media kit jan 2018 - stuff · new zealand’s leading life & style site, stuff life & style...

media kit Jan 2018

Sources: Nielsen CMI Fused Q1 17 - Q4 17 Jan 18 TV/Online, 15+

Stuff key statisticsStuff users are an educated audience who use the internet as an information, research and purchasing

tool. Our audiences are evenly spread across the country and are likely to access Stuff from work.

gender52%

48%

region of readersakl

34%

cant13%

wgtn12%

wkt9%

man6%

bop5%

annual household income

up to $20k2%

$20k - $40k8%

$40k - $60k10%

$60k - $80k9%

$80k - $100k11%

over $100k32%

age of readers

18-2414%

25-3420%

35-4418%

45-5418%

55-6413%

over 6512%

Unique Audience

1,956,000

domestic page views per month 145,502,000

57%

domestic reach of active internet users per month

Uniqueaudience

Stuff multimedia

2,087,812Average Weekly Video Views*

666,000Followers

166,000Followers

Over 80,000Comments

Over 11,000Followers

Sources: Nielsen CMI Fused Q1 17 - Q4 17 Jan 18 TV/Online, 15+; *Adobe Analytics

Stuff social

1,956,000

1,735,000 758,000 682,000 766,000 338,000

NZ HERALD NEWSHUB MSN NEWS TVNZ MAIL ONLINE

Stuff mobile

platforms

mobile web*

543,049daily unique visitors

2,212,544daily page views

android app*


677,287daily article views

iPhone app*



tablet*




monthly audience comparison

NZHERALD BUSINESS

837,000MSN MONEY

271,000

STUFF BUSINESS722,000

Stuff business key statisticsStuff business day is the leading financial news & information site in New Zealand. Business day covers

industry news, farming news, market data, money and small business information.

gender 48% 52%


33%

cant14%

wgtn11%

wkt10%

man6%

bop6%


up to $20k2%

$20k - $40k8%

$40k - $60k10%

$60k - $80k10%

$80k - $100k11%

over $100k32%

age of readers

18-2414%

25-3420%

35-4417%

45-5418%

55-6413%

over 6513%



iTunes

478,000

STUFF ENTERTAINMENT

626,000

Stuff entertainment key statisticsStuff entertainment is the leading entertainment site in New Zealand, covering celebrities, music news,

tv, books, arts and film news.

gender 52% 48%

NZHERALD ENTERTAINMENT

577,000


33%

cant15%

wgtn11%

wkt8%

man5%

bop5%


up to $20k2%

$20k - $40k8%

$40k - $60k10%

$60k - $80k9%

$80k - $100k12%

over $100k32%

age of readers

18-2414%

25-3420%

35-4417%

45-5418%

55-6412%

over 6513%



MSN LIFESTYLE

432,000

NZHERALDLIFE & STYLE

698,000

STUFFLIFE & STYLE

783,000

Stuff life & style key statisticsNew Zealand’s leading life & style site, Stuff life & style covers food & wine, fashion, beauty, wellbeing,

weddings and much more.

gender 55% 45%


31%

cant13%

wgtn14%

wkt8%

man6%

bop5%


up to $20k2%

$20k - $40k8%

$40k - $60k9%

$60k - $80k10%

$80k - $100k11%

over $100k33%

age of readers

18-2415%

25-3420%

35-4417%

45-5418%

55-6414%

over 6511%



TRADE ME MOTORS

509,000

STUFFMOTORING321,000

Stuff motoring key statisticsStuff motoring is the leading motoring news site in New Zealand. The home for car enthusiasts,

prospective buyers and everything driving related. The latest in rich automotive content and reviews inspire and inform Stuff’s audience.

gender 46% 54%


29%

cant15%

wgtn13%

wkt9%

man5%

bop8%


up to $20k2%

$20k - $40k8%

$40k - $60k11%

$60k - $80k11%

$80k - $100k12%

over $100k32%

age of readers

18-2412%

25-3418%

35-4419%

45-5418%

55-6415%

over 6513%



Stuff national key statisticsStuff national is the leading general news site in New Zealand. It features the key stories of the day from

Stuff’s extensive roster of journalists the length of the country, from northland to southland.

gender 53% 47%

STUFFNATIONAL1,238,000


32%

cant13%

wgtn13%

wkt9%

man6%

bop6%


up to $20k2%

$20k - $40k8%

$40k - $60k10%

$60k - $80k9%

$80k - $100k11%

over $100k31%

NZHERALDNATIONAL1,213,000

age of readers

18-2414%

25-3420%

35-4418%

45-5418%

55-6414%

over 6511%

STUFFSPORT

495,000



MSN SPORTS

314,000

NZHERALD SPORT

486,000

Stuff sport key statisticsStuff sport is the leading sports site in New Zealand. This channel covers an array of sports news including

rugby, rugby league, cricket, football, golf, basketball, motorsport, netball, tennis, racing and more.

gender 40% 60%


28%

cant15%

wgtn14%

wkt9%

man6%

bop5%


up to $20k2%

$20k - $40k7%

$40k - $60k9%

$60k - $80k10%

$80k - $100k12%

over $100k34%

age of readers

18-2413%

25-3420%

35-4418%

45-5418%

55-6414%

over 6512%



CNET

227,000

STUFFTECHNOLOGY

149,000

Stuff technology key statisticsStuff technology is the leading technology site in New Zealand, incorporating content from a wide range of

topics from social media, to gadgets, games and digital living.

gender 44% 56%


25%

cant18%

wgtn16%

wkt7%

man8%

bop2%


up to $20k2%

$20k - $40k8%

$40k - $60k10%

$60k - $80k11%

$80k - $100k12%

over $100k32%

age of readers

18-2414%

25-3419%

35-4416%

45-5418%

55-6414%

over 6513%



NZHERALD TRAVEL

263,000

TRIP ADVISOR

495,000

STUFFTRAVEL505,000

Stuff travel key statisticsStuff travel is the leading travel site in New Zealand, providing inspiration for kiwis dreaming up their next big

trip as well as tips and news to get the best out of their holiday.

gender 51% 49%


32%

cant14%

wgtn14%

wkt8%

man5%

bop5%


up to $20k2%

$20k - $40k8%

$40k - $60k10%

$60k - $80k10%

$80k - $100k11%

over $100k34%

age of readers

18-2413%

25-3419%

35-4419%

45-5418%

55-6413%

over 6512%



NZHERALD WORLD

710,000NEWSHUB

758,000

STUFFWORLD

581,000

Stuff world key statisticsStuff world features wide-ranging multimedia coverage from the most reputable news sources from around

the world, including Australia, the South Pacific, the Americas, Europe, Africa, Asia and the Middle East.

gender 49% 51%


28%

cant17%

wgtn14%

wkt8%

man6%

bop5%


up to $20k2%

$20k - $40k8%

$40k - $60k10%

$60k - $80k10%

$80k - $100k12%

over $100k31%

age of readers

18-2415%

25-3418%

35-4418%

45-5418%

55-6413%

over 6513%

media kit jan 2018 - stuff · new zealand’s leading life & style site, stuff life & style...

Documents