*unlimited power andtotal control from the next generation of content networks

Interoute The Media Network*

IIBN London 08.05.08Three minutes with...

Oisin LunnyGlobal Product Manager

Online Distribution & MediaInteroute Communications Ltd.

First, some recommended listening!

My own past in generating content

I still do it but with new technology....

The new possibilities offered by online distribution inspired me to work in technology in the first place.

Recent projects include the idents for RTE ONE...

So.... confessions of a Musically Obsessed Geek...

So...I technologyI contentI them together!

CV so far:Music business for 18 yearsDigital content 12 yearsNetworks 9 yearsWeb development 8 yearsContent aggregation 6 yearsInteroute over 3 years

“If the music business is a corpse, lets put it in the ground and grow interesting things from it” Peter Gabriel, 2008

As one music and technology expert put it:

What’s happening to the music industry?

interesting things...

Consumers

Devices

Operators

Advertisers

Programmers

Consumers

Devices

Operators

Advertisers

Programmers

Schedules, Linear, Limited Choice

TV, VCR

Free broadcast, Pay Cable and Satellite

TV, Print, Radio, Public Space

Broadcast Networks, Cable Networks

Time/Place Shifting On Demand, Infinite Choice, Long Tail

HDTV, DVD, STB, DVR, Slingbox, PC, XBox, iPod, iPhone, Mobile, PSP

Broadband, Cable, Satellite, Telco, IPTV, DSL, Mobile etc

TV, Print, Radio, Public Space, Online, 360 Campaigns, Branded Content etc

Broadcast and Cable Networks, Google, YouTube, MySpace, Blyk, Microsoft, Apple, Users, Operators, Carriers, Aggregators, Websites

OLD NEW

The Changing Media Climate

*Source: Tejpaul BhatiaTVs Paradigm Shift

The ultimate converged content device, the iPhone...

Apple is “likely to sell 45 million iPhones by 2009”.

and this is...

...the tip of the iceberg!

Consumers

Devices

Operators

Advertiser

Programm

Time/Place Shifting On

HDTV, DVD, STB, DVR, Slingbox, PC, XBox, iPod, iPhone, Mobile,

Broadband, Cable, Satellite,

TV, Print, Radio, Public Space, Online, 360 Campaigns, Branded Content etc

Broadcast and Cable Networks,

New technology connects people in new ways...

We even have politics 2.0!

All this is great, but sometimes overwhelming!

Semantic Web creates a web of data that allows computers to find, extract, share, re-use information, and potentially even reason with it.

Now HERE is an interesting idea to tie it all together.

So... digital means “more is more”

More People Doing More

Connecting More Searching More Sharing More

Researching More Buying More

Empower, Demonstrate, Involve**Source: Jaffe LLC Life After the 30-S

broadcast moves online

Todays three screen reality

•Broadcast is “broken”•Interruptive marketing a thing of the past•Consumers are now creating - they are content companies new critics and evangelists•Effect on advertising revenues, they’re moving online•Can Media 2.0, eg IPTV replicate the Web 2.0 experience, and stimulate advertising revenues?

According to the EU, advertising revenueswill be mostly digital in two years:

“From an estimated €849m revenues in 2005, we expect newspaper and magazine publishers revenues to amount to €2bn in 2010,

almost exclusively from online and mobile advertising.”

The iPlayer, hugely successful but issues with ISPs

Consumer behaviour online is forcing new changes

*Source: Tandberg

All this activity needs a BIG network at its core!

Interoute Technology

Interoute, Europe’s biggest Next Generation Network...

...which we leverage for Global content distribution....

Professional Services

Advanced Hosting

Security/Storage

Server Hosting

MEDIASERVICES- Streaming- Security- Management

VOICESERVICES- VVN- Arena- IRT One

VPNSERVICES - Access - Security - QoS

IP SERVICES- Internet access- Internet transit

ETHERNET SERVICES- MPLS Ethernet

- Ethernet over SDH

COLOCATION SRVCS- Carrier grade

- Service Provider grade- Data Centre grade

BANDWIDTH SERVICES- Wavelengths

- SDH

INFRASTRUCTURE SERVICES- Duct

- Fibre

... and provide Next Generation Services such as Media.

Our network connects to media companies, mobile operators and ISPs. Media clients get the advantages of our connections.

Converged Network Solution

Interoute’s Next Generation Network is a uniquely converged solution.

Major global clients trust us to deliver 24/7/365 and only settle for the best quality.

Our clients include:

• Bulldog

• Akamai

• Tiscali

• Vodafone

• EMI (18TB per month)

• Universal Music Group

• Warners

• EMAP

We are trusted by over 14,000 customers including:

Interoute Extra (eg: new Coldplay single)Content Delivery Network (CDN)No need to wwwait - live in seconds

Interoute’s CDN product family (the bit I manage)

Media Manager (10m streams a day & rising)On Demand Streaming - Audio / VideoPodcasting / listen again / Pay Per View

Media Live Stream (e.g. Al Jazeera live TV)24/7 or Single Live Event streamingGeo locking + advertising

Share (used by 3 of the 4 majors)Market leading security solution for musicWatermarking + marketing + tracking

Interoute Express (it’s FREE, check it out!) Fast method to deliver filesReduces strain on email systems

www.interoute.com

Lets get connected!

oisinlunny@gmail.com

other links

www.linkedin.com/in/oisinlunnywww.myspace.com/oisinlunny

oisinlunny.blogspot.comwww.lifebloodproductions.co.uk

www.flickr.com/photos/oisinlunny

www.interouteexpress.com

All logos, application and website content, and designs featured in the applications and websites in this presentation remain copyright of the original authors

+44 7980 076 160