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Media Kit
Influence the Influencers.
Intellectual capital for the nation’s capital.
2015 Editorial Calendar
5121926
2*923*
291623
1320*27
41118*
1*81522
Dec 3181522
Jan 29519
Feb 2651219
91623
April 30714
May 2841118
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
ISSUE DATE AD CLOSING
6*132027
3
7*1428*
519*26
21630
7*14
291623
July 31
31024
11522
Oct 291226
310
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
ISSUE DATE AD CLOSING
*special issue
Future Ready
RESOURCING THE US MILITARY TO
2020ISSUE DATE:
FEB. 2
$SUSTAINABILITY
ISSUE DATE:MAY 18
IN DEFENSEOF VETERANSISSUE DATE:
JUNE 1
INNOVATION
ISSUE DATE:OCT. 19
POLITICOS TOWATCH
ISSUE DATE:APRIL 20
THE RACE TO THEWH AND MORE
ISSUE DATE:DEC. 7
TRANSPORTATION
ISSUE DATE:SEPT. 28
WOMEN INPOLITICS
ISSUE DATE:MAY 11
ISSUE DATE:SEPT. 7
UP & COMINGCONGRESSIONAL
STAFFERS
ISSUE DATE:FEB. 23
CYBER SECURITY: WHAT’S NEXT?
Influence the Influencers.
Intellectual capital for the nation’s capital.
2015 Editorial Calendar
5121926
2*923*
291623
1320*27
41118*
1*81522
Dec 3181522
Jan 29519
Feb 2651219
91623
April 30714
May 2841118
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
ISSUE DATE AD CLOSING
6*132027
3
7*1428*
519*26
21630
7*14
291623
July 31
31024
11522
Oct 291226
310
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
ISSUE DATE AD CLOSING
*special issue
Future Ready
RESOURCING THE US MILITARY TO
2020ISSUE DATE:
FEB. 2
$SUSTAINABILITY
ISSUE DATE:MAY 18
IN DEFENSEOF VETERANSISSUE DATE:
JUNE 1
INNOVATION
ISSUE DATE:OCT. 19
POLITICOS TOWATCH
ISSUE DATE:APRIL 20
THE RACE TO THEWH AND MORE
ISSUE DATE:DEC. 7
TRANSPORTATION
ISSUE DATE:SEPT. 28
WOMEN INPOLITICS
ISSUE DATE:MAY 11
ISSUE DATE:SEPT. 7
UP & COMINGCONGRESSIONAL
STAFFERS
ISSUE DATE:FEB. 23
CYBER SECURITY: WHAT’S NEXT?
Influence the Influencers.
Intellectual capital for the nation’s capital.
Corporate, Brand & Advocacy 2015 RatesUNIT OPEN 3x 6x 9x 12x 24x 48x
*CONTACT PUBLISHER FOR ONLINE GEO-TARGET RATES | EFFECTIVE JANUARY 1 — DECEMBER 31, 2015
Page 4/CB $9,500 $9,120 $8,755 $8,410 $8,075 $7,750 $7,425
Cover 4 $11,080 $10,625 $10,185 $9,775 $9,370 $8,980 $8,590
WrapNat $24,800 $24,180 $23,576 $22,990 $22,415 $20,170 $16,135
WrapDC $15,500 $15,110 $14,735 $14,370 $14,000 $12,605 $10,085
1/2 Spread 4/CB $11,625 $11,140 $10,695 $10,275 $9,870 $9,465 $9,075
1/2 Page 4/CB $6,175 $5,925 $5,690 $5,465 $5,250 $5,035 $4,825
Spread 4/CB $17,870 $17,150 $16,460 $15,810 $15,180 $14,575 $13,960
Cover 3 $10,290 $9,875 $9,470 $9,090 $8,720 $8,365 $8,010
Cover 2 $10,685 $10,250 $9,825 $9,430 $9,045 $8,670 $8,295
2015 Digital RatesIMPRESSIONS COST PER MILLION
100,000 - 249,999 $15 net CPM
250,000 - 499,999 $12.50 net CPM
500,000 - 999,999 $10 net CPM
1 Million - 2 Million $8 net CPM
2 Million - 5 Million $6 net CPM
5 Million+ $4 net CPM
Geo-Targeted Ads $40 net CPM
2015 Rate Cards Print Ad Specs
All color files must be CMYK format, with no RGB, LAB, or index-color elements, and must be at least 300 dpi
(or pixels per inch). JPEG compression is not supported and should not be used in any elements. Images from
websites that have been “up-res-ed” artifically to 300 dpi will be unprintable. Submitted PDFs should be pre-scanned
for incorrect color, unsupported image resolution, or the presence of OPI or ICC tags.
FULL PAGE BLEED
HALF PAGE HORIZONTAL BLEED
HALF PAGE HORIZONTAL
HALF PAGE HORIZONTAL SPREAD BLEED
HALF PAGE VERTICAL
HALF PAGEVERTICAL
(No Bleed)
HALF PAGE HORIZONTAL SPREAD
TWO PAGE SPREAD BLEED FULL PAGETWO PAGE SPREAD(No Bleed)
Trimmed: 4.875" x 13"Live Area: 4.5" x 12.25"Bleed: 5.125" x 13.25"
(No Bleed)
(No Bleed) (No Bleed)
Trimmed: 10" x 13"
Live Area: 9.25" x 12.25"
Bleed: 10.25" x 13.25"
Trimmed: 20" x 13"
Live Area: 19.25" x 12.25"
Bleed: 20.25" x 13.25"
Trimmed: 20" x 6.375"
Live Area: 19.25" x 6"
Bleed: 20.25" x 6.625"
Trimmed: 10" x 6.375"
Live Area: 9.25" x 6"
Bleed: 10.25" x 6.625"
Influence the Influencers.
Intellectual capital for the nation’s capital.
Corporate, Brand & Advocacy 2015 RatesUNIT OPEN 3x 6x 9x 12x 24x 48x
*CONTACT PUBLISHER FOR ONLINE GEO-TARGET RATES | EFFECTIVE JANUARY 1 — DECEMBER 31, 2015
Page 4/CB $9,500 $9,120 $8,755 $8,410 $8,075 $7,750 $7,425
Cover 4 $11,080 $10,625 $10,185 $9,775 $9,370 $8,980 $8,590
WrapNat $24,800 $24,180 $23,576 $22,990 $22,415 $20,170 $16,135
WrapDC $15,500 $15,110 $14,735 $14,370 $14,000 $12,605 $10,085
1/2 Spread 4/CB $11,625 $11,140 $10,695 $10,275 $9,870 $9,465 $9,075
1/2 Page 4/CB $6,175 $5,925 $5,690 $5,465 $5,250 $5,035 $4,825
Spread 4/CB $17,870 $17,150 $16,460 $15,810 $15,180 $14,575 $13,960
Cover 3 $10,290 $9,875 $9,470 $9,090 $8,720 $8,365 $8,010
Cover 2 $10,685 $10,250 $9,825 $9,430 $9,045 $8,670 $8,295
2015 Digital RatesIMPRESSIONS COST PER MILLION
100,000 - 249,999 $15 net CPM
250,000 - 499,999 $12.50 net CPM
500,000 - 999,999 $10 net CPM
1 Million - 2 Million $8 net CPM
2 Million - 5 Million $6 net CPM
5 Million+ $4 net CPM
Geo-Targeted Ads $40 net CPM
2015 Rate Cards Print Ad Specs
All color files must be CMYK format, with no RGB, LAB, or index-color elements, and must be at least 300 dpi
(or pixels per inch). JPEG compression is not supported and should not be used in any elements. Images from
websites that have been “up-res-ed” artifically to 300 dpi will be unprintable. Submitted PDFs should be pre-scanned
for incorrect color, unsupported image resolution, or the presence of OPI or ICC tags.
FULL PAGE BLEED
HALF PAGE HORIZONTAL BLEED
HALF PAGE HORIZONTAL
HALF PAGE HORIZONTAL SPREAD BLEED
HALF PAGE VERTICAL
HALF PAGEVERTICAL
(No Bleed)
HALF PAGE HORIZONTAL SPREAD
TWO PAGE SPREAD BLEED FULL PAGETWO PAGE SPREAD(No Bleed)
Trimmed: 4.875" x 13"Live Area: 4.5" x 12.25"Bleed: 5.125" x 13.25"
(No Bleed)
(No Bleed) (No Bleed)
Trimmed: 10" x 13"
Live Area: 9.25" x 12.25"
Bleed: 10.25" x 13.25"
Trimmed: 20" x 13"
Live Area: 19.25" x 12.25"
Bleed: 20.25" x 13.25"
Trimmed: 20" x 6.375"
Live Area: 19.25" x 6"
Bleed: 20.25" x 6.625"
Trimmed: 10" x 6.375"
Live Area: 9.25" x 6"
Bleed: 10.25" x 6.625"
Influence the Influencers.
Intellectual capital for the nation’s capital.
Digital Specs
Headline: Maximum 50 characters with spaces.Body: Maximum 40-word text and static graphics. Text ads link to advertisers web site.File Format: GIF, animated GIF, JPG or Flash File with embedded URL.Resolution: 72dpi min. resolution.Linking: Include complete URL for hyperlinking.Alternate text: Provide Alt Text for non-HTML users..
HALF PAGE FILMSTRIPSize: 300 x 600 pxFile Size: 40k max
Animation: 3x max
PORTRAITSize: 300 x 1050 pxFile Size: 40k max
Animation: 3x max
MEDIUM RECTANGLESize: 300 x 250 pxFile Size: 40k max
Animation: 3x max
LEADERBOARDSize: 728 x 90 px
File Size: 40k maxAnimation: 3x max
SMARTPHONE STATIC BANNERSize: 728 x 90 px
File Size: 40k max
VIDEO PRE-ROLLContact Sales Executivefor More Information
Influence readers inTHE WEEKLY STANDARD
Don’t settle for less.
contact us forMORE INFORMATION
NICHOLAS H.B. [email protected]
T. BARRY [email protected]
MARK [email protected]
PAUL [email protected]
Influence readers inTHE WASHINGTON EXAMINER
Intellectual capital for the nation’s capital
contact us forMORE INFORMATION
NICHOLAS H.B. [email protected]
T. BARRY [email protected]
MARK [email protected]