media kit 2020 - fishtalkmag.com · boatyard bar & grill tournament april 3, 2020 april 13,...
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Rudow’s FishTalk LLC | 612 Third Street, Suite 3C Annapolis, MD 21403 | Phone 410.216.9309 | fishtalkmag.com
UPDATED 8/20/20
M e d i a K i t 2 0 2 0
R U D O W ’ S
B r a n d O v e r v i e w
F I S H T A L K M A G . C O M
R U D O W ’ S
F o r m o r e i n F o r m at i o n , c a l l 4 1 0 . 2 1 6 . 9 3 0 9
For nearly a decade, the chesapeake Bay and mid-atlantic region has been without a dedicated media outlet that was solely focused on the region’s fisheries. the premier issue of FishTalk in may 2017 filled this void and anglers are celebrating having a fishing-focused publication they can call their own. now companies have a quality print and digital channel to target and reach the more than 1.4 million fishermen spending over $2 billion annually in maryland, Delaware, and Virginia.
FishTalk is a no-nonsense brand dedicated to helping anglers catch more and bigger fish by publishing the best how-to and where-to information for this region. We are not a shiny display magazine full of Pulitzer grade fishing tales. We are a free newsprint publication that is distributed at over 700 marinas, restaurants, watering holes, and tackle shops around the chesapeake Bay. our free distribution model adds tremendous value to our advertisers because it requires the permission of every reader. anglers pick up FishTalk on purpose and with purpose. We have to earn our audience’s trust and attention with every issue through quality content that speaks to the fishing community of the chesapeake Bay. For many of our readers, picking up the latest issue has become a ritual and one they look forward to anxiously. When they choose to engage with us, they choose to engage with our advertisers. they associate our brand and your brand with their community because we are in their community. it is this relationship that makes us unique from other outlets and it is this relationship that delivers immeasurable value to our advertisers.
Lenny RudowAngler-in-Chief
our audience is comprised of active boaters and anglers who depend on us for chesapeake Bay and mid-atlantic fishing and boating news/events, boat reviews, destination information, fishing reports and DiY-information.
We drive results for our advertisers by researching and monitoring our audience’s interest, and behavior across all of our media channels.
A u d i e n c e P r o f i l e
F I S H T A L K M A G . C O M
R U D O W ’ S
Delaware, maryland and Virginia host 1.4 million anglers each year, spending over $2 billion*. these anglers prefer to get their information through magazines and websites.
Total Anglers1,424,641
Total Days Spent Fishing17,283,387
Annual Retail Sales$2,065,615,347
Angler’s Preferred
Media*
Magazines ...... 65.9%
Websites ........ 65.2%
TV ................... 47.1%
State Guides .. 37.3%
Newspapers ... 19.3%
Books ............. 13.5%
Radio ................ 4.6%
Why the Chesapeake & Mid-Atlantic?
Fish 4 - 10x Per Month70%
< $100 ..................3%
$100 - $500 ....... 36%
$500 - $1,000 .... 37%
> $1,000 ............ 24%
Chesapeake ......................71%
Coastal ..............................24%
Freshwater ........................20%
Own a Truck and/or SUV...74%
FishTalk Readers Statistics
Annual Fishing Gear Expenses
Vehicle Ownership
Trailer ................................52%
Slip/Dock ..........................41%
Boatel .................................. 6%
Boat Storage
Reader Survey
*Statistics provided by: American Sportfishing Assoc., Sportfishing in America
DE, MD, & VA Angler
Stats*
Male82%Female18%
Average Household Income$130,000
Boat Owners70%
Plan To Buy A Boat27%
Average Age55
# Of Years Boating18
F o r m o r e i n F o r m at i o n , c a l l 4 1 0 . 2 1 6 . 9 3 0 9
F I S H T A L K M A G . C O M
R U D O W ’ S
The Chesapeake and Mid-Atlantic’sOnly Fishing Magazine!
in the three years since its inception, Fishtalk’s distribution
as increased every year, and we expect an increase again for 2020.
Print runs vary based on the season with our in season
average around 30,000 and print runs throughout
the year ranging from 22,000 to 33,000.
D i s t r i b u t i o n O v e r v i e w
The Chesapeake and Mid-Atlantic’sOnly Fishing Magazine!
W e b T r a f f i c
F o r m o r e i n F o r m at i o n , c a l l 4 1 0 . 2 1 6 . 9 3 0 9
market research shows anglers consume media through print and web almost evenly. our impressive growth in web traffic and
social media is due in large part to the surging popularity of the print magazine.
Avg
. M
ont
hly
Web
site
Vis
ito
rs
Soci
al M
edia
Fo
llow
ing
maY ‘17
45,000
30,000
15,000 5,000
10,000
15,000
Present
Website Traffic and Social Media Followers
Digital Magazineevery print issue of the magazine is posted online in a digital version on our website.
Display ads have embedded links to the advertiser’s website or custom landing pages.
We use analytics from the digital versions as a proxy to the print magazine and share vital information about readers’ interests and behavior with our advertisers.
D i s t r i b u t i o n
F I S H T A L K M A G . C O M
R U D O W ’ S
Print Magazinesin the three years since its inception, Fishtalk’s distribution has increased every year, and we expect an increase again for 2020.
Print runs vary based on the season with our in season average around 30,000 and print runs throughout the year ranging from 22,000 to 33,000.
Fishtalk is a free publication distributed at over 700 locations including tackle shops, marinas, coffee houses, taverns and stores around the chesapeake Bay region.
30,000AVG. CopieS peR monTh
12iSSueS
peR yeAR
700 DiSTRibuTion
LoCATionS
Social Media Daily blog posts featuring breaking news on the Bay.
reader engagement through facebook contests, giveaways, tagging, photo/video sharing.
Weekly e-blasts to dedicated readers and target audience.
15,800+SoCiAL
FoLLoweRS
14,000+emAiL
SubSCRibeRS
29.9%emAiL
open RATe
Email Web
107,000+AVG. monThLy pAGe ViewS*
51,000+AVG. monThLy
uSeRS*
*Dec
emb
er 2
019
- A
ugus
t 20
20
6:04AVG. monThLy
ReAD Time
3,200+AVG. monThLy
ReADS
9%oF ReADeRS CLiCk ADS
K e y A d v e r t i s e r s
Marty’sBait and Tackle
PointNorth. .
F I S H T A L K M A G . C O M
R U D O W ’ S
issue Special Distribution Ads Close invoice Date on-The-Streets (Approximate Dates)
January December 3, 2019 December 13, 2019 December 21, 2019
February Special Distribution at the Baltimore Boat Show January 3, 2020 January 13, 2020 January 22, 2020
March February 3, 2020 February 13, 2020 February 21, 2020
April Special Distribution at the Bay Bridge Boat Show march 3, 2020 march 13, 2020 march 21, 2020
May Special Distribution at the Boatyard Bar & Grill Tournament april 3, 2020 april 13, 2020 april 22, 2020
June may 4, 2020 may 14, 2020 may 22, 2020
July June 3, 2020 June 13, 2020 June 23, 2020
August July 3, 2020 July 13, 2020 July 23, 2020
September august 3, 2020 august 13, 2020 august 21, 2020
October Special Distribution at the U.S. Powerboat Show in Annapolis september 3, 2020 september 13, 2020 september 22, 2020
november october 2, 2020 october 12, 2020 october 24, 2020
December november 3, 2020 november 13, 2020 november 21, 2020
P r i n t D e a d l i n e s & K e y D a t e s
E d i t o r i a l C a l e n d a r
January
winter Stuff and Dreaming of Summer• Tuggin’ on Tog• More than a Myth: VA Tarpon• Winter Escape: Snook Attack!
ads close: December 3, 2019 •on-the-Docks: December 21, 2019
February
baltimore boat Show issue• Baltimore Boat Show Special• VMRC Reefs of the Chesapeake• Gearing Up for Spring
Special Distribution at the Baltimore Boat Show ads close: January 3, 2020 •on-the-Docks: January 22, 2020
March
early Spring opportunities• Perch-Jerkin’ Jamboree• Tank Invasion: Battle of the Blue Cats• Critical Fishing Tips, Part I: 10 Tackle Tips
ads close: February 3, 2020 •on-the-Docks: February 21, 2020
April
bay bridge boat Show issue • Bay Bridge Boat Show Special• Trophy Time is Coming!• Critical Fishing Tips, Part II: 10 Tips on Tactics
Special Distribution at the Bay Bridge Boat Show
ads close: march 3, 2020 •on-the-Docks: march 21, 2020
May
The Trolling edition• Top 10 Trolling Lures of All Time• Marine Electronics Special: Could You, Would You,
Should You Upgrade – Today!• Critical Fishing Tips, Part III: 10 Tips for Trolling
Special Distribution at the Boatyard Bar & Grill Tournament
ads close: april 3, 2020 •on-the-Docks: april 22, 2020
June
The Light Tackle edition (plus Crabbing!)• Choosing the Best Jig for the Situation• Fishing for Cobia, A to Z• 10 Mistakes Crabbers Make – Avoid These and Fill the Bushel Basket
ads close: may 4, 2020 •on-the-Docks: may 22, 2020
July
pelagics for patriots: 2020 offshore Spectacular• Inshore Tuna, A to Z• Advanced Mahi-Mahi Tactics• How to Get a Hesitant White to Bite
ads close: June 3, 2020 •on-the-Docks: June 23, 2020
August
Summer Fishing in Chesapeake Country• Spanish Macks on Light Tackle? Yes, You Can!• 10 Epic Fishing Lures Every Angler Needs• Mid-Summer Snakehead Tricks
ads close: July 3, 2020 •on-the-Docks: July 23, 2020
September
early Fall Tactic• LTJ A to Z Part I: Targeting Suspended Fish• The Shotgun Effect: Locating Fish When the Stripers are Scattered• Top 10 Ways to Loose a Trophy Fish – Don’t Do This!
ads close: august 3, 2020 •on-the-Docks: august 21, 2020
October
u.S. powerboat Show issue• U.S. Powerboat Show Special• LTJ A to Z Part II: Casting in the Shallows• Crossing Swords (Fall Swordfish)
Special Distribution at the U.S. Powerboat Show in Annapolis
ads close: september 3, 2020 •on-the-Docks: september 22, 2020
november
Late Season & winterizing edition• LTJ A to Z Part III: Fish Hugging Bottom• Chilly Suds: Fall Fishing in the Surf• Winterizing an Outboard Boat: Everything You Need to Know
ads close: october 2, 2020 •on-the-Docks: october 24, 2020
December
Cold weather options• Holiday Gift Guide for Anglers• Last Chance for Stripers• Winter at the Millponds
ads close: november 3, 2020 •on-the-Docks: november 21, 2020
F I S H T A L K M A G . C O M
R U D O W ’ S
print Ready Ad Submission Guidlelines • All files should be in CMyk format • Preferred file types: .pdf OR .jpg • Resolution should be at a minimum 300 dpi. • Do not include bleed/crop marks
7.25”x 9.5”
Full Page
4.78”x 9.5”
2/3 Page
8.5”x 11”
Full Page Bleed *
Live Area 7.5” x 10”
1/2 Page (vert)
3.54”x 9.5”
1/3 Page
4.78”x 4.625”
1/4 Page
3.54”x 4.625”
1/8 Page
3.54”x 2.188”
1/6 Page (h/v)
4.78”x 2.25”h2.3”x 4.625”v
1/2 Page (isl)
4.78”x 7”
1/2 Page (horiz)
7.25”x 4.625”
web Ad Sizes - SS, pT, SSn & portbookad size Dimensions (px)
Banner 728 x 90
Large 300 x 250
Please submit web ads in RGB format at 150 ppi Preferred file type: gif, .png, .jpg
brokerage Ad Sizesad size Dimensions (in.)
1” 1.69” x 1”
2” 1.69” x 2”
3” 1.69” x 3”
marketplace Ad Sizesad size Dimensions (in.)
1” 2.3” x 1”
2” 2.3” x 2”
3” 2.3” x 3”
magazine Display Ad Sizesad size Dimensions (in.)
Full Page Bleed
Page Size 8.5” x 11”
Trim: 8.125” x 10.625” | Safe Area 7.5” x 10”
Full Page 7.25” x 9.5”
2/3 Page 4.78” x 9.5”
1/2 Page
7.25” x 4.625” (Hor)
4.78” x 7” (Island*)
3.54 ”x 9.5” (Vert)
1/3 Page4.78” x 4.625”
2.3 ”x 9.5” (Vert)
1/4 Page 3.54” x 4.625”
Sponsorship Banner
Ad Size 8.5” x 2.25”
Safe Area 7.5” x 2.25”
1/6 Page4.78” x 2.25” (Hor)
2.3” x 4.625” (Ver)
1/8 Page 3.54” x 2.188”
no Text or Logos outside Safe Area no printer marks (i.e. Crop, Trim, Bleed Marks)
* 1/2 island not available in brokerage section
A d S i z e S p e c i f i c a t i o n s
C o n t a c t
F o r m o r e i n F o r m at i o n , c a l l 4 1 0 . 2 1 6 . 9 3 0 9
F I S H T A L K M A G . C O M
R U D O W ’ S
Holly Fostersales [email protected]
Eric Richardsonsales [email protected]
Mary EwensonPuBlisher
lenny Rudow eDitor
Chris Charbonneauassociate PuBlisher
Katie May Dixonsales rePresentatiVe
C o m p a n y O v e r v i e w
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F o r m o r e i n F o r m at i o n , c a l l 4 1 0 . 2 1 6 . 9 3 0 9
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