

trends, fashion shoots, style ideas, prose features, beauty must-haves, counter-culture

discussion, philosophy, art, music, books, film and travel. Priced £6.95 per single print

issue, or just £9.99 for an annual subscription, it was described at the 2013 Fashion Monitor

Journalism Awards as “a pioneering cult publication that warrants wide recognition.”

Our monthly digital magazine hosted on our website phoenixmag.co.uk brings you each

month’s most unique and diverse trends, products, events and ideas – the stuff that you simply

won’t find in the big mag brands. Free and instantly accessible on your browser, we think our

game-changing hybrid combines the beauty and coherence of a monthly print mag with all the

timeliness and interactivity of an online one. We hope you agree.

We also have a small, carefully curated shop where we offer exclusive special editions, products

and collaborations from the artists and companies we love.

We have enough stuff; we just want the stuff we have to be better made, by better people. We

never have enough time; we want the time we do have to be spent in more original and rewarding

ways. Based in the heart of London but internationally minded, PHOENIX is underpinned by

a commitment to slow journalism, slow fashion and ethical business. 

About

AUSTRIAAUSTRALIA

BELGIUMFRANCE

GERMANY GREECE

HONG KONGITALY

JAPANPORTUGAL

SPAINSINGAPORE

TAIWANUNITED STATES

C I R C U L AT I O N

13,000 per issue

26,000 per annum

U K D I S T R I B U T I O N

WH Smith Travel & Airports

Independent London newsagents

Selfridges

Print Distribution

U S S P E C I A L D I S T R I B U T I O N

WH Smith Travel & Airports

Independent retailers in NYC and LA

Barnes & Noble: 633 stores

Geographical Split

A P A C 15%

E M E A 35%

N A 50%

ABC1 FEMALE 80%

MEDIAN AGE 26

Reader Demographic

The PHOENIX reader is an articulate, empowered, design-

loving woman. She is a trend-setter in her friendship group

and an active communicator. She appreciates music, art,

literature, and has a keen social conscience.

Market research shows PHOENIX is read by a variety of discerning

women, from 16 year old year old beauty bloggers to 60 year old

CEOs.

T I G E R L I L Y T A Y L O R I S S U E 2 0

S O P H I E T U R N E R I S S U E 1 6

A N N E - M A R I E I S S U E 1 9A N G E L H A Z E I S S U E 1 9

R AT E S P E R I S S U E

(6 months)

Inside Front Cover £5,000

(1st DPS)

Double Page Spread £2,500

(Front section)

Double Page Spread £2,000

(ROP)

Single Page Right £1,750

Single Page Left £1,500

Inside Back Cover £3,750

(DPS)

Outside Back Cover £7,500

Advertising Rates

P R I N T S P E C I F I C AT I O N S

Double Page

Trim size 200Wx 265H mm

Bleed size 206Wx271H mm

(3mm bleed on all edges)

Single Page

Trim size 400Wx 265H mm

Bleed size 406Wx271H mm

(3mm bleed on all edges)

All print files should be in CMYK format and

have all fonts and hi-resolution matter such

as images and logos embedded. All images

contained in the file must be 300dpi when

100% in size. Please export PDF as single pages

and send to advertising@phoenixmag.co.uk

E V E I S S U E 1 9

Y O U R

A D H E R E

H O M E P A G E A D

C O N T E N T S P A G E A D

Y O U R

A D H E R E

A G E

15-24 (22%)

25-34 (41%)

35-44 (18%)

45-54 (9%)

55-64 (2%)

S O C I A L - @ P H O E N I X M A G U K

Followers April 2018

16,300

10,500

8,420

PHOENIX Digital

P H O E N I X M A G . C O . U K

10,000 unique visitors per month

65,000 page views

A U D I E N C E B R E A K D O W N

Female 64%

Male 36%

T O P C O U N T R I E S F O R T R A F F I C

United Kingdom

United States

Canada

Germany

France

Australia

India

Russia

Ireland

Italy

B A N N E R A D

F O O T E R A D

Y O U R A D H E R E

Y O U R A D H E R E

M O N T H LY A D V E R T I S I N G R AT E S

Home page banner / Half page advert £500 pcm

300 x 600 pixels portrait

Contents page advert £300

660 x 440 pixels landcape

Article banners / Mid article leaderboard £125

728 x 90 pixels landscape

Article footer £150

800 x 420 landscape

800 x 500 landscape

Featured product editorial £200

Digital Advertising

P R O D U C E D F O R H O B B S

This Page Sara Mac Trench Coat, £159 Erin Trouser, £110

Opposite Page Marlena Top, £129 Thea Skirt, £199 Invitation Eve Clutch, £66

This Page Lily Flower Dress, £299 Arlena Hat, £45 Bess Shoe, £149

Facing Page Salma Blazer, £159 Airlie Trouser, £119

Photographer P A U L W H I T F I E L D Fashion Director N I C O L E S M A L L W O O D Hair + Make-up A LY H A Z L E W O O D using L'ORÉAL TECNI ART and ESTÉE LAUDER Model M A R Y B A L L A N T Y N E at Wilhelmina

A D V E R T O R I A L & B R A N D E D C O N T E N T

PHOENIX is known for the quality of its content. Our experienced, industry respected team

can arrange all aspects of shoot production from moodboard to model casting, location

scouting, styling, photography, editing and retouching. Our writers and editors write

sparkling prose, and our graphic designers are ace at creating a strong visual identity. Let us

create a memorable campaign for your brand.

Creative Agency

P R O D U C E D F O R J A C K W I L L S

Opposite Page Padstow Leather Biker Jacket, £229 Pendine Off Shoulder Jumper, £89.95 Above Lulworth Cropped Sweatshirt, £49.95 Gilby Lightweight Hoodie, £39.95 Astre Branded Gym Leggings, £49.95 Right Chepmel Overcoat, £198 Lewington Short Sleeve Metallic Dress, £89.95 Barton Mom Jeans, £64.95 Cressie Hat, £24.95

Hannah Kane, Editor-in-Chief

hannah.kane@phoenixmag.co.uk

+ 44 (0) 20 7486 5730

18-19 Schedule

S P R I N G / S U M M E R 1 9

On sale 15th April

Artwork deadline 15th February

Off sale 1st October

A U T U M N / W I N T E R 1 8 - 1 9

T H E H E R I TA G E I S S U E

On sale 15th October

Artwork deadline 1st September

Off sale 15th February 2019

P H O E N I X M A G A Z I N E

6 1 Q U E E N A N N E S T R E E T

L O N D O N

W 1 G 9 H H

U K

To discuss ideas and opportunities

suited to all budgets please contact

F I L M M A K I N G

We believe that moving image is key in the immediate and

long-term future of advertising, and our team of experienced

filmmakers and editors create short, engaging video clips for use

on digital platforms.

P R O D U C E D F O R I R I S F A S H I O N