media kit apr 2019 - stuff · new zealand’s leading life & style site, stuff life & style...

media kit Apr 2019

Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+

Stuff key statisticsStuff users are an educated audience who use the internet as an information, research and purchasing

tool. Our audiences are evenly spread across the country and are likely to access Stuff from work.

gender53%

47%

region of readersakl

35%

cant15%

wgtn10%

wkt9%

man5%

bop5%

annual household income

up to $20k2%

$20k - $40k8%

$40k - $60k9%

$60k - $80k10%

$80k - $100k10%

over $100k34%

age of readers

18-2415%

25-3421%

35-4417%

45-5417%

55-6414%

over 6512%

Unique Audience

1,947,000

domestic page views per month 149,957,000

52%

domestic reach of active internet users per month

Uniqueaudience

Stuff multimedia

1,423,941Average Weekly Video Views*

666,000Followers

166,000Followers

Over 80,000Comments

Over 11,000Followers

Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+; *Adobe Analytics

Stuff social

1,947,000

1,804,000 789,000 660,000 947,000 362,000

NZ HERALD NEWSHUB MSN NEWS TVNZ MAIL ONLINE

Stuff mobile

platforms

mobile web*

653,689daily unique visitors

2,797,397daily page views

android app*


602,123daily article views

iPhone app*



tablet*




monthly audience comparison

NZHERALD BUSINESS

754,000MSN MONEY

241,000

STUFF BUSINESS821,000

Stuff business key statisticsStuff business day is the leading financial news & information site in New Zealand. Business day covers

industry news, farming news, market data, money and small business information.

gender 50% 50%


35%

cant16%

wgtn11%

wkt9%

man5%

bop4%


up to $20k2%

$20k - $40k9%

$40k - $60k8%

$60k - $80k10%

$80k - $100k9%

over $100k34%

age of readers

18-2415%

25-3420%

35-4417%

45-5417%

55-6413%

over 6513%



iTunes

388,000

STUFF ENTERTAINMENT

728,000

Stuff entertainment key statisticsStuff entertainment is the leading entertainment site in New Zealand, covering celebrities, music news,

tv, books, arts and film news.

gender 52% 48%

NZHERALD ENTERTAINMENT

697,000


33%

cant15%

wgtn13%

wkt9%

man6%

bop5%


up to $20k2%

$20k - $40k8%

$40k - $60k9%

$60k - $80k10%

$80k - $100k10%

over $100k34%

age of readers

18-2417%

25-3420%

35-4417%

45-5416%

55-6413%

over 6513%



MSN LIFESTYLE

309,000

NZHERALDLIFE & STYLE

809,000

STUFFLIFE & STYLE

764,000

Stuff life & style key statisticsNew Zealand’s leading life & style site, Stuff life & style covers food & wine, fashion, beauty, wellbeing,

weddings and much more.

gender 58% 42%


33%

cant15%

wgtn14%

wkt9%

man6%

bop4%


up to $20k2%

$20k - $40k8%

$40k - $60k8%

$60k - $80k11%

$80k - $100k10%

over $100k33%

age of readers

18-2416%

25-3421%

35-4416%

45-5417%

55-6413%

over 6512%



TRADE ME MOTORS

346,000

STUFFMOTORING

0

Stuff motoring key statisticsStuff motoring is the leading motoring news site in New Zealand. The home for car enthusiasts,

prospective buyers and everything driving related. The latest in rich automotive content and reviews inspire and inform Stuff’s audience.

gender 0% 0%

region of readersakl0%

cant0%

wgtn0%

wkt0%

man0%

bop0%


up to $20k0%

$20k - $40k0%

$40k - $60k0%

$60k - $80k0%

$80k - $100k0%

over $100k0%

age of readers

18-240%

25-340%

35-440%

45-540%

55-640%

over 650%



Stuff national key statisticsStuff national is the leading general news site in New Zealand. It features the key stories of the day from

Stuff’s extensive roster of journalists the length of the country, from northland to southland.

gender 53% 47%

STUFFNATIONAL1,248,000


32%

cant17%

wgtn11%

wkt8%

man5%

bop6%


up to $20k2%

$20k - $40k8%

$40k - $60k9%

$60k - $80k10%

$80k - $100k10%

over $100k34%

NZHERALDNATIONAL1,191,000

age of readers

18-2414%

25-3420%

35-4418%

45-5417%

55-6414%

over 6513%

STUFFSPORT

585,000



MSN SPORTS

300,000

NZHERALD SPORT

646,000

Stuff sport key statisticsStuff sport is the leading sports site in New Zealand. This channel covers an array of sports news including

rugby, rugby league, cricket, football, golf, basketball, motorsport, netball, tennis, racing and more.

gender 43% 57%


33%

cant13%

wgtn14%

wkt7%

man7%

bop6%


up to $20k2%

$20k - $40k8%

$40k - $60k8%

$60k - $80k10%

$80k - $100k9%

over $100k36%

age of readers

18-2415%

25-3420%

35-4416%

45-5418%

55-6414%

over 6512%



CNET

0

STUFFTECHNOLOGY

0

Stuff technology key statisticsStuff technology is the leading technology site in New Zealand, incorporating content from a wide range of

topics from social media, to gadgets, games and digital living.

gender 0% 0%

region of readersakl0%

cant0%

wgtn0%

wkt0%

man0%

bop0%


up to $20k0%

$20k - $40k0%

$40k - $60k0%

$60k - $80k0%

$80k - $100k0%

over $100k0%

age of readers

18-240%

25-340%

35-440%

45-540%

55-640%

over 650%



NZHERALD TRAVEL

344,000

TRIP ADVISOR

445,000

STUFFTRAVEL

437,000

Stuff travel key statisticsStuff travel is the leading travel site in New Zealand, providing inspiration for kiwis dreaming up their next big

trip as well as tips and news to get the best out of their holiday.

gender 46% 54%


37%

cant16%

wgtn11%

wkt7%

man5%

bop6%


up to $20k2%

$20k - $40k8%

$40k - $60k9%

$60k - $80k10%

$80k - $100k9%

over $100k37%

age of readers

18-2415%

25-3419%

35-4417%

45-5418%

55-6413%

over 6514%



NZHERALD WORLD

618,000NEWSHUB

789,000

STUFFWORLD

588,000

Stuff world key statisticsStuff world features wide-ranging multimedia coverage from the most reputable news sources from around

the world, including Australia, the South Pacific, the Americas, Europe, Africa, Asia and the Middle East.

gender 47% 53%


29%

cant19%

wgtn14%

wkt7%

man5%

bop6%


up to $20k2%

$20k - $40k8%

$40k - $60k8%

$60k - $80k11%

$80k - $100k9%

over $100k35%

age of readers

18-2415%

25-3419%

35-4417%

45-5418%

55-6414%

over 6513%

media kit apr 2019 - stuff · new zealand’s leading life & style site, stuff life & style...

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