M E D I A K I T

September 2016 $4.95B o n u s :

college football

Asu, ECu, unC, A&T!

our quest to find north carolina’s ancient trees starts on p. 90

New BerN for the weekeNd p. 56 wild horses of shackleford BaNks p. 114

eloN BruNswick stew p. 136

Plus

Giants of the

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017

August 2017 $5.99

Shake Shop’s Lottaburger is perfection in Cherryville.

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lakesT H E

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The Mystery That Lives On P. 94

L AKE NORMAN

Modern Fish Camp P. 102

FONTANA L AKE

Floating House Paradise P. 108

HIGH ROCK L AKE

Pontoon Party P. 124

L AKE GASTON

Riding the Wakes P. 128

PLUS:

ICE CREAM DREAMS

6 PL ACE S TO T RYP. 72

I S S U E

August 2018 $5.99

INSIDE!

GUIDE to the GREAT

OUTDOORSB O N U S 4 8 - P A G E

P U L L O U T

PLUS !How Tryon Became

Horse Country P. 90

September 2018 $5.99

Our State magazine celebrates the very best of North Carolina from the

mountains to the coast through lively storytelling and stunning photography. In

everything we do, Our State reflects the beauty, nature, nostalgia, food, and travel

of the state. Our stories are always positive, uplifting, and engaging. It’s the perfect

source of information for those who’ve lived in North Carolina all their lives, those just

becoming acquainted with the state, or those looking to visit or relocate.

Our State is a legacy brand, and that’s something that doesn’t happen overnight.

Since 1933, Our State has been the trusted source for all things North Carolina.

When you align your brand with Our State, you are surrounded by a legacy of

intense subscriber loyalty and adoration. This passion translates into an atmosphere of

enormous credibility, trust, and belief in Our State and, by association, your company.

The Our State brand goes beyond the award-winning pages of the magazine with

travel opportunities, special events, the Our State Store, and our digital presence.

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PAID SUBSCRIBERS: 170,000AVERAGE MONTHLY PRINT RUN: 220,000

TOTAL READERSHIP: 1,100,000+AVERAGE AGE: 53

FEMALES: 63%, MALES: 37%AVERAGE HOUSEHOLD INCOME: $180,449

GRADUATED FROM COLLEGE: 70%HOME OWNERS: 94%

SECOND-HOME OWNERS: 22%

NEWSSTANDSOur State is sold on more than 2,750 newsstands across North Carolina, at locations including grocery stores, bookstores, drugstores, airport gift shops, and more.

• Our State sells at a higher efficiency, or sell-through percentage, than the top 15 ranked U.S. publishers, such as Hearst and Condé Nast, and sells more copies per issue than 25 percent of titles that are sold nationwide.

• Our State is the #1 selling regional magazine at Sam’s Club stores in North Carolina and of all regional titles nationwide, the #2 selling regional magazine at Harris Teeter, and the #11 selling regional magazine out of 500 titles and is in the top 13% of all magazines sold at Barnes & Noble nationwide.

TARGETED DISTRIBUTIONSubscribers, select hotels, waiting rooms, festivals, and events around North Carolina.

NORTH CAROLINA VISITORS CENTERSEach year, more than seven million visitors stop at North Carolina’s welcome centers. Our State is there to greet them, too. With a distinct counter card and complimentary copies of Our State available at each of North Carolina’s nine welcome centers, we invite both in-state travelers and out-of-state visitors to explore North Carolina with Our State as the perfect guide.

Our State has the largest paid circulation of any North Carolina magazine and the second-largest paid circulation of any privately published magazine in America. Our State’s consistently strong subscriber renewal rate far exceeds the national average and reflects our readers’ loyalty to and trust in the Our State brand.

Our State is read by more than one million loyal readers each month. That many people would fill the Carolina Panthers stadium nearly 15 times.

97% spend at least 30 minutes with Our State each month.

Compared to 29% overall in North Carolina.

A U D I E N C E

C I R C U L A T I O N & D I S T R I B U T I O N

Our State readers are affluent, passionate, and loyal.

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• 2011 FOLIO: Eddie Award for “Best Full Issue: Regional Magazine”

• 2012 FOLIO: Eddie Award for “Best Full Issue: Regional Magazine”

• 2013 FOLIO: and min Honorable Mention for “Best Regional Magazine Event” for the Best of Our State

• 2017 FOLIO: Ozzie Award Honorable Mention for “Consumer App (Native)” for the BEER NC app

• 2017 CRMA Award for Multiplatform Storytelling for the writing, behind-the-scenes photography, and videography for “A Long Way to the Sea”

• 16 Emmy Awards for the Our State television show

A C C O L A D E S

Bernie Mann, publisher

• 2003 Charles Kuralt Media Award winner for the promotion of North Carolina

• 2005 North Carolina Presenters Consortium Award winner for his service to the arts industry

• 2006 “Winner’s Circle” award winner for his contributions to North Carolina’s travel and tourism industry

• December 2012 recipient of the Order of the Long Leaf Pine

Elizabeth Hudson, editor in chief• 2014 recipient of the Ethel N. Fortner

Writer and Community Award, which celebrates contributions to the literary arts of North Carolina

• 2016 North Carolina Travel Industry Association’s Charles Kuralt Award winner for her outstanding efforts to bring positive public attention to North Carolina

Elizabeth Hudson, editor in chief

Senior Editor Jeremy Markovich on the Cape Fear River, from “A Long Way to the Sea.”

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T R A V E L & E V E N T SFESTIVAL AND EVENT PARTNERSHIPSThroughout the year, Our State partners with festivals and events across North Carolina to reach new readers, strengthen current reader relationships, and support North Carolina communities and organizations.

SPONSORSHIP OPPORTUNITIESOur State’s signature events and the Our State Travel Club provide sponsorship and engagement opportunities for Our State advertisers. Sponsorships can be tailored to meet your marketing goals and provide unique engagement opportunities with Our State’s audience.

OUR STATE SPECIAL EVENTS AND TRAVEL CLUBOur State produces special events and vacation excursions to engage readers. From the large-scale annual Best of Our State weekend in January, to smaller, boutique events and weekend trips in North Carolina, to weeklong excursions across the U.S. and beyond, Our State connects and engages with readers. These often-sold-out experiences strengthen reader loyalty, involvement, and passion — not only for the Our State brand, but for Our State’s advertisers and partners as well.

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EMAIL NEWSLETTERSWe Live HereOur State EatsTravel & EventsHome & GardenTravel with Our StateExclusive Email Blasts

ourstate.comPaid Content and VideosDisplay Advertising Contests and PromotionsCustom Projects

MOBILE APPFind the best brews in North Carolina with Our State’s BEER NC app.

PODCASTAway Message takes listeners across North Carolina to our state’s most hard-to-find places.

SOCIAL MEDIAFind great stories, photos, and videos across Our State’s social media channels.

Our State has a strong digital footprint with robust digital offerings and an active and engaging social media presence. Ourstate.com brings readers beyond the pages of the magazine with special content, videos, recipes, travel and event information, and more. Email newsletters and a one-of-a-kind app allow Our State to connect with readers on a daily basis. From email newsletters and paid content to contests and display advertising, Our State offers numerous opportunities for advertisers to associate themselves with our extraordinary and trusted brand online.

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PO BOX 4552, GREENSBORO, NC 27404-4552(800) 948-1409, OURSTATE.COM

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