MEDIA KIT 2020 I 2021

Introduction 1

Distribution Countries 2

Distribution Details 3

Magazine Design 5

Reader Profile 6

Facts UHNWI Population 7

Advertising Rates 10

Publication Dates 11

Online Advertising 12

Technical Data 13

110,000 copies print run per issue

Global Edition (English I German)

1,360,000 internationalsuper affluent readers per issue (HNWI & UHNWI)

6 months visibility in more than 15 countries

CONTENTS

110,000 copies print run per issue

Global Edition (English I German)

1,360,000 internationalsuper affluent readers per issue (HNWI & UHNWI)

S6 months visibility

in more than 15 countries

INTRODUCTION

Luxury Life MAGAZINE –The quarterly encyclopaedia of luxury and the ultimate advisor for international High Net Worth Individuals.

This exclusive publication reach individuals of the highest purchasing power (HNWI & UHNWI) who cultivate and enjoy a sophisticated lifestyle.

Luxury Life MAGAZINE report about the pleasures of life, luxury goods and services and the sights worth seeing all over the globe, luxury hotels and destinations, watches and jewellery, fashion, high end cars and yachts, high- profile architecture, interior designs, investment, art and culture...

Luxury Life MAGAZINE represents an outstanding ad- vertising platform and offers advertisers an exceptionally attractive combination of quality and targeting precision for their advertising message.

Luxury Life MAGAZINE is published twice a year as a bilingual English-German edition.

The magazine is distributed with a circulation of 110,000 through appropriate high-quality distributors in more than 15 countries, it will reach your target audience 100%. The estimated number of international Ultra Rich readers is more than 2,720,000 per year.

Luxurylife-magazine.com is the complementary website to the print publication, providing a multiplatform media experience.

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Your key to selectedinternational high enddistribution channels

DISTRIBUTION

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New YorkMiamiDubaiAbu DhabiHong KongSingaporeShanghaiBeijing

LondonGermany

SwitzerlandAustria

Monaco French Riviera

ParisMilan

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Distribution countries I areasnationwide distributionsome additional selected distribution partnersCourchevel & Megeve I Spain I TurkeyCosta Rica I Maldives I USA I Bangkok

DISTRIBUTION

Distribution Details

D9,200 Subscribers

D300 richest UHNWI in SwitzerlandDistributed to the 300 richest individuals (Ultra High Net Worth Individuals) worth >100 millions in Switzerland. Personally addressed to their Swiss residence.

DMore than 1,200 selected 5-star Hotels in more than 15 countriese.g. Four Seasons Hotel Park Lane London, Mandarin Oriental London, Grosvenor House London, The Savoy London, The Ritz London, St. James Hotel London, The Alpina Gstaad, Gstaad Palace Hotel, Baur au Lac Zurich, Les Trois Rois Basel, Kempinski Grand Hotel des Bains St. Moritz, Carlton Hotel St. Moritz, Suvretta House St. Moritz, Four Seasons Hotel Geneva, President Wilson Geneva, Mandarin Oriental Geneva, Grand Hotel Kempinski Geneva, Adlon Kempinski Berlin, Mandarin Oriental Munich, Hotel Vier Jahreszeiten Kempinski Munich, Hotel Sacher Vienna & Salzburg,Burj Al Arab Dubai, Shangri-La Dubai, Atlantis Hotel Dubai, One & Only Palm Jumeirah Dubai, Park Hyatt Dubai, Ritz Carlton Jumeirah Beach Dubai, Fairmont Maldives, ...

DMore than 500 Airport I Airline LoungesFirst-, Business Class and VIP LoungesAirports: e.g. London, Paris, Zurich, Geneva, Frankfurt, Berlin, Munich, Milan, Nice, Monaco, Dubai, Abu Dhabi, Singapore, Hong Kong, Shanghai, Beijing, Bangkok, ...Airlines: Air Canada, Air China, Air France, American Airlines, British Airways, Cathay Pacific, Emirates, Etihad, Flybe, Gulf Air, Iberia, Japan Airlines, KLM, Korean Air, Lufthansa, Malaysian Airlines, Qantas, Royal Jordanian, S7 Airlines, Servisair, Singapore Airlines, SWISS, Thai Airways, United Airlines, Virgin Atlantic, ... (Ask for detailed distribution list)

Total print run per issue 110,000 copies

English I German edition

80,000 copies

in Europe Germany I Switzerland

Austria I London I Paris I MilanMonaco I French Riviera

30,000 copiesworldwide

New York I Miami I USADubai I Abu Dhabi

Singapore I Hong KongShanghai I Beijing

1,360,000 internationalreaders per issue

within 6 months visibilityUHNWI I HNWI

DISTRIBUTION

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D Private Jet Lounges I Jets I HeliportsPrivate Jet Companies: ACM Air Charter, Darta Air, Dubai Airwings, Execujet, Falcon Aviation, Jet Aviation, Jet-Link, NETJETS, Oman VIP, Private Air, Qatar VIP, Royal Jet, Signature Aviation, TAG Aviation, VISTAJET, ...

D Exclusive Events I FairsBASELWORLD, SIHH Geneva, Monaco Grand Prix, Monaco Yacht Show, Top Marques Monaco, Tennis-, Polo-, Golf-, Automobile-, Gourmet,- Events, ...

D Private Banks

DWealth Management Companies

D Luxury Real Estate Companies

D Lawyer‘s Offices

D Private Clubs, Business Clubs

D 500 Private Yachts 25m+ (Monaco & French Riviera)

D Yacht Clubs

D Premium Yacht Dealerships

D Premium Car Dealerships

D Automobile Owners Clubs

D Classic Car Dealers

DGolf Clubs (Members) & Courses

DGourmet Restaurants & Exclusive Lounges

D Cigar Lounges & Cigar Clubs (Members)

D Hotel Spas & Day-Spas, Wellness & Beauty Institute

DMedical & Private Practices, Private Beauty Clinics

D Fashion Stores (luxury brands)

D Fine Jewellery & Haute Horlogerie Boutiques

D Luxury Shopping Miles I Store Distribution e.g. Bond Street London, Bahnhofstrasse Zurich, Rue du Rhône Geneva, Via Serlas St. Moritz, Promenade Gstaad, Maximilianstrasse Munich, Konigsstrasse Dusseldorf, ...

First & Business Class Airport Lounge

Kempinski Grand Hotel des Bains St. Moritz I Presidential Suite

Private Jet

DISTRIBUTION

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DESIGN ILOOKDISTRIBUTION

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Reader Profile Details

Luxury Life MAGAZINE readers (HNWI & UHNWI) areinternational aficionados and therefore used to the goodthings in life: Known as frequent travellers, they enjoy besides their busy lives the nice things offered to them. Being among (ultra) high net worth individuals means that they treat themselves with a high quality of life and as little stress as possible to allow them to have their dreams fulfilled.

Who they areAge 36 – 44 years 32%Age 45 – 54 years 34%Age 55+ 24%Married or living with partner 88%Average number of people per household 3.0Average number of readers per copy 6.2Readers per issue approx. 680,000

OccupationCompany Owner 47%Chairman, President, Non-ExecutiveBoard Member, Managing Director,General Manager 30%Head of Department, Senior Vice PresidentOther Senior Management position 23%

Household incomeAverage household income EUR 939,000Average total net worth EUR 15 Mio.Average monthly disposable income EUR 23,500(for shopping and entertainment)Average properties (homes) 2.3Average luxury vehicles 4.7

Reader loyaltyRead three or all four issues 58%Average reading time 51 minutesTimes they pick up their magazine 2.8 timesSave the entire magazine 72%Clip and save articles/ads 18%Give it to close family and friends 39%

34%Age 45-54

32%Age 36-44

24% Age 55+ 10%

Age 29-35

47%CompanyOwners

30%General

Managers

23%Head of Department

Managementposition

Readers by Age

Occupation

42 % I 58 %Female Male

READERSHIP

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READERSHIPThe World‘s Ultra High Net Worth (UHNW) Population

The world’s ultra high net worth (UHNW, worth over US$30 millions) population

grew 6% to 211,275 individuals and the world’s UHNW wealth increased 7%

to nearly US$30 trillion. Although these ultra wealthy individuals account for only

0.004% of the world’s adult population, they control almost 13% of the world’s

total wealth.

Source: Wealth-X and UBS World Ultra Wealth Report 2014

FACTSIUHNWI

Source: Wealth-X and UBS World Ultra Wealth Report 2014

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= Distribution areas

UHNWI as Consumers

The importance of UHNW individuals as consumers or clients

cannot be overstated. There are 211,275 individuals with net

worth in excess of US$30 million, and these individuals gene-

rally have large extended families. Accounting for spouses and

children alone, there are over one million individuals that have

access to UHNW resources.

Out of the three largest regions in terms of UHNW population -

North America, Europe and Asia - Europe experienced the most

impressive growth in both UHNW population and wealth in 2014.

Source: Wealth-X and UBS World Ultra Wealth Report 2014

FACTSIUHNWI

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Spending Habits of UHNWI

The average UHNW individual spends US$1.1 million a year on luxury

goods and services. These individuals are responsible for almost 19% of the entire

luxury market. For UHNW individuals, many luxury items and experiences are

part and parcel of their lifestyle and are not necessarily considered a “luxury”.

For example, UHNW individuals with private jets use their aircraft not only

for leisure, but also for business purposes. On the other hand, while yachts,

and particularly superyachts, are usually a non-necessity, many UHNW indivi-

duals lead very public lives, and the privacy of a family holiday on a yacht

is a very special treat.

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= Distribution areasD

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World Ranking – Ultra High Net Worth (UHNW) Population

Source: Wealth-X and UBS World Ultra Wealth Report 2014

FACTSIUHNWIFACTSIUHNWI

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D

Format Width Height PriceBleed off mm mm EUR (Euros)

1/1 220 x 300 18,000

1/1 next to the Contens or Editorial 220 x 300 19,500

2/1 Panorama (DPS) 440 x 300 25,000

2/1 Opening DPS (inside cover) 440 x 300 35,000

3/1 Gate Folder (inside) 657 x 300 68,000

2/1 Gate Folder (outside) 437 x 300 55,000

1/1 Inside cover (front or back) 220 x 300 20,500

1/1 Back cover 220 x 300 22,000

2/2 Panorama 440 x 150 18,500

1/2 upright format 94 x 300 10,500

1/2 landscape 220 x 150 10,500

4 colors CMYK Euro Scale + optional Pantone 872 C (gold color), except cover. The advertising images should have 300 dpi (high res)

at the correct printing dimensions + 3 mm bleed each side. Special packages I advertorial I editorial I inserts upon request.

For any questions please contact: advertising@luxurylife -magazine.com

Advertising I Advertorial

RATES

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Deadlines I Publication Dates 2020

Autumn I Christmas Edition 43 October - April 25.10.2020 20.09.2020

issue No. on display publication date* delivery deadline

Allowance: 2 advertisements: 10 % 3 advertisements: 15 % 4 advertisements: 20 %

Agency commisson:15 % of net advertising rates

For any questions please contact: advertising@luxurylife -magazine.com

DEADLINES

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*May vary slightly depending on the country.

Deadlines I Publication Dates 2021

Spring I Summer Edition 44 April - October 25.04.2021 20.03.2021

Autumn I Christmas Edition 45 October - April 25.10.2021 20.09.2021

issue No. on display publication date* delivery deadline

Format Width Height PriceBleed off pixel pixel EUR (Euros)

Leaderboard (Welcome) 900 x 120 350 1050

Half page ad* 300 x 600 250 750

Medium rectangle* 300 x 250 150 450

NEWS Editorial Online article in English/German incl. up to 15 photos 650

Online Advertising I Banner & Editorial

per week per 4 weeks

*Placement: only category NEWS

ONLINEIRATES

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Category NEWS for editorial or bannerWelcome page (Leaderboard)

NEWS

Text and photos delivered by client Rate per article

ONLINEIRATESTechnical Data

FrequencyTwice a Year: April, October

Volume120 – 140 pages

Print run110,000 copies

EditionGlobal Edition (English I German)

Readership per issue1,360,000 international readers of the highest purchasing power (UHNWI & HNWI) per issue

Readership per year2,720,000 international readers of the highest purchasing power (UHNWI & HNWI)

Paper (high quality)Illustration printing paper 170 g/m2 (Cover 300 g/m2)

Print technologySheet fed offset printing, frequency modulation screen,5 colors: CMYK Euro Scale + Pantone 872 C (gold)

Job filesPlease mail print-ready PDF file incl. 3 mm bleedeach side & high resolution to:advertising@luxurylife-magazine.com

July 2020. Changes shall be reserved to the publisher.

Headquarter I Postal address

Luxury Life MAGAZINEA Brand of LL Media GmbH

Affolternstrasse 43A8913 Ottenbach I Switzerland

+41 41 780 03 32

info@luxurylife-magazine.comadvertising@luxurylife-magazine.com

www.luxurylife-magazine.com

TECHNICALIDATA

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MEDIA KIT 2020 I 2021 WWW.LUXURYLIFE-MAGAZINE.COM

THE MOST LUXURIOUS MAGAZINE IN THE WORLD SINCE 2009

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